Prognosis Financial Private Limited

What Prognosis Financial Private Limited does

Prognosis Financial Private Limited is a privately held, New Delhi-headquartered full-service securities distribution firm operating in India. The company distributes a comprehensive suite of financial products under one roof: equities, commodities, and currency trading (delivered through a Kotak Securities franchisee partnership on the Kotak Neo platform), mutual funds across all SEBI categories (distributed via partnerships with multiple AMCs), Portfolio Management Services (PMS) and Alternative Investment Funds (AIF) including products from Edelweiss, Invesco, Mahindra Manulife, and OakNorth, life and general insurance, company fixed deposits, the National Pension System (NPS) via KFintech, and home/personal loan facilitation. The firm describes its offering as a scientific three-step methodology (Need Analysis, Scheme Selection, Efficient Execution) delivered by dedicated Relationship Managers who coordinate product specialists across the firm.

The company's revenue model is entirely transaction- and trail-commission-based: equity brokerage, mutual fund trail commissions (disclosed as 0.02%-1.80% depending on scheme type), insurance distribution commissions, FD placement, NPS distribution, and loan facilitation fees. Pricing for retail customers is low-friction (SIP minimum of Rs 500/month). Supporting technology consists of a web-based portfolio login portal (my-portfolio.co.in), online KYC integration via ICICI Prudential AMC, four financial calculators (SIP, Education, Marriage, Retirement), and the 'Mint by Investwell' mobile app on iOS and Android. No proprietary AI, API platform, or in-house trading technology is evidenced; the technology stack is predominantly partner-integrated.

The firm serves four primary customer segments — Individuals, Private Clients (HNIs), Corporates, and Institutions — but publicly visible customer evidence is limited to a single retail testimonial. GTM combines RM-led direct advisory (sales-led, relationship-driven) with self-service digital tools and content marketing via blog posts and social media. Headcount, revenue, and ownership details are not publicly disclosed.

Name

Prognosis Financial Private Limited

Legal name

Prognosis Financial Pvt. Ltd.

Website

https://prognosisfinancial.com

Company type

Private

Operating status

Operating

Short description

Prognosis Financial Private Limited is a New Delhi-based, privately held multi-product financial distributor in India offering brokerage, mutual funds, PMS/AIF, insurance, NPS, fixed deposits, and loans via Relationship Manager-led advisory and partner-integrated digital tools, serving Individuals, Private Clients, Corporates, and Institutions.

Ownership category

akta.pro rank

Product category

Financial Advisory and Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Financial Coaching & Budgeting Advisory (FSAEAAAH)

Keywords

• Financial advisory services
• Mutual fund distribution
• Securities brokerage services
• Wealth management advisory
• Insurance distribution services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Services: Brokerage services in Equities (delivery orders) and Futures & Options through Kotak Securities platform. Also covers commodities and currency trading.
2. Mutual Fund Distribution: Distribution of mutual fund schemes across all SEBI categories. Earns trail commissions from AMCs ranging from 0.02% to 1.80% depending on scheme type.
3. PMS/AIF Distribution: Distribution of Portfolio Management Services (PMS) and Alternative Investment Funds (AIF) including real estate, private equity, hedge funds, and venture capital products.
4. Insurance Distribution: Distribution of Life Insurance, General Insurance (including Health, Motor, Travel, Personal Accident, Home Insurance), and Health Insurance products.
5. Fixed Deposit Distribution: Distribution of Company Fixed Deposits from Financial Institutions, NBFCs, Manufacturing Companies, Housing Finance Companies, and Government Companies.
6. National Pension System (NPS): NPS account opening and distribution as a PFRDA-regulated NPS service provider, targeting retirement planning for citizens aged 18-65.
7. Home Loan Facilitation: Facilitation of home loans, personal loans and other loan products through lender partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Prognosis Financial is a full-service securities firm that distributes third-party financial products and provides financial advisory through dedicated Relationship Managers. Its product suite spans mutual fund distribution (across all SEBI categories), equity/commodity/currency trading (via Kotak Securities franchisee), PMS and Alternative Investment Funds (AIF), life and general insurance, company fixed deposits, National Pension System (NPS) accounts, and home loan facilitation. Advisory is delivered using a three-step methodology of Need Analysis, Scheme Selection, and Efficient Execution, supported by digital tools including financial calculators, a portfolio login portal, and the Mint by Investwell mobile app.

Product overview

Prognosis Financial is a full-service securities firm offering a comprehensive suite of financial products and services. The core offering consists of investment products including Mutual Funds, Share Trading (equity delivery and F&O), Alternative Investment Funds (AIF), and Fixed Deposits, complemented by insurance solutions (Life Insurance, General Insurance covering health/motor/travel/personal accident/home), Home Loans, and the National Pension System (NPS). The firm provides financial advisory services using a three-step methodology: Need Analysis, Scheme Selection, and Efficient Execution. Supporting tools include SIP, Education, Marriage, and Retirement calculators. All services are delivered through dedicated Relationship Managers who coordinate product specialists across the firm to create optimal solutions for individual, private, corporate, and institutional clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Funds

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• EdelweisscoreChannel Partner/ Reseller/ DistributorAIF/PMS product provider shown as channel partner on the PMS/AIF page, offering alternative investment products for distribution to clients
• Invesco (III)coreChannel Partner/ Reseller/ DistributorAIF/PMS product provider shown as channel partner on the PMS/AIF page
• Mahindra Manulife (MM)coreChannel Partner/ Reseller/ DistributorAIF/PMS product provider shown as channel partner on the PMS/AIF page
• OakNorthcoreChannel Partner/ Reseller/ DistributorAIF/PMS product provider shown as channel partner on the PMS/AIF page
• Kotak SecuritiescoreTechnology or IntegrationTechnology and trading platform partner providing online demat and trading account services. Prognosis Financial is a franchisee partner for Kotak Neo platform enabling equity, commodity, and currency trading
• Asset Management Companies (Multiple)coreChannel Partner/ Reseller/ DistributorPartnerships with multiple AMCs for mutual fund distribution. Commission disclosure shows relationships with various mutual fund houses for scheme distribution
• KFintechcoreTechnology or IntegrationNPS service provider partner for National Pension System account access and management through their CRA platform

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Motilal Oswal Financial Services: Large Indian full-service broker-dealer and wealth manager offering equities, mutual funds, PMS, AIF, insurance and loans via a relationship-manager-led model — directly comparable to Prognosis across product breadth and distribution approach, but at national scale with institutional backing.
• Sharekhan (BNP Paribas subsidiary): Indian full-service retail broker and distributor built on a franchisee/sub-broker network delivering equity trading, mutual funds, IPOs and personal loans — the closest structural analog to Prognosis's Kotak Securities franchisee distribution model.
• Prudent Corporate Advisory Services: Publicly listed Indian mutual fund distribution and wealth management franchise operating a sub-broker network — comparable business model with multi-product distribution (MF, equity, insurance, AIF) and an RM-led client engagement approach.
• NJ India Invest: Indian mutual fund and investment distribution franchise with a sub-broker/franchisee-led model serving retail investors across multiple cities — directly comparable in product mix (MFs, equity, insurance, NPS) and distribution structure.

Peers

• Angel One (Angel Broking):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prognosis Financial Private Limited