AMAYA DESIGN LIMITED

What AMAYA DESIGN LIMITED does

AMAYA DESIGN LIMITED is a UK-incorporated private limited company (operating as 'Minotti Cucine by Asso Group' and 'minotticucinelondon') that designs, supplies, and installs bespoke luxury Italian kitchens from Minotti Cucine for residential and commercial projects. The company was founded in 2001 and is headquartered in London with an employee count in the 11–50 range. Its core offering is a portfolio of eight named kitchen collections — Anima, Atelier, Gandhara, Hanami, Inca, Incline, Maya, and Terra — each aligned with a 'visual silence' design philosophy that emphasizes minimalist aesthetics, sanctuary, and the use of the finest materials to produce high-quality kitchens positioned above mass-market alternatives.

The business model is a high-touch, project-based luxury distribution model. Revenue is realized through one-time bespoke kitchen transactions, with pricing quote-based and not publicly disclosed. Go-to-market is direct-to-consumer via a single physical showroom at 2-3 Market Place, London W1W 8DU (Mayfair/W1W), operating Monday–Thursday 10am–6pm, Friday 10am–4:30pm, and Saturday by appointment, plus organic social channels on Instagram and Facebook and a content-marketing presence on its Squarespace-hosted website (project galleries, journal, news, and a downloadable 2024 catalogue). Target segments are affluent homeowners, interior designers, and high-end property developers seeking Italian craftsmanship and unique bespoke design.

The company has no disclosed financials, no funding rounds, no parent or subsidiary entities, no leadership team publicly listed, no patents, no partnerships, and no certifications. It claims an international installation footprint, stating it has 'installed timeless and beautiful kitchens for clients all over the world,' but the operational base remains a single London showroom. The company is classified as a private operating business with no public listing, ticker, or known investor base.

Name

AMAYA DESIGN LIMITED

Legal name

AMAYA DESIGN LIMITED

Website

https://minotticucinelondon.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

AMAYA DESIGN LIMITED (trading as Minotti Cucine by Asso Group) is a London-based, private luxury Italian kitchen distributor and installer that designs and delivers bespoke kitchens from a single Mayfair showroom to affluent homeowners, interior designers, and high-end property developers.

Ownership category

akta.pro rank

Product category

Luxury Kitchen Design & Installation

NAICS

Interior Design Services (54141), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Miscellaneous Furniture & Fixtures (2590), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Luxury kitchen design
• Bespoke kitchen installation
• Italian kitchen furniture
• Minimalist interior design
• Custom kitchen manufacturing

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Luxury Kitchen Sales: The company generates revenue through the sale of bespoke luxury Italian kitchens, including design consultation, custom manufacturing, and installation services. Revenue is realized as one-time high-value transactions for complete kitchen installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AMAYA DESIGN LIMITED (trading as Minotti Cucine by Asso Group / minotticucinelondon) designs and installs bespoke luxury Italian kitchens from Minotticucine's collections, alongside minimalist interior design services, for residential and commercial clients. The company operates from a Mayfair showroom, providing design consultation, custom specification, and full installation services with worldwide project delivery capability.

Product overview

Minotticucine is a luxury Italian kitchen brand that has transcended kitchen design to become a leading supplier of luxury kitchens worldwide. The company offers a collection of eight distinct kitchen lines: Anima, Atelier, Gandhara, Hanami, Inca, Incline, Maya, and Terra. Each collection is characterized by the brand's "visual silence" philosophy—a minimalist aesthetic that creates sanctuary through simplicity, using the finest materials to produce the highest quality kitchens on the market.

Differentiator

Problem solved

Functional benefit

Brands

• Anima: Kitchen collection featuring minimalist design philosophy
• Atelier
• Gandhara
• Hanami
• Inca
• Incline
• Maya
• Terra

Products and services

• Anima Kitchen Collection One of eight Minotticucine luxury kitchen collections, featuring minimalist design philosophy; for affluent homeowners and interior designers seeking bespoke Italian kitchen installations.
• Atelier Kitchen Collection Luxury kitchen collection within the Minotticucine portfolio, offered as a bespoke kitchen design line for premium residential and commercial projects.
• Gandhara Kitchen Collection Named Minotticucine kitchen collection; bespoke luxury kitchen design for high-end residential and design-led projects.
• Hanami Kitchen Collection Luxury kitchen collection from Minotticucine, sold and installed via AMAYA DESIGN LIMITED's London showroom for premium clients.
• Inca Kitchen Collection Named Minotticucine luxury kitchen collection; bespoke specification and installation for affluent homeowners and interior designers.
• Incline Kitchen Collection Luxury kitchen collection within the Minotticucine eight-collection range, offered as a bespoke design line by the London showroom.
• Maya Kitchen Collection Named Minotticucine kitchen collection; bespoke luxury kitchen for high-end residential and commercial installations.
• Terra Kitchen Collection Luxury kitchen collection from Minotticucine, specified and installed via the Mayfair showroom for affluent clients and design professionals.
• Bespoke Kitchen Design & Installation Service End-to-end bespoke kitchen service combining design consultation, custom Minotticucine specification, and worldwide installation for residential and commercial clients.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Poliform: Italian luxury kitchen and interior systems brand with UK presence, competing in the same bespoke minimalist luxury segment for high-end residential projects through designer-led specifications.
• Poggenpohl: Premium German kitchen manufacturer with UK distribution and showroom presence, targeting the same luxury bespoke segment with design-led customization and project-based selling.
• Scavolini: Large Italian kitchen manufacturer with UK presence offering designer and bespoke kitchen ranges, competing for similar affluent residential projects though typically positioned somewhat below Minotti Cucine's ultra-luxury tier.
• Tom Howley: UK luxury bespoke kitchen designer and manufacturer with showrooms, competing in the same high-end residential kitchen segment for HNW clients and interior designer specifications.
• Martin Moore: UK luxury bespoke kitchen manufacturer and fitter serving affluent London and Home Counties homeowners through showrooms and consultative design, operating in the same premium project-based segment.
• deVOL Kitchens: UK-based bespoke kitchens specialist offering design-led, made-to-order kitchens with showrooms, targeting a similar high-end residential and interior designer customer base across Britain.
• Boffi: Italian luxury kitchen brand with a dedicated London showroom offering bespoke designer kitchens and a similar high-touch, consultative sales model targeting affluent homeowners and interior designers.
• SieMatic: German luxury kitchen brand with London showroom presence, offering bespoke designer kitchens to affluent homeowners via appointment-based showroom consultations similar to Minotti Cucine London's model.
• bulthaup: German premium kitchen manufacturer with a London showroom operating in the same architectural, design-led luxury kitchen niche with project-based specification selling to HNW clients.

Broad incumbents

• Smallbone of Devizes: Established UK luxury kitchen brand with broader scale, multiple showrooms, and longer operating history, operating in the same luxury bespoke residential kitchen space at greater breadth than Minotti Cucine London.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/minotticucinelondon
• Instagraminstagram.com/londonminotticucinebyassogroup
• LinkedInlinkedin.com/company/minotticucine-london

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAYA DESIGN LIMITED