Sbi Seguros Uruguay S.a.

Name

Sbi Seguros Uruguay S.a.

Legal name

SBI Seguros Uruguay S.A.

Website

https://sbi.uy

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

10,001+ employees

Ownership category

akta.pro rank

Product category

Property & Casualty Insurance

NAICS

Insurance Carriers and Related Activities (524)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industry

Large Commercial Package (National Accounts) (FSAJAFAC)

Keywords

• Property casualty insurance
• Personal insurance products
• Commercial insurance lines
• Insurance brokerage services
• Drone insurance coverage

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property & Casualty Insurance Premiums: Core revenue stream from insurance premiums across personal and commercial lines. Products include auto, home, technology, mobility, life, hobby equipment, business property, liability, transportation, aviation, and surety bonds. Premiums are recurring annual or multi-year policies.
2. Compulsory Vehicle Insurance (SOA): Mandatory third-party liability insurance for motor vehicles as required by Uruguayan law (Ley 18.412), covering physical injuries to third parties from vehicle accidents.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SBI Seguros Uruguay S.A. is a Uruguayan composite insurer that underwrites and distributes personal lines (auto, home, drones, mobility, life, hobbies) and commercial lines (commercial property, liability, D&O, cyber, transportation, machinery, credit, livestock, warranties, and others) to individuals, SMEs, and large enterprises. Products are sold through independent corredores de seguros, direct digital self-service, WhatsApp, phone, and dedicated enterprise field sales. The company is a wholly-owned subsidiary of Fairfax Financial Holdings Limited (Canada).

Product overview

SBI Seguros Uruguay is a diversified insurance company offering a broad portfolio of personal and commercial insurance products. The personal lines (Seguros Personales) are organized into six categories: Auto (vehicle and mandatory SOA coverage), Hogar (home insurance for houses, apartments, and alternative construction), Movilidad (bicycles and alternative mobility like electric scooters), Tecnología (cell phones, portable electronics, drones with 6 pricing tiers from USD 500 to USD 3,000, protected bags, and extended warranties), Vida (personal accidents and travel insurance), and Hobbies (musical instruments, photography equipment, surfboards, and golf). The commercial segment (Seguros para Empresas) serves SMEs and large businesses across Daños Materiales (property damage for commerce, offices, fire, machinery, buildings, electronics, construction/montaje, and theft), Responsabilidad Civil (general, professional, D&O, cyber risk, employee dishonesty, financial institutions, audiovisual productions, and software liability), Tarjetas de Crédito, Transporte (cargo, logistics operators, port operators, boats, and aviation), and Garantías (surety bonds and fianzas). The company is backed by Canadian Fairfax Financial Holdings and operates digital quote and claims platforms alongside traditional broker distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance product for Uruguayan consumers covering vehicle damage, third-party liability, and related auto risks. Sold through corredores de seguros and direct digital channels.
• Home Insurance Personal homeowners/residential insurance for Uruguayan consumers covering dwelling and household contents risks.
• Drone Insurance Insurance for individual drone owners/hobbyists, providing tiers of coverage based on the insured value of the drone. Targets Uruguayan retail consumers and hobbyists.
• Mobility Insurance Personal insurance for personal mobility devices such as bicycles, scooters, electric vehicles, and assistive/special mobility vehicles.
• Life Insurance Personal life insurance coverage for Uruguayan consumers providing death and survivorship benefits.
• Hobbies Insurance Personal insurance covering recreational/sporting/hobby activities and related equipment for Uruguayan consumers.
• Commercial Property Insurance Commercial property coverage for Uruguayan businesses insuring buildings, contents, and stock against fire and allied perils.
• Commercial Liability Insurance Commercial liability coverage for Uruguayan businesses covering third-party bodily injury, property damage, and operational liability exposures.
• Directors & Officers (D&O) Insurance Directors and officers liability insurance covering personal liability of corporate directors and officers, primarily for Uruguayan companies and financial institutions.
• Cyber Insurance Cyber/data breach liability and expense coverage for Uruguayan businesses facing cyber, data, and IT-related risks.
• Transportation Insurance Commercial transportation and cargo insurance covering goods in transit and associated liabilities for Uruguayan businesses.
• Machinery Insurance Commercial insurance for machinery, equipment, and construction-related installations, including breakdown and damage coverage.
• Credit Insurance Commercial credit insurance covering non-payment of trade receivables for Uruguayan businesses, including domestic and export credit.
• Livestock Insurance Commercial livestock insurance covering mortality and related risks for Uruguayan agricultural producers.
• Warranty Insurance Commercial warranty insurance policy covering post-sale warranty obligations and similar surety-type exposures for Uruguayan businesses.

Quantifiable outcome

• Fast claims resolution - customers report WhatsApp claims processed quickly with immediate callback
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AIG: Global insurance leader with operations in Uruguay providing commercial and specialty coverage. Competes with SBI's enterprise segment in D&O, cyber, professional liability, and specialty commercial risks.
• Zurich Insurance: Global insurer with Uruguayan presence offering commercial and specialty lines. Broader global portfolio but overlaps significantly with SBI's enterprise segment including D&O, cyber, and large commercial package policies.
• Liberty Mutual Insurance: Global P&C insurer with Latin American presence including Uruguay. Competes in commercial lines and specialty risks (surety, D&O, aviation, marine) served by SBI, with greater international scale and capital backing.

Direct peers

• SURA Seguros: Major Latin American insurance group with Uruguayan operations offering P&C, life, and specialty lines. Comparable in product breadth, target segments (individuals through large enterprises), and broker-led distribution strategy.
• Banco de Seguros del Estado (BSE): Uruguay's state-owned insurance company and dominant local player across P&C and life insurance. Directly competes with SBI in nearly all product lines within Uruguay, with significant brand and capital advantages as a state entity.
• HDI Seguros: German insurance group (Talanx) with Latin American operations including Uruguay. Competes in personal and commercial P&C with similar broker-led distribution and emphasis on specialty commercial lines comparable to SBI's enterprise portfolio.
• MAPFRE: Spanish global insurance group with strong Latin American presence including Uruguay. Competes directly with SBI across personal and commercial P&C lines including auto, home, and specialty risks, with similar multi-channel distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sbiuruguay
• LinkedInlinkedin.com/company/sbi-seguros-uruguay
• Instagraminstagram.com/sbiuruguay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sbi Seguros Uruguay S.a.