Restaurant Equipment World
- Company typePrivate
- Founded1985
- HeadquartersOrlando, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Restaurant Equipment World firmographics
Firmographics- Name
- Restaurant Equipment World
- Legal name
- Pierce Sales Co., Inc.
- Website
- https://rewonline.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Restaurant Equipment World industry classification
Industry- Product category
- Commercial Foodservice Equipment & Supplies
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI), Bar & Beverage Service Supplies Wholesale (AFAIALAG), Restaurant & Foodservice Supply Cash-and-Carry (Chef Stores) (CRAHAMAD)
Keywords
Where Restaurant Equipment World is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Restaurant Equipment World business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of commercial restaurant equipment including refrigeration, cooking equipment, food prep, bar equipment, and more. Both new and used equipment is offered through e-commerce and cash-and-carry channels.
- Supplies Sales: Sale of smallwares, tabletop items, janitorial supplies, and other restaurant consumables and accessories.
- Professional Services: Additional revenue streams include restaurant consultation, equipment installation services, and complete kitchen and restaurant design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for smaller items and supplies |
| Other | Pay-as-you-go | Quote-based pricing for commercial equipment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Restaurant Equipment World product offering
Product offeringCore offering
Restaurant Equipment World distributes commercial restaurant equipment, smallwares, and foodservice supplies through an e-commerce website (rewonline.com) and a physical Cash & Carry showroom in Orlando, Florida, offering more than 400,000 products spanning refrigeration, cooking equipment, ice makers, bar equipment, food prep, sinks and plumbing, tabletop, signage and furniture, storage and transport, and janitorial supplies. The company also provides professional restaurant consultation, equipment installation, and complete kitchen and restaurant design services. Both new and used commercial kitchen equipment are sold.
Product overview
Restaurant Equipment World operates a B2B e-commerce platform and physical Cash & Carry showroom in Orlando, Florida, offering more than 400,000 commercial restaurant equipment and supplies products. The product portfolio is organized into seven main categories: Restaurant Equipment (refrigeration, cooking, ice makers, bar equipment, food prep), Sinks & Plumbing, Smallwares (utensils, cookware, storage), Tabletop (dinnerware, flatware, serving items), Signage & Furniture, Storage & Transport, and Janitorial. The company also provides value-added services including restaurant consultation, equipment installation, and complete kitchen/restaurant design. They serve commercial foodservice customers ranging from single-unit restaurants to large institutional operations, offering both new and used equipment through their e-commerce platform and physical showroom.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Restaurant Equipment Large selection of commercial restaurant equipment including refrigeration, cooking equipment, ice makers, bar equipment, food prep machinery, and specialty equipment for commercial kitchens. Sold to restaurant operators and institutional foodservice buyers via the REW e-commerce site and Orlando Cash & Carry showroom.
- Sinks & Plumbing Commercial sinks (hand sinks, compartment sinks, mop sinks, convenience store sinks), faucet fittings, floor troughs, grease traps, disposers, water boosters, water heaters, and related plumbing accessories for commercial kitchens.
- Smallwares Kitchen utensils and supplies including cookware, steam table pans, knives, prep utensils, cooking tools, portion control serving utensils, food storage containers, baking equipment, pizza supplies, bar supplies, disposables, and restaurant apparel.
- Tabletop Dinnerware, beverageware, flatware, display stands, food baskets, ramekins, condiment dispensers, serving bowls, trays, and tabletop accessories for restaurants and foodservice operations.
- Signage & Furniture Indoor chairs, bar stools, shelving, signage equipment, and furniture items for restaurants and commercial foodservice establishments.
- Storage & Transport Shelving equipment and transport products for optimizing kitchen space and moving supplies within commercial foodservice operations.
- Janitorial Cleaning and sanitation supplies to maintain safety and hygiene standards in commercial restaurant environments.
- Used Commercial Restaurant Equipment Pre-owned commercial kitchen equipment and supplies offered at the Orlando Cash & Carry showroom and online, providing cost-effective alternatives for restaurant operators and foodservice buyers.
- Cash & Carry Showroom Physical retail store location in Orlando, Florida (2413 N Forsyth Road, Orlando, FL 32807) offering both new and used commercial kitchen equipment and supplies for in-person purchases Monday through Friday 8:30 a.m. - 5:30 p.m. EST.
- Restaurant Consultation, Equipment Installation & Kitchen Design Services Professional consultation services for restaurant setup including equipment selection guidance, equipment installation, and complete kitchen and restaurant design services for commercial foodservice operators.
Companies that use Restaurant Equipment World
Customer profileSegments4 records
Ideal customer profiles4 records
Restaurant Equipment World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Restaurant Equipment World partnerships and signals
Strategic signalScale indicators3 records
Restaurant Equipment World competitors and assessment
Company assessmentDirect peers
- The Restaurant Store: Cash & Carry restaurant supply chain (a division of Clark Foodservice Equipment) selling commercial equipment and supplies to restaurant operators. Comparable to REW on Cash & Carry channel and customer type, with multi-location physical reach.
- Mission Restaurant Supply: Restaurant supply distributor offering commercial kitchen equipment, smallwares, and tabletop items via e-commerce. Comparable to REW on product range and target customer, though more e-commerce focused.
- Chef's Deal Restaurant Equipment: Online and brick-and-mortar restaurant equipment supplier offering new and used commercial kitchen equipment, design, and installation services. Closely mirrors REW's hybrid e-commerce-plus-services approach to the same foodservice customer base.
- Sam Tell Companies: Family-owned commercial foodservice equipment distributor serving the Northeast US for over 60 years, providing equipment, design, and installation. Closely mirrors REW on family-owned heritage, regional distribution, and services model.
- Boelter Companies: Foodservice equipment and supplies distributor with design, installation, and consulting capabilities serving restaurants, hotels, and institutions. Comparable to REW's full-stack equipment-plus-services offering and target segments.
- Bargreen Ellingson: Restaurant equipment and supplies distributor serving hospitality operators across the western US, offering both equipment distribution and design services. Comparable on hybrid wholesale-plus-services model and institutional/hospitality customer focus.
- WebstaurantStore: Largest online-only restaurant equipment and supplies retailer in the US, offering an extensive catalog of commercial kitchen equipment, smallwares, and supplies. Directly comparable to REW on product breadth and target customer (commercial foodservice operators), but operates purely through e-commerce without a physical Cash & Carry showroom.
- Restaurant Depot: Membership-based Cash & Carry warehouse chain for restaurant and foodservice operators with 100+ US locations. Directly comparable to REW's Cash & Carry showroom model and target buyers, but with vastly larger physical footprint and buying power.
Broad incumbents
- Sysco: Largest broadline foodservice distributor in North America, supplying restaurants, healthcare, and hospitality with food, equipment, and supplies. Overlaps REW's institutional foodservice customers and supplies business, though equipment is a small slice of Sysco's overall portfolio.
- Clark Food Service Equipment: Large commercial foodservice equipment distributor and parent of The Restaurant Store, serving customers across multiple US regions with broad equipment and supplies offerings. Comparable on products and customer base, with significantly broader geographic reach than REW.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Restaurant Equipment World social profiles
Digital presenceRestaurant Equipment World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurant Equipment World leadership team
Management profileNumber of profiles
Profiles1 record
Restaurant Equipment World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurant Equipment World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurant Equipment World
What does Restaurant Equipment World do?
Restaurant Equipment World distributes commercial restaurant equipment, smallwares, and foodservice supplies through an e-commerce website (rewonline.com) and a physical Cash & Carry showroom in Orlando, Florida, offering more than 400,000 products spanning refrigeration, cooking equipment, ice makers, bar equipment, food prep, sinks and plumbing, tabletop, signage and furniture, storage and transport, and janitorial supplies. The company also provides professional restaurant consultation, equipment installation, and complete kitchen and restaurant design services. Both new and used commercial kitchen equipment are sold.
Is Restaurant Equipment World a public or private company?
Restaurant Equipment World is a private company. It is classified as family owned and is currently operating.
When was Restaurant Equipment World founded?
Restaurant Equipment World was founded in 1985. It employs 51 to 100 people.
Where is Restaurant Equipment World based?
Restaurant Equipment World is headquartered in Orlando, United States, in the North America region.
How does Restaurant Equipment World make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are supplies Sales and professional Services.
Who are Restaurant Equipment World's main competitors?
Direct peers on record are The Restaurant Store, Mission Restaurant Supply, Chef's Deal Restaurant Equipment, Sam Tell Companies, Boelter Companies, Bargreen Ellingson, WebstaurantStore and Restaurant Depot. Broad incumbents are Sysco and Clark Food Service Equipment.
Does Restaurant Equipment World have an API?
No public API is recorded for Restaurant Equipment World.
What industry is Restaurant Equipment World in?
Restaurant Equipment World's product category is Commercial Foodservice Equipment & Supplies. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIALAJ, Commercial Cooking Equipment & Parts Wholesale. Its NAICS code is 423740 and its SIC code is 5040.