Beiersdorf Polska

Name

Beiersdorf Polska

Legal name

NIVEA Polska Sp. z o.o.

Website

https://niveapolska.pl

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Personal Care & Cosmetics

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Sun Care & After-Sun (Non-color) (CRADANAH)

akta.pro secondary industry

Deodorants & Antiperspirants (CRADANAA)

Keywords

• Skin care products
• Personal care
• Cosmetics manufacturing
• Baby care products
• Sun protection products

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Beiersdorf Polska manufactures and markets a portfolio of skincare and personal care products under the NIVEA brand family — including NIVEA, NIVEA MEN, NIVEA SUN, NIVEA BABY and BAMBINO — for Polish consumers, and operates a manufacturing facility in Poznań (Beiersdorf Manufacturing Poznań) that produces cosmetics for both the local market and export. The company also runs shared services (IT, finance, HR) for the group.

Product overview

Beiersdorf Polska operates as the Polish subsidiary of Beiersdorf AG, managing a portfolio of skincare brands centered around NIVEA and its sub-brands (NIVEA MEN, NIVEA SUN, NIVEA BABY, BAMBINO). The company operates through two main entities: NIVEA Polska responsible for marketing and sales of consumer skincare products, and Beiersdorf Manufacturing Poznań responsible for production. The product portfolio spans across core skincare (NIVEA), men's grooming (NIVEA MEN), sun protection (NIVEA SUN), and baby care (NIVEA BABY and BAMBINO).

Differentiator

Problem solved

Functional benefit

Brands

• NIVEA: Core skin care brand offering body lotion, face cream, deodorants, and other personal care products
• NIVEA MEN
• NIVEA SUN
• NIVEA BABY
• BAMBINO

Products and services

• NIVEA Flagship skincare brand offering a wide range of skin and body care products including creams, lotions, cleansers and deodorants for mass-market consumers.
• NIVEA MEN Skincare and grooming product line formulated for men, including shaving products, face care, body care and deodorants.
• NIVEA SUN Sun protection product line including sunscreens, after-sun care and sun protection products for face and body.
• NIVEA BABY Skincare products specifically developed for babies and infants, including gentle washes, creams and oils.
• BAMBINO Baby care product line offering gentle skincare solutions for infants and toddlers.
• Epigenetic Skin Science Product Skincare product built on patented skin-specific age clock technology in epigenetic skin science, targeted at consumers seeking advanced, science-backed anti-ageing skincare.

Quantifiable outcome

• CDP Triple A rating achieved for second consecutive year for sustainability leadership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Unilever Polska: Polish operations of Unilever, owner of Dove, Rexona, and Axe/Lynx. Direct competitor in body care, deodorants, and men's grooming, with similar mass-market positioning and parallel distribution through grocery, drugstore, and pharmacy channels in Poland.
• Procter & Gamble Polska: Polish operations of P&G, manufacturer of Gillette, Old Spice, and Pantene. Directly competes in men's grooming, deodorants, and personal care, with similar mass-market positioning and shared retail customers including drugstores and hypermarkets.
• Johnson & Johnson Poland: Polish subsidiary of J&J, marketing Neutrogena, Johnson's Baby, and Care Free. Direct competitor in skincare and baby care categories, with overlapping retail distribution and comparable premium mass positioning.
• Colgate-Palmolive Poland: Polish subsidiary marketing Palmolive, Ajax, and Lady Speed Stick. Direct competitor in body wash, bar soap, and deodorants, with comparable CPG manufacturing presence and parallel retail customer base in Poland.
• L'Oréal Polska: Polish subsidiary of L'Oréal, the world's largest beauty company. Directly competes with Beiersdorf Polska across skincare, body care, men's grooming (L'Oréal Men Expert), and sun protection, with comparable mass-market and premium brand portfolios sold through the same Polish retail channels.
• Henkel Polska: Polish arm of Henkel, marketing Fa and Schauma personal care brands. Directly competes with NIVEA in deodorants and body wash categories and shares a comparable CPG manufacturing and distribution footprint in Poland.
• Oriflame Poland: Polish-origin beauty company with strong local heritage, operating through direct-selling model. Competes with NIVEA in skincare, body care, and personal care, with significant overlap in target consumers and active Polish sales force.
• Coty Poland: Polish operations of Coty, owner of Adidas, Hugo Boss, and CoverGirl brands. Directly competes with NIVEA in deodorants, body care, and men's grooming, with similar mass-market distribution through Polish grocery and drugstore channels.
• Avon Poland: Polish operations of Avon, direct-selling beauty company with broad skincare and personal care portfolio. Competes with NIVEA in body care, skincare, and fragrances, particularly in mass-market price segments targeting Polish women.

Emerging players

• Sebapharma: German personal care company specializing in baby and sensitive skin care under the Sebamed brand. Closely comparable to NIVEA BABY and BAMBINO sub-brands in the baby care category and competes in Polish pharmacy and drugstore channels with a dermatological positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nivea-polska

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beiersdorf Polska