Ralston Arena

What Ralston Arena does

Liberty First Credit Union Arena (formerly Ralston Arena) is a multi-use municipal entertainment venue located at 7300 Q Street in Ralston, Nebraska, inside the Omaha metro. Opened in October 2012, the venue is owned by the City of Ralston and professionally managed by Oak View Group through its OVG360 division. It serves three primary physical use cases: a 4,200-capacity main arena (expandable to 5,100) on a 17,000 sq. ft. floor for concerts, family shows, and sports; the Wiebe Ralston Banquet Hall (banquet seating up to 350, theater up to 450) for weddings and corporate events; and an adjacent Community Ice Rink for public skating and rentals. The arena is the home venue for the USHL Omaha Lancers hockey team and the IFL Omaha Beef football team.

The underlying operating stack combines a main-arena venue, premium-seating inventory (177 club seats on 2–5 year contracts, 12 luxury suites plus 2 super suites), and full-service in-house concessions and catering (Rivalry Pizza, Ralston Smokehouse, Maria's Mexican, specialty bars). Ticketing runs on the evenue.net (Tessitura/VenueNet) platform with an on-site box office; email marketing is handled in Eloqua; and website forms are powered by Wufoo. No mobile app is published; guest-facing digital surface is the website plus Facebook, Twitter/X, Instagram, and YouTube social channels.

The business model is a multi-stream venue operator: transaction-based ticket sales ($60–$80 GA, $400–$500 VIP tables), recurring multi-year premium-seating subscriptions, transaction-based food & beverage and venue rentals, advertising-style sponsorship and corporate partnership revenue (the Director of Partnerships sells year-round activation programs), and naming rights (Liberty First Credit Union). Customer segments span consumers (sports, concerts, family shows), corporate/event planners (banquets, meetings, weddings), premium-seating enterprise clients, and event promoters/teams. Revenue is not publicly disclosed; the entity is a government venue with no equity funding history.

Name

Ralston Arena

Legal name

Liberty First Credit Union Arena

Website

https://libertyfirstcreditunionarena.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Liberty First Credit Union Arena (formerly Ralston Arena) is a 4,200-seat municipal entertainment venue in Ralston, Nebraska, managed by Oak View Group and hosting Omaha Lancers hockey, Omaha Beef football, concerts, banquets, and community ice programs.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Event venue management
• Sports entertainment arena
• Concert event hosting
• Premium seating sales
• Venue rental services

Headquarters

HQ city

Ralston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single event tickets, season tickets, group tickets for concerts, family shows, and sporting events. Ticket prices range from $60-$80 for general admission with VIP tables from $400-$500.
2. Premium Seating: Club seats sold on 2-5 year contracts with annual fees; luxury suites available for purchase. Includes access to private Club Bar and first option to purchase seats for other events.
3. Food & Beverage: Concessions including Rivalry Pizza, Ralston Smokehouse, Maria's Mexican Restaurant, and Rush Grab and Go. Specialty bars serve beer, seltzer, and cocktails. Catering services for events and weddings.
4. Sponsorship & Corporate Partnerships: Corporate partnership programs connecting brands to Omaha's sports and entertainment experiences. Year-round advertising opportunities Q1-Q4. Marketing activation strategies tailored to partner goals.
5. Venue Rental & Events: Arena booking for events, banquet hall (Wiebe Ralston Banquet Hall) for weddings/receptions/corporate events. Community ice rink rentals for hockey teams, leagues, and private parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Liberty First Credit Union Arena is a multi-use municipal entertainment venue in Ralston, Nebraska that operates year-round, hosting USHL Omaha Lancers hockey, IFL Omaha Beef football, concerts, family shows, festivals, weddings, corporate events, and community ice activities. Revenue is generated through event ticket sales, multi-year premium seating contracts (club seats and luxury suites), in-house catering and concessions, banquet hall rentals, community ice rink rentals, and corporate sponsorship programs.

Product overview

Liberty First Credit Union Arena (also known as Ralston Arena) is a multi-use entertainment venue located in Ralston, Nebraska (Omaha metro area), completed in October 2012. The venue's portfolio consists of three core physical spaces: the Main Arena (configurable capacity 1,500–5,100 across 17,000 sq. ft.), the Wiebe Ralston Banquet Hall ( banquet seating up to 350, theater up to 450), and the adjacent Community Ice Rink (for public skating and rentals). The venue operates on a platform model: the arena itself hosts the bulk of events (concerts, sports, family shows), supplemented by premium seating products (Club Seats — 177 seats, and Luxury Suites — 12 suites + 2 super suites), food & beverage services (concessions, catering, specialty bars), and ticketing/box office operations. Ancillary products include the All Access Club VIP membership and wedding/banquet packages at the banquet hall. The arena is managed by OVG (Oak View Group) and serves as home to the USHL Omaha Lancers hockey and IFL Omaha Beef football teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Arena (Venue Booking) The primary event venue at Liberty First Credit Union Arena with configurable capacity of 1,500–5,100 across a 17,000 sq. ft. arena floor, up to 6 dressing rooms, and easy load-in/load-out. Used for concerts, family shows, sporting events, meetings, and private events. Serves event promoters, sports teams (home venue for USHL Omaha Lancers hockey and IFL Omaha Beef football), and touring acts.
• Wiebe Ralston Banquet Hall An elegant banquet and event space featuring artistic metal ceiling, glass-enclosed design, fireplace, and full carpeting. Accommodates banquet seating up to 350 (rounds of 8) or theater seating up to 450. Includes house sound system and available risers. Serves weddings, receptions, meetings, charity events, and tradeshows.
• Community Ice Rink A separate ice rink adjacent to the main arena used for public skating sessions, stick-and-puck sessions, private rentals, group parties, and birthday events. Skate rentals available on-site. Serves individuals, families, hockey teams, and league organizers.
• Club Seats 177 premium club seats on the concourse level sold on 2–5 year contract terms. Includes regular-season tickets to Omaha Lancers Hockey and Omaha Beef Football, playoff ticket priority, first option on other events, access to a private Club Bar, and padded wider seating.
• Luxury Suites 12 premium suites (16 permanent seats each) and 2 super suites (18 permanent seats each) located on the concourse level, 13 rows above the event floor. Available for sporting events and concerts for entertaining clients and business associates. Sold via direct sales team on multi-year contracts.
• Catering Services Full-service in-house catering department with creative event and menu planners. Provides diverse menus for business lunches, corporate events, formal dinners, private parties, weddings, and receptions. Special menus available upon request.
• Wedding Packages Wedding and rehearsal dinner packages at the Wiebe Banquet Hall, including rental, setup/cleanup, dance floor, tables, chairs, linens, event security, LED lighting, in-house catering, AV equipment, and decoration allowance.
• Concessions and Food & Beverage On-site food and beverage offerings including Rivalry Pizza, Ralston Smokehouse, Maria's Mexican Restaurant, Rush Grab and Go, specialty bars (Cold Zone, Club Lounge, Sip N' Go, Corner Bars, Seltzer Corner), and concession kiosks serving food, beer, seltzer, soda, and cocktails.
• All Access Club (VIP Membership) VIP membership club offering advanced email announcements about concerts and events, plus exclusive ticket pre-sale opportunities before general public sales.
• Box Office and Ticketing Service On-site box office and online ticketing platform (libertyfirstcreditunionarena.evenue.net) for purchasing event tickets, accessing mobile tickets via account, transferring tickets, and will-call pickup. Box office open Tuesdays 10am–5pm plus event hours. Accepts cash, Visa, MasterCard, American Express, Discover.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Oak View Group (OVG)coreStrategic or Co-development Partner · 1 January 2012OVG manages and operates Liberty First Credit Union Arena. Provides venue management services through OVG360. Sponsorships coordinated through OVG supplier diversity program.
• LyftcoreGTM or Marketing PartnerOfficial Rideshare Partner of Liberty First Credit Union Arena. Promotional code LIBERTYFIRST offered for 50% off first 2 rides up to $10 each. Lyft drop-off/pick-up at southeast entrance.
• Tru by HiltonminorGTM or Marketing PartnerPreferred hotel partner recommended on arena website. Located at 7011 Hascall Street, Omaha. Minutes from arena near I-80 & 72nd Street.
• Fairfield Inn & Suites Omaha @ MH LandingminorGTM or Marketing PartnerPreferred hotel partner recommended on arena website. Located at 7002 Grover Street, Omaha. Minutes from arena near I-80 & 72nd Street. Opened May 2024.
• Holiday Inn Express & Suites Omaha South - RalstonminorGTM or Marketing PartnerRecommended on arena website as adjacent hotel with reserved parking for guests. Located at 7306 Q Street, Ralston - adjacent to arena.
• WarHorse CasinominorGTM or Marketing PartnerOverflow parking partner with complimentary shuttle for specified events. Located at 6303 Q Street. Shuttle runs for select arena events.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vibrant Arena at The MARK: Mid-size arena in Moline, IL (Quad Cities), hosting concerts, family shows, and indoor sports. Similar capacity range and multi-use programming model serving a comparable mid-tier regional market.
• Five Flags Center: Mid-size regional arena in Dubuque, IA (~5,000 capacity), hosting concerts, family shows, and indoor sports. Comparable size, market type, and multi-use programming model in a similar Midwestern regional market.
• Tsongas Center: UMass Lowell's multi-use arena (~6,500 capacity) hosting hockey, concerts, and family events. Comparable size and university/regional mixed-use operating model, also operated under OVG management.
• Sanford Pentagon: Mid-size multi-use arena in Sioux Falls, SD, hosting sports (Skyforce NBA G League, Stampede USHL), concerts, and family shows. Comparable in size (~3,250-10,000 capacity depending on setup), operating model, and tenant-team strategy to Liberty First.
• Angel of the Winds Arena: Multi-use arena in Everett, WA (~10,000 capacity), hosting Everett Silvertips WHL hockey, concerts, and family entertainment. Direct comparable in tenant-team anchor model and mid-tier regional event programming.
• CHI Health Center Omaha: The primary competing arena in the Omaha metro, hosting concerts, family shows, Creighton basketball, and other events. Same geographic market and event promoter relationships as Liberty First Credit Union Arena, but at ~18,300+ capacity it competes directly for the same regional event calendar.
• DCU Center: Multi-use arena in Worcester, MA (~14,800 capacity) hosting hockey (Railers ECHL), concerts, family shows, and conventions. Comparable mid-tier regional arena with similar revenue mix across tickets, premium seating, F&B, and events.
• Baxter Arena: University of Nebraska Omaha's multi-use arena located in the same Omaha metro, hosting Mavericks hockey, basketball, concerts, and family events. Direct comparable in size, market, and tenant-team model, competing for the same mid-tier touring content.

Broad incumbents

• Oak View Group (OVG): The parent management company that operates Liberty First Credit Union Arena through its OVG360 division. As one of the largest venue management companies in the world, OVG's portfolio provides the strategic context and operating benchmark for the subject venue.
• ASM Global: One of the world's largest venue management companies and direct competitor to OVG. Operates hundreds of arenas, convention centers, and stadiums globally; relevant as the main competitor for venue management contracts and touring content routing that affects Liberty First's programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ralstonarena
• YouTubeyoutube.com/ralstonarena
• Facebookfacebook.com/pages/Ralston-Arena/200798326636043
• Instagraminstagram.com/ralstonarena
• LinkedInlinkedin.com/company/liberty-first-credit-union-arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ralston Arena