Serve The People, Inc.

What Serve The People, Inc. does

Serve The People, Inc. is a nonprofit, Federally Qualified Health Center (FTCA) headquartered in Santa Ana, California, that operates an integrated community health and social services model for uninsured, underinsured, and low-income residents of Orange County. Founded in 2009 (with a food pantry operating since 2008), the organization delivers a multi-specialty clinical portfolio — adult and pediatric medicine, women's health, dentistry, optometry including a Retina Clinic, behavioral health via ACSWs and LCSWs, and an in-house 340B pharmacy — across three fixed clinic locations in Santa Ana, Orange, and Placentia, supplemented by mobile medical, dental, and vision units that serve schools and shelters. Patient-facing technology is limited to the Healow patient portal and mobile app for scheduling and health information access; no proprietary platform, AI tooling, or custom software is indicated.

Beyond clinical care, the organization operates a wrap-around social services stack including a biweekly food pantry (partnering with Second Harvest Food Bank), Medi-Cal/CalFresh/CalWORKS benefits enrollment by Healthcare Navigators, patient transportation, Enhanced Care Management coordination, in-house legal aid, disaster relief mobilization, and afterschool youth programming delivered through the Santa Ana Jiu-Jitsu sub-brand. The revenue model blends billed clinical services across commercial and government payers (Medi-Cal, Blue Cross Blue Shield, Anthem, United Healthcare), 340B pharmacy spread, charitable donations, planned giving, and small e-commerce apparel sales. Pricing to uninsured patients is administered via an income- and household-size-based Sliding Fee Scale, with eligibility renewed annually and a stated policy of not turning patients away for inability to pay. Core funding and regulatory dependencies sit with HRSA (FQHC designation), the California Department of Health Care Services (DHCS), the Orange County Health Care Agency, and CalOptimal Health.

Name

Serve The People, Inc.

Legal name

Serve the People, Inc.

Website

https://servethepeople.org

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Serve The People, Inc. is a nonprofit Federally Qualified Health Center in Orange County, California, delivering integrated medical, dental, vision, behavioral health, and 340B pharmacy services alongside food, legal, transportation, and youth programs to uninsured and low-income residents via three clinics and mobile units.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Social Assistance (624), Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

akta.pro secondary industries

Patient Advocacy, Navigation & Access to Care (BPAGACAH), Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH)

Keywords

• Community health center
• Federally qualified health
• Social services assistance
• Behavioral health services
• Affordable medical care

Headquarters

HQ city

Santa Ana Heights

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue from providing medical, dental, vision, and behavioral health services billed to insurance providers including Medi-Cal, Blue Cross Blue Shield, Anthem, and United Healthcare. Also accepts all major insurance providers.
2. 340B Pharmacy Program: Revenue generated through the 340B Drug Pricing Program which allows the organization to purchase medications at reduced prices and provide them to patients at affordable rates
3. Donations and Fundraising: Charitable donations from individuals and organizations, including the Dr. Gregory Koch Memorial Fund and general support campaigns
4. Apparel and Merchandise Sales: Sale of branded merchandise including jackets, polo shirts, hats, and backpacks through the organization's e-commerce store
5. Planned Giving and Legacy Gifts: Bequests, beneficiary designations, IRA rollovers, donor advised funds, and various trust arrangements for long-term charitable giving

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Serve The People, Inc. operates a nonprofit Federally Qualified Health Center (FTCA) delivering integrated medical, dental, vision, behavioral health, and pharmacy services to uninsured and underinsured residents of Orange County, California. The organization complements its clinical care with wrap-around social services including a biweekly food pantry, health insurance enrollment assistance, legal aid, patient transportation, enhanced care management, disaster relief, and after-school youth programming through Santa Ana Jiu-Jitsu. Care is delivered via three fixed clinic locations, mobile outreach units, and a Sliding Fee Scale Program that ensures affordability regardless of insurance status.

Product overview

Serve the People, Inc. operates as a nonprofit integrated community health center offering a comprehensive portfolio of healthcare and social services. The organization provides medical, dental, vision, and behavioral health services through its community health centers in Santa Ana, Orange, and Placentia, California. Complementing its healthcare offerings, the organization provides social services including a food pantry (operating since 2008), health insurance enrollment assistance, legal aid, patient transportation, disaster relief, and afterschool youth programming through the Santa Ana Jiu-Jitsu program. The organization participates in the 340B Program for affordable medications and offers a Sliding Fee Scale Program for uninsured or underinsured patients. Services are accessible through fixed clinic locations, mobile units visiting schools and shelters, and a patient portal and mobile app (Healow) for digital access to health information.

Differentiator

Problem solved

Functional benefit

Brands

• Santa Ana Jiu-Jitsu: A community-driven program that blends martial arts training with youth development and family support. Provides structured Jiu-Jitsu classes, mentorship, and academic support for Santa Ana youth and families. Connected to Serve the People's healthcare services.

Products and services

• Medical Care Family medicine services for adults, women, and children delivered through community clinic locations and mobile outreach units. Targeted at uninsured and underinsured Orange County residents.
• Dental Care Preventive and restorative dental care including exams, cleanings, fillings, and extractions for low-income community members.
• Vision Care Comprehensive eye exams, prescription eyewear, and a specialized Retina Clinic to support patient vision health.
• Behavioral Health Care Counseling and therapy sessions delivered by ACSWs and LCSWs to support mental and emotional well-being of patients.
• Pharmacy In-house 340B pharmacy providing affordable prescription medications to patients regardless of insurance status.
• Food Pantry Biweekly food and sundry distribution program supporting food-insecure families in Orange County.
• Benefits Enrollment Assistance Navigator-led assistance applying for Medi-Cal, CalFresh, CalWORKS, and other helpful government programs.
• Enhanced Care Management Care coordination providing wrap-around community resources to patients with complex needs beyond standard clinical care.
• Patient Transportation Transportation assistance ensuring patients can attend medical appointments safely and on time.
• Legal Aid Legal guidance and assistance delivered in collaboration with local partner legal professionals to Serve The People patients.
• Afterschool Youth Programming After-school program combining martial arts training, mentorship, and academic support for youth and families, linked to healthcare visits.
• Disaster Relief Front-line healthcare, material, and financial aid deployed in response to local disasters and crises.
• Santa Ana Jiu-Jitsu Program Community-driven program offering structured jiu-jitsu classes, mentorship, and academic support for Santa Ana youth and families, linked to healthcare visits.
• Mobile Medical, Dental, and Vision Services Mobile outreach units bring medical, dental, and vision services directly to schools, shelters, and partner organizations across Orange County.
• Healow Patient Portal and App Digital patient portal and mobile application (iOS and Android) enabling patients to schedule appointments and manage health information.
• Sliding Fee Scale Program Income-based program allowing qualifying patients to receive medical, dental, and optometry care at reduced costs, with annual eligibility renewal.

Quantifiable outcome

• 16+ years of continuous community service
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Alcon FoundationminorOthersHealthcare foundation providing support for eye care services and vision-related programs at the community health center
• CalOptimal HealthcoreOthersLocal Orange County health plan partner providing coverage for Medi-Cal members served by the health center
• United WayminorOthersCommunity partner organization supporting social services and community health initiatives
• California Department of Health Care Services (DHCS)coreOthersState agency overseeing Medi-Cal program that funds healthcare services for low-income California residents served by the health center
• Health Resources and Services Administration (HRSA)coreOthersFederal agency providing FTCA designation and support for federally qualified health centers serving underserved communities
• Second Harvest Food BankcoreOthersFood bank partner supporting the organization's food pantry operations and food security programs since 2008
• Hoag HospitalminorOthersLocal healthcare provider partner in Orange County supporting community health initiatives
• UC Irvine HealthminorOthersAcademic medical center partnership supporting health education and community health programs
• Orange County Health Care AgencycoreOthersLocal county agency providing public health services and support for community health programs throughout Orange County
• Santa Ana Jiu-JitsucoreStrategic or Co-development PartnerCommunity youth development program offering martial arts training, mentorship, and academic support. Families receiving medical, dental, or vision care through Serve the People can participate in the program as part of their monthly visit. Connects youth to healthcare and community resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• St. John's Community Health: Federally qualified health center network in Los Angeles providing medical, dental, vision, behavioral health, and pharmacy services to underserved populations, with comparable FTCA designation and 340B participation.
• Venice Family Clinic: Community health center providing integrated medical, dental, vision, and behavioral health care to low-income populations in Los Angeles, with mobile services and wrap-around social supports similar to Serve the People.
• AltaMed Health Services: Large multi-site FQHC serving primarily uninsured and Medi-Cal populations across Los Angeles and Orange counties with integrated medical, dental, behavioral health, and pharmacy services — the closest direct comparable to Serve the People in scope and payer mix.
• Clinica Romero (Cliniqa Health): FQHC serving uninsured and underinsured Latino communities in Los Angeles with integrated primary care, behavioral health, and social services — closely comparable mission and community-based model.
• Family HealthCare Network: FQHC operating multiple sites across California's Central Valley and southern regions, offering primary care, dental, behavioral health, and pharmacy to underserved patients under FTCA designation.

Broad incumbents

• CalOptima: Orange County's Medi-Cal managed care plan and a contracted partner of Serve the People; a key payer and broader system player shaping the funding environment in which the FQHC operates.

Emerging players

• Planned Parenthood of Orange and San Bernardino Counties: Regional safety-net provider offering primary care, reproductive health, and behavioral health to uninsured and Medi-Cal patients in Orange County; partial overlap with Serve the People's patient population but narrower service line.

Others

• Orange County Health Care Agency: County public health agency that funds and partners with Serve the People's community health programs; comparable as an adjacent ecosystem participant shaping FQHC service delivery in Orange County.
• United Way of Orange County: Community partner and grant-maker supporting Serve the People's social services; comparable as a nonprofit ecosystem participant coordinating health and human services funding in the same region.

Regional players

• Hoag: Major nonprofit health system based in Orange County that partners with Serve the People; provides overlapping primary and specialty care services in the same geographic market but at a much broader scale and acuity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/servethepplchc
• Facebookfacebook.com/servethepeople
• LinkedInlinkedin.com/company/serve-the-people-community-health-center
• Instagraminstagram.com/servethepeoplechc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serve The People, Inc.