Rice County Area United Way

Name

Rice County Area United Way

Legal name

Rice County Area United Way

Website

https://ricecountyunitedway.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Community Social Services / Nonprofit Grantmaking

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Community Center Education Programs (EDAAAFAB), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community fundraising
• Nonprofit grantmaking
• Workplace giving campaigns
• Early childhood literacy
• Volunteer coordination

Headquarters

HQ city

Northfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Fundraising: Primary revenue comes from individual donations, workplace giving campaigns, corporate partnerships, and community fundraising events. The organization deploys over $800,000 annually in resources to the community.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rice County Area United Way is a community impact nonprofit that mobilizes donations and workplace giving to fund local programs and partner agencies across four focus areas: financial security, healthy community, youth opportunity, and literacy. It administers direct programs including Dolly Parton's Imagination Library (free monthly books to children birth to age 5) and Books on Central (a used bookstore), and channels more than $800,000 annually into Community Impact Grants and Microgrants for 25+ partner agencies serving Rice County, Minnesota.

Product overview

Rice County Area United Way operates as a nonprofit community impact organization offering a portfolio of interconnected programs centered on four focus areas: financial security, healthy community, youth opportunity, and literacy. Its core offerings include Dolly Parton's Imagination Library (free monthly books for children birth to age 5) and Books on Central (a volunteer-run used bookstore supporting local nonprofits). The organization administers grant programs — including Community Impact Grants (~$250,000 awarded biannually) and a Microgrant Program ($100–$1,000 quarterly) — to partner agencies across Rice County. Additional programs include the annual Day of Caring volunteer event, a Workplace Campaign platform for payroll-based workplace giving, and an Online Giving portal for individual donations. The organization also coordinates a 2-1-1 referral service connecting residents to health and human services.

Differentiator

Problem solved

Functional benefit

Products and services

• Dolly Parton's Imagination Library A local program partner of Dolly Parton's Imagination Library that promotes early childhood pre-literacy and literacy by mailing a free, age-appropriate book each month to children from infancy to age five in the Rice County area.
• Books on Central A volunteer-run used bookstore in historic downtown Faribault where all proceeds go to local nonprofits supported by Rice County Area United Way, promoting literacy by offering affordable books for all ages.
• Community Impact Grants A biannual grantmaking initiative investing approximately $250,000 in partner agencies providing essential services across financial stability, healthy communities, literacy, and youth opportunity in Rice County, with a two-year funding cycle through 2028.
• Microgrant Program Small grants of $100 to $1,000 awarded quarterly to local groups with limited access to funding, targeting urgent community-based challenges or innovative programs in financial stability, health, and education in Rice County.
• Day of Caring An annual one-day volunteer event held in late September where community members volunteer in teams to help local nonprofits and residents across Rice County.
• Workplace Campaign A workplace fundraising initiative enabling employees at partner organizations to give via payroll deduction or other methods, supporting United Way campaigns with digital pledge forms and designated giving options.
• Online Giving An online fundraising platform allowing donors to contribute via credit card, bank ACH, or PayPal, with options for one-time or recurring donations and designation to specific programs or partner agencies.

Quantifiable outcome

• 42,000 people impacted annually with $800,000+ in resources deployed
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and supporting.

• Dolly Parton's Imagination LibrarycoreStrategic or Co-development Partner · 1 January 2026RCAUW is a local program partner of Dolly Parton's Imagination Library, administering the program in Rice County. The program sends free, age-appropriate books monthly to children from infancy to age five. Currently serving over 1,800 children in Dundas, Dennison, LeCenter, Faribault, Lonsdale, Kilkenny, Montgomery, Morristown, Nerstrand, Northfield, Warsaw and Webster.
• WINGS (Women in Northfield Giving Support)supportingGTM or Marketing PartnerLiteracy champion grantor who has helped make Imagination Library possible for children in Rice County.
• Faribault RotarysupportingGTM or Marketing PartnerLiteracy champion grantor who has helped make Imagination Library possible for children in Rice County.
• Northfield RotarysupportingGTM or Marketing PartnerLiteracy champion grantor who has helped make Imagination Library possible for children in Rice County.
• Allina HealthsupportingGTM or Marketing PartnerLiteracy champion grantor who has helped make Imagination Library possible for children in Rice County.
• Mayo Health SystemsupportingGTM or Marketing PartnerLiteracy champion grantor who has helped make Imagination Library possible for children in Rice County.
• Carleton CollegecoreChannel Partner/ Reseller/ DistributorWorkplace giving partner with dedicated payroll deduction campaign. Also provides student workers for marketing and communications support.
• St. Olaf CollegecoreChannel Partner/ Reseller/ DistributorWorkplace giving partner with dedicated payroll deduction campaign.
• Mayo Clinic Health SystemsupportingChannel Partner/ Reseller/ DistributorWorkplace giving partner for 2025 campaign.
• Target StoressupportingChannel Partner/ Reseller/ DistributorWorkplace giving partner for 2025 campaign.
• Xcel EnergysupportingChannel Partner/ Reseller/ DistributorWorkplace giving partner for 2025 campaign.
• United For ALICEcoreStrategic or Co-development PartnerRCAUW joined the United for ALICE network - a national movement to raise awareness about Asset Limited, Income Constrained, Employed households. This partnership provides research and data on financial hardship to guide community impact strategies.
• Local School DistrictssupportingStrategic or Co-development PartnerCollaborating organizations including local school districts help reach families with Imagination Library brochures and program promotion.
• Hospitals and ClinicssupportingStrategic or Co-development PartnerCollaborating organizations including hospitals and clinics help reach families with Imagination Library registration opportunities.
• Northfield Area Family YMCAsupportingStrategic or Co-development PartnerCollaborating organization helping promote Imagination Library to families in Rice County.
• Rice County Public HealthsupportingStrategic or Co-development PartnerCollaborating organization helping promote Imagination Library and connect families with early literacy resources.
• Rebound PartnerssupportingStrategic or Co-development PartnerJoined with RCAUW in 2023 to offer microgrants ($100-$1,000) to local groups facing urgent community-based challenges or innovating new programs to reach underserved populations.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BooksOnCentral
• LinkedInlinkedin.com/company/northfield-area-united-way

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice County Area United Way