Reelwell AS
Reelwell AS develops powered wired drill pipe (DualLink) and dual-channel drilling technology (DualPipe), delivering high-speed downhole telemetry and electrical power transmission for oil and gas operators on offshore and land drilling operations globally.
- Company typePrivate
- Founded2004
- HeadquartersSola, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reelwell AS does
Reelwell AS, founded in 2004 in Sola, Norway, develops powered wired drill pipe and dual-channel drilling technologies for the oil and gas industry, with select applications extending into geothermal energy. The company operates two core technology platforms: DualLink, a powered wired drill pipe system that uses a patented 816-wire copper braid conductor to deliver up to 500W of electrical power and 56 kb/s bi-directional digital telemetry along the drill string, and DualPipe, a dual-channel concentric pipe configuration that enables fluid circulation through separate paths for zero equivalent circulating density and cuttings-free wellbores. Sub-products include the Along-String Measurement (ASM) tool for real-time downhole monitoring, a surface unit with safety system, and an open-platform downhole modem/x-over that allows third-party BHA and MWD/LWD tools to integrate into the DualLink network. The architecture is patented in multiple jurisdictions and protected by registered DualLink and DualPipe trademarks, with ISO 9001:2015 certification from DNV.
Reelwell monetizes its technology through three streams: hardware sales of DualLink drill strings and components manufactured at the Sola facility, multi-year service and frame agreements with operators for offshore and land deployment, and funded development projects with operators and government bodies (Aker BP for completions feasibility, Horizon Europe and Research Council of Norway for geothermal). Major disclosed commercial contracts include a five-year frame agreement with Equinor (initial workscope approximately NOK 100 million, first deployment at Oseberg), a multi-year contract with Vår Energi on the COSLPioneer rig with options for four additional one-year extensions, first commercial deployment in North America for a large international operator in February 2026, and onshore USA drill string deliveries to Nabors Industries.
The company goes to market through direct enterprise sales to major operators and a 5-year strategic cooperation with Odfjell Technology (which also holds a 10% equity stake) for offshore equipment deployment, maintenance, and logistics. Customers are exclusively large enterprise oil and gas operators and drilling contractors on the Norwegian Continental Shelf and internationally, with named relationships including Equinor, Vår Energi, Aker BP, Nabors Industries, and a large international North American operator. Operations are headquartered in Sola, Norway, with a wholly-owned US subsidiary (Reelwell US LLC) in Houston, Texas, responsible for the Americas market.
Reelwell AS firmographics
Firmographics- Name
- Reelwell AS
- Legal name
- Reelwell AS
- Website
- https://reelwell.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reelwell AS develops powered wired drill pipe (DualLink) and dual-channel drilling technology (DualPipe), delivering high-speed downhole telemetry and electrical power transmission for oil and gas operators on offshore and land drilling operations globally.
- Ownership category
- akta.pro rank
Where Reelwell AS is headquartered
LocationHeadquarters
- HQ city
- Sola
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Reelwell AS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wired Drill Pipe Systems: Sale and deployment of DualLink powered and wired drill pipe systems including hardware and related technology. Manufacturing at Sola facility for delivery to operators and drilling contractors.
- Service Operations: Multi-year service contracts with operators for DualLink deployment. Frame agreements with Equinor (NOK 100 million initial workscope) and Vår Energi for offshore operations. Partner Odfjell Technology provides equipment components and maintenance.
- Technology Development Projects: Funded development projects with operators (Aker BP for completions) and government bodies (Horizon Europe, Research Council of Norway) for specific technology applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise contracts with major operators |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Reelwell AS product offering
Product offeringCore offering
Reelwell AS develops and manufactures powered wired drill pipe (DualLink) and dual-channel drilling (DualPipe) technologies for the oil and gas industry. The DualLink system converts standard drill pipe into a digital network providing 56 kb/s high-speed bi-directional telemetry and 500W electrical power transmission along the drill string, while DualPipe uses concentric pipes to enable superior hole cleaning and ECD management. Products are manufactured at the Sola, Norway facility and deployed via multi-year service contracts with major operators.
Product overview
Reelwell AS offers two core product lines: DualLink and DualPipe. DualLink is the company's flagship powered wired drillpipe system that converts standard drill pipe into a digital network providing high-speed telemetry (56 kb/s) and electrical power (500W) along the drill string, enabling real-time data transmission and downhole tool powering for both land and offshore drilling operations. DualPipe is a dual-channel concentric pipe drilling technology that enables fluid to be pumped down the outer pipe annulus while returning to surface through the central pipe, providing superior hole cleaning, ECD management, and access to reservoirs previously considered challenging to drill conventionally. The products serve the oil and gas drilling industry with applications across the hydrocarbon recovery lifecycle as well as geothermal energy.
Differentiator
Problem solved
Functional benefit
Brands
- DualLink: Powered wired drill pipe technology providing high-speed digital telemetry and electrical power along the drill string. The only wired drillpipe to leverage digital telemetry, power, and greater reliability downhole. Designed for both land and offshore drilling operations.
- DualPipe
- DualPipe Liner Drilling
- Reelwell Drilling Method (RDM)
Products and services
- DualLink
Quantifiable outcome
- 7-15% efficiency gain potential (Rystad Energy)
- +5 more outcomes
Companies that use Reelwell AS
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Reelwell AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Reelwell AS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- Gunnar Energy ServicescoreCollaboration for North America commercial deployment. Gunnar's DeadAhead Active Magnetic Ranging system powered by DualLink during plug and abandonment operation, saving two weeks of rig time.
- Odfjell TechnologycoreStrategic cooperation agreement and 10% equity investment. 5-year cooperation extended to five additional one-year extensions. Odfjell Technology provides offshore equipment deployment, maintenance, and logistics while Reelwell provides DualLink digital platform. First contract under partnership is with Vår Energi for COSLPioneer operations.
- Odfjell TechnologycoreStrategic four-year agreement combining Reelwell's DualLink digital platform with Odfjell Technology's offshore expertise. Partnership builds on Odfjell's proven track record with digital pipe technology in North Sea including operations on Deepsea Nordkapp, Deepsea Atlantic, and Deepsea Aberdeen.
- Institute for Energy Technology (IFE)strategicIFE coordinates Horizon Europe geothermal project involving consortium of partners from six European countries over 3.5-year period. Project based on horizontal closed loop DualPipe solution for heat and electric power production.
- Nabors IndustriescoreFirst DualLink drill strings delivered for commercial use onshore USA. Partnership enables deployment into US land market with Nabors providing drilling rig capabilities.
- Aker BPstrategicDirect funding for DualLink Completions feasibility project adapting technology for upper completion string. Phase 1 joint concept study completed 2021, feasibility phase developing 'All Electric' upper completions system. Technology to be reviewed for NOAKA field deployment.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Reelwell AS competitors and assessment
Company assessmentBroad incumbents
- Schlumberger (SLB): SLB is a global oilfield services leader with drilling technology, telemetry, and MWD/LWD offerings that compete with elements of Reelwell's wired drill pipe stack. Several Reelwell senior leaders (CEO Americas Ian Silvester, Chairman Jørgen Rasmussen) previously spent 20+ years at Schlumberger.
- Weatherford International: Weatherford is a global oilfield services and equipment company offering drilling tools, MWD/LWD, and well construction services that compete with parts of Reelwell's portfolio. VP BD Ronald Maclean previously held leadership roles at Weatherford.
- TechnipFMC: TechnipFMC is a global oilfield equipment and services provider with drilling and subsea technologies that overlap with adjacent parts of Reelwell's offering. Both serve major offshore operators on similar drilling and well construction projects.
- Baker Hughes: Baker Hughes provides drilling services, downhole tools, and digital drilling solutions that overlap with Reelwell's offering. CEO Svein Strømberg and VP BD Ronald Maclean both held senior roles at Baker Hughes, and the company is a logical incumbent competitor and potential partner.
Others
- Saipem: Saipem (ENI) is a global oilfield engineering and drilling contractor that shares Reelwell's Sola/Stavanger facility entrance and operates in the same NCS ecosystem. While not a technology competitor, it is a regional adjacent peer in the Norwegian drilling services landscape.
Emerging players
- Nabors Industries: Nabors is a strategic partner and first US customer for Reelwell's DualLink, deploying the first commercial drill strings onshore USA. Nabors' Drilling Solutions division (with board member Subodh Saxena) gives it a hybrid role as partner, customer, and adjacent drilling technology competitor.
Regional players
- Archer Limited: Archer is a Norway-based oilfield services company providing drilling and well services, with Chairman Jørgen Rasmussen having previously served as Archer CEO and Chairman. While not a wired drill pipe competitor, it is a comparable NCS drilling services peer.
- Aker Solutions: Aker Solutions is a Norway-based oilfield engineering and subsea services company operating in the same NCS ecosystem as Reelwell. While not a direct wired drill pipe competitor, it is a comparable Norwegian oilfield technology peer serving the same operator customers.
Direct peers
- National Oilwell Varco (NOV): NOV's IntelliServ is the incumbent wired drill pipe system and the most direct competitor to Reelwell's DualLink. Both companies convert standard drill pipe into high-speed telemetry and power networks for downhole drilling applications, serving the same offshore and onshore operators.
- Odfjell Technology: Odfjell Technology holds a 10% equity stake in Reelwell and is its primary offshore channel partner, providing deployment, maintenance, and logistics for DualLink on Norwegian and international rigs. Odfjell also operates its own digital pipe technology and well services, making it a hybrid partner/competitor.
Market position
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Reelwell AS social profiles
Digital presenceReelwell AS compliance and trust
Trust signalCompliance1 record
Reelwell AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reelwell AS leadership team
Management profileNumber of profiles
Profiles14 records
Reelwell AS subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reelwell AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reelwell AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reelwell AS
What does Reelwell AS do?
Reelwell AS develops and manufactures powered wired drill pipe (DualLink) and dual-channel drilling (DualPipe) technologies for the oil and gas industry. The DualLink system converts standard drill pipe into a digital network providing 56 kb/s high-speed bi-directional telemetry and 500W electrical power transmission along the drill string, while DualPipe uses concentric pipes to enable superior hole cleaning and ECD management. Products are manufactured at the Sola, Norway facility and deployed via multi-year service contracts with major operators.
Is Reelwell AS a public or private company?
Reelwell AS is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reelwell AS founded?
Reelwell AS was founded in 2004. It employs 11 to 50 people.
Where is Reelwell AS based?
Reelwell AS is headquartered in Sola, Norway, in the Europe region.
How does Reelwell AS make money?
Three revenue lines are on record. Wired Drill Pipe Systems are the primary driver. The others are service Operations and technology Development Projects.
Who are Reelwell AS's main competitors?
Broad incumbents on record are Schlumberger (SLB), Weatherford International, TechnipFMC and Baker Hughes. Saipem is listed as an others. Nabors Industries is listed as an emerging player. Regional players are Archer Limited and Aker Solutions. Direct peers are National Oilwell Varco (NOV) and Odfjell Technology.
Does Reelwell AS have an API?
No public API is recorded for Reelwell AS.