Rinnai Brasil

What Rinnai Brasil does

Rinnai Brasil Tecnologia de Aquecimento Ltda is a Brazilian subsidiary of Rinnai Corporation, the publicly listed Japanese parent founded in 1920. The company manufactures and distributes water heating solutions from its headquarters and factory in Mogi das Cruzes, São Paulo, and positions itself as the reference brand for gas water heaters in Brazil. Its core offering spans gas water heaters (the primary category), electric water heaters, solar thermal systems, heat pumps, and wall-mounted boilers, supported by an accessories ecosystem that includes recirculation systems, Wi-Fi controllers, pumps, valves, heat exchangers, showers, and exhaust components. Technology features include digital modulation for gas units and Wi-Fi-enabled smart controllers with companion iOS and Android applications, enabling remote operation and product telemetry.

The business is increasingly diversified beyond water heating into adjacent gas appliances — gas dryers, gas rice cookers, and gas BBQ grills — and into project-oriented segments such as commercial/hospitality, industrial, and pool heating. The go-to-market is exclusively channel-based: products are sold through authorized resellers, home centers, and the company's own e-commerce site (lojarinnai.com.br), with no direct-to-consumer pricing disclosed. The company supports the architecture, engineering, and construction community with BIM content and maintains a dedicated project channel for large-scale developments, indicating an effort to capture new-construction specification revenue in addition to replacement demand. It is a member of Brazilian industry associations ABAGAS, ABINEE, and ABRASOL, and is LGPD-compliant.

Revenue, headcount, pricing, and funding history are not publicly disclosed; the entity operates as a subsidiary of a multi-billion-dollar Japanese parent and does not raise external capital. Distribution is structured as a long-tail of residential and small-commercial buyers reached through the channel network rather than concentrated anchor accounts, which limits single-customer risk but ties the business to Brazilian residential construction and home improvement cycles.

Name

Rinnai Brasil

Legal name

Rinnai Brasil Tecnologia de Aquecimento Ltda

Website

https://rinnai.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Rinnai Brasil is a São Paulo-based manufacturer and distributor of gas, electric, solar, and heat pump water heating systems, operating as the Brazilian subsidiary of Japan's Rinnai Corporation. It sells exclusively through authorized resellers, home centers, and its own e-commerce site, serving residential, commercial, hospitality, industrial, and pool heating customers.

Ownership category

akta.pro rank

Product category

Water Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Small Electrical Appliance Manufacturing (335210)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)

akta.pro secondary industries

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Heat Pump & Smart HVAC Controller Integration (HSAOANAD)

Keywords

• Gas water heaters
• Electric water heaters
• Solar thermal systems
• Heat pump systems
• Water heating accessories

Headquarters

HQ city

Mogi Das Cruzes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gas Water Heaters: Sale of instant gas water heaters (passage/throughput type) - the primary product category. These are point-of-use heating appliances that activate when water flow is detected.
2. Electric Water Heaters: Sale of electric storage and instant water heaters for locations without gas infrastructure.
3. Solar Thermal Systems: Sale of solar thermal collectors and thermal reservoirs for sustainable water heating.
4. Heat Pumps: Sale of heat pump systems for pool and water heating, utilizing latent heat from the environment.
5. Accessories and Components: Sale of accessories including recirculation systems, showers, pumps, exhaust components, valves, controllers, and indirect heat exchangers.
6. Professional Services: Technical assistance, installation training, and certification services for technicians and installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Rinnai Brasil manufactures and distributes water heating appliances, with the core line being instantaneous (pass-through) gas water heaters featuring digital modulation that automatically adjusts flame intensity to match demand. The portfolio is extended with electric storage/instantaneous heaters, solar thermal collectors with reservoirs, air-source heat pumps for pools and water heating, wall-mounted boilers, gas clothes dryers, gas rice cookers, and a comprehensive accessory ecosystem (Wi-Fi controllers, automatic recirculation, pressurizer pumps, mixing valves, exhaust systems). Products are sold exclusively through authorized resellers, home centers, and partner e-commerce across Brazil.

Product overview

Rinnai Brasil offers a comprehensive water heating portfolio centered on gas, electric, and solar thermal technologies. The core product lines include instantaneous gas water heaters (available in digital and mechanical variants), electric storage and tankless heaters, solar thermal collectors paired with storage reservoirs, and heat pumps for swimming pools. Complementary products include wall-mounted boilers, gas clothes dryers, and commercial gas rice cookers. The accessory ecosystem supports system integration through automatic recirculation controllers (Smartstart), WiFi-enabled remote control modules for smartphone connectivity, pressurizer pumps, automatic mixing valves, indirect heat exchangers, showerheads, and exhaust venting solutions. The portfolio is managed through a network of authorized dealers and service centers, with manufacturing and headquarters located in Mogi das Cruzes, São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Gas Water Heaters (Aquecedores a Gás) Instantaneous (pass-through) gas water heaters available in digital and mechanical variants for residential and commercial installations requiring continuous hot water with stable temperature across multiple simultaneous consumption points.
• Electric Water Heaters (Aquecedores Elétricos) Electric storage and instantaneous water heaters in 30, 50, 80, and 100-liter capacities, designed for flats, studios, and compact apartments without gas infrastructure.
• Solar Thermal Systems (Aquecimento Solar) Solar thermal collectors (Black Tech and Titanium Plus) paired with thermal storage reservoirs for sustainable water heating, combinable with backup gas systems to guarantee hot water in any climate.
• Heat Pumps (Bomba de Calor) Air-source heat pumps that utilize latent environmental heat for swimming pool and water heating in residential, hotel, gym, and commercial applications.
• Wall-Mounted Boiler (Caldeira Mural) Wall-mounted gas boiler (model REU-B300 FEA) for combined space heating and domestic hot water supply.
• Gas Clothes Dryer (Secadora de Roupas a Gás) Gas-powered clothes dryer (model RD-650 BR) for residential and commercial laundry applications.
• Gas Rice Cooker (Panela de Arroz a Gás) Gas-powered rice cooker (model RR-50 A) for commercial and residential kitchen use.
• Automatic Recirculation Systems (Recirculação Automatizada) Smartstart automatic recirculation controllers (models RCS-9 BR, RCS-9 BRV, RCS-10 BRV) that reduce wait time for hot water and minimize water waste.
• Wi-Fi Controllers (Controladores) Wi-Fi controller modules (ROU0031, ROU0040) enabling smartphone-based remote monitoring and control of compatible Rinnai water heaters, plus RQC command quadros for system control.
• Pressurizer Pumps (Bombas Pressurizadoras) Water pressurizer pumps in RFS (iron/ceramic coated), RLS (brass), and RPI series with variable frequency drive for maintaining adequate water pressure in water heating systems.
• Automatic Mixing Valves (Válvulas Misturadoras Automáticas) Automatic mixing valves (Serie RMCM) for precise water temperature blending and control in water heating installations.
• Indirect Heat Exchanger (Trocador de Calor Indireto) Indirect heat exchangers designed for integrating water heaters with existing heating systems or solar thermal setups.
• Showers (Duchas) Showerheads and complementary shower accessories designed for use with Rinnai water heating systems.
• Exhaust Systems (Exaustão) Stainless steel E15 FFH exhaust ducts and external installation kits (60mm and 80mm) for proper flue gas venting of gas water heaters.
• Gas BBQ (Churrasqueira a Gás) Gas-powered barbecue grill for outdoor residential and commercial cooking.
• Professional Services (Technical Assistance, Installation Training, and Certification) Technical assistance, installation training, and certification services for technicians and installers, delivered through the authorized service center network across Brazil.

Quantifiable outcome

• Reduced gas consumption through digital modulation compared to mechanical heaters
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ABAGAS (Brazilian Gas Association)minorOthersRinnai Brasil is associated with ABAGAS, the Brazilian Gas Association, indicating alignment with the gas industry sector standards and practices.
• ABINEE (Brazilian Electrical and Electronics Industry Association)minorOthersRinnai Brasil holds membership in ABINEE, the Brazilian Electrical and Electronics Industry Association, reflecting its participation in the broader appliances and electronics industry.
• ABRASOL (Brazilian Solar Energy Association)minorOthersRinnai Brasil is associated with ABRASOL, the Brazilian Solar Energy Association, indicating commitment to solar thermal technology and renewable energy solutions.
• GupyminorOthersRinnai Brasil uses Gupy recruitment platform for hiring talent, indicating a modern HR digitization approach.
• Rinnai Corporation (Parent Company)coreStrategic or Co-development PartnerRinnai Brasil is the Brazilian subsidiary of Rinnai Corporation, a Japan-based global leader in water heating technology. The parent company provides technology, brand, and operational support for the Brazilian operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/RinnaiBrasil
• Facebookfacebook.com/RinnaiBrasil
• LinkedInlinkedin.com/company/rinnaibrasil-oficial
• Instagraminstagram.com/rinnaibrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rinnai Brasil