SAFE24

What SAFE24 does

SAFE24 is a Norwegian security and safety services company headquartered in Hovdebygda, Ørsta, operating across Western Norway with branch offices in Ålesund, Førde, and Bergen. Founded in 1997 as Objektsikring and rebranded to SAFE24 in 2015, the company is privately held by co-owners André Følsvik and Finn Litsheim, who acquired it in 2013, and it employs 51–100 staff in a DA (partnership) entity.

The company operates across five service lines: traffic management (traffic direction, escort vehicles, driver rental, work zone safety plans, sign rental); guarding services (mobile patrols, stationary guarding, event security, and control services covering stores, alcohol, and tickets); year-round road maintenance (vegetation, grass cutting, sign maintenance, tunnel cleaning, snow stakes) for public and private customers; alarm and emergency response through a 24/7 FG-approved alarm station handling video, fire, intrusion, elevator, and panic alarms; and technical installation (private and business alarms, fire safety, camera surveillance, access control). The underlying technology is a manned alarm station with FG certification, web/PC/mobile access to cameras, and integrated access-control hardware tied to alarm events.

SAFE24 generates revenue through professional-services contracts (traffic, guarding, technical installation) and managed-services agreements (alarm monitoring with annual service plans), with publicly unlisted pricing requiring direct quotes. Customers are segmented across private individuals, businesses (primary segment), the public sector (primary segment), and event organizers, reached primarily through direct contact (phone, email, website) and a small set of organic social channels. The company is developing a welfare-technology (velferdsteknologi) service that would route home alarms to healthcare personnel, extending its alarm infrastructure into senior care.

Name

SAFE24

Legal name

SAFE24 DA

Website

https://safe24.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

SAFE24 is a Norwegian security and safety services provider offering traffic management, guarding, road maintenance, alarm monitoring, and technical installation to private, business, and public-sector customers across Western Norway.

Ownership category

akta.pro rank

Product category

Security and Traffic Management Services

NAICS

Security Guards and Patrol Services (561612), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro industry

PRIMARYBPAKAFAF

Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring

Business & Public Services/Security & Investigations Services/Alarm Monitoring & Emergency Dispatch Services

SECONDARYBPAKAFAC

Fire Alarm Monitoring & Dispatch

Business & Public Services/Security & Investigations Services/Alarm Monitoring & Emergency Dispatch Services

SECONDARYBPAKAFAG

Environmental & Technical Alarm Monitoring (Temperature, Water Leak, Gas, Power)

Business & Public Services/Security & Investigations Services/Alarm Monitoring & Emergency Dispatch Services

SECONDARYIMAIAJAC

Fire Alarm Systems (Inspection/Testing/Monitoring/Service)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Fire Protection & Life Safety Services (Inspection/Testing/Sprinklers)

SECONDARYIMAFAEAI

Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Civil Infrastructure (Roads, Bridges & Tunnels)

Keywords

• Security guard services
• Alarm monitoring services
• Traffic management services
• Road maintenance services
• Technical security installation

Headquarters

HQ city

Hovdebygda

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Traffic Services: Revenue generated from traffic management services including traffic direction, escort vehicles, driver rental, work zone planning, and sign rental. Services are provided to private individuals, businesses, and public sector for both planned projects and emergency situations.
2. Security Guard Services: Revenue from guard services including mobile patrols, stationary guarding, event security (ordensvakt), and control services (store control, alcohol control, ticket control). Guards serve both uniformed and plainclothes assignments.
3. Road Maintenance (Vegdrift): Revenue from ongoing road maintenance services including tree trimming, grass cutting, road marking, sign maintenance, tunnel cleaning, snow stakes, and road management services provided year-round to public and private customers.
4. Alarm and Emergency Response: Revenue from alarm system monitoring, connection to FG-approved alarm station, and 24/7 emergency response services for residential and commercial properties.
5. Technical Services: Revenue from technical installation and maintenance services including private alarms, business alarms, fire safety systems, camera surveillance (TV-overvåking), and access control systems. Includes both installation and annual service agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SAFE24 provides security guard services, alarm monitoring and emergency response, traffic management (direction, escort vehicles, driver rental, work zone plans, sign rental), road maintenance (vegetation, tunnel cleaning, sign upkeep), and technical security installations (private/business alarms, fire safety, camera surveillance, access control). It operates an FG-approved 24/7 manned alarm station and delivers services directly through its own personnel across Western Norway.

Product overview

SAFE24 is a comprehensive security and safety services provider offering integrated solutions across five main categories: (1) Traffic Services including traffic direction, escort vehicles, driver rental, work zone safety plans, and sign rental; (2) Guard Services including mobile patrols, stationary guards, event security, and various control services (store, alcohol, ticket); (3) Road Maintenance covering vegetation clearing, grass cutting, and infrastructure upkeep; (4) Alarm and Emergency Response with 24/7 monitoring and rapid guard deployment; and (5) Technical Services including private and business alarms, fire safety systems, camera surveillance, and access control. The company operates an FG-approved alarm station and serves both commercial and residential markets across Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Trafikkdirigering (Traffic Direction) Manual traffic control services for road work sites including tunnel work, rockfall protection, bridge maintenance, and electrical work along roads. Operatives work 24/7, all year round. Intended for construction firms, public works clients, and road maintenance contractors.
• Følgebil (Escort Vehicle) Escort vehicle services for special transport, wide loads, and machinery. Offered as front escort, rear escort, or both, available nationwide across Norway. Intended for haulage and logistics operators requiring oversized-load escort.
• Utleige av sjåførar (Driver Rental) Driver rental services for various work tasks. Drivers are approved for license classes B, BE, C1, C, D1, C1E, and CE. Intended for businesses and public sector clients needing licensed drivers for specific assignments.
• Arbeidsvarslingsplanar (Work Zone Safety Plans) Development of work zone traffic management plans that require approval from Statens vegvesen (Norwegian Public Roads Administration) before work can commence. Intended for construction firms, contractors, and public sector clients performing roadwork.
• Skiltutleige (Sign Rental) Rental of traffic signs and sign packages at fixed daily rates for road work. Installation services also available to ensure compliance with regulations. Intended for contractors and event organizers needing temporary traffic signage.
• Mobilt vakthald (Mobile Patrol) Mobile patrol services including interior and exterior checks, verifying buildings are locked, checking for vandalism or break-ins. Includes temperature control, fire hazard checks, and power supply monitoring. Monthly summary reports provided. Intended for businesses and property owners needing after-hours checks.
• Stasjonært vakthald (Stationary Guard Services) Stationary guard services where guards are stationed at a facility for ongoing security. Includes center patrols, access control, port security, store security, and reception services. Intended for businesses, ports, retail stores, and reception-area clients.
• Ordensvakt / Event (Event Security) Event security services for festivals, concerts, trade shows, nightclubs, and hotels. Includes pre-event risk assessment, crowd management, evacuation planning, and emergency exit evaluation. Intended for event organizers and venue operators.
• Kontrolltenester (Control Services) Various control services including store control (uniformed and plainclothes to prevent theft), alcohol sales control for compliance, and ticket control at events and transport. Intended for retail operators, municipalities, and event/transport organizers.
• Vegdrift (Road Maintenance) Year-round road maintenance services including manual clearing, grass cutting, rotavator and vegetation clearing, sign maintenance, chipping, snow stakes, manhole adjustment, tunnel cleaning, clearing, and garbage collection. Intended for municipalities, public sector, and private sector customers.
• Alarm og beredskap (Alarm and Emergency Response) 24/7 alarm monitoring and emergency response services. The FG-approved alarm station handles signals from video surveillance, fire alarms, intrusion alarms, elevator alarms, and panic alarms. Guards respond to activated alarms and provide detailed incident reports. Intended for any customer with a connected alarm system.
• Privatalarm (Private Alarm) Home alarm systems connected to FG-approved alarm station monitoring the property 24/7, year-round. Intended for private individuals/homeowners seeking residential monitored alarm protection.
• Bedriftsalarm (Business Alarm) Business alarm systems connected to FG-approved alarm station. Supports multiple alarm types including home alarm, business alarm, fire alarm, elevator alarm, tracking alarm, personal alarm, gas alarm, monitoring alarm (CCTV, robbery, temperature, water), and operational alarm (power supply, animal farming). Includes object tracking and recovery capabilities. Intended for commercial customers with diverse alarm needs.
• Brannsikring (Fire Safety) Fire alarm systems and equipment for businesses and private homes. Includes monitoring to emergency response center per TEK10 § 11-12 regulations, guard response to fire alarms, damage prevention, and fire brigade coordination. Also includes fire safety products, equipment installation, and evacuation route signage. Intended for businesses and homeowners needing code-compliant fire safety systems.
• Kameraovervåking (Camera Surveillance) TV surveillance systems with 24/7 monitoring, high-quality images day and night using IR sensors. Includes software for phone, PC, and tablet access, Datatilsynet (Norwegian Data Protection Authority) approval, annual service agreements covering physical inspection, camera adjustments, software updates, and certification checks. Intended for businesses and private individuals needing approved CCTV monitoring.
• Adgangskontroll (Access Control) Access control systems for controlling individual access to restricted areas. Uses access cards with personal PIN codes. Can be integrated with alarm systems. Includes access cards, tags, and code systems. Suitable for office buildings, hotels, airports, port terminals, housing associations, gates and barriers, and residential markets.

Quantifiable outcome

• Alarm station responds quickly according to contracted procedures with short response time
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Others

• Coor Service Management (Norway): Coor provides integrated facility management services in the Nordics including reception, security, and property services. It is adjacent rather than directly competing, but reflects the trend of integrated FM providers bundling security services that SAFE24 also offers as part of its "totalleverandør" pitch.

Broad incumbents

• G4S / Allied Universal (Norway operations): Allied Universal (which acquired G4S) operates one of the largest global security and facility services portfolios with a Norwegian presence in manned guarding, monitoring, and integrated security solutions. It competes with SAFE24 for large enterprise and public-sector contracts.
• Mesta AS: Mesta is the largest Norwegian road maintenance and road operations contractor, performing vegetation, snow, and signage work for Statens vegvesen and kommuner. It competes with SAFE24's Vegdrift service line for public-sector road maintenance tenders.
• Falck Norge: Falck is a Nordic incumbent providing ambulance, fire, and security services with guarding and alarm monitoring offerings in Norway. It overlaps with SAFE24 in stationary guarding, alarm response, and integrated safety-service contracts.

Direct peers

• Nokas Sikkerhet: Nokas is a Nordic security services provider offering guarding, alarm, and cash-handling services in Norway. Its manned guarding and alarm monitoring portfolio overlaps directly with SAFE24's mobile patrol, stationary guard, and FG-monitored business alarm services.
• Sector Alarm Norge: Sector Alarm is a Norwegian-headquartered monitored alarm specialist offering private and business alarms connected to its own alarm station. It directly competes with SAFE24's FG-godkjent alarmstasjon, business alarm, and private alarm services.
• Securitas Norge: Securitas is a global security services group with substantial Norwegian operations covering manned guarding, mobile patrols, alarm monitoring, and security technology. It competes with SAFE24 across every primary service line in the Norwegian market.
• Avarn Security (Norway): Avarn Security is one of the largest security service providers in Norway offering guarding, alarm monitoring, and security technology. It directly competes with SAFE24 across stationary guards, mobile patrols, and alarm response across overlapping customer segments.

Regional players

• Veidrift AS: Veidrift is a regional Norwegian road maintenance contractor operating in similar fylker to SAFE24. It is comparable on the Vegdrift service offering (vegetation clearing, snow stakes, signage maintenance) for municipal road operations.

Emerging players

• SOS International (Norway): SOS International provides 24/7 alarm and assistance services for insurers, businesses, and public authorities across the Nordics. It is comparable to SAFE24 on the alarm-monitoring and emergency-dispatch capability but tends to operate cross-Nordic rather than locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Safe24DA
• Instagraminstagram.com/safe24_da
• LinkedInlinkedin.com/company/safe24-da

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAFE24