Swisstrade
Swisstrade is a privately held Australian B2B distributor and manufacturer of hotel operating supplies and equipment, supplying toiletries, dispensers, guest room equipment, linen, and F&B items to hotels, resorts, and developers across Australia, New Zealand, and the Pacific Islands since 1997.
- Company typePrivate
- Founded1997
- HeadquartersNewport Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Swisstrade does
Swisstrade Pty Ltd is a privately held B2B distributor and manufacturer of hotel operating supplies and equipment (OS&E), founded in 1997 and headquartered in Newport Beach, New South Wales, Australia. The company supplies bathroom amenities, sealed and refillable dispensers, guest room equipment, linen and bedding, housekeeping and janitorial supplies, and food and beverage equipment to hotels, resorts, and accommodation providers across Australia, New Zealand, and the Pacific Islands. Swisstrade holds exclusive Australian distribution rights for ADA Cosmetics International and has developed three proprietary sealed dispenser systems — SmartCare (patented membrane technology ensuring 100% hygiene), Press + Wash (recycled PET with up to 100% liquid efficiency), and SHAPE (eco-friendly with material and liquid savings) — which the company pioneered as the first hotel-specific, factory-sealed, and recyclable dispenser systems in the Australian market in 1997.
The company's revenue model combines one-time project procurement sales for hotel fit-outs, refurbishments, and new developments with recurring resupply orders from existing hotel accounts through an online trade account program at swisstrade.com.au. The go-to-market motion is enterprise field sales for large hotel projects, supplemented by a B2B e-commerce storefront for registered trade customers. Project partnership services include timeline management, scope assessment, budget planning, supplier benchmarking, prototype room fit-outs, category consolidation, and project scheduling. Pricing is quote-based and not publicly disclosed; customers must register for a trade account to view pricing. The company operates from green star-rated warehouses in Sydney, Melbourne, and Perth, featuring solar energy, LED lighting, recycling systems, and greywater reuse.
Swisstrade's customer base includes luxury and upper-upscale hotel flags such as InterContinental Sydney, InterContinental Perth City Centre, W Brisbane, 1 Hotel Melbourne, Pier One Sydney Harbour, Kimpton Margot Sydney, and Marriott Momi Bay Resort Fiji, alongside boutique and mid-market properties. The company partners with more than 20 premium hospitality brands including JVD, Bemboka, ELEMIS, Rituals Cosmetics, ghd, Dyson, Ascolia, Leif, Lalique, Penhaligon's, illy, T2 Tea, Downia, Seedling Sole, and Nilfisk. Swisstrade reports being a proudly Australian-owned and operated business with no disclosed external institutional investment, parent company, or subsidiaries.
Swisstrade firmographics
Firmographics- Name
- Swisstrade
- Legal name
- Swisstrade Pty Ltd
- Website
- https://swisstrade.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swisstrade is a privately held Australian B2B distributor and manufacturer of hotel operating supplies and equipment, supplying toiletries, dispensers, guest room equipment, linen, and F&B items to hotels, resorts, and developers across Australia, New Zealand, and the Pacific Islands since 1997.
- Ownership category
- akta.pro rank
Swisstrade industry classification
Industry- Product category
- Hospitality Supplies Distribution
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)
Keywords
Where Swisstrade is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Swisstrade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hotel OS&E Product Sales: B2B sales of comprehensive hotel operating supplies and equipment including bathroom amenities, dispensers, guest room supplies, linen, bedding, housekeeping equipment, and F&B items. One-time product transactions with trade account pricing.
- Project Procurement Services: Consultative project partnership for hotel refurbishment, renovation, and development projects. Includes timeline management, scope assessment, budget planning, supplier benchmarking, prototype room fit-outs, category consolidation, and project scheduling services.
- Resupply and Ongoing Orders: Ongoing replenishment orders for hotels through trade accounts. Once project doors open, dedicated team provides ongoing support and supply assurance for resupply needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Swisstrade product offering
Product offeringCore offering
Swisstrade supplies hotel toiletries, linens, bedding, guest room accessories, housekeeping equipment, and F&B items to hospitality businesses across Australia, New Zealand, and the Pacific Islands. The company distributes proprietary sealed dispenser systems (SmartCare, Press + Wash, SHAPE) and serves as the exclusive Australian distributor of international amenity and equipment brands including ADA Cosmetics, ELEMIS, Rituals Cosmetics, JVD, Bemboka, ghd, Dyson, ST. ALi Coffee, Ascolia, and others. Swisstrade also provides consultative hotel project procurement services covering timeline management, scope assessment, budget planning, supplier benchmarking, and prototype room fit-outs.
Product overview
Swisstrade is a comprehensive hotel operating supplies and equipment (OS&E) provider offering a multi-category portfolio of products across hotel toiletries, guest room supplies, linen and bedding, housekeeping equipment, and F&B items. The company operates as both a product manufacturer (with proprietary dispenser systems like SmartCare, Press + Wash, and SHAPE) and distributor of international hospitality brands (ADA Cosmetics, ELEMIS, Rituals Cosmetics, JVD, Bemboka, ST. ALi, Ascolia, ghd, and others). The product ecosystem includes branded amenity collections (Natural Evolution, Bio Naturals, EcoSpa, Spa Collection, Hydro Basics, Aroma Therapy, Body Zone, Naturals Remedies, Pure Herbs, Olive Oil Skincare Co., Oasis, My Forest Friends), eco-friendly lines (Planet Positive, FAIR CosmEthics, Eco-Boutique, Pure White), and operational equipment. The company also provides project procurement services for hotel OS&E fit-outs and renovations.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Toiletries & Dispensers Comprehensive range of hotel bathroom amenities including portion amenities, sealed dispensers, refillable dispensers, wall brackets, dry amenities and accessories, and kids' amenities designed for guest bathrooms in hotels and resorts.
- Guest Room Supplies Complete guest room equipment including wardrobe items (hangers, slippers, bathrobes, iron boards, luggage racks), electrical appliances (hair dryers, kettles, irons, coffee machines, audio), minibars and safes, kitchen and laundry supplies, bathroom accessories, and consumables for hotel guest rooms.
- Linen, Towels & Bedding Hotel bedding essentials including bed linens and covers, blankets and throws, pillows and quilts, protectors and toppers, bathroom towels, pool and beach towels, bathrobes, slippers, mattresses, bases, and manual and electric bed lifting systems.
- Housekeeping & Public Areas Operational supplies including housekeeping carts, luggage trolleys, minibar restocking carts, room service trolleys, laundry and multipurpose carts, public area bins, umbrella stands and dryers, janitor carts and equipment, mould removal and remediation, air purification, and cleaning consumables.
- F&B Equipment & Events Food and beverage equipment including cutlery, crockery, drinkware, barware, table lamps, stewarding supplies, teapots, coffee presses, cooking utensils, chef knives, buffet and servingware, room service equipment, F&B coffee machines, and conferencing, banquet and event equipment (tables, chairs, dance floors, stages, lecterns, trolleys).
- SmartCare Dispenser System Patented membrane technology ensuring 100% hygiene with tamper-proof, rapid bottle exchanges for modern housekeeping workflows; reduces plastic and liquid waste by up to 85%.
- Press + Wash Dispenser System Made from recycled PET material offering up to 100% liquid efficiency with tamper-proof, easy-to-replace bottle design for hotel bathroom applications.
- SHAPE Dispenser System Eco-friendly materials combined with an effortless dispensing mechanism to maximize savings on materials and liquid while enhancing operational efficiency.
- Refillable Dispensers Elegant refillable dispensers featuring globally recognised retail brands providing a luxury guest experience while reducing single-use plastics in hotel bathrooms.
- Hotel Projects Services Consultative project procurement services for hotel OS&E fit-outs, renovations, and new builds including timeline management, scope of works assessment, budget planning, supplier benchmarking, prototype room fit-outs, category consolidation, and project scheduling.
Quantifiable outcome
- Reduces plastic and liquid waste by up to 85% with sealed dispenser systems
- +3 more outcomes
Companies that use Swisstrade
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Swisstrade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Swisstrade partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- ADA Cosmetics InternationalcoreExclusive Australian distributor of ADA Cosmetics International since 1997. Partnership established with introduction of industry's first hotel-specific, factory-sealed and recyclable dispenser system.
- JVDcoreMajor brand partner supplying hotel guest room equipment including hair dryers, kettles, irons, alarm clocks, bins, safes, and mirrors. Featured extensively in hotel projects.
- BembokacoreAustralian brand partner supplying premium bedding, bathrobes, and blankets. Featured in boutique hotel projects.
- ELEMIScoreGlobal skincare brand partner providing premium bathroom amenities and dispensers for luxury hotel properties.
- ghdminorHair care appliance brand supplying professional hair dryers and styling tools for hotel guest rooms.
- Rituals CosmeticscoreInternational lifestyle brand partner supplying bathroom amenities featuring signature scents and formulations for hotel dispensers.
- DysonminorPremium appliance brand supplying innovative guest room products including air purifiers and hair care appliances.
- AscoliacoreHotel trolley and cart manufacturer supplying housekeeping carts, banquet trolleys, and facility equipment.
- AliseominorHotel bathroom accessory brand supplying mirrors and decorative pieces for guest bathrooms.
- St. ALi CoffeeminorAustralian specialty coffee roaster supplying capsules, cold brews, and drip bags for hotel guest rooms.
- T2 TeaminorPremium tea brand partner supplying tea products for hotel guest rooms and F&B operations.
- Seedling SoleminorAustralian brand supplying biodegradable and eco-friendly slippers for hotel guest rooms.
- Yarn'nminorAustralian brand supplying recycled toilet paper and environmentally responsible paper products.
- WagenminorAustralian manufacturer supplying hotel trolleys and carts for housekeeping and facility operations.
- NilfiskminorProfessional cleaning equipment manufacturer supplying janitorial and cleaning equipment for hotel operations.
- LeifminorAustralian lifestyle brand supplying bathroom amenities and accessories for boutique hotel properties.
- Tivoli AudiominorAudio equipment brand supplying speakers and audio devices for hotel guest rooms.
- Ruark AudiominorBritish audio brand supplying radios and speakers for hotel guest room experiences.
- LaliqueminorLuxury lifestyle brand supplying premium bathroom amenities and accessories for high-end hotel properties.
- PenhaligonsminorBritish luxury fragrance brand supplying premium bathroom amenities for upscale hotel properties.
- DowniaminorAustralian bedding brand supplying pillows, quilts, and bedding accessories for hotel properties.
- illyminorItalian coffee brand supplying premium coffee products for hotel F&B operations.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Swisstrade competitors and assessment
Company assessmentDirect peers
- Guest Supply: Hospitality OS&E distributor owned by Sysco that supplies amenities, linens, and guest room products to hotels globally. Direct competitor to Swisstrade in the hotel amenity distribution category, though operating at much larger scale and with broader geographic reach.
- Standard Textile: US-based manufacturer and distributor of hospitality linens, terry products, and amenity programs serving global hotel chains. Comparable to Swisstrade in the hotel linen/amenity distribution category with overlapping product portfolio and customer base.
Broad incumbents
- Cintas: Large publicly-traded supplier of uniforms, restroom services, and hospitality supplies. Comparable to Swisstrade as a B2B hospitality supplies distributor, though Cintas operates at vastly larger scale and focuses on uniform/amenity rental programs rather than one-time OS&E procurement.
- UniFirst: Publicly-traded uniform and linen supply company serving hospitality, healthcare, and industrial customers. Overlaps with Swisstrade in supplying uniforms (robes, slippers) and amenity products to hotels, though primarily a uniform-rental business at much larger scale.
- ImageFIRST Healthcare Laundry Specialists: US-focused linen and laundry services provider to healthcare and hospitality. Comparable to Swisstrade in supplying linens to commercial hospitality customers, though primarily rental/service-based rather than product distribution.
- Ecolab: Global leader in water, hygiene, and infection prevention solutions serving hospitality, foodservice, and healthcare. Overlaps with Swisstrade's housekeeping and janitorial equipment offering, though at vastly larger scale and with broader chemical/service portfolio.
- Diversey (Solenis): Global hygiene and cleaning solutions provider to hospitality and foodservice. Comparable to Swisstrade's housekeeping/janitorial product lines and F&B equipment category, though operates at enterprise scale with a chemical-focused portfolio.
- Aramark: Global provider of food, facilities, and uniform services to hotels, convention centers, and institutions. Adjacent competitor to Swisstrade in hospitality supplies, with overlapping F&B equipment, housekeeping, and amenity categories though operating as a managed services provider at much larger scale.
Others
- ADA Cosmetics International: German-based manufacturer of hotel cosmetics and dispenser systems, and Swisstrade's exclusive Australian distribution partner since 1997. Functions as both supplier and indirect competitor to Swisstrade's own proprietary dispenser brands (SmartCare, Press + Wash, SHAPE).
Emerging players
- Downlite International: US-based manufacturer and distributor of down bedding products for the hospitality industry. Comparable to Swisstrade's linen, towels, and bedding category with overlapping pillow, quilt, and bedding offerings for hotels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Swisstrade social profiles
Digital presenceSwisstrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swisstrade leadership team
Management profileNumber of profiles
Swisstrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swisstrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swisstrade
What does Swisstrade do?
Swisstrade supplies hotel toiletries, linens, bedding, guest room accessories, housekeeping equipment, and F&B items to hospitality businesses across Australia, New Zealand, and the Pacific Islands. The company distributes proprietary sealed dispenser systems (SmartCare, Press + Wash, SHAPE) and serves as the exclusive Australian distributor of international amenity and equipment brands including ADA Cosmetics, ELEMIS, Rituals Cosmetics, JVD, Bemboka, ghd, Dyson, ST. ALi Coffee, Ascolia, and others. Swisstrade also provides consultative hotel project procurement services covering timeline management, scope assessment, budget planning, supplier benchmarking, and prototype room fit-outs.
Is Swisstrade a public or private company?
Swisstrade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swisstrade founded?
Swisstrade was founded in 1997. It employs 1 to 10 people.
Where is Swisstrade based?
Swisstrade is headquartered in Newport Beach, United States, in the North America region.
How does Swisstrade make money?
Three revenue lines are on record. Hotel OS&E Product Sales are the primary driver. The others are project Procurement Services and resupply and Ongoing Orders.
Who are Swisstrade's main competitors?
Direct peers on record are Guest Supply and Standard Textile. Broad incumbents are Cintas, UniFirst, ImageFIRST Healthcare Laundry Specialists, Ecolab, Diversey (Solenis) and Aramark. ADA Cosmetics International is listed as an others. Downlite International is listed as an emerging player.
Does Swisstrade have an API?
No public API is recorded for Swisstrade.
What industry is Swisstrade in?
Swisstrade's product category is Hospitality Supplies Distribution. Its primary akta.pro industry code is CRAIALAJ, Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants). Its SIC code is 2844.