Project Coyote
Project Coyote is a U.S. nonprofit founded in 2008 that advocates for science-based coexistence between people and wild carnivores (coyotes, wolves, bobcats, foxes, mountain lions) through community education, coalition building, legislative advocacy, and litigation against lethal wildlife control.
- Company typePrivate
- Founded2008
- HeadquartersLarkspur, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Project Coyote does
Project Coyote is a U.S.-based nonprofit wildlife conservation organization founded in 2008 and headquartered in Berkeley, California, operating as a fiscally sponsored project of Earth Island Institute. Its mission is to foster coexistence between people and wild carnivores — coyotes, wolves, foxes, bobcats, and mountain lions — by promoting science-based, compassionate alternatives to lethal wildlife control. The organization pursues this mission through three programmatic pillars: PROTECT (legislative advocacy and litigation against wildlife killing contests, trapping, M-44/cyanide bombs, and Endangered Species Act rollbacks), COEXIST (community education and tools such as the Coyote Friendly Communities program, Model Coyote Coexistence Plan, Hazing Field Guide, and Yard Audit Checklist), and INSPIRE (the Capture Coexistence photography initiative, Artists for Wild Nature, and youth education).
The organization distributes its offerings primarily through projectcoyote.org, which serves as the central hub for free downloadable coexistence resources, advocacy tools (petitions, action alerts), webinars, news, and donation mechanisms. Distribution is amplified through a network of 23 partner organizations (united annually during Coyote Awareness Week), an e-team of 8,500+ supporters, and a state advocate volunteer program that trained 20 new advocates in 2025. Strategic communications are reinforced through earned media placements (PBS, Associated Press, Mongabay) and recurring webinar series (Wild Voices). Additional distribution channels include a Teemill-powered merchandise storefront, an eCard program, a legacy giving partnership with FreeWill, and direct stock donation processing through Earth Island Institute.
The business model is nonprofit fundraising: revenue is generated entirely through individual donations (one-time and Coyote Collective monthly recurring), foundation grants, stock donations, and minor eCard/merchandise sales. There are no disclosed pricing models or contract structures, as the organization's primary "customers" are state and federal legislators, wildlife commissions, and communities in conflict with carnivores — entities that receive services at no cost. The organization has built a documented regulatory track record, with coalitions it helped build achieving wildlife killing contest bans in 10 U.S. states and contributing to scientific underpinnings for California's anticoagulant rodenticide restrictions.
Project Coyote firmographics
Firmographics- Name
- Project Coyote
- Legal name
- Project Coyote
- Website
- https://projectcoyote.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project Coyote is a U.S. nonprofit founded in 2008 that advocates for science-based coexistence between people and wild carnivores (coyotes, wolves, bobcats, foxes, mountain lions) through community education, coalition building, legislative advocacy, and litigation against lethal wildlife control.
- Ownership category
- akta.pro rank
Project Coyote industry classification
Industry- Product category
- Wildlife Conservation Advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)
- akta.pro secondary industries
- Wildlife Conservation & Species Protection (BPAGAGAB), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)
Keywords
Where Project Coyote is headquartered
LocationHeadquarters
- HQ city
- Larkspur
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project Coyote business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations (One-Time and Recurring): Project Coyote relies primarily on individual donations. The Coyote Collective is a monthly giving program where supporters contribute recurring monthly donations. One-time donations are also accepted via the website. The organization is entirely funded through private donations and foundation support.
- Stock Donations: The organization accepts gifts of appreciated stock through its fiscal sponsor Earth Island Institute (broker: Charles Schwab, Account #3024-7477, DTC #164). Donors can claim the full fair market value and avoid capital gains tax on appreciated shares.
- eCards: Project Coyote sells digital eCards featuring wild carnivore imagery for holidays and special occasions. Proceeds support advocacy efforts and coexistence programs.
- Merchandise / Shop: The organization operates a branded merchandise storefront (projectcoyote.teemill.com) selling apparel and goods featuring wild carnivore photography and branding.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Project Coyote product offering
Product offeringCore offering
Project Coyote is a nonprofit advocacy organization that promotes coexistence between people and wild carnivores (coyotes, wolves, foxes, bobcats, mountain lions) through science-based education, community programs, legislative advocacy, and coalition building. The organization delivers free coexistence toolkits, conducts public education campaigns, files legal challenges, trains state advocates, and lobbies legislators to end wildlife killing contests, restrict lethal control methods, and reform wildlife management policy.
Product overview
Project Coyote is a nonprofit wildlife conservation organization that operates as a unified advocacy and education platform rather than a traditional technology product. Its offerings consist of community programs (Coyote Friendly Communities), awareness campaigns (Coyote Awareness Week, Capture Coexistence photography initiative), advocacy tools (Advocacy Hub, petitions, action alerts), educational resources (Learning Hub with species profiles and fact sheets), and downloadable materials (Model Coyote Coexistence Plan, Hazing Field Guide, Yard Audit Checklist). The organization also conducts campaign-based advocacy work focused on ending wildlife killing contests, protecting wolves, and reforming wildlife management policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Coyote Friendly Communities (CFC) Program A science-based, community-focused program that equips local leaders and residents with practical tools and education to prevent human-wildlife conflicts and promote peaceful coexistence with coyotes in urban and suburban neighborhoods.
- Coyote Awareness Week Annual awareness campaign held in the third week of March to raise awareness about coyote persecution and promote coexistence, leading up to National Coyote Day on March 23. In 2025 it united 23 partner organizations and reached over 180,000 people.
- Capture Coexistence Photography Campaign A photography initiative inviting photographers to document wild carnivores in their natural habitats to inspire appreciation and change perceptions about coexistence. Images are featured on the website, in publications, and on social media.
- Wildlife Killing Contests Campaign Campaign focused on banning wildlife killing contests across U.S. states through coalition building and legislative advocacy, credited with 10 state bans.
- Protect America's Wolves Campaign Advocacy campaign dedicated to protecting gray wolves and opposing efforts to remove Endangered Species Act protections, including mobilization against H.R. 845.
- Coyote Collective Monthly Giving Program The Coyote Collective is a monthly giving program where supporters contribute recurring monthly donations to sustain Project Coyote's coexistence and advocacy programs.
- Wild Voices Webinar Series The Wild Voices: Art, Advocacy, & Animal Nature webinar series features experts on wildlife photography, conservation biology, rodenticide impacts, and coexistence. Webinars are hosted on Zoom and recordings are made available to registrants.
- Wild Carnivore eCards Project Coyote sells digital eCards featuring wild carnivore imagery for holidays and special occasions. Proceeds support advocacy efforts and coexistence programs.
- Project Coyote Branded Merchandise Branded apparel and goods featuring wild carnivore photography and branding, sold through the project's Teemill storefront with proceeds supporting the organization's mission.
Quantifiable outcome
- 10 states banned wildlife killing contests through Project Coyote-facilitated coalitions
- +3 more outcomes
Companies that use Project Coyote
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles4 records
Project Coyote technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Project Coyote partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Earth Island InstitutecoreProject Coyote is a fiscally sponsored project of Earth Island Institute, a 501(c)(3) nonprofit organization based in Berkeley, CA. Earth Island Institute provides administrative support, handles donations (credit card donations appear under Earth Island Institute's name), processes stock transfers, and provides organizational infrastructure. Earth Island Institute has been rated highly by charity rating services. Project Coyote relies entirely on private donations and foundation support, processed through this fiscal sponsorship arrangement.
- Raptors Are the Solution (RATS)coreRaptors Are the Solution (RATS), founded and led by Lisa Owens Viani, is a key partner in Project Coyote's rodenticide advocacy work. RATS played a key role in advancing California's landmark restrictions and eventual ban on anticoagulant rodenticides through advocacy and coalition-building. Lisa Owens Viani was featured as a speaker in a Project Coyote webinar on how rodenticides threaten bobcats, coyotes, and urban wildlife.
- The Ohio State University Urban Coyote Research ProjectcoreDr. Laurel Serieys, a Conservation Biologist and Post-Doctoral Researcher at The Ohio State University Urban Coyote Research Project, collaborated with Project Coyote on a webinar about rodenticide threats. Dr. Serieys conducted groundbreaking research revealing how rodenticide exposure compromises immune systems and disease resistance in wildlife, which helped build the scientific foundation for California's restrictions on anticoagulant rodenticides.
- WildEarth GuardiansminorProject Coyote is engaged in joint litigation with WildEarth Guardians (along with Gallatin Wildlife Association and Footloose Montana) to protect Montana's wolves from the state's aggressive wolf kill quota. The coalition filed legal challenges to Montana's wolf management policies.
- Nevada Wildlife AlliancecoreCo-founded by long-time Project Coyote supporter Don Molde in 2014, the Nevada Wildlife Alliance (NWA) is a member organization of Project Coyote's coalition network. Project Coyote has been a member organization of NWA since its inception. NWA was formed to unite organizations toward collaborative approaches to better protect Nevada's wildlife and challenge trapping and wildlife killing contests.
- TrailSafe NevadaminorFounded by Trish Swain, TrailSafe Nevada is a coalition partner with Project Coyote in Nevada, working to expose the horrors of trapping and wildlife killing contests on federal public lands. Project Coyote staff made public presentations and offered film screenings in Nevada alongside TrailSafe Nevada advocates.
- Mountain Lion FoundationminorDon Molde, a key Project Coyote ally and supporter, served on the board of the Mountain Lion Foundation. Project Coyote collaborated with the Mountain Lion Foundation in challenging Nevada's trapping policies and protecting non-target species.
- Defenders of WildlifeminorDon Molde, Project Coyote supporter and Nevada wildlife activist, served on the board of Defenders of Wildlife prior to his involvement with Project Coyote. The organizations share overlapping missions around predator protection and coexistence.
- Nevada Humane SocietyminorDon Molde served as a board member of the Nevada Humane Society and worked alongside Project Coyote on Nevada wildlife advocacy efforts, particularly around trapping and wildlife killing contests.
- FreeWillminorProject Coyote partners with FreeWill, an online estate planning platform, to make it easy for supporters to write a will for free and designate Project Coyote as a beneficiary. This partnership lowers the barrier for legacy giving and expands the organization's planned giving program.
- Coyote Awareness Week Partner OrganizationscoreProject Coyote's Coyote Awareness Week (launched 2024) united 23 partner organizations in 2025 to raise awareness about coyote persecution and promote coexistence. Partner organizations collectively reached over 180,000 people during the campaign week.
- Caesar Kleberg Wildlife Research Institute at Texas A&M University-KingsvillecoreDr. Scott Henke, a faculty member at the Caesar Kleberg Wildlife Research Institute at Texas A&M University-Kingsville, has conducted research that has informed many of Project Coyote's science-based resources. His work on coyote ecology and the impacts of lethal control has helped dispel misconceptions around coyote behavior. Project Coyote has expanded its presence in Texas in coordination with local academic partners.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Project Coyote competitors and assessment
Company assessmentDirect peers
- Mountain Lion Foundation: Direct coalition partner on Nevada trapping and wildlife killing contest campaigns. Operates in adjacent carnivore niche (mountain lions specifically) with similar coalition-building and coexistence advocacy approach, including co-leadership through shared ally Don Molde.
- Born Free USA: Direct successor organization to Animal Protection Institute where founder Camilla Fox worked for a decade. Shares Project Coyote's focus on wildlife trapping, trophy hunting, and lethal predator control reform, with overlapping donor base and historical institutional ties.
- WildEarth Guardians: Direct co-litigation partner with Project Coyote on Montana wolf litigation and active litigator on wildlife killing contests. Most direct peer in carnivore and wildlife contest campaign work, frequently engaging on overlapping state-level predator policy fights.
- Raptors Are the Solution (RATS): Strategic coalition partner on Project Coyote's rodenticide advocacy. Direct peer in anticoagulant rodenticide reform work that has driven California's landmark restrictions and Maine's recent action — same target species and policy mechanism.
- International Wolf Center: Education and advocacy organization focused specifically on wolf conservation and public coexistence. Shares Project Coyote's wolf protection mission (ESA defense, delisting opposition) and overlaps on Wolf Awareness Week programming.
- Nevada Wildlife Alliance: Member organization of Project Coyote's coalition network, co-founded by long-time Project Coyote ally Don Molde. Direct peer in state-level Nevada wildlife advocacy focused on trapping reform and wildlife killing contest bans.
Broad incumbents
- Humane Society of the United States (HSUS): Large animal welfare umbrella organization addressing wildlife issues including predator control reform. HSUS operates at vastly larger scale and broader scope (companion animals, farm animals, wildlife) but overlaps with Project Coyote on humane wildlife management policy.
- Center for Biological Diversity: National advocacy organization using litigation and science to protect endangered species and wild places. Shares Project Coyote's ESA defense work and aggressive legal posture (litigation against state wildlife management) but covers vastly broader taxonomic and habitat scope.
- Defenders of Wildlife: Large national wildlife advocacy nonprofit with overlapping mission on predator protection and ESA advocacy for wolves. Project Coyote has collaborated with Defenders of Wildlife through shared ally Don Molde in Nevada. Defenders operates a broader portfolio (multiple species, public lands, ESA defense) while Project Coyote is more narrowly focused on carnivore coexistence.
Others
- Earth Island Institute: Project Coyote's fiscal sponsor and parent organization — a Bay Area incubator for environmental nonprofit projects. Comparable as the operational/administrative infrastructure supporting many small conservation nonprofits, though operates as a multi-project umbrella rather than single-mission advocacy.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Project Coyote social profiles
Digital presenceProject Coyote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Coyote leadership team
Management profileNumber of profiles
Profiles7 records
Project Coyote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Coyote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Coyote
What does Project Coyote do?
Project Coyote is a nonprofit advocacy organization that promotes coexistence between people and wild carnivores (coyotes, wolves, foxes, bobcats, mountain lions) through science-based education, community programs, legislative advocacy, and coalition building. The organization delivers free coexistence toolkits, conducts public education campaigns, files legal challenges, trains state advocates, and lobbies legislators to end wildlife killing contests, restrict lethal control methods, and reform wildlife management policy.
Is Project Coyote a public or private company?
Project Coyote is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Coyote founded?
Project Coyote was founded in 2008. It employs 1 to 10 people.
Where is Project Coyote based?
Project Coyote is headquartered in Larkspur, United States, in the North America region.
How does Project Coyote make money?
Four revenue lines are on record. Individual Donations (One-Time and Recurring) is the primary driver. The others are stock Donations, eCards and merchandise / Shop.
Who are Project Coyote's main competitors?
Direct peers on record are Mountain Lion Foundation, Born Free USA, WildEarth Guardians, Raptors Are the Solution (RATS), International Wolf Center and Nevada Wildlife Alliance. Broad incumbents are Humane Society of the United States (HSUS), Center for Biological Diversity and Defenders of Wildlife. Earth Island Institute is listed as an others.
Does Project Coyote have an API?
No public API is recorded for Project Coyote.
What industry is Project Coyote in?
Project Coyote's product category is Wildlife Conservation Advocacy. Its primary akta.pro industry code is BPAGAIAG, Animal Cruelty Prevention, Investigation & Humane Law Enforcement, with a secondary code of BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 813312.