3 Zinnen Dolomites

What 3 Zinnen Dolomites does

3 Zinnen Dolomites is a South Tyrolean regional tourism platform operating as 3 Zinnen AG from Innichen (San Candido), Italy. Founded in 2008 and employing 101-250 staff, it manages destination marketing, cable car operations, and digital booking across five holiday villages — Prags/Braies, Niederdorf/Villabassa, Toblach/Dobbiaco, Innichen/San Candido, and Sexten/Sesto — set within the Dolomites UNESCO World Heritage Site. Its core asset is the iconic Three Peaks (Drei Zinnen) landmark and the cable car infrastructure connecting four adventure mountains (Monte Elmo, Monte Baranci, Croda Rossa, Stiergarten) for year-round hiking, skiing, and sightseeing.

The commercial offering spans cable car ticketing, ski pass sales (including integration with the Dolomiti Superski network), commission-based accommodation booking, event ticketing, gift vouchers, and ancillary on-mountain attractions such as four themed family parks, the Funbob alpine coaster, and the Reinhold Messner Haus museum. Supporting technology includes a multi-language (EN/DE/IT) direct-to-consumer booking website (dreizinnen.com), a live webcam network across mountain stations, and a mobile app on iOS and Android. Distribution combines self-serve digital booking, physical ticket offices at lift base stations, and integration with the regional Südtirol Guest Pass public transport system.

Revenue is generated predominantly from individual travelers, family vacationers, and outdoor sports enthusiasts through a transaction-based model across lift tickets, ski passes, accommodation commissions, and events. Marketing runs direct-to-consumer through the official website, social media, email newsletters, and partner portals, supplemented by event-driven programming (Drei Zinnen Alpine Run, Eroica Dolomiti, Gustav Mahler Music Weeks). The customer base is highly distributed across DACH and Italian feeder markets with no enterprise anchor clients, and revenue is seasonal with dual winter (ski) and summer (hiking/climbing) peaks. Financials are not publicly disclosed.

Name

3 Zinnen Dolomites

Legal name

3 Zinnen AG

Website

https://dreizinnen.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

3 Zinnen Dolomites is a South Tyrolean tourism platform operating cable cars, accommodation booking, and event ticketing across five villages and four mountains in the Dolomites UNESCO World Heritage Site, serving individual travelers, families, and outdoor sports enthusiasts year-round.

Ownership category

akta.pro rank

NAICS

Skiing Facilities (713920), Traveler Accommodation (7211), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain & Ski Homes (THAMAAAG)

Keywords

• Alpine tourism services
• Cable car operations
• Ski resort management
• Mountain destination booking
• Dolomites tourism platform

Headquarters

HQ city

Innichen

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Cable Car Operations: Revenue from cable car tickets providing access to adventure mountains (Monte Elmo, Monte Baranci, Croda Rossa, Stiergarten) year-round for hiking, skiing, and sightseeing activities.
2. Accommodation Booking: Commission-based revenue from facilitating accommodation bookings across five villages (Prags, Niederdorf, Toblach, Innichen, Sexten) including hotels, holiday apartments, guesthouses, and farm stays.
3. Ski Pass Sales: Sales of ski passes including regional 3 Zinnen Dolomites passes and Dolomiti Superski passes, with seasonal promotional offers like Dolomiti Super Première and Dolomiti Springdays.
4. Event Ticketing: Revenue from ticketed events and experiences including concerts, guided tours, workshops, and special experiences like tandem paragliding, mushroom picking authorizations, and cultural events.
5. Gift Vouchers: Sale of gift vouchers for mountain experiences redeemable for various services including cable car rides, accommodations, and activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

3 Zinnen Dolomites operates cable car and ski lift services, accommodation booking, and a full calendar of alpine activities (hiking, climbing, cycling, family programs) across five villages in the Dolomites UNESCO World Heritage region in South Tyrol. The organization functions as the integrated tourism brand and operator for the Innichen (San Candido) area, selling access passes, lodging reservations, and experience packages directly to leisure travelers.

Product overview

3 Zinnen Dolomites is a tourism region portal offering a comprehensive portfolio of alpine experiences across five villages in South Tyrol, Italy. The offering comprises the main website portal for booking and information, cable car access to four adventure mountains (Monte Elmo, Monte Baranci, Stiergarten, Croda Rossa), a ski resort with slopes and cross-country trails, extensive hiking and cycling networks, family parks, the Funbob alpine coaster, and the Reinhold Messner Haus museum. Supporting services include a mobile app, webcam network, Südtirol Guest Pass for local transport, and seasonal ski pass offers (Dolomiti Super Première, Dolomiti Springdays). The portfolio covers both summer activities (hiking, climbing, biking) and winter sports (skiing, cross-country skiing, tobogganing).

Differentiator

Problem solved

Functional benefit

Products and services

• Cable car and ski lift access

Quantifiable outcome

• Five villages with diverse accommodation options from family-run hotels to farm stays
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Südtirol (South Tyrol Tourism)coreStrategic or Co-development PartnerRegional tourism partnership providing the Südtirol Guest Pass for visitors, integrating local public transportation (bus and train) with tourism offerings across the region.
• Dolomiti SuperskicoreStrategic or Co-development PartnerPartnership allowing visitors to use Dolomiti Superski pass in the 3 Zinnen Dolomites ski area, providing access to one of the world's largest ski networks.
• Three Peaks Nature Park (Naturpark Drei Zinnen)coreStrategic or Co-development PartnerCollaboration with the protected nature park encompassing the iconic Three Peaks landmark, home to rare wildlife and unique alpine ecosystems.
• Fanes-Sennes-Prags Nature ParkminorStrategic or Co-development PartnerPartnership with neighboring nature park offering additional hiking, climbing, and biking experiences within pristine alpine environments.
• Local Tourism Businesses (Hotels, Restaurants, Mountain Huts)coreChannel Partner/ Reseller/ DistributorNetwork of local accommodation providers, restaurants, and mountain huts featuring regional South Tyrolean cuisine and hospitality integrated into the booking platform.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Dolomiti Superski: The interconnected ski pass consortium covering 12 ski areas in the Dolomites, including 3 Zinnen Dolomites itself. A broader incumbent that aggregates the region's supply and exerts pricing and distribution influence on member resorts.
• Südtirol Marketing / IDM Südtirol: Regional tourism board for South Tyrol, partnering with 3 Zinnen to deliver the Südtirol Guest Pass. A broader incumbent shaping regional tourism strategy and visitor flows.

Direct peers

• Kronplatz / Plan de Corones: A major independent ski mountain in South Tyrol operating cable cars, ski lifts, and a multi-village tourism offering. Highly comparable to 3 Zinnen Dolomites in product, geography, and visitor mix.
• Val Gardena / Gröden Tourismus: Multi-village tourism destination in the Dolomites operating cable cars, ski areas, and a year-round tourism platform. Directly competes with 3 Zinnen for the same hiking and skiing segments.
• Val di Fiemme / Obereggen: Trentino-based Dolomite tourism destination with ski areas, hiking networks, and event programming. Comparable cable car infrastructure and visitor base to 3 Zinnen.
• Alta Badia Tourism Cooperative: South Tyrolean tourism cooperative promoting multiple villages, ski areas, and cable cars in the Dolomites. Comparable multi-village destination model and overlap with 3 Zinnen's visitor segments.
• Cortina Marketing (Cortina d'Ampezzo): Iconic Dolomite ski and summer destination operating cable cars and a multi-village tourism portal. Comparable UNESCO-adjacent prestige and high-end visitor mix.

Others

• Zermatt Tourism: Iconic Alpine destination offering cable cars, year-round skiing, and a multi-village tourism platform. Highly comparable product model though based in Switzerland and serving a different geography.

Regional players

• Merano 2000 / Funivia Merano: South Tyrolean ski mountain with cable car access serving the Merano area. Smaller-scope cable car operator within the same regional market.
• Skirama Dolomiti Adamello Brenta: Interconnected ski consortium in the western Italian Dolomites (Trentino). Comparable product category and pass-network model, though operating in a different sub-region of the Dolomites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@3zinnendolomites
• Facebookfacebook.com/3zinnen
• LinkedInlinkedin.com/company/3zinnendolomites
• Instagraminstagram.com/3zinnendolomites
• Pinterestit.pinterest.com/3zinnen
• Xx.com/3zinneninfo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Zinnen Dolomites