What Profitpro, Llc does

ProfitPro, LLC (legally ProfitPro, Ltd) is an Ireland-based private coaching and education company that serves owners of accounting and bookkeeping practices. Founded in 2004 as part of the OmniPro Group by Des O'Neill (ACCA, CPA, ACA, ACG), the company has been in operation for 21 years and is headquartered in Ferns, Enniscorthy, County Wexford. ProfitPro generates revenue through a three-tier subscription membership (Membership, Mastermind, Boardroom), standalone training programmes (Accountants Growth Formula, Buy My Practice Programme, Built to Sell Masterclass), recurring Wednesday Webinars, and two flagship live events (the annual Accountants' Growth Conference and ProfitPro Live workshops). Pricing on programmes and events is published in both Euros and Sterling, with subscriptions requiring minimum 6- or 3-month commitments.

The underlying technology stack is composed of third-party SaaS platforms rather than proprietary infrastructure: the member community and learning portal are delivered on Circle.so, weekly webinars are broadcast via the CPDStore Expert Channel, and payments are processed through Stripe. No proprietary software platform, AI features, or patented technology was identified in available sources. Content and frameworks—including the Six Step Success Path, the Built-to-Sell Model, the Red Velvet Rope Policy, and the Firm Scorecard—are the primary intellectual assets, developed and delivered by the founder.

Go-to-market is community-led and event-driven, anchored on content marketing (podcasts, blog, downloadable resources), annual and semi-annual events, and peer referrals within the Irish and UK accounting profession. Customers are distributed across a long tail of SMB accounting and bookkeeping firm owners, sole practitioners, and multi-partner practices, with no anchor enterprise customers disclosed. The business is founder-owned, bootstrapped, and has not received institutional investment.

Name

Profitpro, Llc

Legal name

ProfitPro, Ltd

Website

https://theprofitpro.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ProfitPro is an Ireland-based coaching and education company that helps accounting and bookkeeping firm owners grow profitable, self-managing practices through subscription memberships, training programmes, and annual events led by founder Des O'Neill.

Ownership category

akta.pro rank

Product category

Accounting Practice Management Coaching

akta.pro primary industry

Leadership, Management & Teamwork for Business (EDAMAHAI)

akta.pro secondary industry

Marketing, Branding & Sales Skills (EDAMAHAG)

Keywords

• Accounting practice coaching
• Firm owner education
• Membership mastermind programs
• Live training events
• Succession planning services

Headquarters

HQ city

Enniscorthy

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ProfitPro Membership: Monthly subscription membership providing access to online learning resources, educational videos, webinars, a private online community, monthly Q&A sessions with industry experts, and discounts on select events and courses. Auto-renews monthly with minimum 6-month commitment.
2. ProfitPro Mastermind: Premium tier subscription including all Membership benefits plus exclusive access to small group mastermind sessions facilitated by experienced mentors, additional in-depth educational content, and priority support. Higher price point than standard Membership.
3. ProfitPro Boardroom: Highest tier subscription offering all Mastermind benefits plus exclusive access to a high-level boardroom group for advanced strategic discussions, intensive mentorship from industry leaders, and priority access to events and workshops.
4. Buy My Practice Programme: One-time fee bootcamp program spanning 9 weeks with 7 modules delivered over 1 hour per week. Price: €247 or £207. Designed for firm owners building a strategic exit plan.
5. ProfitPro Live Workshop: In-person 2-day immersive live workshop priced at €397 (IE) or £349 (UK). CPD Club members receive €100/£100 discount. Includes workshop materials and Firm Scorecard framework.
6. Accountants Growth Conference: Annual 2-day virtual conference priced at €197 for access to both days. Features multiple expert speakers and sessions on accounting firm growth strategies.
7. Built to Sell Masterclass: Free 4-part masterclass series covering sustainable EBITA, models for buying firms, Built To Sell Assessment Checklist, and the 6 Step Built To Sell Pathway. Serves as lead generation for paid programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

ProfitPro, LLC is a coaching and education business that helps accounting firm owners build self-managing, profitable practices through tiered memberships, training programs, peer masterminds, and live events. It sells these services primarily to owners of small and mid-sized accounting firms seeking to grow revenue, improve profitability, hire and retain staff, and ultimately exit/sell their practice.

Product overview

ProfitPro is a business coaching and education platform for accounting firm owners, offering a three-tier membership structure (Membership, Mastermind, and Boardroom) alongside standalone programmes and live events. The core offering consists of the ProfitPro Membership for online learning and community access, the Mastermind tier adding small group mentorship sessions, and the Boardroom providing intensive bespoke coaching. Supporting programmes include the Accountants Growth Formula (8-week on-demand programme), Buy My Practice Programme (9-week exit planning bootcamp), Built to Sell Masterclass (4-part free masterclass), and Wednesday Webinars (weekly educational sessions via CPDStore). Live events include the annual Accountants' Growth Conference and the 2-day ProfitPro Live workshop. Free resources include benchmarking tools, strategy transformers, and planning templates. The platform is delivered through Circle.so for the membership portal, CPDStore for webinars, and Stripe for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• ProfitPro Membership Entry-level tiered coaching membership for accounting firm owners that provides access to the ProfitPro community, training content, and structured support for building a self-managing, profitable practice.
• ProfitPro Mastermind Mid-tier peer mastermind offering for accounting firm owners seeking group accountability, peer interaction, and more advanced coaching to scale their firm.
• ProfitPro Boardroom Top-tier elite peer-group offering for established accounting firm owners who want intensive peer interaction and advanced coaching, typically focused on exit/succession and high-level practice growth.
• Accountants Growth Formula Standalone training program for accounting firm owners focused on driving firm growth through proven formulas and frameworks.
• Buy My Practice Programme Standalone program designed to help accounting firm owners sell their practice, covering preparation, valuation, marketing, and buyer identification.
• ProfitPro Live Paid in-person live training event for accounting firm owners delivering concentrated, immersive coaching and learning over multiple days.
• Accountants' Growth Conference Annual conference for accounting firm owners featuring speakers, training sessions, and networking focused on practice growth, profitability, and exit readiness.
• Wednesday Webinars Recurring weekly webinar series delivering tactical training sessions to accounting firm owners on practice management topics.
• Built to Sell Masterclass Standalone masterclass teaching accounting firm owners how to build their practice to be sale-ready and attractive to buyers.
• Free Resources Suite Suite of complimentary downloadable guides, templates, and resources for accounting firm owners, serving as a freemium entry point into ProfitPro's paid programs.

Quantifiable outcome

• Members report raised prices, doubled profits, doubled turnover, halved working hours, doubled annual leave, doubled team size
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WealthAbility (Tom Wheelwright): Tax-strategy coaching and training platform aimed at accountants and their clients; comparable in practitioner-targeted educational content, subscription-style delivery, and conference programming.
• NewLevelWork: Coaching and consulting firm specializing in accounting practice growth, pricing, and firm management — closely overlapping with ProfitPro's value proposition and target buyer.
• Universal Accounting Center: US-based training, coaching, and peer-group services for accounting practice owners — similar vertical-specialist coaching model with subscription and mastermind components.
• Inspire (formerly Inspire CA): Coaching and community network for accounting firm owners, comparable in vertical focus (accounting practice transformation), tiered membership model, and mastermind-style delivery.
• Mark Wickersham (Profitable Firm): UK-based trainer and author focused on pricing, marketing, and profitability for accounting practices — a directly comparable niche coaching business targeting the same accounting-firm-owner audience.

Emerging players

• Practice Ignition: Practice management workflow and proposals software for accounting firms; complementary rather than directly competitive, but increasingly bundles educational content for the same buyer persona.
• Karbon: Accounting practice management SaaS that increasingly invests in education, community (Karbon Magazine, Practice Excellence), and benchmarking — adjacent offering to the same customer cohort.

Broad incumbents

• Strategic Coach: Dan Sullivan-led entrepreneur coaching franchise with quarterly workshops and tiered membership; Des O'Neill himself attended Strategic Coach workshops. Comparable coaching structure but addresses entrepreneurs generally, not accounting firms specifically.
• Vistage: Large peer-advisory and executive coaching organization for SMB owners and CEOs — broader than ProfitPro's vertical but competes for the same discretionary coaching budget of owner-operators.
• Entrepreneurs' Organization (EO): Global peer network for entrepreneurs offering forums, events, and learning programs; competes indirectly for accounting firm owners who are also members of cross-vertical entrepreneur communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-profitpro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profitpro, Llc