R Hotel Experiences & Umami

What R Hotel Experiences & Umami does

R Hotel Experiences & Umami is a privately held Belgian four-star hotel operator headquartered at Square Philippe Gilbert 1, 4920 Remouchamps, at the gateway of the Ardennes near Liège and Spa. The company runs a single integrated property comprising 53 keys across three tiers (Confort 23 m², Junior Suites 34 m², Deluxe 38 m²), the Umami Bar & Restaurant gastropub with 140 covers and a 750 m² terrace, the Performe Health Center (900 m² fitness, 60 m² pool, jacuzzi, sauna, hammam, infrared, Technogym equipment) operated with in-house partner La Sultane de Saba, and 285.5 m² of modular meeting/event space for up to 500 people. The asset is also differentiated by an on-site Bicyclic bike shop, 180 parking spaces with EV and Tesla charging, a cycling identity tied to the La Redoute climb, and a January 2025 Green Key (Clé Verte) sustainability certification. Technology is standard hospitality: a trilingual CMS website (English, French, Dutch), Google Analytics/Hotjar tracking, third-party booking via Secure-Hotel-Booking.com and Cubilis, and gift vouchers through Secretbox.

The business model is direct-to-consumer hospitality sold through four revenue streams: accommodation (rooms and themed bundles such as R-êver from €245, R-omantique from €290, R-elax from €305, plus a €550 New Year's Eve package); restaurant and bar service (à la carte, business lunch €26–36, brunch); wellness (day passes €20–35, subscriptions €70/1-month, €150/3-month, plus La Sultane de Saba treatments); and meetings/events (room rental, catering, team-building developed with VTT SPA). Customer segments are horizontally diversified across Couples (primary), Friends, Families, and Business/Corporate. Pricing is unit-based and pay-as-you-go across all streams. Go-to-market is principally direct (own website, phone, email, gift vouchers) with a third-party OTA layer, supported by paid digital acquisition on Google, Facebook/Instagram, and Criteo. Revenue, headcount trajectory, and ownership structure are not publicly disclosed; the company is reported as independently owned with no parent, subsidiaries, or external funding rounds identified.

Name

R Hotel Experiences & Umami

Legal name

R HOTEL EXPERIENCES

Website

https://r-hotel.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

R Hotel Experiences & Umami operates a four-star 53-room hotel in Remouchamps, Belgium, integrating the Umami gastropub, the Performe 900 m² wellness center, and modular meeting/event facilities for up to 500 guests, targeting leisure couples, families, friends, and corporate clients in the Ardennes.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Wellness services
• Gastropub dining
• Meeting venues
• Hospitality services

Headquarters

HQ city

Remouchamps

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodation: Room rentals across 53 rooms and suites including Confort (23m²), Junior Suites (34m²), and Deluxe rooms (38m²). Packages include R-êver, R-omantique, and R-elax stays combining accommodation with dining and wellness.
2. Restaurant & Bar Services: Umami restaurant and bar offering gastropub cuisine with 140 covers. Revenue from food and beverage sales including business lunches, brunches, and à la carte dining.
3. Wellness & Fitness Services: Performe health center (900m²) offering fitness training, wellness access, massages, and spa treatments. Revenue from day passes, memberships, and treatment services.
4. Meetings & Events: Conference and event venue with 5 modular meeting rooms (285.5m² total) accommodating up to 500 people. Revenue from room rentals, catering, and event services for corporate seminars, team building, and private events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

R Hotel Experiences operates a four-star hotel in Remouchamps, Belgium with 53 rooms and suites (Confort, Junior Suites, Deluxe), the Umami gastropub bar-restaurant with 140 covers, the 900m² Performe health and wellness center, and 285.5m² of modular meetings and events space accommodating up to 500 people. The property bundles accommodation with dining and wellness through themed all-inclusive packages (R-êver, R-omantique, R-elax) and offers team-building programs centered on its Ardennes cycling identity.

Product overview

R Hotel Experiences & Umami is a four-star hotel operation comprising the main R Hotel Experiences property with 53 rooms and suites (Confort, Junior Suites, and Deluxe categories), complemented by three integrated service components: the Umami Bar & Restaurant gastropub serving innovative local cuisine, the Performe Health Center offering 900m² of wellness and fitness facilities, and extensive Meetings & Events spaces for seminars and team building. The hotel also offers themed stay packages (R-êver, R-elax, R-omantique) that bundle accommodation with dining and wellness experiences. The property emphasizes its cycling-themed identity, being located at the foot of La Redoute, and maintains a Green Key environmental certification.

Differentiator

Problem solved

Functional benefit

Brands

• Umami: Bar and restaurant concept offering gastropub cuisine in a warm, contemporary and elegant atmosphere. The restaurant has a capacity of 140 covers and features innovative cuisine using local products.
• Performe

Products and services

• R Hotel Experiences Accommodation Four-star hotel accommodation offering 53 rooms and suites (Confort, Junior Suites, Deluxe) with panoramic views of the Amblève valley, located at the gateway of the Ardennes near Liège and Spa. Targets leisure travelers, couples, and families.
• Confort Rooms 23m² double or twin rooms with private bathroom featuring Italian shower, offering a balance of comfort, design, and functionality for hotel guests.
• Junior Suites 34m² suites featuring a cosy reading corner and Nespresso machine, combining comfort and elegance with high-quality materials and contemporary design furniture.
• Deluxe Rooms Spacious 38m² rooms located away from other accommodations, offering an elegant combination of charm and prestige with ultimate comfort for demanding guests.
• Umami Bar | Restaurant Gastropub restaurant with 140 covers offering innovative cuisine using the best local products, served in a warm, contemporary, and elegant atmosphere with a cocktail bar. Serves à la carte dining, business lunches, brunches, and dinners.
• Performe Health Center 900m² wellness and fitness center featuring Technogym equipment, cardio training, personal coaching, group classes, a 60m² swimming pool, jacuzzi, sauna, hammam, infrared rooms, and massage services through partner La Sultane de Saba. Accessible 7 days a week from early morning to 10pm.
• Meetings & Events Conference and event facilities with 5 modular rooms totaling 285.5m², accommodating up to 500 people, equipped with high-tech presentation technology and flexible seating configurations. Serves corporate seminars, team building, product launches, and private events.
• Team Building Activities Customized team building programs including cycling challenges at La Redoute, outdoor activities, and corporate event organization delivered through the MICE team in partnership with VTT SPA.
• All-Inclusive Stay Packages All-inclusive stay packages including R-êver (from €245), R-omantique (from €290), R-elax (from €305), Seasonal Stay offers, and New Year's Eve package (€550 for 2). Each package bundles accommodation with dining and wellness experiences.
• Gift Vouchers (Secretbox) Online gift voucher sales through the Secretbox platform enabling customers to purchase stays, dining, and wellness experiences as gifts.

Quantifiable outcome

• Meeting space capacity of 500 persons with modular rooms
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• VTT SPAminorStrategic or Co-development PartnerPartnership for cycling activities. VTT SPA provides bike rental services and helps organize custom cycling workshops and team building events with cycling as a theme.
• BicyclicminorOthersBike shop located in the basement (-1 level) of the hotel, dedicated entirely to bicycles. Offers bike sales, rentals, and repairs for hotel guests.
• La Sultane de SabaminorStrategic or Co-development PartnerWellness partner offering massage, facial, and exfoliation services. Located within the Performe wellness center, open daily from 10:00 to 19:00.
• Green Key (Foundation for Environmental Education)coreStrategic or Co-development PartnerInternational eco-label certification program for sustainable tourism. R Hotel Experiences has earned the Green Key certification for environmental practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Van der Valk Hotels & Restaurants: Large Dutch-Belgian hotel chain with full-service properties featuring restaurants, wellness, and meeting facilities. Comparable to R Hotel as a multi-vertical full-service operator in the Benelux region, though at significantly larger scale.
• Radisson Blu Liège City Centre: International chain hotel in nearby Liège offering 4-star accommodation, F&B, and meeting facilities. Comparable to R Hotel as a competing full-service property in the Liège corridor targeting regional business and leisure travelers.
• Mercure Liège Centre: Mid-scale brand of French Accor group operating a Liège property with meeting and dining facilities. Comparable to R Hotel as a competitive 4-star full-service option in the broader Liège/Ardennes catchment for business and leisure guests.

Direct peers

• Martin's Hotels: Belgian-owned 4-star hotel group with full-service properties combining accommodation, dining, and meetings. Direct comparable to R Hotel as a Belgian independent 4-star full-service operator with MICE capabilities.
• Domaine La Butte aux Bois: Luxury 5-star wellness resort in Lanaken, Belgium with full-service accommodation, fine dining, spa, and event spaces. Comparable to R Hotel for its integrated resort model combining hotel, gastronomy, and wellness in a regional Belgian setting.
• Silva Hotel Spa-Balmoral: Belgian 4-star wellness hotel in Spa-Balmoral, walking distance from R Hotel's competitive set. Comparable to R Hotel as a directly competing Ardennes 4-star property with spa, dining, and meeting spaces.

Regional players

• Hotel & Spa Hesperus: Belgian 4-star hotel with spa and wellness facilities in the Ardennes region. Comparable to R Hotel as a regional Ardennes wellness-focused competitor targeting similar leisure and short-stay segments.
• Hotel-Spa T Angel dominated by the Brook (or similar Ardennes wellness hotel): Wellness and spa hotel in the Ardennes region of Belgium. Comparable as a regional player offering combined accommodation, dining, and spa services in a similar Ardennes setting.
• Château de Namur: Belgian heritage 4-star hotel with restaurant, wellness, and MICE facilities. Comparable to R Hotel as a similar Belgian independent full-service property with MICE and wellness integration.
• Tropical Hotel & Wellness: Belgian wellness and leisure hotel in the Ardennes with on-site wellness, restaurant, and event facilities. Comparable to R Hotel for its integrated full-service hotel-wellness-event model in the Ardennes region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rhotel.be/?fref=ts
• LinkedInlinkedin.com/company/r-hotel-experiences

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R Hotel Experiences & Umami