Sacramento/Foothills Area

What Sacramento/Foothills Area does

The Foothills Area YMCA is a 501(c)(3) nonprofit organization (EIN 57-0934024) operating the Cottingham Campus at 370 Memorial Drive, Seneca, South Carolina, serving Seneca and the broader Oconee County community. Its core offering is a tiered membership program (eight tiers ranging from $37 to $80 per month) bundled with access to a 6-lane indoor heated pool, fitness center, group exercise studios, Child Watch, and outdoor amenities, supplemented by a financial assistance program providing up to 50% discounts. Youth and family services are a central pillar: after-school care runs on-site at all 9 Oconee County elementary schools under a partnership with the School District of Oconee County, and seasonal youth soccer (ages 4-15) and T-ball (ages 4-7) leagues, swim lessons, and a competitive swim team round out the developmental portfolio. Auxiliary offerings include birthday parties, the seasonal Walhalla City Pool, a Center for Active Living, and Community Health programming.

The organization's revenue model is a hybrid of subscription membership fees, unit-priced program fees (after-school care at $55-$75/week, youth sports $75-$115), corporate wellness contracts with local businesses, insurance-program reimbursements through Silver & Fit, Active & Fit, Optum Renew, and FitOn, day/guest passes, and tax-deductible donations through the Annual Campaign. Distribution is multi-channel: direct walk-in and self-service online registration at the campus, B2B corporate sales, SDOC school-district partnership, and insurance-network channels. Marketing is community-led, relying on Facebook, Instagram, YouTube, LinkedIn, email, the faymca.org website, and community events such as Campfire Across America for awareness and acquisition. The organization is undergoing a Cottingham Campus Phase 2 Expansion scheduled to open in August 2026.

Name

Sacramento/Foothills Area

Legal name

Foothills Area YMCA

Website

https://faymca.org

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

The Foothills Area YMCA is a 501(c)(3) nonprofit operating the Cottingham Campus in Seneca, South Carolina, serving Seneca and Oconee County residents with tiered memberships, after-school care at 9 elementary schools, youth sports, aquatics, fitness programs, corporate wellness partnerships, and community health initiatives funded by memberships, program fees, insurance reimbursements, and donations.

Ownership category

akta.pro rank

Product category

Community Fitness & Recreation

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Community fitness center
• Youth development programs
• Aquatic recreation services
• Childcare after school
• Nonprofit wellness membership

Headquarters

HQ city

Seneca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees from individuals and families across multiple tier categories (Family, Individual Adult, Senior, Young Adult, Youth). Revenue is recurring and subscription-based with monthly auto-draft billing.
2. Program Fees - After School Care: Weekly tuition for childcare services at 9 elementary schools in Oconee County. Rates differ for members ($55/week) and non-members ($75/week).
3. Program Fees - Youth Sports: Registration fees for soccer, T-ball, and other youth sports leagues. Seasonal programs with member and non-member pricing tiers.
4. Corporate Wellness Partnerships: Partnerships with local businesses offering discounted or free employee memberships as part of corporate wellness benefits packages.
5. Donations and Annual Campaign: Tax-deductible donations from donors supporting the YMCA's Annual Campaign, with 100% of donations benefiting community programs.
6. Day Passes and Guest Fees: Day pass sales for non-members visiting the facility. Day passes are $20 for guests 13+, $15 for guests 12 and under.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Foothills Area YMCA is a 501(c)(3) nonprofit community organization that sells tiered monthly memberships (ranging from $37 to $80 per month) granting access to fitness facilities, group exercise classes, a 6-lane indoor heated pool, Child Watch, and family amenities. It also delivers separately priced fee-based programs including after school care at 9 elementary schools, youth soccer and T-ball leagues, swim team, aquatics lessons, birthday parties, and corporate wellness partnerships.

Product overview

The Foothills Area YMCA is a 501(c)(3) nonprofit organization offering a comprehensive portfolio of community programs and services centered on youth development, healthy living, and social responsibility. The core offering consists of tiered membership plans (Family, Individual Adult, Senior, Senior Household, Two Adult Household, Young Adult, Youth, and Single-Parent Family memberships) ranging from $37-$80/month, supplemented by financial assistance programs providing up to 50% discounts for qualifying families. The facility at Cottingham Campus provides amenities including a 6-lane indoor heated pool, state-of-the-art fitness center, group exercise studios, and Child Watch services. Youth development programs include After School Care (2026-2027), Youth Soccer League (ages 4-15), Youth T-Ball League (ages 4-7), competitive Swim Team, and Aquatics programs. Additional offerings include Corporate Memberships for local businesses, insurance-based memberships (Silver & Fit, Active & Fit, Optum Renew, FitOn), Day Passes for guests, Birthday Parties, and community events like Campfire Across America. The organization is currently undergoing Phase 2 expansion at Cottingham Campus opening in August.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Membership

Quantifiable outcome

• Companies can reduce annual medical costs by 25-30% by addressing preventable health risks through employee wellness programs

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Silver & Fit / Active & FitcoreChannel Partner/ Reseller/ DistributorInsurance program partnership providing free gym memberships to eligible plan members. Silver & Fit and Active & Fit are Medicare and commercial fitness programs that cover membership costs for qualifying individuals, enabling them to access YMCA facilities at no personal cost.
• Optum RenewcoreChannel Partner/ Reseller/ DistributorInsurance-based membership program partnered with Optum Renew to provide free gym access to eligible health plan members, supporting preventive health and wellness engagement.
• FitOncoreChannel Partner/ Reseller/ DistributorFitness membership program partnership through health insurance that provides free YMCA access to qualifying members as part of preventive health and wellness benefits.
• School District of Oconee County (SDOC)coreStrategic or Co-development PartnerDeep partnership with SDOC to provide after school care at all 9 Oconee County elementary schools. SDOC staff receive $18/week discount on after school care. The SDOC Swim Volunteer program allows volunteer check-in at the facility. This partnership enables the Y to serve families across the entire county through school-based programming.
• Local Businesses (Corporate Wellness)minorChannel Partner/ Reseller/ DistributorCorporate membership partnerships with local businesses offering employee wellness benefits. Companies provide discounted or free YMCA memberships as part of their employee benefits package to improve workforce health and reduce healthcare costs.
• Chase Todd PhotographyminorOthersPhotography partner for youth sports programs providing player photos during seasons. Contact email provided for ordering information.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• YMCA of the USA: National resource office for the entire YMCA movement. Comparable on membership reciprocity, brand positioning, program taxonomy, and nonprofit operating model; sets standards Foothills operates under.
• Anytime Fitness: National 24-hour franchise fitness chain with local Seneca/Upstate locations. Competes with the YMCA on convenience, hours, and adult fitness pricing.
• Crunch Fitness: National commercial fitness chain offering group classes, personal training, and memberships. Competes for adult fitness and group-exercise members in the broader regional market.
• Boys & Girls Clubs of America: National nonprofit federation delivering youth development, after-school, and recreation programs across the U.S. Operates at much larger scale and similar nonprofit, mission-driven community model as Foothills Area YMCA.
• Planet Fitness: National low-cost fitness chain targeting price-sensitive adult members. Competes with the YMCA for adult fitness memberships and corporate wellness contracts in the same Upstate SC market.

Direct peers

• Greenville Family YMCA: Upstate South Carolina YMCA serving the Greenville market with comparable membership tiers, youth programming, aquatics, and community nonprofit mission. Closest large-market analog for Foothills' programming mix.
• Jewish Community Centers Association (JCC): Network of community centers offering memberships, youth sports, aquatics, child care, and senior programming with a nonprofit, mission-driven model — directly comparable in service mix and customer segments.
• Anderson Area YMCA: Neighboring South Carolina YMCA branch offering the same membership, youth sports, aquatics, and after-school programming mix. Most directly comparable single-facility community YMCA peer in adjacent Upstate SC geography.
• Boys & Girls Club of the Upstate: Upstate South Carolina nonprofit youth-development organization offering after-school care, youth sports, and family programming to a similar low-to-middle income community demographic. Most direct mission-aligned nonprofit peer.
• YMCA of Greater Spartanburg: Regional South Carolina YMCA with similar membership structure, youth sports, child watch, and community-outreach focus. Comparable on facility scale, programming breadth, and nonprofit operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCi_WTqmhQmzfRBbHaX4aEmw
• Facebookfacebook.com/FOOTHILLSAREAYMCA
• LinkedInlinkedin.com/company/foothillsareaymca
• Instagraminstagram.com/foothillsareaymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacramento/Foothills Area