Rub-r-wall

What Rub-r-wall does

Rub-R-Wall is a U.S.-based specialty chemical manufacturer founded in 1992 and headquartered in Cumming, Georgia, operating as a privately held subsidiary of Resilient Building Products. The company produces liquid-applied waterproof coatings, roof coatings (silicone and acrylic), sealants, and accessories built on proprietary patented synthetic rubber chemistry, marketed under a portfolio of 14+ branded SKUs that are designed to function as an integrated building-envelope system. Manufacturing is positioned as 'Made in America,' and the product line is paired with sister brand Pow-R-Wall (insulated concrete forms) to create a cross-sell platform for whole-wall waterproofing and structural enclosure solutions.

The company's technology is anchored in long-developed synthetic rubber formulations, with continuous product evolution across three decades yielding an interlocking product family rather than discrete point products. Underlying chemistry, not software or automation, is the source of competitive differentiation, and there is no indication of AI, machine learning, or data-driven product capability.

Rub-R-Wall distributes through a dealership and certified applicator model in North America, with a European contact point via MMS Constructions in Wittlich, Germany. End customers are residential homebuilders and commercial construction professionals, served through trained trade partners who carry the brand's equipment, training, and specification into the field. The entity self-reports a headcount of 1-10, consistent with a small specialty manufacturing subsidiary rather than a standalone scale enterprise.

Name

Rub-r-wall

Legal name

Rub-R-Wall

Website

https://rubrwall.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Rub-R-Wall is a Cumming, Georgia-based specialty chemical manufacturer (founded 1992, subsidiary of Resilient Building Products) that produces proprietary liquid-applied waterproof coatings, roof coatings, and sealants, distributed through a dealer and certified applicator network to residential homebuilders and commercial construction professionals across North America and Europe.

Ownership category

akta.pro rank

Product category

Building Materials / Waterproofing Products

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Waterproofing Membranes & Systems (Liquid-Applied & Sheet) (IMADAOAC), Concrete Repair, Sealing & Waterproofing (Coatings/Membranes) (IMAIAKAK), Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)

Keywords

• Liquid-applied waterproofing
• Roof coatings
• Foundation sealants
• Building envelope protection
• Drainage accessories

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Waterproofing Product Sales: Direct sales of proprietary waterproofing coatings, sealants, and accessories to professional applicators and contractors. Products include Rub-R-Wall, Rub-R-Proof, Rub-R-Wrap, and complementary system products.
2. Dealership Program: Dealership model providing bulk pricing discounts to professional applicators. Includes equipment packages, training programs, and ongoing product supply at discounted rates for authorized dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rub-R-Wall manufactures and sells liquid-applied waterproof coatings, spray-applied air barriers, elastomeric and silicone roof coatings, drainage boards, protection courses, and complementary accessories for residential and commercial foundation and building envelope applications. The flagship product is a seamless, spray-applied synthetic rubber membrane with 1,000% elongation and 24-hour cure time, sold primarily through a dealer/applicator network of professional waterproofing contractors across North America and Europe.

Product overview

Rub-R-Wall® is a manufacturer of waterproofing and commercial roofing products that operates as part of Resilient Building Products. The company produces a comprehensive portfolio of liquid-applied coatings and accessories designed for total property protection. The core offering includes Rub-R-Wall® (flagship seamless spray-applied waterproof coating), Rub-R-Proof (polymer-modified asphalt emulsion), and Rub-R-Wrap (vapor-permeable air barrier). The commercial roofing lineup features Rub-R-Roof in both Silicone and Acrylic formulations. Supporting products include Rub-R-Shield (self-adhered membrane), Rub-R-Patch (surface preparation compound), Rub-R-Seal (integral crystalline treatment), and accessories including Rub-R-Guard (protection course), Rub-R-Board (drainage board), Rub-R-Therm (insulated drainage board), Rub-R-Drain (strip drain), Fib-R-Wall (carbon fiber reinforcement), and Rub-R-Flash (peel-and-stick flashing). All products are designed to interoperate as a complete waterproofing system, with products for residential, commercial, ICF, and above-grade applications. The company sells through a dealership model and all products are made in America since 1992.

Differentiator

Problem solved

Functional benefit

Brands

• Rub-R-Wall: Seamless, fast-drying, spray-applied waterproof coating for residential & commercial builds. Lifetime warranty available.
• Rub-R-Proof
• Rub-R-Wrap
• Rub-R-Roof (Silicone)
• Rub-R-Roof (Acrylic)
• Rub-R-Shield
• Rub-R-Board
• Rub-R-Therm
• Rub-R-Drain
• Rub-R-Guard
• Rub-R-Patch
• Rub-R-Seal
• Rub-R-Flash
• Fib-R-Wall

Products and services

• Rub-R-Wall® Synthetic Rubber Waterproof Membrane Seamless, spray-applied waterproof coating for residential and commercial foundations. Features 1,000% elongation, 300 psi tensile strength, crack-bridging performance at -26°C, permanent UV resistance, low VOC (<20 g/L), and bonds to concrete, CMU, ICF, wood, OSB, exterior drywall, and polystyrene insulation. Dry to touch in 4-8 hours, fully cured in 24 hours. Lifetime warranty available.
• Rub-R-Proof Polymer-Modified Asphalt Emulsion Liquid-applied, polymer-modified asphalt emulsion waterproof coating for below-grade poured concrete and parged block foundations. Features >1,200% elongation, 62% solids content, 8.3 lbs./gal density, cold-weather application down to 20°F, 16-24 hour cure time, and mold and bacteria resistance per ASTM D3273. 10-year warranty.
• Rub-R-Wrap Vapor-Permeable Air Barrier Fluid-applied acrylic vapor-permeable air barrier coating that protects building envelopes from air infiltration and moisture damage. Features 12 perms vapor permeance, 1,000% elongation, 300 psi tensile strength, crack-bridging at -26°C, permanent UV resistance, and air leakage rating >0.004 cfm/sq. ft. per ASTM E2178. Bonds to CMU, concrete, OSB, wood, and metal substrates.
• Rub-R-Roof Silicone Coating 100% solid self-leveling silicone roof coating for flat commercial roofs. Features 95% solids by volume, 250% elongation, 200 psi tensile strength, initial reflectivity of 0.84, aged reflectivity of 0.71, SRI of 106, VOC <25 g/L, UV resistance, and ponding-water approved. Self-levels to fill cracks and surface imperfections.
• Rub-R-Roof Acrylic Elastomeric Coating 100% acrylic elastomeric roof coating for metal, BUR, EPDM, PVC, Hypalon, modified bitumen, and concrete roofs. Features 240% elongation, 275 psi tensile strength, initial reflectivity of 0.85, aged reflectivity of 0.76, VOC <50 g/L, and meets ASTM D6083 Type I.
• Rub-R-Shield Self-Adhered Air Barrier Membrane 40 mil rubberized asphalt bonded to cross-laminated polyethylene film for high-performance walls. Features 750 psi tensile strength, 400% elongation, 0.05 max perms water vapor transmission. Supplied in 18" x 75' rolls.
• Fib-R-Wall Carbon Fiber Reinforcement System High-strength carbon fiber fabric system for concrete and masonry wall reinforcement. Features dry fiber tensile strength exceeding 720 ksi, tensile modulus exceeding 34 msi, laminate tensile strength of 200 ksi. Available in unidirectional and bidirectional configurations. Applied with epoxy resin for permanent structural wall repair and stabilization.
• Rub-R-Flash Peel-and-Stick Flashing Flexible, self-adhered flashing for sealing windows, doors, and penetrations. Aggressively adhesive, conforms to corners and curves, waterproof and tear-resistant. Integrates with fluid-applied air barriers and WRBs.
• Rub-R-Patch Waterproof Pre-Treatment Compound Single-component elastomeric polymer patching compound for foundation surface preparation. Applied with putty knife at 30-40 mils thick. Features 1,300% elongation, 28 lbs./inch peel adhesion, withstands 57 feet hydrostatic pressure, and is pliable at 25°F.
• Rub-R-Seal Crystalline Water Repellent Clear water-based sodium methyl siliconate treatment for brick, masonry, stucco, and concrete. Forms permanent crystalline barrier within material. Breathable, prevents efflorescence, can be painted or finished over. 24-hour cure time.
• Rub-R-Drain Composite Drainage System 6-inch strip drain with high-flow polypropylene drainage core wrapped in non-woven filter fabric. Features 30 gpm/ft width flow capacity, 9,500 psf compressive strength, 250 lbs CBR puncture resistance, and chemical resistance. Available in widths from 6" to 36". Replaces gravel drainage systems for foundation hydrostatic pressure relief.
• Rub-R-Therm Recycled PET Insulation Drainage Board Insulation drainage board with 70% recycled PET carpet fibers. Available in R-3, R-5, and R-10 thermal options. Features 626 gallons/hour/ft in-plane flow rate, compression strength of 294 psi for R-10, and thermal bonding to prevent washout and leaching.
• Rub-R-Board Dimple Drainage and Protection Board Dimpled polymeric drainage sheet with bonded nonwoven filter fabric. Features 5,200 psf compressive strength, 12.5 g/min/ft flow capacity, 250 lbs CBR puncture strength, and UV resistance. Shields waterproofing membranes from backfill puncture while channeling water away.
• Rub-R-Guard Cross-Laminated HDPE Protection Course 4 mil cross-laminated polyethylene protection course for shielding waterproofing membranes from backfill damage. Features 6,151 psi tensile strength, 224% elongation, 50 psi hydrostatic resistance, 0.045 perm rating, and remains flexible from -70°F to 180°F.

Quantifiable outcome

• Cures in 24 hours (vs several days for alternatives)
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Two partnerships are on record, tiered core.

• Pow-R-WallcoreStrategic or Co-development PartnerSister company within the Resilient Building Products family. Pow-R-Wall specializes in ICF (Insulated Concrete Form) products. Rub-R-Wall products are recommended for waterproofing Pow-R-Wall ICF installations, and Pow-R-Wall ICF products are mentioned as complementary to Rub-R-Wall waterproofing systems.
• MMS ConstructionscoreChannel Partner/ Reseller/ DistributorEuropean sales and support contact for Rub-R-Wall products. Located in Wittlich, Germany (Trierer Str. 30, 54516). Handles Europe region sales inquiries, support, and distribution for the European market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Henry Company: Manufacturer of below-grade waterproofing, air barriers, and roofing products sold through professional applicators — including the Air-Bloc and Blueskin product lines that compete head-to-head with Rub-R-Wall and Rub-R-Wrap.
• Tremco Incorporated: Long-established manufacturer of below-grade waterproofing membranes, air barriers, sealants, and roof coatings sold through authorized applicators. Closest direct competitor in liquid-applied foundation waterproofing and building-envelope systems.
• Carlisle Construction Materials: Carlisle's CCM division is one of the largest US manufacturers of single-ply roofing membranes and liquid-applied roof coatings (silicone and acrylic). Direct overlap with Rub-R-Wall's Rub-R-Roof Silicone/Acrylic lines and overall dealer-driven waterproofing go-to-market.
• W. R. Meadows: Family-owned manufacturer of below-grade waterproofing membranes, sealants, and concrete protection products with a comparable applicator-channel model and specialization in foundation waterproofing.
• Polyguard Products: Specialty manufacturer of below-grade waterproofing membranes, peel-and-stick flashings, and air barriers. Closely comparable in product mix to Rub-R-Wall/Rub-R-Proof/Rub-R-Flash and in applicator-focused distribution.
• Mapei: Global manufacturer of construction adhesives, sealants, and waterproofing systems for residential and commercial buildings. Direct overlap with Rub-R-Wall's sealants, waterproofing membranes, and surface-preparation products.

Broad incumbents

• BASF Master Builders Solutions: BASF's construction-chemicals division covering waterproofing, sealants, coatings, and concrete repair. Competes with Rub-R-Wall in concrete waterproofing and building-envelope systems, with significantly larger R&D and global distribution.
• Sika AG: Global construction-chemicals leader with broad waterproofing, roofing, sealing, and bonding portfolios. Overlaps with Rub-R-Wall's liquid-applied membranes, sealants, and roof coatings, though as part of a much broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rub-r-wall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rub-r-wall