ANCHORAGE HOCKEY ASSOCIATION LTD

What ANCHORAGE HOCKEY ASSOCIATION LTD does

Anchorage Hockey Association Ltd (AHA) is a private non-profit youth ice hockey organization founded June 6, 1961, and headquartered in Anchorage, Alaska. It operates the most comprehensive youth hockey program in Alaska, serving boys and girls ages 4-18 through an integrated developmental pathway that includes Seapups (Learn to Skate/Play, ages 4-5), Little Dippers (8U Mite), Rec B and Rec A Comets (ages 9-18), North Stars (Tier II competitive travel), Alaska Firebirds (all-girls travel), and ASD Girls High School Hockey (which AHA took over in 2014 after the Anchorage School District and the Scotty Gomez Foundation exited). Sub-brands include Anchorage Summer Hockey Academy, Alaska Firebirds (founded 1990), and tournament properties (Termination Dust, Turkey Shootout, WinterFest, Presidents Day Invitational, Ponytail Invitational, Sully Showdown).

The technology stack is conventional: AHA's website, registration, scheduling, and member communications run on SportsEngine's Sports Relationship Management (SRM) platform, with Planet HS (Arbiter) used for ASD athletic registration. No proprietary software, AI/ML systems, or developer-facing APIs are evident. Programs are delivered at Ben Boeke Ice Arena, Dempsey Anderson Ice Arena, Sullivan Arena, and outdoor rinks (Mulcahy, Park Strip, Tikishla).

Revenue is generated primarily through player registration fees (~$1,500/season for recreational, $275 for girls high school plus mandatory USA Hockey membership), tournament entry fees ($800-$2,299 per team), summer and spring camp tuition ($180-$450/week), spring league fees ($225-$250/player), and corporate/community sponsorships (ConocoPhillips, Alaska Airlines, Alaska Railroad, IBEW, Lotto Alaska, Alaska 529, Champions Choice, Kelly-LLC, Truog Consulting, Vicinity). Fundraising (50/50 raffles) supports a scholarship fund. No public revenue figures are disclosed. AHA is governed by a volunteer board, is a charter member of Alaska State Hockey Association (since 1972), and is sanctioned as a USA Hockey affiliate.

Name

ANCHORAGE HOCKEY ASSOCIATION LTD

Legal name

Anchorage Hockey Association

Website

https://anchoragehockey.com

Company type

Private

Founded year

1961

Operating status

Operating

Short description

Anchorage Hockey Association Ltd is Alaska's largest non-profit youth hockey organization, founded in 1961, providing ice hockey programs, leagues, camps, and tournaments for boys and girls ages 4-18 across Anchorage and the state.

Ownership category

akta.pro rank

Product category

Youth Ice Hockey Programs and Services

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth hockey programs
• Ice hockey leagues
• Hockey tournaments
• Hockey training camps
• Youth sports association

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Youth Hockey Registration Fees: Season registration fees for recreational and competitive youth hockey programs ranging from $1,500 for recreational hockey plus additional fees for Rec A Comets evaluations ($60) and additional ice time ($550).
2. Girls High School Hockey Registration: AHA charges $275 for girls high school hockey registration plus mandatory USA Hockey membership ($55-61) and league fundraiser participation.
3. Summer Hockey Academy and Camps: Summer camp fees ranging from $180-$450 per week depending on attendance options, with Elite Division at $270/week. Additional camps include Checking Clinic, Kenai PEP Camp, Crazy 8's All Girls Camp, and Anchorage PEP Camp.
4. Spring Hockey Programs: ALCAN Spring League at $250/player (competitive) and Rec Spring League at $225/player (recreational).
5. Tournament Fees: Termination Dust Tournament: $2,299 (Week 1) and $2,199 (Week 2). Turkey Shootout: competitive tournament fees. WinterFest: $1,000. Presidents Day: $1,725. Ponytail Invitational: $800 (8U teams), $1,725 (10U/12U/14U teams), $125 individual player registration.
6. Fundraising and Raffles: Scholarship fund through 50/50 raffle sales during tournaments, with proceeds supporting AHA scholarship fund to help kids play hockey.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Anchorage Hockey Association Ltd is a non-profit youth sports association that organizes and delivers developmental, recreational, competitive, and high school ice hockey programs for boys and girls ages 4-18 in Anchorage and across Alaska. Core offerings include Learn-to-Skate (Seapups), 8U mite programs (Little Dippers), recreational leagues (Rec B and Rec A Comets), Tier II travel hockey (North Stars, Alaska Firebirds), ASD Girls High School Hockey, the Anchorage Summer Hockey Academy, and six annual invitational tournaments.

Product overview

Anchorage Hockey Association (AHA) is Alaska's largest and most comprehensive youth hockey organization, founded June 6, 1961, operating as a multi-program sports club with a platform-plus-modules architecture. The core offering includes developmental programs (Seapups for ages 4-5 and Little Dippers for 8U), recreational hockey at two skill levels (Rec B and Recreational A Comets for ages 9-18), and competitive travel hockey (North Stars Tier II and Alaska Firebirds all-girls travel). AHA also oversees ASD Girls High School Hockey and runs seven major tournaments annually (Termination Dust, Turkey Shootout, WinterFest, Presidents Day, Ponytail Invitational, and Sully Showdown). Supporting services include a Girls Development Program with dedicated director, Goaltender Portal, Dibs volunteer management system, and Training Center. The Summer Hockey Academy provides multi-week camp programming with Elite Division options. Programs span from Learn to Skate through high school and travel hockey, serving boys and girls ages 4-18 throughout Alaska.

Differentiator

Problem solved

Functional benefit

Brands

• North Stars: AHA Tier II Competitive Program - youth and girls competitive hockey teams
• Comets
• Little Dippers
• Seapups
• Alaska Firebirds
• ASD Girls High School Hockey
• Anchorage Summer Hockey Academy

Products and services

• Recreational Hockey (Rec B) Tier IV recreational hockey program for boys and girls ages 9-18 (birth years 2008-2017), emphasizing fun and skill development regardless of skill level. Rec B players generally skate 2-3 times per week. Priced at $1,500 per season for all age divisions (10U through 18U).
• Recreational A (Comets) Higher-level recreational hockey for skilled players ages 9-18, providing additional ice time, games, and competitive play. Includes co-ed and girls-specific divisions (10U, 12U, 14U/16U Girls). Includes $60 evaluations and $550 additional ice time for selected players.
• North Stars Tier II competitive travel hockey program offering youth and girls teams across multiple age divisions (10U through 18U), with tier development and specialized team formations.
• ASD Girls High School Hockey High school girls hockey program managed by AHA for Anchorage School District schools (Chugiak/Eagle River, Dimond/West, Service/East, South/Bartlett, and regional teams), featuring varsity and JV levels with Cook Inlet Conference and State Tournament play. AHA registration is $275 per player.
• Alaska Firebirds All-girls elite spring travel hockey team established in 1990 as Alaska's first all-girls youth hockey organization. Offers teams at 10U, 12U, 14U, and 16U levels with competitive tournament participation including the Cammi Granato Tournament.
• Seapups (Learn to Skate & Learn to Play) Entry-level developmental hockey program for players ages 4-5, combining Learn to Skate and Learn to Play components with sessions at various rink locations (South/East). Serves as AHA's on-ramp to Little Dippers and recreational hockey.
• Little Dippers (8U Mite Programs) Mite-level program for ages 5-8 offering Red, White, and Blue divisions following USA Hockey's ADM model. Includes 6U and 8U age groups with progressive skill development.
• Spring Programs Spring hockey offerings including ALCAN Spring League (competitive, Tuesday/Thursday) at $250/player, Rec Spring League (recreational, Monday/Wednesday) at $225/player, and Ladies Spring Tune-up programs at various age divisions.
• Anchorage Summer Hockey Academy Multi-week summer camp held at Dempsey Anderson Ice Rink from late May through early July. Features on-ice training, off-ice sports/games, and age-specific training. Includes Elite Division for advanced players (birth years 2011-2013) and regular divisions by age group, with weekly pricing from $180 to $450.
• Termination Dust Tournament Annual competitive hockey tournament held in early October, marking the end of high school competitive season. Features longest period lengths and unique sudden-victory overtime format with 3v3, 2v2, and 1v1 sudden death rounds. Week 1: $2,299; Week 2: $2,199, with 4 games guaranteed.
• Turkey Shootout 37th annual recreational/invitational tournament held November 26-29, offering divisions across multiple age groups and skill levels including 10A through 18B and Tier II Girls divisions.
• WinterFest Outdoor Tournament Outdoor hockey tournament held December 11-13 featuring games at Mulcahy Outdoor rinks, Park Strip, and Tikishla. Offers 4-game guarantee with recreational divisions from 10A through 18B at $1,000 per team.
• Presidents Day Invitational Annual invitational held February 5-7 and February 12-15, 2027, with recreational divisions (10U through 18U) and Tier II Girls categories. Features 4-game guarantee and team/individual player registration options at $1,725 per team.
• Ponytail Invitational (Alaska Girls Hockey Championships) Alaska Girls Hockey Championships held annually in April featuring all-girls divisions including 8U, 10U, 12U, 14U, and Open Division. Offers team ($800 for 8U, $1,725 for 10U/12U/14U) and individual player ($125) registration with draft system for balanced teams.
• Sully Showdown 8U hockey tournament hosted at Sullivan Arena featuring youth development games with concessions available.

Quantifiable outcome

• Six major annual tournaments plus Sully Showdown hosting thousands of youth hockey participants
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• ConocoPhillipscoreGTM or Marketing PartnerMajor community sponsor of Anchorage Hockey Association, supporting youth hockey at the association level.
• Alaska 529minorGTM or Marketing PartnerCommunity sponsor offering 529 education savings plan, cross-promoted on AHA website.
• Champions ChoiceminorGTM or Marketing PartnerHockey equipment retailer and community sponsor of AHA tournaments and programs.
• Kelly-LLCminorGTM or Marketing PartnerCommunity business sponsor of Anchorage Hockey Association.
• Truog ConsultingminorGTM or Marketing PartnerCommunity sponsor of Anchorage Hockey Association.
• VicinityminorGTM or Marketing PartnerCommunity sponsor supporting AHA programs in Anchorage.
• Lotto AlaskaminorGTM or Marketing PartnerAlaska lottery organization supporting youth sports through AHA sponsorship.
• Anchorage School District (ASD)coreStrategic or Co-development PartnerAHA oversees Girls High School Hockey for ASD after the district discontinued the program following 2013-2014. AHA coordinates with ASD on facilities, school eligibility, and the Planet HS registration platform.
• USA HockeycoreStrategic or Co-development PartnerNational governing body for amateur hockey. AHA is sanctioned as an affiliate of USA Hockey. All players must register with USA Hockey to participate in AHA programs.
• Alaska State Hockey Association (ASHA)coreStrategic or Co-development PartnerAHA is a charter member of ASHA since 1972. ASHA coordinates state-level hockey including state tournaments.
• SportsEnginecoreTechnology or IntegrationSportsEngine provides the Sports Relationship Management (SRM) platform powering AHA's website, registration, scheduling, and member communications.
• Alaska RailroadminorGTM or Marketing PartnerSponsors Alaska State Girls High School Hockey tournaments.
• IBEW (International Brotherhood of Electrical Workers)minorGTM or Marketing PartnerLabor union sponsoring Alaska girls high school hockey programs.
• Alaska AirlinesminorGTM or Marketing PartnerMajor Alaska employer and sponsor of girls high school hockey state tournaments.
• Scotty Gomez FoundationminorStrategic or Co-development PartnerFoundation that previously operated girls high school hockey from 2014-2018 season before AHA stepped in to continue the program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colorado Amateur Hockey Association: USA Hockey state affiliate operating recreational and competitive youth hockey programs across Colorado — comparable in offering learn-to-skate through Tier II travel hockey with a multi-program structure similar to AHA.
• Massachusetts Hockey (USA Hockey Massachusetts): USA Hockey state affiliate running learn-to-play through Tier I/II travel programs and high school hockey coordination across Massachusetts — the closest structural analogue to AHA outside Alaska.
• Wisconsin Amateur Hockey Association: USA Hockey state affiliate managing youth hockey development and tournaments in Wisconsin, with comparable age-tiered programming and tier system to AHA.
• Chicago Area Hockey (CAHA): USA Hockey affiliate running youth hockey programming across the Chicago metro area, including developmental, recreational, and Tier I/II travel — directly comparable to AHA's North Stars competitive program.
• Michigan Amateur Hockey Association: USA Hockey affiliate governing amateur and youth hockey in Michigan with multi-tier recreational and competitive programs, comparable to AHA's Rec B/Comets/North Stars architecture.
• Minnesota Hockey: USA Hockey state affiliate operating one of the largest youth hockey association networks in the U.S. with multiple tiers of recreational, competitive, and high school programming and tournament hosting — directly comparable to AHA's structure and mission.
• Pacific Youth Hockey (Washington): Pacific District USA Hockey affiliate coordinating youth hockey across the Pacific Northwest — directly comparable in mission, programming tiers, and tournament-hosting role to AHA.

Broad incumbents

• USA Hockey: National governing body for amateur hockey in the U.S. of which AHA is an affiliated member; sets the rules, certifications, and membership requirements ($55-$61) that AHA programs depend on, making it the umbrella incumbent for AHA's operations.
• AYSO (American Youth Soccer Organization): National nonprofit youth sports organization using a comparable community-club, regional-league, volunteer-driven model with age-tiered programming — comparable as a structural peer in youth sports governance, though in soccer rather than hockey.

Regional players

• Alaska Ice Hockey Association: Adult and youth hockey organization operating within Alaska's broader hockey ecosystem, overlapping with AHA on geographic reach and participation base though focused on a different age segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANCHORAGE HOCKEY ASSOCIATION LTD