Webb Squared

What Webb Squared does

WEBB Squared is a 501(c)(3) nonprofit organization (EIN 86-3751750) incorporated in North Carolina and headquartered at 120 Mosaic Blvd, Pittsboro, NC, with an additional workshop site in Siler City. Founded in 2019 during the COVID-19 pandemic, the organization operates as an incubator-accelerator focused on supporting rural BIPOC entrepreneurs in Chatham County and across North Carolina. Its mission targets the persistent wealth gap and barriers to entrepreneurship for people of color, specifically limited access to credit, markets, education, and social capital, and it pursues economic equity through coaching, training, and community programming. A second operational footprint at the Wren Library in Siler City supports the Building Financial Confidence workshop series, signaling geographic intentionality within rural North Carolina.

The service portfolio is built on a platform-plus-modules architecture. Core services include one-on-one coaching and the Entrepreneurial Mindset Initiative, which encompasses the Monday Mindset Blog and the WEBB Remedy Podcast. These are supplemented by structured learning modules: the Scale Up Program, Financial Bootcamp, Time Management Module, Fundamentals of Business Startup, Branding and Storytelling Marketing modules (Story-Driven Marketing, Amplify Your Business through Storytelling), and networking resources (21-Day Networking Workbook, From Awkward to Authentic). The Changemaker Circle provides a community and supporter layer, and the Innovation Lab, built in partnership with the Chatham County Innovation Lab, connects entrepreneurs to local industry opportunities. There is no proprietary technology platform; operations rely on standard third-party tools including Canva, Buzzsprout, Zeffy, and infoflo.one for application intake.

WEBB Squared operates on a donations-and-grants revenue model and provides all services free of charge to eligible entrepreneurs. Funding sources include an annual giving campaign with a $30,000 goal, monthly sustainer programs, donations via Zeffy, and grants from an institutional funder base that includes the PNC Foundation, NC IDEA ECOSYSTEM, ZSR Foundation, Wayfarer Foundation, Women of Farrington, Chatham County, Triangle Community Foundation, Fenwick Foundation, 48in48, Levitate, and AmeriCorps VISTA. The go-to-market motion is community-led, acquiring entrepreneurs through outreach, events, partnerships with local organizations such as the Chatham County Library and 79 West Innovation Hub, and referrals. The entrepreneur portfolio served spans 18 named small businesses across food and beverage, health and wellness, professional services, beauty, cleaning, interior design, and financial services, reflecting a deliberately long-tail SMB focus.

Name

Webb Squared

Legal name

WEBB Squared

Website

https://webbsquared.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

WEBB Squared is a 501(c)(3) nonprofit incubator-accelerator that delivers free coaching, training, and resources to rural BIPOC entrepreneurs in Chatham County and across North Carolina, funded by foundation grants and donations.

Ownership category

akta.pro rank

Product category

Entrepreneurship Coaching and Training

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

akta.pro secondary industry

Corporate Accelerators & Startup Programs (FSANAHAD)

Keywords

• Entrepreneur coaching services
• Small business incubation
• Nonprofit training programs
• Rural business support
• BIPOC entrepreneur development

Headquarters

HQ city

Pittsboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grant Funding: As a 501(c)(3) nonprofit organization (EIN 86-3751750), WEBB Squared operates primarily through charitable donations and grant funding. The organization runs an annual giving campaign with a goal of $30,000, monthly sustainer programs, and accepts donations through platforms like Zeffy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Webb Squared is a nonprofit incubator-accelerator that provides one-on-one coaching, structured learning modules, workshops, and a community ecosystem to support rural BIPOC entrepreneurs in Chatham County, NC and across North Carolina. Programs cover business formation, scaling, financial readiness, marketing, networking, and mindset development. All programs are delivered free of charge to eligible entrepreneurs through grant and donation funding.

Product overview

WEBB Squared is an incubator-accelerator offering a comprehensive ecosystem of coaching services and educational programs for rural entrepreneurs. The organization operates on a platform-plus-modules architecture, with One-on-One Coaching and the Entrepreneurial Mindset Initiative (WEBB Remedy Podcast and Monday Mindset Blog) as foundational core services. These are supplemented by structured learning modules including the Scale Up Program for business growth, Financial Bootcamp for funding preparation, Time Management training, and the Fundamentals of Business Startup for new entrepreneurs. Marketing services include Branding and Storytelling Marketing Modules with specific programs like Story-Driven Marketing and Amplify Your Business through Storytelling, plus networking resources such as the 21-Day Networking Workbook. The Changemaker Circle provides community membership, while the Innovation Lab facilitates local industry connections. All programs are delivered through tailored coaching, innovative training, and practical tools designed to help businesses overcome challenges and thrive.

Differentiator

Problem solved

Functional benefit

Brands

• WEBB Remedy Podcast: Podcast showcasing stories, missions and visions of businesses and entrepreneurs served through WEBB services, discussing challenges entrepreneurs face and offering insights for those navigating the entrepreneurial path.

Products and services

• One-on-One Coaching Personalized coaching sessions in which WEBB Squared coaches help entrepreneurs find solutions to business challenges and build out business foundations including business plans, budgets, branding, marketing, and pitches. Targeted at rural BIPOC small business owners.
• Fundamentals of Business Startup Program designed to guide new entrepreneurs through their vision, exploring business ideas, and creating a personalized small business checklist. Includes resource notebooks with tools for starting, growing, and scaling a business.
• Scale Up Program Dynamic entrepreneurial program equipping small business owners with tools, strategies, and mindsets needed to grow and scale their ventures, covering topics such as increasing sales, implementing scalable technologies, leadership, and team management skills.
• Financial Bootcamp Learning module that helps entrepreneurs build a strong financial foundation and prepare for funding by refining business models, strengthening financial systems, creating solid financial plans, and becoming investor-ready.
• Time Management Module Module helping entrepreneurs take control of their time, boost productivity, and work more effectively, covering self-management, collaborative time-saving habits, productivity strategies, and sustainable practices for balancing time, energy, and well-being.
• Story-Driven Marketing: Crafting Content that Resonates 4-6 week program focusing on storytelling techniques for brand creation and marketing strategies, teaching essential storytelling skills to shape entrepreneurial narratives and define business core values.
• Amplify Your Business through Storytelling 4-6 week learning module equipping entrepreneurs with strategies and techniques to create impactful marketing campaigns that drive growth and engagement through authentic storytelling.
• From Awkward to Authentic: Building Your Personal Networking Practice 3-week daily exercise booklet transforming networking coaching into a guided self-paced journey, helping entrepreneurs shift from transactional to relational networking and build sustainable authentic networking practices.
• Innovation Lab Program connecting entrepreneurs with partners from the Chatham County Innovation Lab to explore business opportunities and learn about local industries that are growing.
• Building Financial Confidence - Money Mindset Workshop Series 4-hour, 2-session workshop series exploring the relationship between money beliefs and business success, helping entrepreneurs transform their relationship with money through guided reflection and practical skill-building.
• Changemaker Circle Community membership program connecting changemakers including entrepreneurs and stakeholders, providing resources like the Changemaker Circle reflection booklet and fostering an ecosystem of support.
• WEBB Remedy Podcast Podcast showcasing the stories, missions and visions of the businesses and entrepreneurs served through WEBB services, discussing challenges entrepreneurs face and offering insights for those navigating the entrepreneurial path.

Quantifiable outcome

• Five years of operation supporting rural BIPOC entrepreneurs

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• 79 West Innovation HubcoreStrategic or Co-development PartnerEvent venue sponsor and innovation partner for WEBB events and anniversary celebration. Located at 120 Mosaic Blvd, Pittsboro, NC.
• Chatham County LibrarymajorStrategic or Co-development PartnerCo-host of National Black Business Month Panel Discussion at Chatham Community Library.
• Chatham County Innovation LabmajorStrategic or Co-development PartnerInnovation partner connecting entrepreneurs with the Innovation Lab for business development support.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Black Economic Development Fund: The Black Economic Development Fund is a CDFI focused on building Black wealth through small business lending and ecosystem support. It is comparable to WEBB Squared because both are mission-driven organizations supporting Black and Brown entrepreneurs through a combination of training, capital, and ecosystem connections.
• Start Small Think Big: Start Small Think Big is a nonprofit providing free business advisory, marketing, and legal services to under-resourced small business owners. It is comparable to WEBB Squared because both are nonprofit providers of pro-bono professional services and coaching specifically targeted at under-represented entrepreneurs.
• National Association for the Self-Employed (NASE): NASE is a US membership organization providing self-employed and small business owners with education, resources, and advocacy. It is comparable to WEBB Squared because both deliver educational programming, business tools, and community support to small business founders, though NASE is membership-funded and nationally distributed.
• NC IDEA: NC IDEA is a private foundation supporting North Carolina entrepreneurs through grants, programming, and ecosystem partnerships. It is comparable to WEBB Squared because it is both a funder of WEBB and a peer operating accelerator-style programs for NC-based entrepreneurs.
• Carolina Small Business Development Fund: Carolina Small Business Development Fund is a North Carolina-based nonprofit that provides coaching, lending, and resources to small businesses, with explicit focus on underserved entrepreneurs. It is comparable to WEBB Squared because both are NC-rooted nonprofit ecosystem builders supporting small and minority-owned businesses through training and capital access.

Broad incumbents

• SCORE: SCORE is a national nonprofit network providing free mentorship, workshops, and educational resources to small business owners and entrepreneurs. It is comparable to WEBB Squared because both deliver no-cost coaching and training to underserved SMB founders, though SCORE operates at much greater scale and is volunteer-driven.
• Local Initiatives Support Corporation (LISC): LISC is a national nonprofit CDFI supporting underserved small businesses and community development through financing and technical assistance. It is comparable to WEBB Squared because both serve BIPOC and rural entrepreneurs with capacity-building programming and are funded by corporate and foundation partners.
• Kauffman Foundation: The Ewing Marion Kauffman Foundation is a major US philanthropy focused on entrepreneurship education and equitable economic opportunity. It is comparable to WEBB Squared because both invest in entrepreneurial ecosystem building for underrepresented founders, though Kauffman operates at foundation-grant scale rather than direct-service delivery.
• Minority Business Development Agency (MBDA): MBDA is the US federal agency that promotes the growth and competitiveness of minority-owned businesses through capital access, contracting, and technical assistance. It is comparable to WEBB Squared because both serve BIPOC entrepreneurs with business-development support, though MBDA operates federally at significantly greater scale.

Regional players

• Chatham County Innovation Lab / 79 West Innovation Hub: The Chatham County Innovation Lab and 79 West Innovation Hub provide local entrepreneur support, workspace, and programming in Pittsboro, NC. It is comparable to WEBB Squared because both are embedded Chatham County ecosystem partners serving the same small business community and are listed as active partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@webbsquared9956
• Facebookfacebook.com/webbsquared

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webb Squared