Safari Group Of Companies

What Safari Group Of Companies does

Safari Group of Companies is a Qatari privately-held conglomerate founded in 1995 (with predecessor trading operations from 1992) that operates a diversified portfolio of retail, distribution, and service businesses anchored in physical retail. The company's core is Safari Hypermarket and Safari Mall, with 8 outlets spread across Doha (Salwa Road, Abu Hamour, Barwa, S16, Birkat), Al Khor, Umsalal, and Al Rayyan (GWC Logistics Village), offering groceries, fresh food, bakery, hot food, cosmetics, electronics, and household essentials. The group spans 16 wholly-owned subsidiaries including Safari Trading Est. (FMCG distribution with exclusive rights for international brands like Enchanteur, Coppenrath, Parachute, MTR, Pokoj, Teeb, and Westfalia), Safari Mobile Shop (authorized retailer for Samsung, Apple, BlackBerry, and others), Safari Optical, Land Line Imports and Export (India textile sourcing), Yiwu Safari Trading Co. Ltd. (China procurement), Hi-Power Engineering, Hi-Power Transport & Rent A Car, Europe Travels, Power Waste Management, and Simple Logic IT.

The business model combines one-time retail sales through hypermarkets and malls with recurring revenue from Xceed extended warranty plans, FMCG wholesale distribution, subscription-based vehicle rentals, and professional services from engineering and waste management divisions. Customer segments are predominantly mass-market retail consumers in Qatar, including Qatari nationals and a diverse expatriate community, supplemented by enterprise clients served through Hi-Power Transport and Engineering. Distribution is exclusively physical with no e-commerce operations disclosed. The founder and Managing Director, Aboobacker Madappat, has led the company since inception, supported by Director and General Manager Zainul Abideen, with a workforce of over 1,800 employees serving 7.5M+ cumulative customers over 20 years of operations.

Name

Safari Group Of Companies

Legal name

Safari Group Of Companies

Website

https://safarigroup.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Safari Group of Companies is a Qatari privately-held conglomerate operating 8 hypermarkets and shopping malls across Qatar, supplemented by 16 subsidiaries spanning FMCG distribution, mobile retail, optical, engineering, transport, and travel services for mass-market consumers and the expatriate community.

Ownership category

akta.pro rank

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Hypermarkets: Core retail operations through Safari Hypermarkets offering groceries, fresh food, bakery, hot food, cosmetics, electronics, and household essentials. Multiple outlets across Qatar serve as the primary revenue stream.
2. Xceed Extended Warranty: Extended warranty plans on electronic and IT products sold at Safari Hypermarkets. Coverage commences upon expiry of manufacturer's warranty and provides mechanical/electrical failure coverage for additional periods.
3. FMCG Distribution: Safari Trading Est. handles import, sales, and distribution of FMCG products throughout Qatar including Personal & Health Care, Food & Beverages, Home & Household Care, and Office Stationery divisions.
4. Mobile Retail & Service: Safari Mobile operates as authorized retailer and service centre for major mobile brands with four outlets in Qatar.
5. Optical Products & Services: Safari Optical provides optical frames, sunglasses, contact lenses, and custom eyewear with partnerships with premium brands like Rayban, Oakley, Police, Carrera, Levis, D&G.
6. Engineering Services: Hi-Power Engineering provides structural engineering, fabrication, heavy/light duty machine shop, CNC machining, automobile parts refurbishment, motor rewinding, and hydraulic cylinder services.
7. Transport & Rent-A-Car: Hi-Power Transport & Rent A Car offers vehicle rental (hourly/daily), transportation services for merchandise/equipment, and professional drivers for personal and professional transportation needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Safari Group Of Companies operates a multi-format retail and trading business in Qatar, anchored by Safari HyperMarket and Safari Mall stores offering groceries, fresh food, bakery, hot food, cosmetics, electronics, fashion, and household essentials. Adjacent divisions include Safari Mobile Shop (authorized mobile phone retailer and service centre), Safari Optical (eyewear and contact lenses), Safari Trading Est. (FMCG import and distribution with exclusive international brand rights), Hi-Power Transport & Rent A Car (vehicle rental and transportation), Hi-Power Engineering (fabrication, CNC machining, automobile services), Safari Optical, and complementary units covering travel, IT, waste management, and textile imports.

Product overview

Safari Group Of Companies is a Qatari retail and conglomerate enterprise operating a diversified portfolio of retail, trading, and service businesses. The core offerings include Safari Mall and Safari HyperMarket (hypermarkets at multiple locations across Qatar including Abu Hamour, Salwa Road, Al Khor, Barwa, S16, and Birkat), supplemented by specialized divisions such as Safari Trading Est. (FMCG distribution), Safari Mobile Shop (mobile retail and service), Safari Optical (eyewear), Land Line Imports and Export (textiles), Yiwu Safari Trading Co. Ltd. (imports from China), Hi-Power Transport & Rent A Car (transportation), Hi-Power Engineering (engineering/fabrication), Europe Travels (travel services), Power Waste Management (waste recycling), Simple Logic IT (IT solutions), and Oscar Trading/Advertising (luxury goods and advertising). The Xceed Extended Warranty program provides extended coverage for electronics purchased at Safari HyperMarket locations. The company serves the Qatari community through 8+ retail outlets offering products ranging from groceries and electronics to fashion, toys, and household items.

Differentiator

Problem solved

Functional benefit

Brands

• Xceed Extra Care: Extended warranty plan for electronic and IT products, valid within the State of Qatar.

Products and services

• Safari HyperMarket Multi-location retail hypermarket offering groceries, fresh food, bakery, hot food, cosmetics, electronics, household essentials, fashion, and sundry items; located at Salwa Road, Abu Hamour, Al Khor, Barwa, S16, and Birkat. Targets the general consumer market across Qatar.
• Safari Mall Flagship shopping mall at Abu Hamour equipped with world-class facilities, ample parking, a food court, and multiple retail sections offering premium brands and services. Targeted at general consumers and families in Qatar.
• Safari Shopping Centre (GWC Logistics Village) One-stop shopping destination offering fresh food, groceries, bakery, hot food, cosmetics, electronics, and household essentials; located at GWC Logistics Village in Qatar. Targets mass-market consumers.
• Safari Trading Est. FMCG import, sales, and distribution business throughout Qatar covering Personal & Health Care, Food & Beverages, Home & Household Care, and Office Stationery divisions, with exclusive distribution rights for Enchanteur, Coppenrath, Parachute, MTR, Pokoj, Teeb, and Westfalia brands.
• Safari Mobile Shop Authorized retailer and service centre for Samsung, Apple, BlackBerry, Nokia, Sony, LG, Motorola, Huawei, and HTC mobile phones; four outlets in Qatar offering competitive rates, EMI payment options, and after-sale services. Targets general consumers.
• Safari Optical Optical retail outlet offering eyeglasses, sunglasses, optical frames, contact lenses, and tailor-made eyewear; carries premium brands including Rayban, Oakley, Police, Carrera, Levis, D&G, Flair, Roden Stock, Polo, Stepper, Charriol, Smith, Pierre Cardin, Bausch & Lomb, Fresh Look, Bella, Ciba Vision, and Airoptix.
• Hi-Power Transport & Rent A Car

Quantifiable outcome

• 7,500,000+ happy customers served
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Chevrolet (General Motors)minorGTM or Marketing Partner · 10 September 2018Chevrolet Captiva SUVs offered as prizes in Safari's promotional campaigns. Raffle draws scheduled for September 2026 and November 2026 offering two Chevrolet Captiva cars.
• Abu Issa Marketing and DistributioncoreGTM or Marketing Partner · 1 January 2018Co-organized Turkish Festival promotion at Safari Mall with Turkish Ambassador Mr. Fikret Ozer, Abu Issa Marketing and Distribution, and Ulker Middle East management.
• Ulker Middle EastcoreGTM or Marketing Partner · 1 January 2018Co-organized Turkish Festival promotion with Safari Group and Abu Issa Marketing and Distribution. Mr. Muhammed Keten (MD - Ulker Middle East) participated in inauguration ceremony.
• Enchanteur (Malaysia)coreChannel Partner/ Reseller/ DistributorSafari Trading Est. holds exclusive distribution rights for Enchanteur products (Personal & Health Care brand from Malaysia) in Qatar.
• Coppenrath (Germany)coreChannel Partner/ Reseller/ DistributorSafari Trading Est. holds exclusive distribution rights for Coppenrath (German brand) products in Qatar.
• Parachute (India)coreChannel Partner/ Reseller/ DistributorSafari Trading Est. holds exclusive distribution rights for Parachute (Indian brand) products in Qatar.
• MTR Foods (India)coreChannel Partner/ Reseller/ DistributorSafari Trading Est. holds exclusive distribution rights for MTR (Indian food brand) products in Qatar.
• Pokoj (Poland)coreChannel Partner/ Reseller/ DistributorSafari Trading Est. holds exclusive distribution rights for Pokoj (Polish brand) products in Qatar.
• Teeb (Oman)coreChannel Partner/ Reseller/ DistributorSafari Trading Est. holds exclusive distribution rights for Teeb (Omani brand) products in Qatar.
• Westfalia (Brazil)coreChannel Partner/ Reseller/ DistributorSafari Trading Est. holds exclusive distribution rights for Westfalia (Brazilian brand) products in Qatar.
• Rayban, Oakley, Police, Carrera, Levis, D&G, Flair, Roden Stock, Polo, Stepper, Charriol, Smith, Pierre CardincoreChannel Partner/ Reseller/ DistributorSafari Optical is an authorized dealer for these premium optical brands. The optical division offers frames, sunglasses, and accessories from these international brands.
• Bausch & Lomb, Fresh Look, Bella, Ciba Vision, AiroptixcoreChannel Partner/ Reseller/ DistributorSafari Optical offers contact lenses from these leading optical brands including colored contact lenses and prescription options.
• Samsung, Apple, BlackBerry, Nokia, Sony, LG, Motorola, Huawei, HTCcoreChannel Partner/ Reseller/ DistributorSafari Mobile is an authorized retailer and service centre for all major mobile phone brands with four outlets in Qatar.
• Dove, Nivea, Parachute, Enchanteur, Fair & Lovely, Olay, Romano, Loreal, Philips, Panasonic, Burar, LG, ClickoncoreChannel Partner/ Reseller/ DistributorHealth & Beauty Promotion features international brands in cosmetics, fitness, and electronics categories at promotional prices.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• LuLu Group International: Indian-headquartered regional hypermarket and retail conglomerate with hypermarkets across the GCC including Qatar — directly comparable to Safari Group's multi-format hypermarket + distribution model and its focus on the expatriate consumer base.
• Carrefour Qatar (Majid Al Futtaim): Operates hypermarkets, supermarkets, and online grocery in Qatar under the Carrefour brand via Majid Al Futtaim — directly comparable as a multinational hypermarket competitor serving the same Qatari consumer.
• Al Meera Group: Qatar-listed grocery and convenience retail operator — directly comparable as a domestic Qatari hypermarket/supermarket competitor with broad assortment across categories.
• Family Food Centre (FFC): Qatar-based multi-category grocery and household retailer established in 1980 — directly comparable as a locally entrenched hypermarket-style competitor with strong Qatari consumer brand recognition.
• Axiom Telecom: Gulf-based authorized multi-brand mobile retailer for Apple, Samsung, and other majors — directly comparable to Safari Mobile's authorized dealer and service centre model in the regional mobile retail segment.
• Magrabi Optical: Middle East-leading optical retail chain offering frames, sunglasses, and contact lenses from premium brands — directly comparable to Safari Optical's authorized-dealer model serving Gulf consumers.

Emerging players

• Nesto Group: UAE-headquartered regional hypermarket chain with GCC expansion including Qatar — comparable as an emerging regional hypermarket competitor positioning on value pricing and broad assortment.
• Grand Hypermarket: Indian-owned hypermarket chain with presence across the GCC — comparable as an emerging regional multi-category retailer competing for the same expatriate shopper segment.

Broad incumbents

• Landmark Group: Large UAE-based multi-format retail conglomerate spanning apparel, hypermarkets (Splash, Centrepoint, Home Centre, Max) — comparable as a broader incumbent with a more diversified portfolio than Safari.

Others

• Safari Tours & Travels (general GCC travel retail): Regional travel agencies and tour operators; comparable to Safari Group's Europe Travels subsidiary, illustrating the broader ecosystem of Gulf retail-adjacent service businesses — included only as adjacent context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/safari-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari Group Of Companies