Add Record Ab

What Add Record Ab does

Add Record AB is a Swedish private, for-profit professional services firm founded in 2008 and headquartered in Gothenburg, Sweden. The company provides payroll and HR administration, accounting, and interim finance consulting services to businesses. Its service portfolio spans ongoing operational finance functions (payroll processing, HR administration, bookkeeping/accounting) as well as project-based interim finance consulting, indicating a blended retainer-plus-engagement business model typical of small Nordic B2B outsourcing boutiques.

The company sells into the Swedish business market without disclosed vertical specialization, customer-segment targeting, or geographic scope beyond its domestic base. No productized technology platform, proprietary software, integrations, app, or API is documented in the available source material; the offering appears to be delivered as professional services rather than as a SaaS or licensed product. The company has no subsidiaries, no parent entity, no publicly disclosed funding rounds, and no management team information in the input data.

The source material is thin: the firm's website (addrecord.se) returned only a loader/verification page at the time of capture, and no customer logos, pricing, headcount, partnerships, certifications, or strategic actions are recorded. As a result, the company's scale, revenue, customer base, competitive positioning, and operational footprint cannot be substantiated beyond the founding year, location, and stated service lines.

Name

Add Record Ab

Legal name

Add Record Ab

Website

https://addrecord.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Add Record AB is a Gothenburg-based Swedish firm founded in 2008 that provides payroll and HR administration, accounting, and interim finance consulting services to businesses.

Ownership category

akta.pro rank

Product category

Payroll and HR Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

akta.pro secondary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Payroll administration
• HR administration
• Accounting services
• Interim finance consulting
• Business process outsourcing

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Core offering

Add Record AB provides payroll and HR administration, accounting, and interim finance consulting services for businesses. The firm is headquartered in Gothenburg, Sweden, and was founded in 2008 as a for-profit private company.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll and HR Administration
• Accounting Services
• Interim Finance Consulting

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Visma: Visma is a large Nordic provider of accounting, payroll, and HR software and services; while much broader than Add Record, it competes for the same Swedish SMB outsourcing and partner-channel opportunities.
• BDO Sweden: BDO Sweden is a mid-tier professional services firm offering accounting, payroll, and advisory services to Swedish SMBs, overlapping with Add Record's accounting and finance consulting footprint.
• PwC Sweden: PwC Sweden is the local office of a Big 4 firm providing accounting, tax, payroll, and HR advisory; it overlaps with Add Record's accounting and interim finance consulting for the upper end of the SMB and mid-market segments.
• KPMG Sweden: KPMG Sweden provides audit, tax, accounting, and HR/payroll advisory services across the country and overlaps with Add Record's accounting and interim finance consulting offerings.
• Baker Tilly Sweden: Baker Tilly Sweden is a mid-tier accounting and advisory network operating locally with the same accounting, payroll, and CFO-adjacent services that Add Record targets in the Swedish SMB market.

Emerging players

• Bokio: Bokio is a Sweden-based digital accounting and bookkeeping platform targeting SMBs and small accounting firms; comparable as an emerging, technology-led alternative to traditional outsourced bookkeeping providers.
• Fortnox: Fortnox is a leading Swedish cloud platform for accounting, payroll, and invoicing used by SMBs and their accounting partners; it is comparable as the dominant technology-enabled substitute / partner for the very workflows Add Record performs manually.

Direct peers

• Accountor: Accountor is one of the largest Nordic providers of outsourced accounting, payroll, and HR administration services, directly comparable to Add Record's core bundled offering across the same geographies.
• Azets: Azets is a pan-Nordic/Baltic accounting, payroll, and HR outsourcing group that competes head-to-head with local Swedish outsourcing firms like Add Record for SMB and mid-market back-office mandates.

Regional players

• Hogia: Hogia is a Swedish vendor of accounting, payroll, and HR software with deep roots in the Gothenburg/West Sweden region; it is a regional incumbent competing for the same clients and partner networks.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Add Record Ab