Pwc Croatia

What Pwc Croatia does

PwC Croatia operates as the Croatian member firm of the PwC global network, providing professional services in audit, tax, regulatory, consulting, deals, and EU services. Established in 1997 and headquartered in Novi Zagreb, the firm operates through two legal entities — PricewaterhouseCoopers d.o.o. (audit) and PricewaterhouseCoopers Savjetovanje d.o.o. (consulting and advisory) — structured to comply with Croatian auditor independence rules separating audit from non-audit services.

The firm serves Croatian enterprises, multinational subsidiaries operating in Croatia, and mid-market companies requiring cross-border advisory support. It holds ISO 27001 (information security) and EQUAL-SALARY certifications, supporting enterprise client requirements and talent positioning. Its service portfolio includes PwC Academy, which trains 10,000+ delegates annually across the network, including Data Analytics and 'Data and AI in Business' courses covering machine learning and generative AI fundamentals.

PwC Croatia does not develop proprietary technology; it leverages the global PwC network's methodologies, tools, and infrastructure spanning 151 countries and 364,000+ professionals. Revenue is not publicly disclosed. The business model follows standard Big Four professional services economics — fee-based engagements across audit mandates, tax compliance and advisory, regulatory consulting, and project-based consulting and deals advisory — with the local entity executing work for Croatian clients while coordinating cross-border support through the network.

Name

Pwc Croatia

Legal name

PricewaterhouseCoopers Savjetovanje d.o.o.

Website

https://pwc.hr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

PwC Croatia is the Croatian member firm of the PwC global network, providing audit, tax, regulatory, consulting, deals, and EU services to enterprises and mid-market clients in Croatia through two licensed legal entities.

Ownership category

akta.pro rank

Product category

Professional Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

Program & Portfolio Management (PPM) (EDABAHAB)

Keywords

• Audit and assurance
• Tax advisory services
• Transaction advisory
• Management consulting
• Professional training

Headquarters

HQ city

Novi Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Core revenue from delivering audit, tax advisory, regulatory compliance, consulting (strategy & operations), and M&A/transaction services to corporate clients. Billed as professional services engagements, typically project-based or annual retainer arrangements.
2. PwC's Academy Training: Revenue from professional qualification training programs (ACCA, CIMA, CIPD, PMP, PRINCE2, Lean Six Sigma), open enrollment seminars, and customized in-house corporate training. Programs range from half-day webinars to multi-month courses. Invoiced per participant per program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

PwC Croatia is the Croatian member firm of the global PwC network, delivering professional services across audit and assurance, tax and regulatory advisory, EU advisory, accounting and regulatory consulting, strategy and operations consulting, and deals/transaction advisory. It also operates PwC's Academy, a training division offering open-enrollment and in-house courses for professional qualifications (ACCA, CIMA, CIPD, PMP, PRINCE2, Lean Six Sigma), leadership, coaching, IFRS, tax, ESG, and digital topics.

Product overview

PwC Croatia is the Croatian member firm of the global PwC network, providing professional services through two main pillars: (1) core professional services encompassing Audit and Assurance, Tax and Regulatory, EU Services, Accounting and Regulatory Consulting, Strategy and Operations Consulting, and Deals/Transaction Advisory; and (2) PwC's Academy, a professional training division offering over 30 open-enrollment courses and customized in-house programs across Accounting and Finance, Change Management and Innovation, Coaching, ESG and Sustainability, HR, International Professional Qualifications (ACCA, CIMA, CIPD, PMP, PRINCE2), Leadership and Strategy, Mini MBA, Project Management, Tax and Legal, and Technology and Digital. The Academy also delivers several named flagship programs including the Mini MBA Programme, Lean Six Sigma Belt Certifications, Business Coaching Diplomas (ICF-certified), CIMA CFO Training, M&A Expert Manager Programme, Global Tax Masterclass, and the Data and AI in Business course covering business intelligence, machine learning, and generative AI concepts.

Differentiator

Problem solved

Functional benefit

Brands

• PwC's Academy: Professional training and education division offering courses in accounting, finance, leadership, project management, coaching, ESG, tax, and technology.

Products and services

• Audit and Assurance Services Statutory and voluntary audit, internal audit, and assurance engagement services for corporate clients. Includes examination of financial statements and independent professional opinions on the reliability of reported information.
• Tax and Regulatory Services Tax advisory, tax compliance, transfer pricing, international tax planning, and regulatory consulting helping clients navigate Croatian and EU tax legislation.
• EU Services Specialized advisory helping clients understand and comply with EU regulatory frameworks, trade regulations, and cross-border requirements within the European Union.
• Accounting and Regulatory Consulting Financial reporting advisory, accounting standards implementation (including IFRS), ESG and sustainability reporting (including ESG Omnibus), and regulatory compliance consulting.
• Strategy and Operations Consulting Management consulting covering strategic planning, operational improvement, digital transformation, risk management, and performance optimization for corporate clients.
• Deals (Transaction Advisory) M&A advisory, financial/tax/legal/commercial due diligence, business valuation, transaction structuring, and post-merger integration services.
• PwC's Academy Training Portfolio Professional training and development division of PwC Croatia offering open enrollment seminars and customized in-house training programs across accounting, finance, leadership, project management, tax, ESG, HR, coaching, and technology. Delivered online and face-to-face, including internationally recognized professional qualifications.
• Exploring the World of Data and Artificial Intelligence in Business Two-day instructor-led online course covering data science, business intelligence, machine learning fundamentals, and generative AI concepts including legal aspects of AI.
• IFRS 18 – Presentation and Disclosure in Financial Statements One-day live online training on the new IFRS 18 standard replacing IAS 1 from 1 January 2027. Covers aggregation/disaggregation, classification, Management-defined Performance Measures (MPMs), transition, and systems implications.
• IFRS & Sustainability Reporting Update 2026 One-day live online course covering 2026 hot topics in IFRS and sustainability reporting, including IFRS 18, IFRS 19, CSRD reporting challenges, and EU Omnibus simplification directives.
• Global Tax Masterclass Three-module online workshop series covering GloBE/Pillar II global minimum tax rules: Deferred Tax, Pillar 2 Global Minimum Tax, and Advanced Pillar 2.
• Business Coaching Diploma Intensive (BCDI) Comprehensive ICF-certified coaching program with 20 interactive online workshops, mentoring, and observed practice. Leads to ICF Level 1 accreditation (ACC via simplified path).
• Business Coaching Diploma – Advanced Coach (Module V) Advanced coaching continuation module focused on ICF PCC-level work covering systemic coaching, somatic signals, emotional work, and final assessment. Leads to ICF Level 2 accreditation.
• M&A Expert Manager Training Programme Three-module training covering M&A transactions (Deals), Tax & Legal structuring, and Finance & Accounting. Designed for professionals planning or executing sale/acquisition transactions.
• CIMA CFO Training Programme Accelerated program for CFOs and senior finance executives leading to the Chartered Global Management Accountant (CGMA) designation through comprehensive preparatory training and the CIMA Strategic Case Study exam.
• ACCA Diploma in International Financial Reporting (DipIFR) ACCA-developed international qualification in IFRS offered as an exam preparation course or self-paced package. Covers IFRS/IAS standards, financial statement preparation, and consolidation skills.
• PwC's Mini MBA Programme Nine-module business leadership and management program covering corporate strategy, operational agility, digital marketing, financial management, organizational enablement, leadership, project management, and innovation.
• Lean Six Sigma Training – White, Yellow, Green & Black Belt Comprehensive Lean Six Sigma certification program with White Belt, Yellow Belt (2-day), Green Belt Fast Track (4-day), and Black Belt (10-day) levels covering DMAIC methodology, process optimization, statistical analysis, and process mining.
• Certified Associate in Project Management (CAPM) PMI-recognized entry-level project management certification course aligned with PMBOK Guide (7th edition). Covers integration, scope, schedule, cost, quality, risk, procurement, and communication management.
• PRINCE2 Practitioner Advanced PRINCE2 project management certification course covering the 7 principles, processes, and themes. Includes mock exam, exam materials, and digital study resources.
• CIPD Advanced Diploma in Strategic People Management – Level 7 CIPD-accredited advanced HR qualification delivered over approximately 12 months with 22 live-online workshops. Covers strategic employment relations, talent management, reward, and technology-enhanced learning.
• Budgeting and Planning Essentials Two-day live online training covering key concepts and best practices in planning and budgeting, including responsibility accounting, budget preparation methods (incremental, ABB, ZBB), and variance analysis.

Quantifiable outcome

• PwC's Academy trains over 10,000 delegates per year across the PwC network in various professional areas.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PricewaterhouseCoopers IT Services Ltd (PwC Global Hosting Service-Cloud Service)coreTechnology or IntegrationData hosting service provider for applications managed by PwC firms in the CEE region, including Aura and Salesforce platforms. Hosted at 1 Embankment Place, London, UK.
• Microsoft CorporationcoreTechnology or IntegrationData hosting provider for applications used in service delivery (SharePoint/Office 365). Data hosted exclusively within the EEA via Azure regions.
• CIPD (Chartered Institute of Personnel and Development)coreChannel Partner/ Reseller/ DistributorPwC's Academy is an approved CIPD study centre delivering CIPD qualifications. CIPD is the professional body for HR practitioners. PwC's Academy handles student registration, membership administration, and delivers the Advanced Diploma Level 7 programme.
• ACCA (Association of Chartered Certified Accountants)coreChannel Partner/ Reseller/ DistributorPwC's Academy delivers ACCA exam preparation courses and self-paced packages for the ACCA Diploma in International Financial Reporting (DipIFR). ACCA develops the qualification and exam; PwC delivers preparatory training.
• CIMA (Chartered Institute of Management Accountants)coreChannel Partner/ Reseller/ DistributorPwC's Academy delivers the CIMA CFO Training Programme, a fast-track to the CGMA designation. PwC handles preparatory training and administers CIMA exam registration for candidates.
• PMI (Project Management Institute)coreChannel Partner/ Reseller/ DistributorPwC's Academy delivers CAPM (Certified Associate in Project Management) exam preparation aligned with PMI's PMBOK Guide. Participants register for the PMI exam independently.
• AXELOS (PRINCE2)coreChannel Partner/ Reseller/ DistributorPwC's Academy delivers PRINCE2 Foundation and Practitioner certification courses. AXELOS owns the PRINCE2 methodology and certifies training providers.
• ICF (International Coaching Federation)coreChannel Partner/ Reseller/ DistributorPwC's Academy's Business Coaching Diploma and Advanced Coach programmes are ICF-approved (Level 1 and Level 2 accredited). Course hours count toward ICF accreditation (ACC/PCC pathways).
• EMCC (European Mentoring & Coaching Council)minorChannel Partner/ Reseller/ DistributorBusiness Coaching Diploma is aligned with EMCC standards. Joanna Antkiewicz, CEE Head Coaching Practice, is an EMCC-accredited trainer.
• Gábor Balázs (PwC Hungary)minorStrategic or Co-development PartnerIFRS technical partner covering 27 countries across CEE and Asia. Co-author of the PwC IFRS Manual of Accounting and trainer for IFRS 18 course delivered across the region.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Grant Thornton Croatia: Grant Thornton's Croatian member firm competes for audit, tax, and transaction advisory engagements, particularly with mid-market and family-owned businesses — a segment PwC Croatia explicitly targets. Comparable as a top mid-tier professional services peer.
• KPMG Croatia: KPMG's Croatian member firm provides audit, tax, and advisory services to corporate clients in Zagreb. Closely comparable as the fourth Big 4 peer in the same Croatian market with overlapping service lines and client segments.
• EY Croatia: Ernst & Young's Croatian practice competes directly with PwC Croatia across audit, tax, transaction advisory, and consulting. Same Big 4 positioning, similar enterprise client base, and parallel CEE regional network structure.
• BDO Croatia: BDO's Croatian office is a mid-tier alternative to the Big 4, offering audit, tax, and advisory to mid-market and SME clients. Comparable in the Academy/professional training adjacency and as a meaningful competitor for non-Big 4 mandates.
• Mazars Croatia: Mazars' Croatian practice offers audit, tax, and advisory services with a strong mid-market focus across CEE. Comparable as an international mid-tier peer competing for the same non-Big 4 audit and advisory mandates.
• Deloitte Croatia: Deloitte's Croatian member firm offers the same Big 4 stack — audit, tax, consulting, financial advisory, and risk — to large corporates and mid-market clients in Zagreb and across Croatia. Directly comparable in service mix, target segments, and PwC's global brand-vs-brand positioning.
• Baker Tilly Croatia: Baker Tilly's Croatian office provides audit, tax, and advisory services to mid-market clients. Comparable as an international mid-tier peer targeting similar enterprise and family-business client profiles in Croatia.
• RSM Croatia: RSM's Croatian member firm provides audit, tax, and consulting to mid-market companies. Comparable as a global mid-tier network alternative serving overlapping SME and owner-managed business segments.

Emerging players

• Cegos (CEE training providers): Cegos and similar independent corporate training providers compete with PwC's Academy for open-enrollment professional development budgets in CEE. Comparable as a thematic competitor in the training arm, though without PwC's audit/regulatory credibility.

Broad incumbents

• PwC Network (PwC CEE / PwC Global): PwC's broader CEE and global network (151 countries, 364,000+ professionals) is the parent entity providing methodology, brand, and cross-border deal capacity to PwC Croatia. Comparable as the broader incumbent whose governance and global resources shape local competitiveness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiSYd7S26hMsTbZwgFNMwOw
• Facebookfacebook.com/PwCCroatia
• LinkedInlinkedin.com/company/pwc_croatia
• Instagraminstagram.com/pwc_croatia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pwc Croatia