AUS-QUAL Pty Ltd

What AUS-QUAL Pty Ltd does

AUS-QUAL Pty Ltd is an Australian not-for-profit, industry-owned agribusiness auditing, certification and training company founded in 1998. It operates as a sister brand of AUS-MEAT Limited, a joint venture between the Australian Meat Processor Corporation (AMPC) and Meat & Livestock Australia (MLA). The company delivers 70+ programs spanning red meat, horticulture, poultry and eggs, food safety, animal welfare, and social compliance across Australia and New Zealand, with offices in Murarrie (Queensland) and Auckland.

Its core technology stack comprises the proprietary AUS-MEAT Language carcase description standard, the OsCap calibration software (current release OsCap6), and the Meat Messaging cloud-based certification portal, alongside a national network of Exemplar Global-registered auditors who deliver on-site assessments. The platform supports compliance with Australia's Export Control Rules 2021, under which AUS-MEAT accreditation is mandatory for export abattoirs and boning rooms.

Revenue is generated through two streams: recurring certification and accreditation services for enterprise clients in the red meat and adjacent agribusiness value chains (export processors, boning rooms, major retailers in Australia and New Zealand), and professional services revenue from training programs. Customer acquisition is enterprise field-sales driven, with go-to-market executed through the auditor network and industry-body relationships. Strategic direction is shaped by its industry owners (AMPC and MLA), and recent activity indicates expansion into breed-claim verification, digital halal certification, and updated national accreditation standards.

Name

AUS-QUAL Pty Ltd

Legal name

AUS-QUAL Pty Ltd

Website

https://ausqual.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Short description

AUS-QUAL Pty Ltd is an Australian not-for-profit, industry-owned agribusiness auditing, certification and training company serving the red meat, horticulture, poultry, food safety, animal welfare, and social compliance sectors across Australia and New Zealand with 70+ programs.

Ownership category

akta.pro rank

Product category

Agricultural Certification and Auditing Services

NAICS

Support Activities for Animal Production (1152)

SIC

Agricultural Services (700), Services-Testing Laboratories (8734)

akta.pro primary industry

Witness Audits, Office Assessments & Certification Governance Services (AFALACAG)

akta.pro secondary industries

Auditor Qualification, Training & Competency Certification (Food Safety) (AFALACAD), Integrated Management System Certification (Food Safety + Quality/Environment/OHS) (AFALACAI), Supplier Approval & Second-Party Audit Programs (Retailer/Brand/Manufacturer) (AFALACAF), Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN), Supplier Quality Assurance & Vendor Approval Programs (AFALALAB)

Keywords

• Agribusiness certification
• Food safety auditing
• Livestock accreditation
• Meat industry standards
• Agricultural compliance

Headquarters

HQ city

Murarrie

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Certification and Accreditation Services: Third-party certification and auditing services for food safety, quality assurance, and animal welfare programs across agriculture sectors.
2. Training Services: RTO accredited training courses (RTO: 7085) covering food safety, HACCP, and industry-specific certification programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

AUS-QUAL Pty Ltd, operating as a sister brand of AUS-MEAT, provides third-party agribusiness auditing, certification, and training services across Australia and New Zealand. It delivers over 70 accredited programs spanning livestock production assurance, feedlot and saleyard accreditation, meat industry classification and chiller assessment, food safety certifications (BRCGS, SQF, Freshcare, GLOBALG.A.P., HACCP), animal welfare certification (AAWCS), and social compliance audits (SEDEX/SMETA, FAIR FARMS). Services are delivered through a network of Exemplar Global registered auditors under ISO 9001:2015 quality management systems and JAS-ANZ accreditation.

Product overview

AUS-QUAL Pty Ltd (trading as AUS-MEAT) is Australia and New Zealand's leading provider of agribusiness auditing, certification and training services. The company operates as a not-for-profit organisation supporting over 70 different programs across the agricultural industry. Its portfolio consists primarily of certification and auditing programs rather than a unified software product. The core offerings include: (1) Livestock programs such as LPA (Livestock Production Assurance), NFAS (National Feedlot Accreditation), PCAS (Pasturefed Cattle Assurance), APIQ (Pork Industry QA), and EUCAS (EU Cattle Accreditation); (2) Meat industry services including AUS-MEAT Accreditation for abattoirs/boning rooms, Chiller Assessment, Meat Messaging portal, Halal certification, and certification evaluation for Chile Beef/Swiss HQB/EU-GF-HQB markets; (3) Food safety certifications including BRCGS, SQF, Freshcare, GLOBALG.A.P., HACCP, and AWPCS (wood packaging); (4) Social compliance programs including SEDEX/SMETA audits and FAIR FARMS; (5) Horticulture sector certifications; (6) Poultry, eggs, and pet food certifications; and (7) Software tools such as OsCap (On-Site Correlation and Practice System) for grader calibration. The company also provides an online membership portal and RTO-accredited training courses. Auditors are Exemplar Global registered, and the business maintains JAS-ANZ accreditation for multiple certification schemes.

Differentiator

Problem solved

Functional benefit

Products and services

• AUS-MEAT Accreditation Accreditation for abattoirs and boning rooms under the Export Control Rules 2021; mandatory for export establishments and optional for domestic facilities. Provides third-party verification of process and product compliance for meat industry operators.
• LPA (Livestock Production Assurance) On-farm assurance program addressing food safety, biosecurity and animal welfare practices for Australian cattle, sheep and goat producers. Delivered via audits of LPA-accredited producers on behalf of Integrity Systems Company.
• NFAS (National Feedlot Accreditation Scheme) Independently audited quality assurance program for the Australian lotfeeding industry; prerequisite for beef marketed as grain-fed, grain-fed young beef, or grain-fed finished.
• PCAS (Pasturefed Cattle Assurance System) Industry standard supporting claims relating to pasturefed or grassfed beef production, with optional modules for antibiotics and HGP-free substantiation.
• APIQ (Australian Pork Industry Quality Assurance Program) Framework and standards by which Australian pig producers demonstrate responsible farming practices for animal care, environment, and customer safety. Administered with support from Australian Pork Limited.
• EUCAS (European Union Cattle Accreditation Scheme) National scheme guaranteeing full traceability of all animals through NLIS, enabling segregation of cattle never treated with hormonal growth promotants for EU beef market access.
• AUS-MEAT Chiller Assessment System for describing saleable meat characteristics including meat colour, fat colour, marbling, eye muscle area, rib fat measurement, and maturity.
• BRCGS (Global Standard for Food Safety) Certification Internationally recognised food safety standard benchmarked by GFSI covering management commitment, food safety systems, site standards, product controls, and personnel requirements.
• SQF (Safe Quality Food) Certification GFSI-benchmarked program linking primary production certification to food manufacturing, distribution, retailing and food packaging certification.
• Freshcare Certification On-farm and supply chain assurance programs providing verification for safe food delivery and sustainable production including Food Safety & Quality, Supply Chain, and Environmental standards.
• GLOBALG.A.P. Certification Pre-farm gate standard covering agricultural production process from planting/animal entry to non-processed product; enables single audit for multiple commodities.
• AAWCS (Australian Animal Welfare Certification System) Independently audited certification used by Australian livestock processors to demonstrate compliance with industry best practice animal welfare standards.
• SEDEX/SMETA Audits Supplier Ethical Data Exchange audits benchmarking social and ethical performance across supply chains; AUS-MEAT/AUS-QUAL accredited for SMETA audits.
• Halal & Muslim Slaughtermen Program Australian Government authorised halal program administered by Federal Department of Agriculture for cattle, sheep and goats destined for Middle East market. Covers Muslim Slaughterman Registration, Halal Inspector Registration and Trainee Slaughterman Registration.
• HACCP Certification Hazard Analysis & Critical Control Points certification demonstrating commitment to food safety through internationally recognised food safety plans.
• FAIR FARMS Certification Third party audit program run by Growcom to lift employment practices across Australian horticulture and reduce worker exploitation risk.
• ESA (Egg Standards of Australia) Certification Approved certification body for Egg Standards of Australia with support for various customer and retailer egg quality assurance programs.
• Pet Food (AS 5812) Certification Audit program management for Pet Food Industry Association of Australia participants to AS 5812:2017 Manufacturing and marketing of Pet Food.
• AWPCS (Australian Wood Packaging Certification Scheme) Certification scheme ensuring wood packaging material meets ISPM 15 standard for international trade exports.
• McDonald's SQMS Audits Supplier Quality Management System audits for companies supplying food products into McDonald's fast food chain.
• Certification Evaluation Services (Chile Beef, Swiss HQB, EU-GF-HQB) Authorised certification for Australian beef exporters to Chile (Chile Beef), Switzerland (Swiss HQB), and the EU (EU-GF-HQB grain-fed high quality beef).
• NPE (Non-Packer Exporter) Accreditation Accreditation for Meat Export Licence holders who do not operate a premise registered for packing meat for export.
• RTO-Accredited Training Services RTO-accredited training courses (RTO: 7085) covering food safety, HACCP and industry-specific certification programs for food processing staff. Includes Introduction to Food Safety and Principles and Applications of HACCP courses.
• Meat Messaging Portal Cloud-based industry portal for Australian export meat establishments to upload consignment information. Supply chain participants and regulatory authorities access details for authenticity verification and traceability.
• Online Membership Portal Free online membership providing access to publications, resources, cut code search, national accreditation standards, and third-party service provider information.

Quantifiable outcome

• Supporting over 70 different programs

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Australian Meat Processor Corporation (AMPC)coreStrategic or Co-development PartnerJoint venture partner in AUS-MEAT Limited. AMPC represents meat processor interests in the governance and direction of the certification body.
• Meat & Livestock Australia (MLA)coreStrategic or Co-development PartnerJoint venture partner in AUS-MEAT Limited. MLA represents producer interests and provides industry funding and research support.
• Integrity Systems CompanycoreStrategic or Co-development PartnerProgram owner of LPA (Livestock Production Assurance) program. AUS-MEAT conducts audits of LPA Accredited Producers on behalf of Integrity Systems Company.
• JAS-ANZ (Joint Accreditation System of Australia and New Zealand)coreOthersAccrediting body for AUS-QUAL certification services including BRCGS, SQF, Freshcare, GlobalG.A.P., and AWPCS programs.
• Australian Lot Feeders' Association (ALFA)coreStrategic or Co-development PartnerALFA initiated the National Feedlot Accreditation Scheme (NFAS) and it is managed by AUS-MEAT through the Feedlot Industry Accreditation Committee (FLIAC).
• Australia Meat Industry Council (AMIC)coreStrategic or Co-development PartnerAUS-MEAT administers and audits the Australian Animal Welfare Certification System (AAWCS) on behalf of AMIC.
• Australian Government Department of Agriculture, Fisheries and Forestry (DAFF)coreStrategic or Co-development PartnerGovernment department overseeing export certification requirements. AUS-MEAT appointed Authorized Officers to conduct audits concerning Trade Description requirements under Letter of Exchange arrangement.
• Australian Renderers Association (ARA)coreStrategic or Co-development PartnerNational body representing producers and traders of rendered animal products. AUS-MEAT provides auditing and accreditation services for ARA Code of Practice compliance.
• Australian Pork LimitedcoreStrategic or Co-development PartnerAPIQ (Australian Pork Industry Quality Assurance Program) is administered with support from Australian Pork Limited.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AsureQuality: New Zealand government-owned food and biosecurity assurance company providing auditing, certification, and testing across the primary sector. Direct peer — operates the same ANZ-market certification and audit model with comparable food safety, animal welfare, and red meat export programs, including competing for the same NZ retailers and processors.
• Primus Labs: US-based food safety auditing and certification company specializing in produce, meat, and agribusiness audits. Direct peer — delivers GFSI-benchmarked audits to meat processors and producers, with growing presence in ANZ horticulture and meat supply chains.
• Control Union: Global agricultural certification body specializing in sustainability, organic, and food safety certifications. Direct peer — provides GLOBALG.A.P., organic, and sustainability certifications across ANZ agriculture, competing head-to-head for horticulture, livestock, and supply chain assurance contracts.

Broad incumbents

• SGS: Global testing, inspection, and certification giant with operations across 100+ countries. Broad incumbent — delivers BRCGS, SQF, GLOBALG.A.P., and other GFSI-benchmarked certifications to ANZ agribusiness clients, competing directly on the same enterprise accounts but as part of a much wider service portfolio.
• DNV: Global certification and risk management company with food safety and agricultural assurance lines. Broad incumbent — delivers BRCGS, SQF, FSSC 22000, and other food safety certifications to ANZ agribusiness as part of a broader management systems certification portfolio.
• Bureau Veritas: Global TIC (testing, inspection, certification) company providing food safety, agricultural, and sustainability certification worldwide. Broad incumbent — offers overlapping BRCGS, SQF, and agricultural certifications in ANZ and globally, often preferred by multinational clients for single-vendor global coverage.
• Intertek: Global quality assurance provider with food, agricultural, and commodities certification lines. Broad incumbent — competes for the same ANZ food safety, halal, and agricultural certifications as part of a diversified global TIC portfolio serving multinational supply chains.
• NSF International: Global public health and safety organization with food safety certification, training, and auditing services. Broad incumbent — offers SQF (the underlying program), BRCGS, and agricultural certifications across ANZ and globally, often pairing with its training and consulting offerings.
• Eurofins Scientific: Global food testing and certification group with extensive ANZ laboratory and audit operations. Broad incumbent — combines laboratory testing with food safety certification, often bundled in enterprise deals and competing for ANZ food processor accounts.

Emerging players

• FoodChain ID: Global food certification, testing, and sustainability services provider with non-GMO, organic, and supply chain assurance offerings. Emerging player — partial overlap in organic and sustainability certification relevant to AUS-QUAL's IOAS-accredited organic and horticulture programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AUSMEATLtd?lang=en
• YouTubeyoutube.com/channel/UCJoQ-io6Eqa2zDTVzQT_Kug/featured
• Facebookfacebook.com/ausmeatltd
• LinkedInlinkedin.com/company/aus-qual-pty-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUS-QUAL Pty Ltd