What SAP Marketing Digital does

SAP Marketing Digital (legal name: SAP - MARKETING DIGITAL LTDA) is a Brazilian digital marketing agency headquartered in Belo Horizonte, Minas Gerais, operating under the brand identity #mktbruto. Founded and co-owned by Fernando Silva (Director of Relationships, pedagogue and digital marketing specialist) and Rodrigo Martins (Director of Creation, marketing and graphic/web designer working in digital since 2010), the company delivers an integrated suite of digital marketing services to predominantly small and medium-sized businesses across Brazil and internationally. Its core service offering comprises four pillars: website creation (Criação de Sites), paid traffic management via Google Ads and Meta Ads (Gestão de Tráfego), social media management (Redes Sociais), and commercial process consulting including sales funnel redesign (Processos Comerciais). Supporting creative services include video production, logo design, and graphic/print materials.

The agency operates with no proprietary technology platform, instead delivering services through certified partnerships with major advertising and marketing automation providers — Google Ads (certified partner with direct Google team access), Meta Ads, RD Station (marketing automation), Bot Conversas (automated messaging), and Tryno CRM (WhatsApp CRM). Its technology stack is therefore an integration of third-party SaaS tools orchestrated by human service delivery rather than a software product. Revenue is generated on a professional services basis through project-based, quote-driven engagements with monthly billing cadence; pricing is not publicly disclosed. Customer acquisition relies on a sales-led motion combining the agency's own website (with contact forms), WhatsApp direct communication, and organic presence on Facebook, Instagram, and LinkedIn. The agency is LGPD-compliant and serves a horizontally distributed client base across at least nine verticals including education, healthcare, food & beverage, retail, real estate, construction, manufacturing, automotive, agriculture, and wellness.

Name

SAP Marketing Digital

Legal name

SAP - MARKETING DIGITAL LTDA

Website

https://www.sapmarketingdigital.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SAP Marketing Digital is a Belo Horizonte-based Brazilian digital marketing agency serving SMBs across multiple verticals with website creation, paid traffic management (Google/Meta Ads), social media management, and sales process consulting delivered through certified platform partnerships.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Advertising Management (MPAAACAC)

Keywords

• Digital marketing services
• Paid traffic management
• Website development services
• Social media management
• Sales funnel consulting

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: The agency generates revenue through providing digital marketing services including website creation, traffic management (paid advertising), social media management, and commercial process consulting. Services are offered on a project basis with quote-based pricing tailored to client needs and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SAP Marketing Digital is a digital marketing agency that provides website creation, paid traffic management (Google Ads and Meta Ads), social media management, and commercial process consulting. The agency serves SMBs in Brazil and internationally, offering customized marketing solutions including content planning, lead generation campaigns, sales funnel redesign, and supporting creative services such as video production, logo design, and print materials.

Product overview

SAP Marketing Digital is a full-service digital marketing agency that operates as an integrated offering of complementary services rather than a software platform. The core portfolio consists of website creation, paid traffic management (Google Ads and Meta Ads), social media management, and sales process optimization. The agency also provides supporting creative services including video production, logo design, and print graphic materials. These services are delivered through partnerships with major advertising platforms (Google Ads certified agency, Meta Ads) and marketing automation tools (RD Station, Bot Conversas, Tryno CRM), enabling customized campaigns and automated customer engagement for clients across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Criação de Sites (Website Creation)

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core.

• Google AdscoreTechnology or IntegrationSAP Marketing Digital is a certified Google Ads agency with direct communication channels to Google's team. This partnership enables the agency to offer customized campaigns, certified professional management, and direct support from Google for optimized campaign performance. The partnership provides access to exclusive insights and ongoing support for client campaigns.
• Meta AdscoreTechnology or IntegrationPartnership with Meta Ads enables the agency to run targeted advertising campaigns on Facebook and Instagram. The agency offers result-focused campaigns, engagement strategies, and continuous analysis and optimization for social media advertising, helping clients reach ideal audiences on the world's most influential social platforms.
• RD StationcoreTechnology or IntegrationPartnership with RD Station enables the agency to provide marketing automation, lead management, and detailed analytics and reporting capabilities for clients. The platform supports personalized automated campaigns and contact organization for conversion-focused strategies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Resultados Digitais (RD Station): Brazilian marketing-automation and SMB-services platform, partner of SAP Marketing Digital; comparable as a Brazilian SMB-focused marketing solutions provider but at significantly larger scale and with proprietary SaaS.
• VMLY&R Brazil: Large global agency network with Brazilian operations offering full-service advertising, paid media and digital strategy; competes for the upper tier of SAP Marketing Digital's addressable market.
• WMcCann: Major Brazilian advertising agency (McCann Worldgroup affiliate) providing creative, media buying and digital services; comparable as a broader Brazilian advertising services competitor.
• DPZ&T: Established Brazilian advertising agency offering integrated creative, media and digital services; competing incumbent for brands seeking Brazilian digital + advertising support.

Direct peers

• Rock Content: Brazilian digital marketing agency combining content, SEO, paid media and marketing services for SMBs and mid-market clients; directly competes for the same Brazilian SMB digital-services wallet.
• Conversion (now Locaweb): Brazilian digital marketing agency historically focused on SMB paid media and inbound marketing; comparable in target customer, services mix and Brazilian market positioning.
• Sambatech / Samba Digital: Brazilian digital agency offering paid media, social, content and analytics for brands; comparable Brazilian digital full-service agency competing in adjacent SMB and mid-market segments.
• Agência WDG: Brazilian SMB-focused digital marketing agency offering paid traffic, social media and website services; comparable in size, customer segment and service portfolio.

Emerging players

• Leadster: Brazilian SaaS-led conversion and lead-generation platform with agency-style services for SMBs; adjacent competitor for SMB lead-generation budgets.
• Akna (formerly Track): Brazilian marketing automation and CRM platform with agency services for SMB e-commerce and lead-gen; adjacent player competing for SMB digital marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sapmarketingdigital
• LinkedInlinkedin.com/company/sapmarketingbruto
• Instagraminstagram.com/sapmarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAP Marketing Digital