Schweizerisches Rotes Kreuz (srk) Kanton Luzern

What Schweizerisches Rotes Kreuz (srk) Kanton Luzern does

Schweizerisches Rotes Kreuz (SRK) Kanton Luzern is a ZEWO-certified, Swiss NPO-Code-governed charitable non-profit and cantonal association of the Swiss Red Cross, founded circa 1899 and headquartered at Maihofstrasse 95c in Luzern. The organization delivers a comprehensive portfolio of social, healthcare, and educational services to residents of the Canton of Lucerne across three core pillars: care and support at home (Rotkreuz-Notruf emergency response, Entlastungsdienst respite care, Besuchsdienst visiting service, Fahrdienst transportation, Palliative care), family and integration support (Kinderbetreuung zu Hause, Familienunterstützung, Patientenverfügung/Vorsorgeauftrag, berufliche Integration/BEGIN program, essen + mehr food distribution, INFO Point counseling), and education/training (Bildungsverbund Luzern Unterwalden Zug offering Pflegehelfende SRK nursing assistant courses, first aid/BLS-AED, chili conflict training, and babysitting courses, plus the Babysitting App SRK mobile learning tool). Primary customer segments are elderly and vulnerable adults (over 75), families with children aged 0-12 in crisis situations, migrants seeking professional integration, and healthcare professionals/caregivers seeking continuing education.

The organization's technology stack is standard off-the-shelf and non-differentiated: a Drupal-based website (srk-luzern.ch), Microsoft Teams and Zoom for webinars, RaiseNow AG and FairGive for online/SMS donation processing, SIX Group and PostFinance/Twint for payments, Frontify for brand management, Usercentrics for cookie consent, and Google Analytics for usage statistics. Service delivery is fundamentally human-resource-driven, executed by trained staff and a volunteer network spanning ages 15-80+, with operational metrics such as the Fahrdienst driver Verena Gassmann covering ~25,000 km/year indicating labor-intensive field operations rather than software-scaled delivery. There are no proprietary AI/ML capabilities, patents beyond the legally protected Red Cross emblem, or API/SDK products.

The business model combines ZEWO-certified donations (online, SMS, membership, legacies), social-tariff service fees (e.g., Kinderbetreuung priced by family income, Vorsorgemappe at CHF 22 plus shipping), and Bildungsverbund training course fees (nursing assistant, first aid, conflict training, eduQua certified). Distribution is direct-to-consumer via community outreach, municipal partnerships, regional events (Surwa 2025 in Sursee), social media (Facebook, Instagram, LinkedIn, YouTube), email newsletter, and direct mail. The organization is affiliated with the national Schweizerisches Rotes Kreuz and collaborates strategically with peer cantonal associations in Schwyz, Uri, Glarus, Unterwalden, and Zug, as well as referral partners such as Krebsliga (Cancer League) and corporate volunteering partners such as Hostettler Group.

Name

Schweizerisches Rotes Kreuz (srk) Kanton Luzern

Legal name

Schweizerisches Rotes Kreuz Kanton Luzern

Website

https://srk-luzern.ch

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

SRK Kanton Luzern is a ZEWO-certified cantonal Red Cross non-profit founded circa 1899 that delivers social services, home care support, family/childcare assistance, migrant integration programs, and health education to residents of the Canton of Lucerne through paid staff and a 15-80+ volunteer network.

Ownership category

akta.pro rank

Product category

Humanitarian and social care services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Family Caregiver Relief & Coaching (Respite-Integrated) (HSABAGAJ), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Specialized Student Support (Foster/Homeless/Migrant/McKinney-Vento) (EDAJAIAJ)

Keywords

• Home care services
• Emergency alert systems
• Caregiver respite services
• First aid training
• Volunteer community programs

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: The organization relies heavily on donations from individuals, families, and corporate partners. The ZEWO-certified organization ensures transparent handling of charitable contributions.
2. Social Service Fees: Fees charged for various services including childcare, transportation services, and educational courses. Pricing uses social tariff structures based on family income to ensure accessibility.
3. Education and Training Courses: Revenue from first aid courses, caregiver training, nursing assistant programs, and professional development offerings through the Bildungsverbund Luzern Unterwalden Zug.
4. ZEWO Certified Fundraising: As a ZEWO-certified organization, SRK conducts regular fundraising campaigns including online donations, SMS donations through FairGive, and membership programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SRK Kanton Luzern delivers in-home social support services, emergency response (Rotkreuz-Notruf), respite and visiting services, transportation for people with reduced mobility, in-home childcare for families in crisis, palliative care support, and migrant professional integration, all provided by paid staff and trained volunteers with social-tariff pricing. It also operates a certified education and training division (Bildungsverbund Luzern Unterwalden Zug) offering nursing assistant courses, first aid, BLS-AED, conflict management (chili), and continuing education for professional and family caregivers.

Product overview

Schweizerisches Rotes Kreuz Kanton Luzern offers a comprehensive portfolio of humanitarian services organized around three core pillars: care and support at home, education and training, and social integration. The service portfolio includes emergency response systems (Rotkreuz-Notruf), relief and respite services (Entlastungsdienst), volunteer visiting and transportation services (Besuchsdienst, Fahrdienst), family support including childcare (Kinderbetreuung zu Hause, Familienunterstützung), and palliative care. Professional integration programs (BEGIN) assist migrants, while the Bildungsverbund Luzern Unterwalden Zug provides educational courses including nursing assistant training (Lehrgang Pflegehelfende SRK), first aid courses, and conflict management (chili). The organization also operates the INFO Point counseling center, food distribution (essen + mehr), and youth engagement programs (Jugendrotkreuz). Services are supported by digital tools including a Babysitting App and online donation systems.

Differentiator

Problem solved

Functional benefit

Brands

• Rotkreuz-Notruf: Emergency alarm system providing 24/7 safety for individuals at home, activated by a button press in emergency situations.
• Rotkreuz-Entlastungsdienst
• Rotkreuz-Besuchsdienst
• Rotkreuz-Fahrdienst
• Rotkreuz-Kinderbetreuung zu Hause
• Rotkreuz-Familienunterstützung
• INFO Point
• Bildungsverbund Luzern Unterwalden Zug
• Babysitting App SRK

Products and services

• Rotkreuz-Notruf 24/7 emergency alert system for individuals at home; pressing a button on the transmitter summons immediate help in an emergency. Targeted at elderly and vulnerable individuals living independently in the Canton of Lucerne.
• Rotkreuz-Entlastungsdienst Respite and relief service supporting caregivers and caring relatives of people in need; offers professional help, counseling, training, and temporary care replacement. For family caregivers in the Canton of Lucerne.
• Rotkreuz-Besuchsdienst Volunteer visiting service in which trained volunteers visit lonely or isolated people at home, accompany them on walks, and provide companionship. For elderly or socially isolated residents of the Canton of Lucerne.
• Rotkreuz-Fahrdienst Transportation service for elderly and people with reduced mobility, using passenger cars and wheelchair-accessible vehicles to bring clients to medical appointments and errands. Driven by trained volunteers across the Canton of Lucerne.
• Kinderbetreuung zu Hause (Rotkreuz-Kinderbetreuung zu Hause) In-home childcare service for families with children aged 0-12 in challenging situations such as parental illness, hospitalization, exhaustion, or temporary care gaps. Social-tariff pricing with hardship fund (Fonds für Härtefälle) for accessibility. For families in the Canton of Lucerne.
• Rotkreuz-Familienunterstützung Family support service providing practical, low-threshold assistance for families in challenging life situations. For households in the Canton of Lucerne needing short-term help with everyday family life.
• Patientenverfügung SRK und Vorsorgeauftrag Counseling sessions and document storage for advance healthcare directives (Patientenverfügung) and care proxies (Vorsorgeauftrag). For adults in the Canton of Lucerne planning for incapacity or end of life.
• Rotkreuz-Palliative Palliative care support service for individuals in the final stage of life and their families, providing comfort, accompaniment, and respite at home. For terminally ill residents of the Canton of Lucerne.
• INFO Point Counseling and information center providing free advice and a confidential point of contact for anyone seeking help or simply wanting to talk. For residents of the Canton of Lucerne.
• essen + mehr Monthly food distribution project providing bags of food and hygiene products to people in need across the Canton of Lucerne. Free of charge; supported by donations.
• Berufliche Integration (BEGIN) Vocational integration program helping migrants enter the Swiss nursing/care sector, with volunteer mentors, language support, and recognition of foreign credentials. For adult migrants in the Canton of Lucerne.
• Lehrgang Pflegehelfende SRK SRK-certified training program for nursing assistants, covering practical care skills required for entry-level healthcare roles. Delivered through the Bildungsverbund Luzern Unterwalden Zug (eduQua certified). For aspiring care professionals.
• Erste-Hilfe-Kurse First aid training courses including BLS-AED certification, psychological first aid, and general emergency response. For individuals, families, and workplace first aiders.
• chili - Konflikttraining Conflict management training for life skills and professional settings, including aggression management. For individuals, schools, and organizations.
• Jugendrotkreuz Youth engagement program for volunteers aged 15+ running projects such as #99 Generationenprojekt, mentoring, tutoring, and Plaudernachmittag. Builds community involvement and life skills for young people in the Canton of Lucerne.
• Babysitting App SRK Interactive mobile learning app providing information, knowledge, and experience tracking for babysitters trained through SRK babysitting courses. For young babysitters in the Canton of Lucerne.
• Vorsorgemappe SRK

Quantifiable outcome

• 50,000+ honey jars and greeting cards prepared for distribution to customers
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bildungsverbund Luzern Unterwalden ZugcoreStrategic or Co-development Partner · 1 January 2024A cooperative educational initiative that pools the competencies and strengths of SRK cantonal associations in Luzern, Unterwalden, and Zug since 2024. Creates an attractive, contemporary educational offering that strengthens professional competencies and supports personal development.
• Cancer League (Krebsliga)minorChannel Partner/ Reseller/ DistributorReferral partner for childcare services. Patients undergoing cancer treatment are referred to SRK childcare services through the Cancer League.
• Other SRK Cantonal Associations (Schwyz, Uri, Glarus)coreStrategic or Co-development PartnerCantonal Red Cross associations in central Switzerland collaborate on educational offerings and share best practices.
• Hostettler GroupminorGTM or Marketing PartnerCorporate volunteering partnership. Hostettler Group employees participated in Corporate Volunteering 'Perspektivenwechsel' day, learning about Red Cross work and volunteering.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Caritas Schweiz: Large Swiss humanitarian non-profit providing family support, social counseling, migration/integration, and food distribution - directly overlapping with SRK's Familienunterstützung, essen+mehr, and BEGIN programs.
• Schweizerisches Rotes Kreuz Kanton Bern: Cantonal Red Cross association for Bern, delivering nearly identical Rotkreuz-Notruf, Entlastungsdienst, Besuchsdienst, Kinderbetreuung, and Bildungsangebote within another Swiss canton.
• Schweizerisches Rotes Kreuz Kanton Zürich: Cantonal Swiss Red Cross association serving Canton Zurich with the same portfolio of home-based care, family services, education and migrant integration programs under the same national SRK umbrella.
• Winterhilfe Schweiz: Swiss charitable federation providing social assistance, food/household support, and emergency relief - directly comparable to SRK's essen+mehr and Familienunterstützung services.
• Spitex Verband Kanton Luzern: Association of home-care nursing providers in Canton Lucerne, offering professional in-home clinical care that overlaps with SRK's Entlastungsdienst and Palliative services.
• Pro Senectute Kanton Luzern: Specialized Swiss foundation for elderly support operating in the same Canton of Lucerne, offering visiting services, mobility/transit assistance, and social support that directly compete with Besuchsdienst and Fahrdienst.
• Croix-Rouge genevoise: Cantonal Red Cross of Geneva offering the same Rotkreuz-style service portfolio (emergency call, childcare, training, family support) under the unified Swiss Red Cross brand but in a different region.

Emerging players

• Hilfswerk der Evangelisch-reformierten Kirche Schweiz (HEKS): Swiss aid organization delivering social services to vulnerable families and migrants, including integration, education, and emergency relief programs that overlap with SRK Kanton Luzern's integration and family support portfolio.

Broad incumbents

• Heilsarmee Schweiz: Nationally established humanitarian organization with broader religious-social mission that overlaps with SRK's food relief (essen+mehr), family support, and volunteer-driven service model.

Regional players

• Stiftung Integres Kanton Luzern / Gemeindeverwaltung (Sozialamt): Municipal-level social services offices in Canton Lucerne that are both a referral source and partial competitor for case management, social tariff assessments, and elderly support services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/about/privacy
• Instagraminstagram.com/about/legal/privacy
• LinkedInlinkedin.com/company/rotes-kreuz-luzern
• YouTubepolicies.google.com/privacy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Schweizerisches Rotes Kreuz (srk) Kanton Luzern