What Underwater Weaving Studio does

Underwater Weaving Studio is a privately held, founder-owned artisan brand that designs, weaves, and sells handcrafted rattan baskets, DIY basket-weaving kits, in-person workshops, and a bi-monthly subscription known as The Underwater Weaving Club. Founded in 2023 by artist Erin Pollard and based in Brooklyn with production in Maine, the company operates a 76-product catalog spanning floor baskets, wall baskets, totes, trugs, clutches, childrens baskets, and heritage collections such as Fogg Farm, Summer Stripes, and collaborations with Field Studies Flora and House of Roro. The core technology is traditional handwoven basketry drawing on Wabanaki and Shaker weaving traditions and techniques passed down within the founder's family, with products offered in six finishes (Natural, Tan, Smoked, Chocolate, Midnight, and Color) and across beginner-to-intermediate skill levels.

The company's revenue model is a multi-stream mix of one-time e-commerce sales (baskets priced $118-$1,720, kits $30-$98), a recurring $270/6-month Weaving Club subscription with bi-monthly kit shipments, in-person workshops priced $250-$340 per person, Host-Your-Own-Gathering bundles ($208-$1,500) for private events, and a dedicated trade/wholesale account program for B2B buyers. Distribution is anchored on a Shopify direct-to-consumer storefront and supplemented by partner-hosted workshops across Maine, New York, and California, plus corporate team-building events at venues such as Hearst Tower and Rockefeller Center. Brand storytelling is driven through Instagram, TikTok, Facebook, a Substack journal called 'Baskets for Breakfast,' email marketing, and a workshop library blog, targeting design-conscious consumers, DIY craft enthusiasts, corporate teams, and trade buyers.

The business is bootstrapped with no disclosed funding rounds, 1-10 employees, and a team structure organized around a single founder. Customer reach is primarily US-based but includes an international marketing partnership with DamDam Tokyo. Pricing is publicly disclosed, the company is operating, and expansion is oriented around new collaborations, the trade channel, and scaled events rather than technology infrastructure.

Name

Underwater Weaving Studio

Legal name

Underwater Weaving Studio

Website

https://www.underwaterweaving.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Underwater Weaving Studio is a privately held, founder-owned Maine-based artisan brand that designs and sells handwoven rattan baskets, DIY weaving kits, in-person workshops, and a bi-monthly Weaving Club subscription to design-conscious consumers, corporate teams, and trade buyers across the US.

Ownership category

akta.pro rank

Product category

Handcrafted Baskets

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Knitting Mills (2250)

akta.pro primary industry

Weaving & Loom Supplies Retail (CRALADAL)

akta.pro secondary industries

Textile & Fiber Arts Classes (Weaving, Knitting, Embroidery, Dyeing) (THAJAKAB), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Handwoven basket crafts
• Basket weaving kits
• Weaving workshops
• Artisan home goods
• Craft subscription clubs

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Handwoven Basket Sales: One-time purchase of finished handwoven baskets ranging from $118 to $1,150. Products include floor baskets, wall baskets, carriers, totes, clutches, and specialty items.
2. Basket Weaving Kits: DIY basket weaving kits sold for $30-$98, enabling customers to create handwoven baskets at home with materials, tools, and instructions included.
3. Weaving Club Subscription: Bi-monthly basket kit subscription at $270 per 6-month subscription (3 kits). Includes all materials, tools, written guide, exclusive how-to content, 15% member discount, and free shipping. Ships February, April, June, August, October, December.
4. Host Your Own Gathering Bundles: Kit bundles for hosting group weaving events at $208-$1,500. Includes Field Guide to Hosting, all tools and materials, instructions, and scheduled support call.
5. Workshop Events: In-person basket weaving workshops at $250-$340 per person, including sessions at partner venues like The Post Supply Maine Barn, The Church Sag Harbor, and custom corporate events.
6. Trade/Wholesale Accounts: Dedicated trade account program for B2B buyers, offering wholesale pricing on handwoven baskets for retailers and interior designers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Underwater Weaving Studio designs and hand-produces rattan and wicker baskets in Maine across multiple collections (home storage, carriers, seasonal striped, heritage Fogg Farm, children's, and collaborations with Field Studies Flora and House of Roro). Beyond finished baskets, the studio sells DIY basket-weaving kits for beginner to intermediate makers, hosts in-person workshops at partner venues and corporate events, offers a bi-monthly Weaving Club subscription delivering seasonal kits with materials and instruction, and supplies the trade/wholesale market for retailers and interior designers.

Product overview

Underwater Weaving Studio is a Maine-based handwoven basket studio offering handcrafted baskets across multiple collections: Home (floor, wall, table baskets), Carriers (totes, trugs, clutches), seasonal collaborations (Fogg Farm, Summer Stripes, Field Studies Flora, House of Roro), and Children's baskets. The company also offers DIY Basket Weaving Kits (beginner to intermediate, $30-$98), The Underwater Weaving Club subscription ($270/6 months), in-person Workshops, and Host Your Own Gathering kit bundles ($208-$1,720). The studio bridges traditional Maine craftsmanship with modern design, drawing on Wabanaki and Shaker weaving traditions.

Differentiator

Problem solved

Functional benefit

Brands

• Underwater Weaving Studio x Field Studies Flora: A collaborative collection of handwoven baskets designed for foraging, featuring sturdy vessels for gathering and carrying.
• House of Roro x Underwater Weaving Studio

Products and services

• Handwoven Baskets (Home Collection) Handwoven storage and decorative baskets made in Maine, including floor baskets, wall baskets, table baskets, and trays in finishes such as Natural, Tan, Smoked, Chocolate, and Midnight, designed for home organization, market shopping, and tabletop serving.
• Woven Carriers Handwoven totes, trugs, shoulder baskets, clutches, pack baskets, and hand baskets designed for everyday carrying and transport, available in multiple finishes and patterns.
• Fogg Farm Collection Heritage-inspired basket collection drawing on Maine craftsmanship traditions, including Tobacco Basket, New Gloucester Basket, Sabbath Tray, Grape Island Trail Basket, and Gray Garden Basket.
• Summer Stripes Collection Seasonal striped basket collection in a city gelato-to-beach palette, including totes, laptop cases, and shopping baskets for summer and travel use.
• Underwater Weaving x Field Studies Flora Collection Collaboration collection of handwoven baskets designed for foraging, including The Foraging Basket, The Meadow Basket, The Market Basket, and The Florist Basket, built as sturdy vessels for gathering and carrying.
• House of Roro x Underwater Weaving Studio Collection Collaboration furniture collection featuring Flower Tables, Petal Stools, Raymond Rocking Chair, and Child's Toy Caddy with woven accents and surfaces.
• Children's Baskets Handwoven baskets designed for children, including the You Float My Boat Tote, Little Shopper, and child-sized handbaskets, used for storage, play, and gift-giving.
• Basket Weaving Kits DIY basket weaving kits for beginner to intermediate makers, including The Everyday Bounty Basket Kit, Underwater Woven Tote Kit, Sweet Onion Basket Kit, and Trail Basket Kit, each containing materials, tools, and instructions to weave a basket at home.
• The Underwater Weaving Club Bi-monthly subscription delivering seasonal basket kits to members' doors, each including materials, tools, an image-driven instruction booklet, access to exclusive how-to content, 15% site discount, complimentary What You Need Kit, and free shipping.
• In-Person Workshops In-person basket weaving workshops hosted at partner venues across the US, including the Barn Basket Workshop Series at The Post Supply's Maine Barn and Marfa Stance Presents Underwater Weaving at The Church in Sag Harbor.
• Host Your Own Gathering Kit bundles for hosting private or group weaving events, including a Field Guide to Hosting, all tools and materials, instructions, and a scheduled support call, available in 15 options for different skill levels and group sizes.

Quantifiable outcome

• 76 products across multiple collections with consistent finish options (6 finishes)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Field Studies FloracoreStrategic or Co-development Partner · 1 January 2026Collaborative collection of handwoven baskets designed for foraging, featuring The Foraging Basket ($350), The Meadow Basket ($420), The Market Basket ($568), and The Florist Basket ($568). Each piece serves as a sturdy vessel for gathering, carrying, and returning to the natural world.
• House of RorocoreStrategic or Co-development Partner · 1 January 2026House of Roro x Underwater Weaving Studio collaboration featuring Flower Tables (Large 'Beaucoup' $1,150, Small $570, Nesting Set $1,720), Child's Toy Caddy ($340), Raymond Rocking Chair 'Passionement' ($590), and Petal Stools ($240). Furniture pieces with woven accents.
• The Post SupplycoreStrategic or Co-development PartnerBarn Basket Workshop Series partnership at their Maine landmark built in 1789. Events feature basket weaving, soaked reed, golden barn light, and New England-style lunch. Participants create baskets like the Everyday Bounty, Long Stem Pack Basket, and August Morning Basket.
• The Worthy Pause (TWP)minorStrategic or Co-development PartnerHost Mother's Day weaving workshop at TWP's 27 Howard Street space. Guests learned to weave The Sweet Onion Basket with spring cocktails and light bites. Photo credit: Cobey Yarner.
• Fresh DirectminorStrategic or Co-development PartnerPoolside family event partnership. Guests received market baskets of fresh produce from Fresh Direct plus custom hand-made fruit and vegetable baskets to take home.
• OZMAminorStrategic or Co-development PartnerCalifornia-based clothing line partnership for knitwear launch celebration at Stissing House. Focused on creativity and community with basket-making and feast for New Year's gathering with Sea NY.
• Stissing HouseminorStrategic or Co-development PartnerUpstate New York venue for basket weaving workshops and events, including partnership with OZMA for knitwear launch.
• La BicycletteminorStrategic or Co-development PartnerBakery partnership for Sunday morning workshop. Guests enjoyed coffee while weaving and received bakery's famous sourdough baguette once baskets were complete.
• DamDam TokyominorGTM or Marketing PartnerInternational partnership with Tokyo-based brand for Baskets for Breakfast with The Mini Wicker Cloche kit, expanding reach to Japanese market.
• KULEminorStrategic or Co-development PartnerFashion brand partnership for holiday Mini Wicker Hand Baskets event at Rockefeller Center during the festive season.
• The Brooklyn Home CompanyminorStrategic or Co-development PartnerReal estate company partnership for apartment space events featuring fresh snacks, wild florals, and window sill hanging basket weaving.
• Skyrise FarmminorStrategic or Co-development PartnerUpstate New York farm partnership for Crudités Basket Making event featuring brunch and seasonal harvest tray-making on sacred land.
• Marfa StanceminorStrategic or Co-development PartnerMarfa Stance Presents Underwater Weaving at The Church in Sag Harbor NY, August 21st, 2026, 11am workshop at $250 per person.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Food52: Food52 is a DTC home goods and kitchen brand with a strong maker/heritage narrative, content library (editor-curated), and a marketplace of independent artisans. It targets design-conscious consumers similarly to UWS and overlaps on storytelling, premium pricing, and maker-driven product curation.
• KiwiCo (Maker Crate): KiwiCo is a subscription craft and STEAM kit company for adults and kids, with Maker Crate offering hands-on craft projects. Comparable to UWS on the craft kit subscription model, recurring revenue, and project-based learning experience.
• Anthropologie: Anthropologie is a large multi-channel lifestyle retailer with a strong bohemian/handcrafted assortment including woven baskets, home goods, and apparel. Comparable to UWS on the design-conscious target customer, woven basket product category, and premium pricing for handcrafted home goods.
• Magnolia (by Chip & Joanna Gaines): Magnolia operates a multi-channel home and lifestyle brand with curated home goods, workshops, and a content engine. It overlaps with UWS on the workshop-as-experience, premium home goods, and heritage-inspired craft positioning.

Direct peers

• The Citizenry: The Citizenry is a DTC home goods brand selling artisan-made textiles, rugs, and decor directly from global makers with a heritage narrative. Comparable to UWS in premium artisan positioning, direct-to-consumer model, and storytelling around craftsmanship and origin.
• Goodee: Goodee is a curated marketplace for artisan home goods founded by Byron and Dexter Peart, emphasizing handmade and ethically sourced home decor. Direct overlap with UWS on artisan home goods, premium positioning, and maker-led product stories.
• Schoolhouse: Schoolhouse is a DTC home goods brand offering lighting, furniture, and textiles with a heritage and craft-forward aesthetic. Comparable to UWS in design-conscious consumer base, premium price points, and emphasis on traditional American craftsmanship.
• We Are Knitters: We Are Knitters sells DIY knitting and crochet kits with materials, tools, and instructions, often bundling a craft community and workshops. Direct overlap with UWS on the DIY kit business model, craft kits at $30-$100 price points, and maker-community subscription offerings.
• Royalwood Ltd: Royalwood is a long-standing mail-order and online retailer of basket weaving supplies, kits, and fibers. Direct overlap with UWS on basket weaving kits, materials, instructions, and serving the DIY basket weaving consumer.

Emerging players

• Stitch & Rivet / Studio Weekend: Stitch & Rivet and similar small-batch craft ateliers run workshops and craft kits in fiber arts. Comparable to UWS on workshop-driven revenue, fiber art craft kits, and community-led maker experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/underwater_weaving
• Instagraminstagram.com/underwater_weaving
• TikToktiktok.com/underwater_weaving
• LinkedInlinkedin.com/company/pollardmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Underwater Weaving Studio