Vizio Makeup Academy
Vizio Makeup Academy is a private, Beverly Hills-based online school offering accredited professional makeup certification courses, taught by Emmy-nominated Hollywood instructors, to aspiring makeup artists globally, with 120,000+ students trained.
- Company typePrivate
- Founded2010
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vizio Makeup Academy does
Vizio Makeup Academy is a private online education company that delivers professional makeup artistry training to aspiring and working beauty professionals. Founded circa 2010 and headquartered at 9440 Santa Monica Blvd, Beverly Hills, California, the company operates a self-serve direct-to-consumer platform at makeuponlineschool.com, offering a tiered curriculum ranging from an Introductory Makeup Course to an Elite Makeup Course with FX, alongside specialty tracks in bridal makeup, special effects (SFX) prosthetics, eyelash extensions, hairstyling, and makeup instruction. The company claims to have trained more than 120,000 students worldwide and reports a 97% student success rate, supported by an A+ Better Business Bureau rating and Trustpilot reviews.
The platform is built on an online learning management system that delivers HD video lessons, practical assignments, and personalized instructor feedback, with lifetime access to course materials. The most differentiated technical asset is the PRO MAKEUP LAB, a patent-pending magnetic makeup palette system featuring 168 artist-grade shades across six modular palettes (Interstellar, Celestial, Elements, Timeless, Divinity, Stellar), complemented by the Infinite Chroma 24-piece brush set. Curriculum is delivered by celebrity instructors including Emmy-nominated SFX artists Jonah Levy and Gabriel De Cunto and Glam Masters winner Argenis Pinal, with content spanning beauty, bridal, airbrush (via TEMPTU partnership), editorial, and film/TV techniques.
Vizio generates revenue primarily through course tuition (one-time per course), bundled physical product sales (the PRO MAKEUP LAB kit and SFX kit, each valued at $699), and installment-based access enabled by BNPL partnerships with Affirm, Afterpay, Klarna, Sezzle, SplitIt, and PayPal Credit, with payment plans starting at $35/month. Distribution is exclusively online, supported by organic social media (Instagram, TikTok, YouTube, Facebook, X), a beauty blog, an affiliate partner program, and video testimonials. The company is the only online makeup academy featured in the official Urban Decay Artist Directory and is an approved vendor for California charter schools.
Vizio Makeup Academy firmographics
Firmographics- Name
- Vizio Makeup Academy
- Legal name
- Vizio Makeup Academy
- Website
- https://makeuponlineschool.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vizio Makeup Academy is a private, Beverly Hills-based online school offering accredited professional makeup certification courses, taught by Emmy-nominated Hollywood instructors, to aspiring makeup artists globally, with 120,000+ students trained.
- Ownership category
- akta.pro rank
Vizio Makeup Academy industry classification
Industry- Product category
- Online Beauty Education
- NAICS
- Technical and Trade Schools (6115), Cosmetology and Barber Schools (611511), Fine Arts Schools (611610), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Services-Educational Services (8200), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Makeup Artistry (EDAOALAF)
- akta.pro secondary industries
- Makeup Artistry Training Programs (HSALANAE), SFX/Prosthetic Makeup (HSALAHAF), Makeup Lessons & Coaching (HSALAHAH)
Keywords
Where Vizio Makeup Academy is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vizio Makeup Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Course Tuition Fees: Revenue from online makeup courses including Elite Makeup Course with FX, Master Makeup Course, Premier Makeup Course, Introductory Makeup Course, SFX Prosthetic Makeup Course, Bridal Makeup Course, Eyelash Extension Course, Hair Styling Course, and Teach Makeup Course. Each tier offers different curriculum depth, kit inclusions, and completion times.
- Professional Makeup Kit Sales: PRO MAKEUP LAB patent-pending magnetic makeup kit sold as course inclusion ($699 value for Elite) and optional upgrade for other courses. Includes 168 shades, modular palettes, and professional brush sets.
- Payment Plan Financing: Partnered with Affirm, Afterpay, Klarna, Sezzle, SplitIt, and PayPal Credit to offer installment payment options. Students pay monthly (starting at $35/month) to access courses immediately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Payment plans starting as low as $35/month |
| One time/ perpetual license | Pay-as-you-go | Full upfront payment available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Vizio Makeup Academy product offering
Product offeringCore offering
Vizio Makeup Academy sells online, video-based professional makeup artistry certification courses — Intro, Premier, Elite, and Master tiers — along with specialty tracks in special effects (SFX), bridal, eyelash extensions, hairstyling, and a "Teach Makeup Artistry" instructor program. Enrollments are bundled with or supplemented by the proprietary PRO MAKEUP LAB patent-pending magnetic makeup kit. The instruction is delivered by Hollywood-based artists to a global student body, with international certification issued upon completion.
Product overview
Vizio Makeup Academy is an online education platform offering a portfolio of professional makeup artistry courses ranging from introductory fundamentals to advanced special effects training. The course hierarchy includes Introductory, Master, Premier, and Elite (with FX) programs, plus specialized tracks in bridal makeup, eyelash extensions, hairstyling, and makeup instruction. Students receive professional tool kits including the proprietary PRO MAKEUP LAB magnetic palette system and Infinite Chroma brush sets. All courses provide HD video instruction with personalized instructor feedback, lifetime access, and professional certification upon completion.
Differentiator
Problem solved
Functional benefit
Brands
- PRO MAKEUP LAB™: Patent-pending magnetic makeup palette system with 168 pro-grade shades for professional makeup artists and students.
- Infinite Chroma
Products and services
- Intro Makeup Course
Quantifiable outcome
- 97% student success rate reported by the academy
- +3 more outcomes
Companies that use Vizio Makeup Academy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Vizio Makeup Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Vizio Makeup Academy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- TEMPTUcoreVizio Makeup Academy partners with TEMPTU, the industry leader in airbrush technology. Premier Makeup Course students receive exclusive access to TEMPTU Air Deluxe Airbrush Kit at student discount. Curriculum includes airbrush techniques using TEMPTU tools and methods.
- Urban DecayflagshipVizio Makeup Academy is the only online makeup academy featured in the official Urban Decay Artist Directory. This listing provides visibility to Urban Decay's professional network and validates the academy's quality standards.
- MehroncorePartner school relationship with Mehron, a professional makeup brand. Argenis Pinal has collaborated with Mehron on educational demonstrations, trade-show appearances, and brand collaborations.
- Temptu ProcoreVizio Makeup Academy is a Partner School of Temptu Pro, providing students access to professional airbrush products and exclusive discounts.
- Charter Schools of California AssociationminorVizio Makeup Academy is an approved vendor for charter high schools across California, allowing students to use charter school funding for professional makeup education.
- AffirmcorePayment plan provider enabling students to finance tuition with transparent monthly payments. No late fees, instant decision.
- AfterpaycorePayment plan provider allowing pay in 4 interest-free installments over 6 weeks. No credit impact.
- KlarnacorePayment plan provider offering 4 interest-free payments or extended financing options. No hidden costs.
- SezzlecoreBuy now, pay later service with 4 equal payments over 6 weeks. No interest, no extra fees.
- SplitItcorePayment plan using existing credit card to divide tuition into monthly payments. No applications or new credit lines.
- PayPal CreditcorePayment option offering six months interest-free on purchases over $99. Quick decision and PayPal integration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vizio Makeup Academy competitors and assessment
Company assessmentDirect peers
- School of Makeup Art: Online makeup education platform offering professional training courses and certification. Comparable online-only delivery model and aspiring-artist target customer base.
- Cinema Makeup School: Specialized school focused on film, television, and theatrical makeup artistry with online course offerings. Overlaps directly with Vizio's SFX Prosthetic Makeup Course and Hollywood-instructor positioning.
- QC Makeup Academy: Online vocational makeup school offering self-paced, kit-inclusive certification courses to aspiring makeup artists. Directly comparable to Vizio in delivery model, target customer (aspiring beauty professionals), and tiered course structure.
- London College of Makeup: UK-based professional makeup school offering online and in-person certification programs across beauty, fashion, bridal, and special effects. Directly comparable in curriculum breadth and target professional student segment.
- Makeup Designory (MUD): Professional makeup artistry school offering both in-person and online programs across beauty, bridal, film/TV, and editorial tracks with bundled kits. Closely aligned with Vizio in curriculum scope, kit-inclusive model, and target professional makeup artist segment.
Emerging players
- Glamhive: Beauty education and masterclass platform featuring working celebrity makeup artists teaching online courses. Comparable in celebrity-instructor online education model, though broader in content beyond traditional makeup certification.
Others
- MasterClass: Premium online education platform featuring celebrity-instructor video courses, including beauty and makeup offerings from working artists. Comparable in celebrity-talent-led online education model and premium subscription/one-time course pricing, though broader in category coverage.
Broad incumbents
- Bobbi Brown: Major cosmetics brand that has offered online makeup artistry education and artist training programs. Comparable in beauty-makeup education intent, though operating as part of a much broader product and retail portfolio rather than a specialized education business.
- Sephora Beauty Classes: Global beauty retailer offering in-store and online beauty education programs including artistry-focused content. Competes for the same aspiring-makeup-artist mindshare but as an extension of a much larger retail business.
- L'Oreal Paris Beauty Education: Global cosmetics conglomerate operating free and paid beauty education and makeup masterclass content through brand channels. Competes for entry-level aspiring artists but as one of many initiatives within a diversified beauty portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vizio Makeup Academy social profiles
Digital presenceVizio Makeup Academy compliance and trust
Trust signalCompliance4 records
Vizio Makeup Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vizio Makeup Academy leadership team
Management profileNumber of profiles
Profiles5 records
Vizio Makeup Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vizio Makeup Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vizio Makeup Academy
What does Vizio Makeup Academy do?
Vizio Makeup Academy sells online, video-based professional makeup artistry certification courses — Intro, Premier, Elite, and Master tiers — along with specialty tracks in special effects (SFX), bridal, eyelash extensions, hairstyling, and a "Teach Makeup Artistry" instructor program. Enrollments are bundled with or supplemented by the proprietary PRO MAKEUP LAB patent-pending magnetic makeup kit. The instruction is delivered by Hollywood-based artists to a global student body, with international certification issued upon completion.
Is Vizio Makeup Academy a public or private company?
Vizio Makeup Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vizio Makeup Academy founded?
Vizio Makeup Academy was founded in 2010. It employs 11 to 50 people.
Where is Vizio Makeup Academy based?
Vizio Makeup Academy is headquartered in Beverly Hills, United States, in the North America region.
How does Vizio Makeup Academy make money?
Three revenue lines are on record. Course Tuition Fees are the primary driver. The others are professional Makeup Kit Sales and payment Plan Financing.
Who are Vizio Makeup Academy's main competitors?
Direct peers on record are School of Makeup Art, Cinema Makeup School, QC Makeup Academy, London College of Makeup and Makeup Designory (MUD). Glamhive is listed as an emerging player. MasterClass is listed as an others. Broad incumbents are Bobbi Brown, Sephora Beauty Classes and L'Oreal Paris Beauty Education.
Does Vizio Makeup Academy have an API?
No public API is recorded for Vizio Makeup Academy.
What industry is Vizio Makeup Academy in?
Vizio Makeup Academy's product category is Online Beauty Education. Its primary akta.pro industry code is EDAOALAF, Makeup Artistry, with a secondary code of HSALANAE, Makeup Artistry Training Programs. Its NAICS code is 6115 and its SIC code is 8200.