Sg Schorndorf 1846 E. V.

What Sg Schorndorf 1846 E. V. does

SG Schorndorf 1846 e.V. is a registered non-profit multi-sport association (eingetragener Verein) headquartered at Richard-Kapphan-Straße 39 in Schorndorf, Baden-Württemberg, Germany. The club traces its lineage to TV 1846 Schorndorf (1846) and was constituted in its current form in 1992 through the merger of VfL Schorndorf and TuS Schorndorf. It operates as a Gesamtverein of 20 sports departments — from American Football and Badminton to Volleyball and Tai Chi — serving more than 4,800 members, of whom over 2,500 are children and youth.

The association runs the Ulrich Schatz Sportzentrum fitness facility with gym equipment, sauna/wellness, group courses (cycling, yoga), rehabilitation sports and an indoor playground for children's birthday parties, alongside the operationally managed AOK Arena, Karl-Wahl-Halle, Max-Planck-Turnhalle, Sporthalle Grauhalde and the Sportpark Rems with branded ICONIC Padel Courts. Specialized youth programs include Bewegungswelt (children's sports school), Fussballwelt, Schwimmschule, the Hampelmann Kita project, and Feriensportwochen that serve more than 1,000 children annually. The badminton department is the competitive flagship, competing in the 1. Bundesliga and recognized as the most successful badminton club in Baden-Württemberg over the past 15 years (DOSB "Grünes Band" awarded 2015).

Revenue is generated through six streams: recurring membership fees, course registrations (via kurszentrum-schorndorf.de and the Sportzentrum booking system), facility rental at the Sportzentrum, sponsorships from approximately ten regional and corporate partners (AOK Baden-Württemberg, Rems-Murr-Kliniken, Stadtwerke Schorndorf, ICONIC SALES, Catalent, Volksbank Stuttgart, Kreissparkasse Waiblingen, Palm-Stiftung, KÜBLER Workwear, U. Leibbrand GmbH), the €25/year Badminton Förderverein, and event income (e.g., SG Summer Open beach volleyball and padel tournaments). Governance is exercised by a five-member elected Vorstand, with Benjamin Wahl serving as Geschäftsführender Vorstand and René Biler as deputy managing director; the club has no external shareholders, parent company, or venture capital involvement.

Name

Sg Schorndorf 1846 E. V.

Legal name

SG Schorndorf 1846 e.V.

Website

https://sg-schorndorf.de

Company type

Private

Founded year

1992

Operating status

Operating

Short description

SG Schorndorf 1846 e.V. is a non-profit multi-sport association in Schorndorf, Germany, serving 4,800+ members across 20 departments through fitness, youth, and competitive sports programs including 1. Bundesliga badminton.

Ownership category

akta.pro rank

Product category

Community Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKACAJ

Sport-Specific Amateur Leagues & Circuits (Non-Professional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Multi-sport association
• Children's sports programs
• Fitness and wellness center
• Competitive badminton teams
• Community sports club

Headquarters

HQ city

Schorndorf

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Recurring membership fees from over 4,800 members, including children, youth, and adults across 20 sports departments
2. Course fees: Fees for courses including cycling, yoga, swimming school, self-defense courses (50 EUR per self-defense course), and rehabilitation sports
3. Facility rental and services: Revenue from Ulrich Schatz Sportzentrum including gym equipment training, sauna wellness, indoor playground, and sports facility bookings
4. Sponsorships and partnerships: Sponsorship revenue from multiple partners including AOK Baden-Württemberg, Rems-Murr-Kliniken, Stadtwerke Schorndorf, and other local businesses
5. Children's birthday parties: Fees for sports-themed children's birthday parties held at the indoor playground
6. Feriensport (vacation sports programs): Fees from annual vacation sports weeks that serve over 1,000 children and youth

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

SG Schorndorf 1846 e.V. is a registered non-profit multi-sport association that delivers community-based sports programs across 20 departments (Abteilungen) covering competitive and health sports for all ages. Its core offerings include the Ulrich Schatz Sportzentrum fitness facility (courses, equipment training, sauna-wellness, rehabilitation sports, indoor playground and children's birthday parties), children's programs (Bewegungswelt, Fussballwelt, Schwimmschule, Feriensportwochen, Hampelmann), competitive badminton teams in the 1st Bundesliga, and an inclusive MOVE Inclusion project.

Product overview

SG Schorndorf 1846 e.V. is a multi-sport club offering a diverse portfolio of sports programs and facilities. The organization operates as a unified club structure (Gesamtverein) with 20 sports departments, providing offerings for all age groups including competition sports and health sports. Key products include the Ulrich Schatz Sportzentrum (fitness and sports center with courses, equipment training, and wellness), Bewegungswelt (children's sports school), football and swimming schools, and holiday sports programs. The club maintains high-profile competitive teams, particularly in badminton (competing in 1st Bundesliga, 2nd Bundesliga, and Regionalliga), along with a Budo department offering martial arts training. Facilities include the AOK Arena, Sportpark Rems with ICONIC PADEL COURTS, and various sports halls. Special programs like Hampelmann (Kita project) and MOVE Inclusion (disability sports initiative) support inclusive sports access.

Differentiator

Problem solved

Functional benefit

Brands

• Ulrich Schatz Sportzentrum: The club's fitness center offering courses (cycling, yoga), equipment training, sauna wellness, rehabilitation sports, and indoor playground.
• AOK Arena
• Bewegungswelt
• Fussballwelt
• Schwimmschule
• Feriensportwochen
• Hampelmann
• ICONIC PADEL COURTS
• Sportpark Rems
• Vereinsrestaurant Platzhirsch

Products and services

• Ulrich Schatz Sportzentrum Fitness studio and sports center offering courses (Cycling, Yoga), equipment training, sauna-wellness, rehabilitation sports, and an indoor playground for children's birthday parties. Open Mo-Fr 7-22h and Sa-So 9-18h. Serves adult members, course participants, rehabilitation patients, and families in Schorndorf.
• Bewegungswelt (Children's Sports School) Children's sports school providing movement education and sports programs for children and youth, contributing to the club's 2,500+ youth membership base.
• Fussballwelt (Football School) Football training school for children and youth, integrated with the broader Kindersport (children's sports) portfolio of SG Schorndorf.
• Schwimmschule (Swimming School) Swimming instruction program serving children and adults as part of the club's sports and health portfolio.
• Feriensportwochen (Holiday Sports Weeks) Annual holiday sports weeks that accommodate and supervise over 1,000 boys and girls each year, addressing the need for supervised activities during school holidays.
• AOK Arena Multi-purpose sports arena for health, movement and sports offerings, open to members and non-members, named after sponsor AOK Baden-Württemberg.
• Hampelmann Unique lighthouse project for Kita (kindergarten) children combining sports and health education, with AOK Baden-Württemberg as founding sponsor.
• Badminton Bundesliga Teams

Quantifiable outcome

• 4,800+ members served including 2,500 children and youth
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• ICONIC SALESminorGTM or Marketing Partner · 1 January 2024ICONIC SALES, an Amazon online marketing agency based in Schorndorf, sponsors the club and provides naming rights for the Iconic Padel Courts in Sportpark Rems. Founded in 2013, the company supports the club's modern sports offerings. Stefan Gutheil (CEO) initiated the partnership.
• Stadtwerke SchorndorfcoreGTM or Marketing PartnerLocal utility company as a long-standing sponsor of SG Schorndorf, providing support for sports operations and facilities.
• Rems-Murr-KlinikencoreGTM or Marketing PartnerMedical healthcare provider in communal ownership of Rems-Murr-Kreis, sponsoring the club with 915 beds, 43,700 inpatients annually, and 3,000 employees. Supports health and sports integration.
• AOK Baden-WürttembergcoreGTM or Marketing PartnerHealth insurance company and one of the first supporters of the Hampelmann kindergarten project. Namingsponsor of AOK Arena. Supports MOVE Inclusion project (2026-2028) for inclusive sports for people with and without disabilities.
• Palm-StiftungminorGTM or Marketing PartnerFoundation supporting the club's sports activities and programs.
• Volksbank Stuttgart eGminorGTM or Marketing PartnerRegional cooperative bank sponsoring the club's activities.
• Kreissparkasse WaiblingenminorGTM or Marketing PartnerCounty savings bank (Kreissparkasse) supporting the club as a regional sponsor.
• KÜBLER WorkwearminorGTM or Marketing PartnerWorkwear manufacturer sponsoring the sports club.
• U. Leibbrand GmbHminorGTM or Marketing PartnerConstruction and real estate company supporting the club as sponsor.
• CatalentminorGTM or Marketing PartnerPharmaceutical company with Schorndorf facility, supporting the club as a corporate sponsor.
• Sportpark RemscoreStrategic or Co-development PartnerSports park facility where the club operates padel courts and other sports facilities, including ICONIC Padel Courts named after sponsor.
• AOK Arena SchorndorfcoreStrategic or Co-development PartnerCentral sports venue for health, movement, and sports offerings - open to members and non-members. Named after AOK Baden-Württemberg sponsorship.
• Nikolauspflege WelzheimminorStrategic or Co-development PartnerSpecial education institution for visually impaired individuals collaborating with Budo department for inclusive self-defense workshops.
• DOSB (Deutscher Olympischer Sportbund)coreGTM or Marketing PartnerGerman Olympic Sports Confederation awarded the Grünes Band (Green Band) in 2015 for exemplary youth talent promotion - the highest recognition in youth development.
• Badminton Förderverein SchorndorfcoreStrategic or Co-development PartnerSupport association specifically for the badminton department, supporting elite sports (1. Bundesliga) and youth development. Membership available for 25 EUR/year.
• Rems-Murr-Sport (Zeitungsverlag Waiblingen)minorGTM or Marketing PartnerLocal sports newspaper providing regular press coverage of club activities and matches.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PSV Stuttgart e.V. Stuttgart-area multi-sport club operating multiple departments including traditional ball sports, gymnastics, and youth programs. Directly comparable Verein model and scale tier to SG Schorndorf.
• MTV Stuttgart 1843 e.V. Large multi-sport club based in Stuttgart with multiple departments and broad youth/adult programming. Comparable to SG Schorndorf as a traditional Gesamtverein serving a regional Baden-Württemberg catchment with membership-based sport and fitness.

Regional players

• SV Winnenden e.V. Multi-sport club in Winnenden, also in the Rems-Murr-Kreis. Comparable traditional German Verein structure competing for the same regional amateur sport market and local sponsorship pool.
• TSG Backnang 1846 e.V. Multi-sport club in nearby Backnang in the Rems-Murr-Kreis offering comparable breadth of departments and serving an overlapping regional population. Closest geographic direct competitor for members and corporate sponsors.
• VfL Waiblingen 1862 e.V. Multi-sport club in neighboring Waiblingen within the Rems-Murr-Kreis. Operates with a similar scale, multi-department structure, and competes for the same regional membership pool and sponsorship dollars.

Broad incumbents

• Bayer 04 Leverkusen e.V. Major German multi-sport club operating football, basketball, and additional departments under a registered association. Closest large-scale analog of the multi-department Verein model with deep corporate-sponsor integration.
• SC Freiburg e.V. Multi-sport club with Bundesliga football and additional departments including youth development focus. Comparable Verein model but at much larger commercial scale with stronger Bundesliga sponsor ecosystem.
• TSG 1899 Hoffenheim e.V. Baden-Württemberg-anchored multi-sport club with Bundesliga football and additional departments. Same regional anchoring as SG Schorndorf with comparable institutional-sponsor footprint but at a substantially larger commercial scale.
• TSV 1860 München e.V. Major German multi-sport club with broad department portfolio including professional football. Much larger than SG Schorndorf but illustrates the same traditional Verein-with-multiple-departments model.
• VfB Stuttgart 1893 e.V. Large multi-sport club headquartered in Stuttgart with Bundesliga football plus additional departments. Same Baden-Württemberg footprint and same multi-department Verein governance structure, though far larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCREUQwROlk-qVGqbO1YTLDQ/videos?view=0&sort=p&flow=grid
• LinkedInlinkedin.com/company/sg-schorndorf-1846-e-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sg Schorndorf 1846 E. V.