Reidemeister & Ulrichs Gmbh

What Reidemeister & Ulrichs Gmbh does

Reidemeister & Ulrichs GmbH is a Bremen-based importer and national distributor of premium wines, exclusive sparkling wines, and first-class spirits, founded in 1831 through the merger of two Bremen wine trading houses (Ulrichs & Sohn and Wichelhausen & Reidemeister). The company is wholly owned by Eggers & Franke Holding GmbH, operating under the umbrella of the Rotkäppchen-Mumm corporate group, Germany's leading provider of sparkling wine, wine, and spirits. R&U serves the German gastronomy, hotel industry, event catering, and specialized retail (Facheinzelhandel) sectors through a B2B wholesale distribution model.

The product portfolio spans four core categories — Premium Wines (Italian, French, Spanish, German, US, and Chilean producers including Masi, Baron Philippe de Rothschild, Maison Mirabeau, Markus Molitor, Marqués de Riscal, and Emil Bauer), Exclusive Sparkling Wines (Ruggeri Prosecco, Rotkäppchen, Geldermann, plus Champagne and Crémant selections), Premium Spirits (Bruichladdich single malts, The Botanist gin, Stolichnaya vodka, Cointreau, Metaxa, Carlos I, Glendalough, Nordés, Humboldt), and an Alcohol-Free segment (A. Diehl, Winzerhof Stahl, Leitz Eins-Zwei-Zero, Rotkäppchen Secconade, Humboldt Freigeist). Complementary services include annual product catalogues, downloadable product expertisen, cocktail recipes, and trade event content.

Revenue is generated through wholesale/transaction-fee pricing to registered business customers, distributed via a direct sales force organized regionally (Nord, Mitte) with specialized Key Account Managers for hotels, system gastronomy, beverage wholesale, and high-image specialty retail accounts, supplemented by a B2B online ordering platform (Kollex) and logistics partners DHL and Nagel-Group. Effective April 1, 2026, R&U customers gain access to the Eggerssohn wine portfolio through the same ordering and delivery channel, consolidating the parent group's premium on-trade distribution under a single relationship.

Name

Reidemeister & Ulrichs Gmbh

Legal name

Reidemeister & Ulrichs GmbH

Website

https://ruu.de

Company type

Private

Founded year

1831

Operating status

Operating

Short description

Reidemeister & Ulrichs GmbH imports and distributes premium wines, sparkling wines, and spirits in Germany, serving gastronomy, hotel, event catering, and specialty retail customers through a B2B field sales force and online ordering platform under the Rotkäppchen-Mumm Group.

Ownership category

akta.pro rank

Product category

Premium Wine and Spirits Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industries

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Wine distribution
• Spirits distribution
• Premium beverage wholesale
• Gastronomy beverage supply
• Sparkling wine import

Headquarters

HQ city

Bremen-grohn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Spirit Distribution: Distribution of premium wines, sparkling wines, and spirits to gastronomy, hotel, and retail sectors. Revenue generated through wholesale pricing to business customers, with order volumes varying by customer type.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reidemeister & Ulrichs imports and distributes premium wines, sparkling wines, and spirits to gastronomy, hotel industry, and specialist retail in Germany. The company operates as a national sales and marketing partner for international producers, supplying branded and house-label products through a regional direct sales force and a B2B e-commerce platform.

Product overview

Reidemeister & Ulrichs GmbH operates as an import and national distribution/marketing expert for premium wines, exclusive sparkling wines, and first-class spirits from around the world. The company serves the gastronomy, hotel, and specialist retail sectors in Germany. The core product portfolio consists of four main categories: Premium Weine (wines from Italy, France, Spain, Germany, USA, Chile, and other countries), Exklusive Schaumweine (sparkling wines including Prosecco from Ruggeri, Champagne from Telmont and Charles Heidsieck, and German Sekt from Geldermann and Rotkäppchen), Erstklassige Spirituosen (spirits including gin from Nordés, Humboldt, The Botanist, and Glendalough; vodka from Stolichnaya and Humboldt; brandy from Carlos I and Metaxa; and whiskies from Bruichladdich), and Alkoholfrei (alcohol-free alternatives including A. Diehl, Winzerhof Stahl, Leitz Eins-Zwei-Zero, and Rotkäppchen Secconade). The company also provides complementary services including annual product catalogs (Reidemeister & Ulrichs and Eggerssohn), cocktail recipes and drink recommendations, and product expertise downloads. Starting April 2026, customers can also access the Eggerssohn wine selection through R&U ordering. The portfolio ranges from small organic winemakers and historic distilleries to highly technological manufactures and international premium brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Wines Portfolio (Premium Weine) Premium wines from international producers, including reds, whites, rosés, and specialty wines from Italy, France, Spain, Germany, USA, Chile, and other regions, offered to gastronomy, hotel, and specialist retail customers. The portfolio spans small organic wineries, historic estates, and international premium brands.
• Exclusive Sparkling Wines Portfolio (Exklusive Schaumweine) International premium sparkling wine portfolio including Prosecco, Champagne, Crémant, and German Sekt, spanning traditional-method producers to innovative and sustainable producers, offered to gastronomy, hotel, and specialist retail customers.
• First-Class Spirits Portfolio (Erstklassige Spirituosen) High-proof spirits including brandy, gin, rum, whisk(e)y, vodka, cognac, and liqueurs, sourced from traditional family businesses and innovative craft producers, offered to gastronomy, hotel, and specialist retail customers.
• Alcohol-Free Beverages Portfolio (Alkoholfrei) Alcohol-free wines, sparkling beverages, dealcoholized wines, and alcohol-free cocktails including non-alcoholic gin alternatives, for customers seeking non-alcoholic options.
• EGGERSSOHN Selection (Extended Wine Portfolio Access) Extended wine selection from the Eggerssohn brand, accessible to R&U customers from April 2026 to bundle ordering and delivery of R&U and Eggerssohn portfolios from a single source.
• RUU B2B Online Ordering Platform (Kollex) B2B e-commerce ordering platform enabling registered business customers to place and manage orders for the R&U portfolio online.
• Reidemeister & Ulrichs Annual Product Catalogue Annual product catalogue (2026) featuring the complete R&U portfolio of international premium wines, exclusive sparkling wines, and first-class spirits, available as a PDF download for trade customers.
• Product Expertise Downloads (Expertisen) Product expertise downloads including bottle images and detailed product information sheets for wines, sparkling wines, and spirits, supporting trade customer selling and training.
• Cocktail Recipes and Drink Concepts (Cocktail-Kreationen & Drink-Rezepte) Cocktail recipes, mixing guides, and tasting concepts featuring R&U products, including classics like Julep Rosé, Grand Julep, French Bellini, Free Sparkling, and Fernet-Lemonade, with preparation instructions for trade customers.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Two partnerships are on record, tiered minor and core.

• EggerssohnminorChannel Partner/ Reseller/ Distributor · 1 April 2026Starting April 1, 2026, Reidemeister & Ulrichs customers can access the diverse products of Eggerssohn, enabling ordering and delivery from a single source. The two portfolios are bundled into a market-close curated selection.
• Eggers & Franke Gruppe / Rotkäppchen-MummcoreStrategic or Co-development PartnerReidemeister & Ulrichs is an important part of the Eggers & Franke Gruppe, which operates under the umbrella of the Rotkäppchen-Mumm corporate group, Germany's leading provider of sparkling wine, wine, and spirits. The company was acquired by Eggers & Franke in 2005.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eggerssohn: Sibling wine distributor within the Rotkäppchen-Mumm Group, focused on the German on-trade and retail. Currently being integrated into R&U's ordering platform from April 2026, indicating highly overlapping customer base and product mix.
• Eggers & Franke: German premium wine and spirits importer-distributor serving gastronomy, hotel, and retail. Direct sibling under Rotkäppchen-Mumm Group, with overlapping product categories and similar B2B distribution model to Reidemeister & Ulrichs.
• Mack & Schühle: Established German wine and spirits distribution group. Competes directly with R&U in supplying gastronomy, hotel, and retail with international premium brands across wine and spirits categories.
• Wein Wolf (Borco-Marken-Import): German premium wine and spirits importer-distributor serving gastronomy and specialty retail. Direct competitor in the same on-trade and off-trade channels with comparable international premium portfolio model.

Broad incumbents

• Hawesko Holding: German wine retail and distribution group covering wholesale, specialist retail, and e-commerce. A larger incumbent operating in adjacent wine distribution channels with broader portfolio and direct-to-consumer capabilities.
• Berentzen-Gruppe: German branded spirits company with distribution into gastronomy and retail. A larger incumbent in the German spirits market with overlapping on-trade and off-trade channels, though more brand-owner than pure distributor.
• Rotkäppchen-Mumm Sektkellereien: Parent company of R&U and Germany's leading provider of sparkling wine, wine, and spirits. Operates a much broader portfolio (Rotkäppchen, Mumm, Geldermann) with national distribution that overlaps with R&U's channels.

Regional players

• Schlumberger: Austrian premium sparkling wine and spirits producer-distributor. Comparable in premium sparkling wine portfolio focus but operates primarily in Austria rather than directly competing in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reidemeister & Ulrichs Gmbh