Reyff Electric Company

What Reyff Electric Company does

Reyff Electric Company (legal entity Reyff Electric Inc.) is a privately held, family-owned electrical contracting firm founded in 1980 by Ray Reyff Sr. and currently owned by Ray Reyff Jr. and Nicole Reyff. The company is headquartered in Rohnert Park, California, with a second office in Fairfield, and serves residential, commercial, and industrial customers across six Northern California counties: Sonoma, Solano, Marin, Napa, Yolo, and Sacramento. Its service catalog spans new construction electrical, wiring and troubleshooting, panel upgrades, lighting installation and retrofit, ceiling fan and appliance installation, EV charging stations, backup generators, whole-house fans, pool/spa wiring, smoke detector service, and mobile home park electrical work.

The underlying capability is trades-based rather than technology-based: lead electricians are California State Certified, technicians are trained through the WECA apprenticeship program, and the firm operates its own fleet of service vans and bucket trucks. The company maintains vendor certifications as a Tesla Certified EV charger installer, ChargePoint certified installer, Kohler/Generac/Honeywell certified generator installer, QuietCool Factory Authorized Platinum Dealer, and Lutron Certified installer. Service requests are captured via phone (24/7), county-specific web forms, and walk-ins at the two offices.

The business model is professional-services-based and project/transaction-driven: revenue is generated through quote-based project fees and hourly service rates rather than subscriptions. Pricing is quote-by-project with free estimates and no travel fees within the service area. Customer acquisition relies on local SEO via county/city service-area pages, Yelp and Google reviews, community sponsorships (Little League, SPCA), and word-of-mouth referrals. Customer mix includes individual homeowners (primary), commercial accounts such as Chick-fil-A Fairfield and non-profits such as SPCA, plus industrial winery clients. The company has no external investors, no M&A activity, and is not pursuing technology-platform expansion.

Name

Reyff Electric Company

Legal name

Reyff Electric Inc.

Website

https://reyffelectricinc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Reyff Electric is a family-owned, California State Certified electrical contractor founded in 1980, serving residential, commercial, and industrial clients across six Northern California counties from offices in Rohnert Park and Fairfield.

Ownership category

akta.pro rank

Headquarters

HQ city

Rohnert Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Services: Service-based electrical contracting revenue generated through project fees, hourly service rates, and installation services for residential, commercial, and industrial clients. Revenue is transaction-based with no recurring subscription component. Services include new construction electrical, repairs, upgrades, generator installations, EV charger installations, and maintenance contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reyff Electric is a family-owned electrical contracting company that provides residential, commercial, and industrial electrical installation, repair, and maintenance services across six Northern California counties. Its core offerings include new construction wiring, electrical panel upgrades, troubleshooting and rewiring, certified backup generator installation (Kohler, Generac, Honeywell), Tesla and ChargePoint certified EV charger installation, QuietCool whole house fan installation, and specialized commercial/industrial design-build for retail, hospitality, multi-dwelling, and winery facilities.

Product overview

Reyff Electric Company is a family-owned electrical services contractor offering a comprehensive portfolio of residential, commercial, and industrial electrical services across Northern California. The company operates as a unified service offering rather than a platform architecture, providing core electrical services including new construction, electrical panel upgrades, wiring and troubleshooting, EV charging station installation (Tesla Certified and Charge Point certified), generator installation (Kohler, Generac, Honeywell certified), and specialized whole house fan installation as a QuietCool Platinum Dealer. Additional services include lighting installation, ceiling fan installation, appliance installation, pool/spa electrical services, smoke detector services, home inspections, and mobile home electrical services. The company has two office locations serving Sonoma, Solano, Marin, Napa, Yolo, and Sacramento counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electrical Services Full-service residential electrical services for homeowners covering new construction, home upgrades, troubleshooting and rewiring, light fixture installation, ceiling fans, under cabinet lighting, artwork lighting, outdoor landscape lighting, electrical panel upgrades, dedicated circuits, EV chargers, spa/hot tub wiring, smoke detectors, appliance hook-ups, and home inspections.
• Commercial Electrical Services Expert electrical construction services for commercial clients including complete electrical design build, retail stores, multi-dwellings, hotels, restaurants, tenant improvements, cable and data networking, parking lot lighting, and bucket truck services.
• Industrial and Winery Electrical Services Specialized electrical services for industrial facilities and wineries, from small operations to full-scale production plants, including lighting modifications, upgrades, and retrofits.
• Backup Generator Installation Services Home and commercial backup generator installation with certified installation for Kohler, Generac, and Honeywell generators. Offers automatic transfer switches and systems ranging from 7kW to 150kW capacity.
• QuietCool Whole House Fan Installation Factory Authorized Platinum Dealer installation of QuietCool whole house fans that pull cooler outdoor air into homes to reduce cooling costs by up to 50–90%.
• EV Charging Station Installation Residential and commercial EV charging station installation. Tesla Certified installers experienced with Tesla Super Chargers and Charge Point certified installations.
• Lighting Services Comprehensive lighting services for residential, commercial, and industrial properties including new construction, parking lot retrofit, can light installation, outdoor lighting, signage, LED upgrades, stage lighting, art lighting, and stadium lights.
• New Construction Electrical Services Complete electrical services for new construction projects including whole-house wiring, energy-efficient lighting solutions, smart home automation, electrical panel installation, surge protection, HVAC electrical installation, outdoor lighting, and EV charging stations.
• Electrical Wiring and Troubleshooting Professional electrical wiring, rewiring, and troubleshooting services for identifying and fixing electrical issues, complete rewiring projects, and ensuring homes meet the latest electrical standards.
• Electrical Panel Upgrade Electrical panel upgrade and replacement services to increase safety, capacity, and to accommodate smart home technologies and future expansions.
• Pool, Spa, and Hot Tub Electrical Services Electrical services for pools, hot tubs, and spas including installation, wiring, rewiring, troubleshooting, and dedicated circuit installation.
• Smoke Detector Services Smoke detector testing, installation, replacement, and maintenance services including battery checks, sensor testing, and additional unit installation.
• Appliance Installation Professional appliance installation services including electrical outlet installation, appliance wiring, and hook-up services for heavy-load appliances.
• Home Electrical Inspections Comprehensive home electrical inspections including full-home electrical system checks, panel inspections, outlet and switch testing, lighting evaluation, and safety device assessment.
• Mobile Home Electrical Services Specialized electrical services for mobile homes and mobile home parks including custom safety inspections, targeted repairs, electrical upgrades, and surge protection.

Quantifiable outcome

• Over 45 years in business serving Northern California
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• TeslacoreTechnology or IntegrationTesla Certified installers for EV charging stations. Company installs Tesla Super Chargers and provides certified installation services for Tesla vehicles. Also certified for Charge Point installations.
• KohlercoreTechnology or IntegrationCertified dealer and installer for Kohler backup generators. Offers installation and service for Kohler generator systems ranging from 7kW to 150kW.
• GeneraccoreTechnology or IntegrationCertified dealer and installer for Generac backup generators. Provides installation and maintenance services for Generac standby generators.
• HoneywellcoreTechnology or IntegrationCertified dealer and installer for Honeywell backup generators. Offers certified installation and emergency service/maintenance.
• QuietCoolcoreTechnology or IntegrationFactory Authorized Platinum Dealer for QuietCool Whole House Fans. Highest dealer certification level providing system options and professional installation.
• ChargePointcoreTechnology or IntegrationChargePoint certified installation services. Company has electricians certified to install ChargePoint EV charging products.
• Diamond CertifiedcoreOthersDiamond Certified company through Diamond Certified.org report process, indicating high quality standards and customer satisfaction.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Faith Technologies: Large national electrical and specialty systems contractor serving commercial, industrial, and mission-critical customers. Comparable in commercial/industrial electrical scope at much larger scale.
• Cupertino Electric: Large California-based electrical contractor headquartered in San Jose serving commercial, industrial, and data-center customers statewide. Operates in overlapping Northern California geography and competes for Reyff's commercial and industrial/winery work at larger project scale.
• Mr. Electric: National franchised residential and commercial electrical services brand operating under Neighborly. Competes with Reyff in residential and light-commercial electrical work across many U.S. markets with a similar service-area-pages-plus-local-franchisee model.
• Rex Moore Electrical Contractors: Commercial electrical contractor with Northern California operations including Sacramento. Competes with Reyff for commercial and light-industrial electrical construction in overlapping Yolo and Sacramento county service territory.
• Rosendin Electric: One of the largest U.S. electrical contractors, headquartered in San Jose with a strong Northern California footprint. Provides commercial, industrial, and data-center electrical construction competing for the same commercial and industrial RFPs as Reyff.
• Power Design: National electrical contractor specializing in multi-family, hospitality, and commercial construction. Competes with Reyff in commercial tenant improvements, multi-dwelling, and hospitality electrical buildouts common in Northern California.
• Mister Sparky Electric: Neighborly-owned national franchise of residential electricians offering installation, repair, and emergency services. Targets the same homeowner customer profile as Reyff Electric and represents a national-scale competitor to its service offerings.

Direct peers

• Baker Electric & Renewables: Family-rooted residential and light-commercial electrical and solar contractor based in Southern California. Comparable in service mix (residential, EV, generator/backup, solar) and family-business character, though operating in a different geography.

Others

• One Hour Air Conditioning & Heating: Neighborly-franchised residential HVAC brand serving the same Northern California homeowner demographic. Useful peer for understanding the franchise-vs-family-owned trades services competitive dynamic.
• Tesla Energy: Manufacturer of EV charging hardware and energy products; Reyff is a certified Tesla installer. While a partner, Tesla also sells direct installation services, creating adjacent competitive pressure on Reyff's EV charging service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReyffElectric
• Instagraminstagram.com/reyffelectric

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reyff Electric Company