ROOSROAST COFFEE

What ROOSROAST COFFEE does

RoosRoast Coffee is a privately held, founder-owned specialty coffee roaster headquartered at 1155 Rosewood Street in Ann Arbor, Michigan. Founded by John Roos, the company roasts in small batches at a 100% solar-powered facility and operates two physical cafés in Ann Arbor alongside a Shopify-hosted direct-to-consumer e-commerce storefront that ships nationwide. The product portfolio centers on seven signature house blends — Lobster Butter Love (the flagship, featuring hand-drawn artwork by John Roos), Rich French Neighbor, A-A Cowboy, Mother Pheasant Plucker, Roos Machine, Badass Women Blend, and Portland in the 90s — supplemented by rotating single-origin offerings (Ethiopia Yirgacheffe, Kenya Muranga Peaberry), a decaf variant, tea (including Matcha), and an extensive merchandise and accessories line covering mugs, apparel, brewing equipment (AeroPress, Fellow, Hario, Airscape), wool soap, and a house-published comic book.

The business generates revenue through a multi-channel model: (1) DTC e-commerce with unit-priced SKUs and free shipping over $100, (2) two walk-in cafés in Ann Arbor selling coffee, food, and drink, (3) wholesale distribution to Michigan retailers, and (4) B2B catering and large gift orders. The Full Spectrum Subscription — $175 prepaid for 14 weeks of curated deliveries cycling through all seven blends — is the company's principal recurring-revenue format, alongside gift subscriptions. Pricing is unit-based across all categories, ranging from $2 stickers to $50 brewing equipment. The company is bootstrapped with no institutional funding disclosed, relies on organic social media (Facebook, Instagram, YouTube) and email/SMS marketing rather than paid advertising, and emphasizes a 'Deep Local & Solar Powered in Ann Arbor, MI' brand identity built around community, irreverent artwork, and sustainability.

Name

ROOSROAST COFFEE

Legal name

RoosRoast Coffee Corporation

Website

https://roosroast.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RoosRoast Coffee is a founder-owned, solar-powered specialty coffee roaster in Ann Arbor, Michigan, selling seven signature blends and single-origin coffees plus merchandise through DTC e-commerce, two cafés, wholesale, and B2B channels to specialty coffee enthusiasts nationwide.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

Keywords

• Specialty coffee roasting
• Small batch coffee
• Single origin coffee
• Coffee subscription service
• Branded coffee merchandise

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Coffee Product Sales: RoosRoast sells whole bean and ground coffee in multiple bag sizes (12oz, 1lb, 5lb) across seven core blends plus seasonal and single-origin offerings. Online sales ship nationally; in-store sales at two Ann Arbor cafes.
2. Merchandise Sales: The company sells branded merchandise including travel mugs, ceramic mugs, t-shirts, sweatshirts, hats, stickers, enamel pins, beanies, and coffee accessories (Airscape storage canisters, AeroPress brewers, Hario V60 filters, Fellow Prismo filter).
3. Coffee Subscriptions: Full Spectrum Subscription: $175 one-time prepaid fee for 14 weeks of coffee deliveries (new blend every two weeks, 7 coffees total, 1 lb each). Includes free shipping. Pre-paid with no repeat charges.
4. Catering and Large Gift Orders: Catering services and large gift order forms are available for corporate or bulk gifting needs, indicating a B2B/event revenue stream.
5. Shipping Revenue: Free shipping is offered for orders over $100, indicating shipping is a standard component of e-commerce revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RoosRoast Coffee is a specialty coffee roaster and retailer that small-batch roasts coffee at its solar-powered facility in Ann Arbor, MI, and sells seven signature house blends, rotating single-origin offerings, decaf, tea, a prepaid 14-week coffee subscription, branded merchandise, and third-party brewing equipment through a Shopify e-commerce storefront, two physical cafes, and a Michigan wholesale partner network, with catering and large gift order services for B2B clients.

Product overview

RoosRoast Coffee is a specialty coffee roaster and retailer based in Ann Arbor, Michigan, operating from solar-powered facilities. The company offers a portfolio of seven signature house blend coffees (Lobster Butter Love, Rich French Neighbor, A-A Cowboy, Mother Pheasant Plucker, Roos Machine, Badass Women Blend, and Portland in the 90s) alongside rotating single-origin offerings (currently including Ethiopia Yirgacheffe and Kenya Muranga Peaberry), plus a tea selection featuring Matcha Green Tea. The product line extends to a subscription service (Try Every Blend) and a comprehensive merchandise line including branded mugs, travel tumblers, brewing equipment (AeroPress, Fellow Prismo, Hario V60 filters, Airscape storage canisters), apparel (t-shirts, sweatshirts, beanies, hats), accessories (stickers, pins, tote bags), and specialty items (wool soap, comic books). The company operates physical cafe locations and ships products online nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Lobster Butter Love: Signature coffee blend featuring original hand-drawn artwork by John Roos, inspired by Maine lobster activities.

Products and services

• Lobster Butter Love Coffee RoosRoast's flagship signature house-blend coffee, featuring distinctive lobster-themed hand-drawn branding and artwork created by founder John Roos. Sold in multiple bag sizes (12oz, 1lb, 5lb) priced at $10+.
• Rich French Neighbor Coffee
• A-A Cowboy Coffee
• Mother Pheasant Plucker Coffee
• Roos Machine Coffee
• Badass Women Blend Coffee
• Portland in the 90s Coffee
• Decaf Lovers Decaf Coffee
• Ethiopia Yirgacheffe Single-Origin Coffee

Quantifiable outcome

• Free shipping on orders over $100
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Madcap Coffee: Specialty coffee roaster also based in Ann Arbor, Michigan, with cafes and wholesale distribution. Closest geographic and operational peer to RoosRoast, competing directly in the same metro for specialty coffee enthusiasts and wholesale accounts.
• Counter Culture Coffee: Specialty coffee roaster with a strong sustainability and direct-trade sourcing narrative, plus wholesale and education programs. Comparable on values-driven brand positioning and B2B wholesale emphasis.
• Verve Coffee Roasters: Specialty coffee roaster with multiple cafes, e-commerce, and subscription offerings. Comparable multi-channel DTC-plus-cafe model and brand-led positioning aimed at premium specialty consumers.
• Stumptown Coffee Roasters: Specialty coffee roaster with cafes, wholesale, and a strong brand identity — comparable in product mix (single-origin and blends), distribution model (cafes plus wholesale), and cult-brand positioning similar to RoosRoast's local identity play.
• Blue Bottle Coffee: Specialty coffee roaster and cafe operator with a strong brand identity, subscription program, and online retail. Comparable on multi-channel distribution (e-commerce, cafes, wholesale) and cult-brand positioning, though at much larger scale.
• Intelligentsia Coffee: Specialty coffee roaster with cafes and direct-to-consumer e-commerce focused on single-origin and signature blends. Operates in the same product category with comparable sourcing, roasting, and cafe-retail model.

Broad incumbents

• La Colombe Coffee Roasters: Larger specialty coffee roaster with cafes, wholesale, draft lattes, and broad retail distribution. Overlaps RoosRoast in product category and cafe/retail channels, but operates at significantly greater scale with wider geographic footprint.
• Peet's Coffee: Established specialty coffee roaster and cafe operator with national retail presence. Overlaps RoosRoast in roasted coffee and cafe categories but at vastly larger scale and with supermarket-level distribution.
• Caribou Coffee: National coffee chain with company-owned and franchise cafes plus packaged retail coffee. Overlaps RoosRoast in roasted coffee retail and cafe channels, but operates at national chain scale rather than independent specialty positioning.

Regional players

• Sweetwaters Coffee & Tea: Regional coffee and tea cafe chain with a footprint concentrated in the Midwest, including Ann Arbor. Comparable cafe-led specialty coffee retail model but with broader regional chain presence rather than hyper-local positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/roosroast
• Facebookfacebook.com/roosroast
• Instagraminstagram.com/roosroast
• LinkedInlinkedin.com/company/roosroast-coffee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROOSROAST COFFEE