UAE SPORTS

What UAE SPORTS does

UAE SPORTS, operating as the trade name of Los Atletas Sports Services LLC, is a Dubai-headquartered sports facility management and services firm founded in 2016 (with founder experience dating to 1998). The company plans, develops, manages, and operates sports resources for UAE institutions, organized around four service pillars: Planning & Development (feasibility studies, strategic planning, capital access, construction oversight), Management (consultancy, administration, permits, marketing), Operations (academies, ECA programs, events, camps, awards), and Education (seminars, PE department support, curriculum design). It serves three primary customer segments — private schools (e.g., DPS Dubai, DPS Sharjah, South View School, Dubai Scholars, Pearl Wisdom, Clarion School), residential communities (Meydan Heights, Meydan South, DAMAC Lagoons), and sports institutions (UAE Tennis Federation, Dubai Sports Council).

The company's core offering is a services-led, on-the-ground facility management operation rather than a technology platform; supporting infrastructure consists of a corporate website, a careers page, and standard social channels (LinkedIn, Instagram, Facebook, WhatsApp Business). No proprietary software, APIs, SDKs, or app products are disclosed. Service delivery is executed directly by the UAE Sports team with no intermediary resellers, and the company holds equipment partnerships with Wilson (2024) and Head (2017) plus an apparel role with the UAE Davis Cup team (2021).

UAE SPORTS generates revenue through managed services contracts (school and community sports facility management) and professional services engagements (academies, ECA programs, educational seminars, event management), with pricing custom-quoted per client and not publicly disclosed. Distribution is exclusively direct B2B institutional sales within the UAE, supplemented by international sports camps in Spain and Sri Lanka. The ownership structure is founder-led under a Dubai LLC, with no disclosed external investors, parent entity, or institutional backing.

Name

UAE SPORTS

Legal name

Los Atletas Sports Services LLC

Website

https://uaesports.ae

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

UAE SPORTS (Los Atletas Sports Services LLC) is a Dubai-based sports facility management firm that plans, manages, and operates academies, ECA programs, and events for UAE schools, residential communities, and national sports institutions.

Ownership category

akta.pro rank

Product category

Sports Facility Management Services

NAICS

Fitness and Recreational Sports Centers (713940), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Athletics Facilities & Venue Management (EDALAIAL), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Sports facility management
• Sports academy services
• School sports programs
• Community sports management
• Sports consulting services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Sports Facility Management Services: Full-service sports facility management for schools, communities, and institutions including planning, development, and ongoing operations management.
2. Sports Academics and Programs: Sports academies, Extra-Curricular Activities (ECA), and educational programs for schools including curriculum design, teacher support, and sports education.
3. Sports Events and Camps: Organization and management of sports events, community leagues, school competitions, and international sports camps in UAE and Spain.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

UAE Sports plans, develops, manages, and operates sports facilities and programs for schools, residential communities, and institutions across the UAE. The company delivers end-to-end sports services including feasibility studies, facility design and construction supervision, full operational management, sports academies, extra-curricular activities (ECA), sports events, and PE/education support. The company also operates international sports holiday camps in partnership with its Spanish counterpart, and runs a UAE Sports Awards program.

Product overview

UAE Sports is a sports facility management and services company operating under Los Atletas Sports Services LLC. The company offers a comprehensive suite of sports management services organized into four core pillars: Planning & Development (feasibility studies, strategic planning, capital access, construction, startup), Management (consultancy, finance, marketing, networking), Operations (academies, ECA programs, sports events, camps, awards), and Education (seminars, PE department assistance). The company serves schools (Remraam, The Gardens, Al Qusais, Sharjah), residential communities (Meydan Heights, Meydan South, DAMAC Lagoons), and institutions (UAE Tennis Federation, Dubai Sports Council) across the UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning & Development Services Front-end advisory and project development services covering feasibility studies, sports facility design, and construction supervision for schools, communities, and institutions planning to build or refurbish sports venues.
• Management Services Comprehensive back-office and on-site management of client sports facilities, covering financial administration, HR and payroll for coaching staff, reporting, and overall governance.
• Operations Services Day-to-day operational running of sports facilities, including programming, scheduling, customer service, bookings, equipment, and maintenance to deliver a high-quality end-user experience.
• Education Services Physical education curricula, extra-curricular activities (ECA), and structured sports academy programs delivered to schools and educational institutions by qualified coaches.
• International Sports Camps Holiday sports camps run internationally (notably in Spain) in partnership with the company's Spanish counterpart, providing intensive multi-sport training experiences for young athletes.
• UAE Sports Awards Program Annual awards program recognizing sporting excellence across the UAE, organized and promoted by UAE Sports to build brand visibility and celebrate achievement in local sport.

Quantifiable outcome

• Multiple UAE sports awards as best sports manager and best program in 2018-2019
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• WilsoncoreStrategic or Co-development Partner · 1 January 2024Partnership with Wilson (tennis equipment brand) established in 2024 for sports equipment and brand collaboration.
• UAE Basketball Federation (UAEBF)coreStrategic or Co-development Partner · 1 January 2024Collaboration with UAE Basketball Federation established in 2024. UAE Sports plays an important role in guiding and inspiring the federation.
• HeadcoreStrategic or Co-development Partner · 1 January 2017Partnership with Head (international sports equipment brand) established in 2017 for tennis programs and equipment support.
• Dubai Sports CouncilcoreStrategic or Co-development PartnerOfficially registered under Dubai Sports Council. UAE Sports assists in management and operations of Dubai Sports Council Community Tennis League and other sports events.
• UAE Tennis FederationcoreStrategic or Co-development PartnerOfficially registered under UAE Tennis Federation. Actively involved in assisting national federations for more than a decade, contributing to the country's sports growth. Dressed UAE national Tennis Team for Davis Cup.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sportfive: Sportfive is a global sports business agency handling media rights, sponsorship, event management, and consulting for federations and clubs. Comparable to UAE Sports in federation event operations and sports marketing support, though it does not deliver school-based academies or community facility management.
• Wasserman: Wasserman is a global sports marketing, talent management, and consulting agency serving leagues, brands, and federations. It is comparable to UAE Sports as a sports services provider to institutions and federations, with overlap on event management and federation consulting, but does not directly operate community or school sports facilities.
• IMG (Endeavor): IMG is a global sports management, events, and licensing company that operates sports academies (IMG Academy), manages events, and consults on sports facility and federation operations. It is a broad incumbent comparable to UAE Sports in offering integrated sports services across events, talent development, and institutional partnerships, but at materially larger scale.
• Infront Sports & Media: Infront is a global sports marketing company handling media rights, event operations, and federation consulting for major international sports bodies. It is comparable to UAE Sports in the federation event management and consulting dimension, particularly given UAE Sports' work with UAE Tennis Federation and Dubai Sports Council, but operates at significantly larger scale.
• Octagon: Octagon is a global sports marketing and consulting agency that advises brands, federations, and event organizers on sponsorship, athlete management, and event operations. It overlaps with UAE Sports in the sports event management and federation consulting dimension, though it operates at much larger scale and without UAE Sports' facility management focus.

Direct peers

• Aspire Zone Foundation: Aspire Zone Foundation is a Qatar-based sports city operator that runs sports facilities, academies, and athlete development programs in partnership with national federations and institutions. It is a comparable peer to UAE Sports in terms of facility management, academy delivery, and federation-level engagement within the GCC sports ecosystem.
• IMG Academy: IMG Academy operates a large-scale sports training and academic campus combining sports academies, school programming, and athlete development. It is a direct functional peer to UAE Sports in delivering sports academies integrated with educational institutions, though at materially larger scale and with proprietary facility infrastructure.
• Sela: Sela is a Saudi Arabia-based sports and entertainment company that operates sports facilities, manages events, and delivers academy-style sports programming in the GCC. It is the closest direct regional peer to UAE Sports given the similar model of institutional sports facility management, academy operation, and event delivery in a neighboring GCC market.

Regional players

• Dubai Sports City: Dubai Sports City is a UAE-based master-planned sports community that operates sports facilities, academies, and event venues in the same Dubai market as UAE Sports. It is a regional peer with overlap in community sports facility management and academy programming, though it operates as a venue owner-operator rather than a service provider to third-party schools and federations.
• Saudi Sports Company (Roshn Saudi League / SPL): Saudi Sports Company operates the Saudi Pro League and broader sports development activities in Saudi Arabia, with government backing. It is a regional peer sharing the GCC sports management and federation-operations adjacency, though focused on elite professional league commercialization rather than school/community facility management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/www.uaesports.ae
• LinkedInlinkedin.com/company/uaesports
• Instagraminstagram.com/uaesports.ae

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UAE SPORTS