Rosetta Hospitality

What Rosetta Hospitality does

Rosetta Hospitality is a Bengaluru-headquartered, privately held luxury hospitality company founded in 2017 as a hospitality extension of Ferns Estates and Developers (the Bangalore real-estate firm founded by Errol Fernandes in 1988). It operates two destination resorts — the eco-focused Rosetta Sakleshpur in Karnataka's coffee country and the beachfront Elements by Rosetta - Varca, Goa (opened December 2023) — together with a portfolio of branded restaurants (Teatro, Amish, Merchants of Spice, Cucina Rosetta, Ouzo by Fire, Ouzo Delmar, Collins Bar), an urban standalone outlet (Ouzo by Fire, Indiranagar, Bangalore), the Iyasya Spa, and a nascent Rosetta Branded Residences line. The company's flagship platform is Club Rosetta, a points-based vacation ownership membership (Pearl through Director's Club tiers with 10- to 20-year terms and refundable deposits) whose value proposition is materially amplified by an exchange affiliation with Interval International (a Marriott Vacations Worldwide business), granting members access to 3,200+ luxury resorts across 90+ countries.

The business model is multi-stream and largely services-based: room revenue from the two resorts (range from ~556 sq ft Robusta Rooms to 1,750 sq ft suites with private pools), timeshare membership deposits and recurring annual dues, F&B across multiple concepts, weddings and MICE (75,000 sq ft of banquet lawns and a 5,000 sq ft Grand Ballroom at Sakleshpur), spa, and one-time branded-residence sales. Distribution combines direct (booking.rosettahospitality.com, STAHH Max reservation engine, central reservations team, in-house membership sales) with field sales for corporate, wedding, and MICE segments, OTAs, and the Interval International exchange. Go-to-market is hybrid, targeting HNW leisure travelers, Club Rosetta members, corporate/MICE buyers, destination wedding clients, and luxury residential buyers.

The technology and operating stack is built around sustainability rather than digital differentiation: a 20,000 sq ft hydroponic farm producing ~80,000 kg/yr, on-site sewage treatment and rainwater harvesting, occupancy-sensor energy management, and a 15,000-tree coffee plantation removing ~375 tonnes of CO2 annually. Core reservation runs on the third-party STAHH Max platform. There is no disclosed AI/ML capability, app, or API surface. The company has stated an ambition to scale to 8-10 destination resorts within five years, with named pipeline destinations including Magge and Kalyapura.

Name

Rosetta Hospitality

Legal name

Rosetta Resorts & Holiday Homes

Website

https://rosettahospitality.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Rosetta Hospitality operates two luxury destination resorts in India (Sakleshpur and Goa), a points-based vacation ownership club (Club Rosetta) affiliated with Interval International, branded dining outlets, spa services, and branded residences. It targets HNW leisure travelers, wedding and MICE clients, timeshare members, and luxury residential buyers.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (7224), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Luxury Villas & Residences Resorts (THAGACAM), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Luxury Wellness & Spa Resorts (THAGACAG), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury resort operations
• Vacation ownership programs
• Destination wedding venues
• Hospitality membership clubs
• Eco-friendly hospitality

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Luxury Resort Accommodations: Revenue generated from room stays at Rosetta - Sakleshpur and Elements by Rosetta - Varca, Goa, across room categories ranging from Robusta Rooms (556 sq.ft.) to Rosetta Suite (1,750 sq.ft. with private pool). Multiple price points based on room category, season, and demand.
2. Club Rosetta Timeshare Membership: Vacation ownership program with membership tiers (Pearl, Silver, Gold, Diamond; President's Club 10 years, Director's Club 20 years) offering points-based holiday access. Members receive annual holiday allocation, F&B discounts, and access to affiliated global resort network. Refundable deposit model.
3. Food and Beverage: Revenue from multiple dining outlets including Teatro - The Estate Kitchen (all-day dining), Ouzo by Fire (open-air BBQ bar and restaurant), Amish - The Botanical Kitchen (vegetarian/vegan), Merchants of Spice (Indian cuisine), Collins Bar (poolside), Cucina Rosetta, and in-room dining. Also includes Ouzo Delmar beachside restaurant in Goa.
4. Events, Weddings and MICE: Revenue from hosting weddings, corporate events, social gatherings, and meetings across versatile venues including Grand Ballrooms (5,000 sq.ft. at Sakleshpur, 2,646 sq.ft. at Goa), Banquet Lawns (75,000 sq.ft. at Sakleshpur, 4,165 sq.ft. at Goa), and boardrooms. Catering, décor coordination, and event management services included.
5. Spa and Wellness (Iyasya Spa): Revenue from spa treatments across 928 sq.ft. spa facility at Sakleshpur with treatment rooms, steam and shower rooms, and a Yoga Pavilion.
6. Rosetta Branded Residences: Luxury branded villas and residences at handpicked locations, blending comfort, elegance, and sophistication under the Rosetta brand umbrella.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Rosetta Hospitality operates two luxury boutique destination resorts in India — Rosetta - Sakleshpur (eco-friendly coffee-plantation resort in Karnataka) and Elements by Rosetta - Varca, Goa (beachfront resort) — and sells the Club Rosetta points-based vacation ownership membership with global Interval International exchange access. The company also runs multiple owned dining outlets, the Iyasya Spa wellness offering, and event/wedding venues at its properties.

Product overview

Rosetta Hospitality operates a multi-property luxury hospitality platform centered on two destination resorts: Rosetta - Sakleshpur (flagship eco-friendly resort in Karnataka coffee plantations) and Elements by Rosetta - Varca, Goa (beachfront resort). The portfolio includes Club Rosetta, an exclusive vacation ownership membership with Interval International exchange access to 240+ properties globally; three branded restaurants (Teatro - The Estate Kitchen, Amish - The Botanical Kitchen, Merchants of Spice) at Sakleshpur plus Ouzo by Fire at both locations; Ouzo Delmar beachside dining in Goa; Collins Bar poolside venue; Iyasya Spa wellness services; and Rosetta Branded Residences luxury villas. Culinary experiences extend through Cucina Rosetta all-day dining and Collins Bar at the Goa property. The company also operates Green Initiatives sustainability program and Ouzo by Fire standalone restaurant in Bangalore.

Differentiator

Problem solved

Functional benefit

Brands

• Club Rosetta: India's most exclusive luxury hospitality membership club offering vacation ownership with exchange affiliations through Interval International.
• Elements by Rosetta
• Rosetta Branded Residences
• Ouzo by Fire
• Ouzo Delmar
• Iyasya Spa

Products and services

• Rosetta - Sakleshpur Flagship eco-friendly luxury resort in Sakleshpur, Karnataka, set in a coffee plantation, offering luxury accommodations (Robusta Rooms through Rosetta Suite with private pool), multiple dining outlets, Iyasya Spa, event and wedding venues, and on-site sustainability programs. Targeted at affluent leisure travelers, families and event clients.
• Elements by Rosetta - Varca, Goa Luxury beachfront resort in South Goa with pool-facing rooms and suites, three dining venues (Cucina Rosetta all-day dining, Ouzo Delmar beachside restaurant, Collins Bar poolside bar), Iyasya Spa, event spaces (Grand Ballroom 2,646 sq.ft. and banquet lawns) and direct beach access. Targeted at leisure travelers, destination weddings and corporate MICE.
• Club Rosetta Vacation ownership / membership program with points-based holiday access, multi-year terms (10-20 years) and refundable deposit model. Members receive 1 week of holiday annually (4 weekdays + 3 weekends), F&B discounts, points accumulation/borrowing rules and exchange privileges with Interval International. Targeted at affluent Indian families and individuals seeking inflation-protected luxury holidays.
• Ouzo Delmar - Varca, Goa Beachside bar, grill and dining venue at Varca Beach, Goa, serving Mediterranean, Asian and European cuisines with a focus on fresh seafood and grilled meats, with private event and wedding hosting capacity up to 200 guests. Open to resort guests and outside diners.
• Ouzo by Fire - Indiranagar, Bangalore Standalone bar and restaurant in Indiranagar, Bangalore, offering traditional Goan-inspired cuisine, curated beverages and bar experience. Targeted at urban Bangalore diners seeking Goan flavors.
• Cucina Rosetta - Elements by Rosetta, Goa All-day dining restaurant at Elements by Rosetta in Goa, with 94-guest capacity, serving a diverse menu from sunrise to sunset. Targeted at resort guests and outside diners.
• Collins Bar - Elements by Rosetta, Goa Opulent poolside bar and lounge at Elements by Rosetta, Goa, with 30-guest capacity serving mocktails, cocktails and beverages. Targeted at resort guests seeking poolside drinks.
• Teatro - The Estate Kitchen (Sakleshpur) All-day dining restaurant at Rosetta Sakleshpur led by Corporate Chef Milan Gupta, featuring global cuisine with wood-smoked flatbreads, gourmet pizzas and roasts from a wood-fire oven. Targeted at resort guests seeking theatrical dining.
• Amish - The Botanical Kitchen (Sakleshpur) Vegetarian and vegan fine-dining restaurant at Rosetta Sakleshpur using produce from the resort's own polyhouse. Targeted at vegetarian/vegan diners and health-conscious guests.
• Merchants of Spice (Sakleshpur) Indian cuisine restaurant at Rosetta Sakleshpur offering curated pan-Indian dishes blending indigenous and global ingredients in an inviting ambiance. Targeted at resort guests seeking authentic Indian dining.
• Ouzo by Fire - Sakleshpur Open-air poolside bar and restaurant at Rosetta Sakleshpur featuring an open-fire wood oven for BBQ, cocktails and a swim-up bar. Targeted at resort guests seeking social and leisure dining.
• Rosetta Branded Residences Luxury branded villas and residences at handpicked locations under the Rosetta brand, combining lifestyle living with the investment value of the parent Ferns Estates portfolio. Targeted at affluent individuals seeking branded luxury real estate in India.
• Iyasya Spa Spa and wellness brand operating at Rosetta resort properties, offering treatments, steam and shower facilities and yoga sessions. Targeted at resort and day guests seeking wellness experiences.

Quantifiable outcome

• 15,000 trees remove 375 tonnes of CO2 annually, targeting carbon-negative status
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Interval InternationalflagshipChannel Partner/ Reseller/ DistributorClub Rosetta proudly partners with Interval International, one of the world's leading vacation exchange networks (part of Marriott Vacations Worldwide family). Through this partnership, Club Rosetta members gain access to over 3,200 luxury resorts across 90+ countries including beach escapes in Thailand, Indonesia, and Sri Lanka, mountain retreats in Japan and Vietnam, cities in the United States and Europe, and landscapes in Australia and New Zealand. Members can explore, exchange, and experience global destinations turning every journey into a world-class experience.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Leela Palaces, Hotels and Resorts: Iconic Indian luxury hotel operator where Rosetta CEO Jai Sreedhar previously spent 15 years. Competes in the same luxury hospitality segment across India with destination resort properties, comparable service standards, and similar target HNW clientele.
• Club Mahindra (Mahindra Holidays & Resorts India): India's largest timeshare/vacation ownership operator offering points-based membership with multi-year terms and resort access. Directly comparable to Rosetta's Club Rosetta on vacation ownership model, and overlaps on resort operations in Indian destinations.
• CGH Earth Hotels & Resorts: Kerala-based boutique luxury hotel group operating experiential, eco-conscious resorts in India. Comparable to Rosetta on luxury boutique positioning, sustainability-led operations, multi-cuisine dining concepts, and experiential destination weddings.
• Sterling Holidays Resorts: Indian vacation ownership and resort company operating across leisure destinations with timeshare membership and hotel operations. Comparable on multi-property resort operations and vacation ownership business model targeting Indian domestic travelers.
• Niraamaya Retreats: Boutique luxury resort collection in India with properties in wellness-focused destinations. Comparable to Rosetta on small-portfolio luxury positioning, Indian destination focus, and overlap in talent pool (a Rosetta sales head came from Niraamaya).

Broad incumbents

• The Oberoi Group: Established Indian luxury hotel chain with destination resorts and city hotels. Multiple Rosetta senior leaders came from Oberoi (Aditya Mata, Kiran Kumar alumni of Oberoi Centre of Learning). Competes for the same luxury leisure and corporate traveler segment at greater scale.
• Aman Resorts: Global ultra-luxury resort operator with boutique properties emphasizing privacy, sustainability, and wellness. Comparable to Rosetta on luxury positioning, experiential destination resorts, and integrated wellness/spa offerings, though operating at global premium price points.
• Indian Hotels Company (Taj Hotels): India's largest luxury hotel group with extensive destination resort portfolio. Rosetta's Corporate Chef Milan Gupta started at Taj Mahal Hotel Mumbai. Competes in luxury leisure, weddings, and MICE across India at significantly larger scale.

Regional players

• Royal Orchid Hotels: Indian mid-to-upper upscale hotel chain. Comparable on Indian hospitality market dynamics; Rosetta's VP Sales Rajesh Kattakam came from Royal Orchid. Less premium than Rosetta but competes in similar Indian business and leisure segments.

Emerging players

• Postcard Hotels: Emerging Indian luxury boutique hotel brand operating small-portfolio experiential resorts. Comparable on luxury boutique positioning targeting HWN Indian travelers, though smaller and earlier-stage than Rosetta.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rosettahospitality
• Facebookfacebook.com/rosettasakleshpur
• LinkedInlinkedin.com/company/rosettabyferns
• Instagraminstagram.com/rosettasakleshpur

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosetta Hospitality