Universal Production Services

What Universal Production Services does

Universal Production Services is a wholly-owned subsidiary of NBCUniversal (Comcast, NASDAQ: CMCSA) that provides integrated production infrastructure to film, television, streaming, and commercial productions. Its offering spans sound stages, lighting and grip equipment, costumes, props, transportation, sign shops, expendables, post-production (via the StudioPost sub-brand), 3D printing and fabrication, and special-events venue access. Operations are concentrated across six strategic locations: the 400-acre Universal Studios Lot in Los Angeles (30+ sound stages, 3,500–36,000 sq. ft.), Assembly Studios in Atlanta (22 stages, 15,000–30,000 sq. ft., 40–50 ft. heights), 1601 Studios in Albuquerque, lighting and grip inventory at Cinespace Studios in Chicago, a New York hub in Long Island City, and a new UK lighting and rigging facility near Sky Studios Elstree in Borehamwood, London where UPS holds exclusive supplier status for Sky's 12 stages (10,000–40,000 sq. ft.). The company also operates the Assembly Studios sub-brand and a wholly-owned subsidiary of the same name.

The underlying technology portfolio is built around professional production equipment rather than software. Notable capital-intensive assets include a 9,200 sq. ft. virtual production LED volume (Stage 1) with ROE BP2v2 panels at 2.8 mm pixel pitch, Sony Ocellus markerless tracking, Pixera media servers, Unreal Engine 4K render nodes, and ARRI Alexa Mini cameras; a Hollywood Trucks Ecoluxe solar-powered, off-grid trailer fleet described as the world's first integrated with studio grid infrastructure; HVO-fueled generator vehicles delivering up to 90% fewer life-cycle emissions; and extensive modern LED, intelligent, and battery-based lighting inventories (Voltstack, Wattman, Instagrid). A 3D Lab offers color poly-jet resin printing, FDM, Lidar and laser scanning, reverse engineering, and 300+ flex molding styles.

The business model is enterprise B2B with a direct field-sales motion: dedicated business development teams handle inquiries, each city maintains its own sales contacts, and custom multi-service, multi-location "packages" are quoted on a project basis. Revenue is generated primarily through one-time rental transactions on stages and equipment, supplemented by professional-services revenue from production support and special events. Public pricing is not disclosed. The customer base is concentrated in the entertainment vertical, with named exposure to Netflix (via the "Man vs. Bee" production in the UK) and the parent NBCUniversal content slate implicitly anchoring a portion of stage utilization at Universal Studios Lot. Marketing is largely inbound content-driven via "The Bulletin" news hub, LinkedIn, Instagram, YouTube, and industry association partnerships (ASC, BSC, BAFTA albert, AICP, WFTV, Production Guild of Great Britain).

Name

Universal Production Services

Legal name

Universal Production Services

Website

https://universalproductionservices.com

Company type

Private

Founded year

1912

Operating status

Operating

Short description

Universal Production Services, an NBCUniversal subsidiary, rents sound stages, lighting and grip equipment, props, costumes, and offers production and post-production services across six strategic U.S. and U.K. locations for film, television, streaming, and commercial productions.

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Allied To Motion Picture Production (7819), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Soundstage & Stage Rental (Film/TV) (MPADAIAA)

akta.pro secondary industries

Production Office Space & Support Facilities (MPADAIAD), Camera, Grip & Lighting Equipment Rental (MPADAFAB), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), Set Operations & Facilities Support (Power, Generators, Site Services) (MPADAFAF)

Keywords

• Production equipment rental
• Sound stage rental
• Film production services
• Lighting and grip rental
• Post production services

Headquarters

HQ city

Universal City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Stage Rental: Rental of sound stages and production facilities across multiple locations including Universal Studios Lot (30+ sound stages), Assembly Studios Atlanta (22 sound stages), Sky Studios Elstree London, and 1601 Studios Albuquerque
2. Equipment Rental: Lighting, grip, transportation, costumes, props, sign shop, expendables, and production supplies rental services across all locations
3. Production Support Services: Comprehensive packages combining stages, exterior filming, lighting & grip, transportation, costume, prop, and sign shop services
4. Special Events: Hosting wrap parties, press junkets, promotional shoots, and events at Universal Studios Lot sound stages and venues

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Universal Production Services rents sound stages, backlot locations, lighting and grip equipment, props, costumes, transportation, and post-production facilities to film, television, streaming, and commercial productions across six strategic locations in the U.S. and U.K. The company also offers virtual production capabilities with LED walls, fabrication/3D printing, sign shops, expendables, and special event venues at the Universal Studios Lot.

Product overview

Universal Production Services is a comprehensive film and television production services company offering a unified portfolio of equipment rentals and facilities across six strategic locations (Albuquerque, Atlanta, Chicago, Los Angeles, New York, and London). The core offering consists of sound stages and backlot locations at studio lots, complemented by an extensive equipment rental inventory of lighting and grip gear, props, costumes, and production supplies. Additional services include transportation fleets, post-production (StudioPost), 3D printing/fabrication, sign shops, expendables, and special events venues. The company positions itself as a one-stop provider for productions of all sizes, from independent films to major studio features.

Differentiator

Problem solved

Functional benefit

Brands

• Assembly Studios: A state-of-the-art studio facility located in Atlanta, Georgia, featuring sound stages, exterior filming locations, and full production services. Home to 22 sound stages ranging from 15,000 to 30,000 sq.ft. with heights of 40 to 50 ft.
• StudioPost

Products and services

• Sound Stages & Backlot Locations (Los Angeles - Universal Studios Lot) Rental of sound stages and backlot filming locations at the historic Universal Studios Lot in Los Angeles, including a dedicated Virtual Production Stage with LED walls and camera tracking technology. Used by film, television, streaming, and commercial productions.
• Assembly Studios Sound Stages (Atlanta) 22 sound stages ranging from 15,000 to 30,000 sq.ft. with heights of 40 to 50 ft. to the grid at Assembly Studios in Atlanta, with adjacent lighting & grip, costume house, sign shop, expendables, transportation, and Studio A Cafe services.
• Sky Studios Elstree Stages (London) Universal Production Services UK provides exclusive lighting and rigging services for Sky Studios Elstree's 12 sound stages ranging from 10,000 to 40,000 sq. ft. in Borehamwood, Hertfordshire, UK.
• 1601 Studios Albuquerque Two 18,000 sq. ft. stages at 1601 Studios in Albuquerque, along with 13,000 sq. ft. mill & flex space, 19,000 sq. ft. offices, kitchen, green room, hair & make-up space, and 9,000 sq. ft. storage space.
• Lighting & Grip Equipment Rental Advanced lighting and grip equipment including LED, intelligent lighting, Tungsten, HMI, power and data networking, rigging and grip essentials, and textiles available across all locations for film, TV, and commercial productions.
• Prop House One of the largest and most diverse selections of props in the industry, including furniture, hand props, appliances, drapery, rugs, with worldwide shipping for productions.
• Costume House Extensive costume rental inventory for men, women, and children ranging from contemporary to period pieces, uniforms to specialty items, with worldwide shipping.
• StudioPost (Post-Production) Full-service post-production facilities including mixing stages, color bays, theaters, cutting-edge equipment rentals, offline editorial, picture, sound, screening theaters, and customized editorial rooms at Universal Studios Lot.
• Transportation Fleet Rental Transportation rental services including trucks, vans, trailers, crew buses, and HVO fuel generator vehicles for moving cast, crew, and equipment.
• Sign Shop Graphic design, printing, custom signs, and prop packaging services including large format printing, CNC routing, laser cutting, and UV flatbed printing.
• 3D Lab & Staff Shop 3D printing, fabrication, and staff shop services including full-color poly-jet resin printing, FDM printing, Lidar and laser 3D scanning, reverse engineering, sculpting, and mold making with 300+ flex molding styles.
• Expendables & Supplies Production expendables and supplies including tape, gels, technical fabrics, batteries, electrical adapters, and production accessories.
• Special Events Venue Event venue hosting on the Universal Studios Lot including sound stages, backlot movie sets, and modern event center for wrap parties, press junkets, promotional shoots, and brand events.
• Studio A Cafe (Catering) Full-service dining at Assembly Studios Atlanta operated by Sterling Studio Kitchen, offering contemporary American cuisine with sustainable catering services for productions.

Quantifiable outcome

• Up to 90% fewer life cycle emissions using HVO fuel generator vehicles

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Hollywood Trucks Technologies, Inc.flagshipStrategic or Co-development PartnerPartnership to deploy next-generation fleet of solar-powered, off-grid Ecoluxe brand trailers across studio operations. Represents a major step forward in sustainable production infrastructure and introduces the world's first mobile solar vehicle system designed to directly support and integrate with studio grid power infrastructure.
• Sky Studios ElstreecoreStrategic or Co-development PartnerUniversal Production Services UK is the exclusive Lighting & Rigging Supplier for Sky Studios Elstree and their productions. New facility located just steps from Sky Studios Elstree provides filmmakers ease and convenience for all productions.
• Cineo LightingcoreTechnology or IntegrationCineo is a pioneer in the LED lighting industry, offering innovative lighting technology to productions and broadcast studios across the globe. Their products including LB800s are featured in production equipment inventory.
• Sterling Studio KitchenminorOthersOperates Studio A Cafe at Assembly Studios Atlanta, providing contemporary American cuisine for productions and catering services with sustainable practices. Also manages Marlow's Tavern, Lucky's Craft Food & Drink, The Woodall, Shilling Canning Company, and Ruth's Chris Steak House.
• The Production Guild of Great BritainminorOthersOrganization that helps bring film and TV drama professionals together. Universal Production Services is a member.
• BAFTA albert Suppliers DirectoryminorOthersThe go-to resource for any production looking to reduce its environmental impact by working with sustainable suppliers for the Film & TV industry. Universal Production Services is listed as an albert Supplier.
• IlliminatrixminorOthersA collective of talented international female cinematographers. Universal Production Services partners with and supports this organization.
• AICP (Association of Independent Commercial Producers)minorOthersNational trade organization offering member companies numerous services and benefits. Universal Production Services maintains membership.
• American Society of Cinematographers (ASC)minorOthersFounded in Hollywood in 1919 with the purpose of advancing the art and science of cinematography and bringing cinematographers together. Universal Production Services is affiliated with ASC.
• British Society of Cinematographers (BSC)minorOthersEducational, social and professional organization for cinematographers. Universal Production Services UK maintains partnership.
• WFTV UKminorOthersThe Leading Membership Organization for Women Working in film and television in the UK. Universal Production Services UK is a partner/supporter.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sunset Studios / Hudson Pacific: Operator of multiple sound stage facilities across LA, UK, and other markets (Sunset, Quixote, Broxbourne, etc.). Comparable as an independent large-scale stage-rental business serving third-party film/TV productions at scale.
• Warner Bros. Studios Leavesden: Warner Bros.-owned stage and production facility in the UK with 13+ sound stages, backlot, and tank facilities. Comparable as a major-studio-owned integrated production-services complex competing for the same tier of feature and streaming productions.
• Sony Pictures Studios (Stages & Facilities): Major-studio-owned production facility in Culver City with sound stages and full production services. Comparable as a vertically-integrated studio complex offering stage rental and equipment to both internal and third-party productions.

Emerging players

• Eastlight Studios: Emerging purpose-built studio complex in Luton, UK with significant stage inventory. Competes for UK productions shooting outside London, partially overlapping UPS's Sky Studios Elstree catchment area.

Direct peers

• Pinewood Studios: UK-based operator of major sound stages and production facilities (Pinewood, Shepperton). Directly comparable in core service offering — sound stage rental, equipment, and production services for film/TV — and competes with UPS's London facility for international productions.
• Shepperton Studios: Major UK sound stage facility owned by Pinewood Group. Direct competitor to UPS's Sky Studios Elstree London operations for high-end feature and streaming productions shooting in the UK.
• Trilith Studios: Georgia-based studio complex with 30+ sound stages near Atlanta. Direct competitor to Assembly Studios for productions chasing Georgia's 30% tax credit, with comparable stage inventory, support facilities, and on-lot amenities.
• Cinespace Studios: Chicago-based operator of large-scale sound stage and production-services facilities. UPS maintains a lighting & grip presence at Cinespace, indicating direct overlap in stage rental and equipment services for Midwestern productions.
• Kaufman Astoria Studios: New York City-based full-service film and television production studio complex. Directly comparable as a multi-stage facility with integrated production services (lighting, grip, transportation) competing for NYC-based productions against UPS's Long Island City operation.

Regional players

• Silvercup Studios: Long Island City, NY sound stage and production-services facility. Direct geographic competitor to UPS New York's Long Island City operation, offering comparable stage rental, lighting/grip, and support services in the same NYC production hub.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@universalproductionservices
• LinkedInlinkedin.com/showcase/universalproductionservices
• Instagraminstagram.com/universalproductionservices

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Production Services