Red een Kind

What Red een Kind does

Red een Kind (legal entity: Stichting Red een Kind) is a Dutch Christian nonprofit foundation founded in 1966 and headquartered in Zwolle, Netherlands. The organization runs multi-year (typically seven-year) village development programs in Sub-Saharan Africa — including Uganda, Malawi, Burundi, Rwanda (via the Turakura Kids model), Kenya, South Sudan, DR Congo, with emergency aid in Somalia — and in the Cachar region of India. Its core methodology is programmatic rather than technological: self-help groups (zelfhulpgroepen), agricultural training, early childhood development centers, parenting education, and child protection structures, delivered through local implementing partners (e.g., LISAP, NASFAM in Malawi; SAO, AEE in Uganda; ADS, NCCK, AICCAD in Kenya; EPR in Rwanda). The explicit goal is community self-sufficiency so that external support can end.

The business model is a multi-stream donation engine. The primary recurring stream is monthly child sponsorship at €32.75 or family sponsorship at €48.75, available for programs in Uganda, Malawi, and Burundi. Turakura Kids Rwanda offers tiered subscriptions from €25 to €48 per month with digital portal access in lieu of one-to-one letters. Secondary streams include one-time donations (via iDEAL and bank transfer), the Dierbaar Cadeau symbolic-gift catalog (from €12), legacy giving managed by a dedicated relationship manager, emergency-fund appeals, and revenue from seven Kringloop second-hand charity shops across Dutch cities. The organization holds ANBI status, CBF Erkend Goed Doel certification, and ISO 9001 certification.

Go-to-market is direct-to-consumer via the Dutch website (redeenkind.nl), supplemented by community-led acquisition through Dutch churches, primary schools (Kinderrechtenfestival), businesses, and foundations. Marketing channels include email, organic social (Facebook, Instagram, LinkedIn, X), a podcast, and a broadcast partnership with EO for the Metterdaad TV series on NPO 2. In 2025 the organization reported reaching 496,253 children across village programs and emergency aid, with over 8,000 active individual sponsors.

Name

Red een Kind

Legal name

Stichting Red een Kind

Website

https://redeenkind.nl

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Red een Kind is a Dutch Christian nonprofit foundation (founded 1966, Zwolle) running seven-year village development programs for children in poverty across Sub-Saharan Africa and India, funded through monthly child/family sponsorships, donations, and seven Dutch Kringloop charity shops, reaching 496,253 children in 2025.

Ownership category

akta.pro rank

Product category

International charitable development and child sponsorship services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Child sponsorship programs
• Community development aid
• Village development programs
• Charitable giving services
• Humanitarian emergency relief

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Kind Sponsorship: Individual donors sponsor a child or family in one of Red een Kind's village programs for a monthly fee (€32.75 for a child, €48.75 for a family). The sponsorship fee funds community development programs rather than being directed solely to the sponsored individual.
2. Turakura Kids Rwanda Supporter Program: Supporters of the Turakura Kids Rwanda program contribute €25, €32, or €48 per month, gaining access to an online portal with video updates and stories from the program. This is an alternative to traditional one-to-one child sponsorship.
3. One-time and Periodic Donations: One-time donations made via the website, IDEAL payment, or bank transfer. Periodic (periodic schenking) donation agreements are also offered, particularly for legacy giving (nalaten).
4. Dierbaar Cadeau (Gift Catalog): Donors purchase symbolic gifts (e.g., chickens, goats, trained preschool teachers, an hour of play) starting at €12, with proceeds funding specific program elements. Sold via dierbaarcadeau.nl webshop.
5. Kringloop (Charity Thrift Shops): Red een Kind operates multiple second-hand (kringloop) shops in the Netherlands (Zwolle-Zuid, Zwolle-Berkum, Groningen, Hardenberg, Kampen, Enschede, Amersfoort). Revenue comes from sale of donated goods. Shops also sell gift vouchers.
6. Bequests and Legacy Giving: The organization promotes legacy giving (nalaten aan een goed doel) and has a dedicated Relatiemanager Nalatenschappen (Legacy Relations Manager). Tax appraisal events at auction houses raise funds for projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Red een Kind is a Dutch Christian nonprofit that funds and runs seven-year village development programs for children and families living in poverty in Sub-Saharan Africa and India. Its core funded offerings are child sponsorship (kindsponsoring from €32.75/month), family sponsorship (gezinssponsoring from €48.75/month), the Turakura Kids Rwanda early childhood program (from €25/month), and the Noodfonds emergency relief fund. The organization supplements these with one-time donations, a symbolic gift catalog (Dierbaar Cadeau from €12), planned giving (nalaten), and revenue from seven Kringloop second-hand shops in the Netherlands.

Product overview

Red een Kind is a Dutch Christian charity offering child sponsorship and development programs across multiple African countries. Their core products include traditional kindsponsoring (child sponsorship at €32.75/month) and gezinssponsoring (family sponsorship at €48.75/month), both funding village programs in Uganda, Malawi, and Burundi. Supporting products include the Turakura Kids Rwanda program (€25+/month) launched in 2025, the Dierbaar Cadeau gift card program (from €12), the Noodfonds emergency fund for crisis situations, and Kringloopwinkels thrift stores. Educational offerings include the Kinderrechtenfestival for Dutch schools. The organization also accepts one-time donations and legacy giving. All programs focus on sustainable community development through self-help groups, agricultural training, and early childhood education.

Differentiator

Problem solved

Functional benefit

Brands

• Turakura Kids Rwanda: A unique program in Rwanda supporting 25,000 children aged 0-7 with a digital-first approach to supporter engagement, replacing traditional one-on-one child sponsorship with community-based support.
• Dierbaar Cadeau
• Red een Kind Noodfonds

Products and services

• Kindsponsoring (Child Sponsorship) Monthly sponsorship of €32.75 connecting Dutch donors with a child in a Red een Kind village development program in Uganda, Malawi, or Burundi. Sponsors receive a sponsor package by post including a photo and information, can write letters to their sponsored child, and receive periodic updates on program results. Contributions fund community development rather than being directed solely to the sponsored individual.
• Gezinssponsoring (Family Sponsorship) Enhanced sponsorship tier at €48.75 per month supporting an entire family in a Burundi village program. Sponsors receive updates about the family's progress and the broader community program in which the family participates.
• Dorpsprogramma's (Village Development Programs) Multi-year (seven-year) community development programs operating in Uganda, Malawi, and Burundi, focusing on self-help groups, agricultural training, early childhood education, and child protection. Donors can directly support a specific village project via the Steun onze projecten page; programs aim for community self-sufficiency after seven years.
• Turakura Kids Rwanda Subscription program (€25, €32, or €48 per month) supporting 25,000 children aged 0-7 in Rwanda through a community-based early childhood development approach run by local partner EPR. Supporters gain access to an exclusive online portal with video updates and program stories, two issues per year of the OmArmen magazine, and quarterly email updates, but do not correspond one-to-one with a specific child.
• Dierbaar Cadeau (Precious Gift) Symbolic gift catalog offering from €12 (e.g., hour of play, hour of singing at €12; chickens and goats at €25; trained preschool teacher at €50) supporting families in Uganda, Kenya, Burundi, and Malawi. Gifts are sold via the dierbaarcadeau.nl webshop as physical or digital cards, including use as wedding or event gifts in lieu of traditional presents. Proceeds fund specific program elements.
• Eenmalige Donatie (One-time Donation) Single donation option allowing donors to make immediate contributions starting at €15 (with €50 and custom amounts also available) to support children in poverty and need, processed via iDEAL or bank transfer (NL77 ABNA 0377332860).
• Noodfonds (Emergency Relief Fund) Emergency relief fund providing aid to children and families in crisis situations, currently active in DR Congo, South Sudan, and Somalia through the Dutch Relief Alliance and local partner organizations. Support includes shelter, food, trauma care, education support, and relief kits.
• Kringloopwinkels (Charity Thrift Stores) Network of seven second-hand (kringloop) shops in Zwolle-Zuid, Zwolle-Berkum, Groningen, Hardenberg, Kampen, Enschede, and Amersfoort. Shops sell donated goods and Red een Kind gift vouchers, with proceeds funding charitable programs. They also serve as physical community engagement and tax appraisal event touchpoints.
• Kinderrechtenfestival (Children's Rights Festival) Annual one-week educational and fundraising program for Dutch primary schools (groups 1-8) running each November. Schools receive free educational materials, digital lessons, festival bands, and a complete fundraising toolkit. Students learn about world citizenship and children's rights while raising money for children in Africa and India.
• Nalaten (Legacy Giving) Planned giving program allowing donors to include Red een Kind in their will or estate. Managed by Relatiemanager Nalatenschappen André Groenewegen, the program supports tax-efficient giving (periodieke schenking) and includes annual tax appraisal events at auction houses such as Zeeuws Veilinghuis and Veilinghuis De Korendijk.

Quantifiable outcome

• 496,253 children reached in 2025 through village programs and emergency aid
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Dutch Relief Alliance (DRA)coreStrategic or Co-development PartnerThe Dutch Relief Alliance is a coalition of 14 Dutch humanitarian organizations working with the Dutch Ministry of Foreign Affairs and local organizations to deliver emergency aid. Red een Kind participates in DRA-led joint emergency response projects in DR Congo and Somalia, providing shelter, relief kits, healthcare, and food assistance to vulnerable populations.
• LISAP (Malawi)coreStrategic or Co-development PartnerLISAP is a local partner organization in Malawi through which Red een Kind implements its village development programs in areas such as Mwalweni, Mwansambo, and Upper Zilakoma. LISAP facilitates self-help groups, agricultural training, and early childhood education.
• NASFAM (Malawi)coreStrategic or Co-development PartnerNASFAM is a Malawian farmers' organization that partners with Red een Kind to implement agricultural training and community development programs in Malawi.
• AEE (Oeganda/Rwanda)coreStrategic or Co-development PartnerAEE is a local partner organization operating in Uganda and Rwanda, implementing Red een Kind's village programs including self-help groups, child protection structures, and early childhood development centers.
• SAO (Oeganda)coreStrategic or Co-development PartnerSAO is a local partner organization in Uganda working with Red een Kind on village development programs, particularly in the Abim, Arivu, and Bileafe areas.
• ADS (Kenia)coreStrategic or Co-development PartnerADS (Anglican Development Services) is a Kenyan partner organization through which Red een Kind implements village programs in Bomet, Busia, and Kitui, including child groups, farmer groups, and parenting training.
• AICCAD (Kenia)coreStrategic or Co-development PartnerAICCAD is a Kenyan faith-based development organization partnering with Red een Kind on community development programs in Kenya.
• NCCK (Kenia)coreStrategic or Co-development PartnerNCCK (National Council of Churches of Kenya) is a partner organization collaborating with Red een Kind on development programs in Kenya.
• EPR (Rwanda)coreStrategic or Co-development PartnerEPR is a local partner organization in Rwanda working with Red een Kind on the Turakura Kids Rwanda program, supporting 25,000 children aged 0-7 through early childhood development and family support.
• EO (Evangelische Omroep)coreGTM or Marketing PartnerEO is a Dutch religious broadcaster that partnered with Red een Kind for Season 53 of EO Metterdaad, a TV series airing on NPO 2 featuring Red een Kind's programs in Burundi. The partnership provides national media exposure to Red een Kind's work and mission.
• Kringloop voor Red een Kind (charity shops)coreChannel Partner/ Reseller/ DistributorRed een Kind operates seven Kringloop (second-hand charity) shops in Dutch cities (Zwolle-Zuid, Zwolle-Berkum, Groningen, Hardenberg, Kampen, Enschede, Amersfoort). These shops generate revenue from donated goods sales and serve as physical community engagement touchpoints.
• Climate Stewards NederlandminorStrategic or Co-development PartnerClimate Stewards Nederland measures Red een Kind's CO2 emissions and provides carbon offset programs, supporting the organization's sustainability policy commitments.
• Zeeuws VeilinghuisminorGTM or Marketing PartnerThe Zeeuws Veilinghuis (auction house in Middelburg) partners with Red een Kind to auction donated valuable items at tax appraisal events, with proceeds funding Red een Kind's projects. Similar partnership with Veilinghuis De Korendijk.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SOS Kinderdorpen Nederland: Large Dutch child-welfare NGO supporting vulnerable children through family-based care, with monthly sponsor relationships and presence in Africa and India. Overlaps with Red een Kind's child sponsorship value proposition and Dutch Christian/non-religious donor base.
• Compassion International (Compassion Nederland): Direct Dutch arm of the world's largest Christian child sponsorship NGO. Both organizations run monthly one-to-one child sponsorship programs for children in poverty, target Dutch Christian donor segments, and operate through a similar church-and-individual fundraising model.
• ZOA: Dutch Christian humanitarian and development organization active in fragile states (DR Congo, South Sudan, Ethiopia) — overlapping both with Red een Kind's Noodfonds emergency response footprint and its Dutch Christian donor base.
• Tearfund Nederland: Affiliated with the global Tearfund network, this Dutch Christian development organization funds community development and emergency relief. Comparable in Christian identity, Dutch donor base, and multi-country African program delivery via local partners.
• Woord en Daad: Large Dutch Christian development NGO running community-based programs in Africa and Asia with a similar self-help, locally-partnered delivery model. Targets the same Dutch Christian donor base and holds ANBI and CBF certifications comparable to Red een Kind's.
• Dorcas: Dutch Christian international development NGO operating community programs (food security, education, economic development) in Eastern Europe, Africa, and the Middle East. Comparable in ANBI/CBF certification, Dutch donor acquisition, and focus on vulnerable children and families.
• World Vision Nederland: Dutch branch of the global child sponsorship NGO. Direct competitor for monthly child sponsorships and Christian donor loyalty in the Netherlands; larger scale but overlapping donor value proposition, ANBI/CBF compliance, and program geographies.
• Kinderen van de Wereld (Childaid Network): Dutch child-focused development NGO running community development projects in India, Nepal, and South Africa through local partner organizations, financed by individual sponsors and donations. Highly comparable in child sponsorship, partner-mediated delivery, and ANBI status.

Broad incumbents

• UNICEF Nederland: Larger, secular global children's organization with a Dutch fundraising arm. Competes for the same Dutch family and individual donor wallet for child welfare, but is fundamentally a UN-mandated multilateral rather than a community-development NGO — hence categorized as a broad incumbent.
• Habitat for Humanity Nederland: Broader international nonprofit with Dutch presence focused on housing and family support in developing countries. Less direct overlap than the Dutch child-sponsorship NGOs above, but competes for similar Dutch family/individual donors and access to church and corporate partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xtwitter.com/redeenkind
• Facebookfacebook.com/stichtingredeenkind
• LinkedInlinkedin.com/company/red-een-kind
• Instagraminstagram.com/stichtingredeenkind

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red een Kind