Reach For Recovery - West Michigan

What Reach For Recovery - West Michigan does

Reach for Recovery is a 501(c)(3) nonprofit addiction treatment organization headquartered in Holland, Michigan, founded in 1974 as Ottagan Addictions Recovery (OAR) and rebranded to its current name in 2025 around its 50th anniversary. The organization delivers a full continuum of substance use disorder (SUD) treatment across two physical sites (Holland headquarters and Grand Haven outpatient office), serving approximately 1,800 individuals annually across 14 Michigan counties. Its service portfolio includes two residential facilities — Chester A. Ray Center for Men and Harbor House for Women (each offering up to 90-day programs), with Harbor House additionally operating a specialized Mothers with Infants program — alongside Outpatient, Intensive Outpatient, Medication-Assisted Treatment (MAT), Peer Recovery Coach, Family Services, and Community Education programs.

The underlying technology stack is clinical rather than digital: evidence-based treatment combining FDA-approved MAT medications with behavioral therapy, supported by certified peer recovery coaches with lived experience, licensed master's-level therapists, and CARF International accreditation. There is no proprietary software platform, app, or AI/ML component; service delivery is entirely human-mediated. Distribution occurs through phone and online intake, walk-in assessments, and institutional referral partnerships with Ottawa County Recovery Court, Child Protective Services, probation/parole, and Pine Rest Christian Mental Health Services.

Revenue is generated through a mixed nonprofit model: insurance reimbursement (Medicaid at $167/day, Medicare, and commercial plans), a sliding-scale self-pay structure ($200/day full-fee residential) that refuses no one for inability to pay, individual and corporate donations (monthly giving, planned giving, stock donations), capital campaigns with donor matching, and federal grants such as American Rescue Plan Act (ARPA) funding. Customer segments include adults with SUD, pregnant and parenting women, families affected by addiction, and justice-involved individuals, with the residential census at approximately 160 admissions per year. The organization has no parent company, no private equity involvement, and operates under community-based nonprofit governance.

Name

Reach For Recovery - West Michigan

Legal name

Reach for Recovery

Website

https://reachforrecovery.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach for Recovery is a CARF-accredited 501(c)(3) nonprofit in West Michigan operating residential (Chester A. Ray, Harbor House) and outpatient addiction treatment programs including MAT and a Mothers with Infants program, serving approximately 1,800 individuals annually across 14 Michigan counties on a sliding-fee scale.

Ownership category

akta.pro rank

Product category

Addiction Treatment and Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Substance use disorder care
• Residential recovery programs
• Medication-assisted treatment
• Peer recovery support

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Insurance Reimbursement: Accepts most commercial health insurances, Medicare, and Medicaid. Services are billed through insurance providers for eligible clients.
2. Sliding Scale Self-Pay: Fees are based on what individuals can pay, factoring in household income, family size, and residency. The organization will not deny services due to inability to pay.
3. Donations and Fundraising: Monthly giving program, one-time donations, stock and asset donations, planned giving/bequests, and corporate matching. Capital campaign for facility improvements with dollar-for-dollar matching from anonymous donor.
4. Government Grants: Received American Rescue Plan Act (ARPA) funds to expand SUD services and MAT program capacity. Federal grants supplement operational funding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Reach for Recovery is a West Michigan nonprofit that provides addiction treatment and recovery support across a full continuum of care, including residential treatment for men (Chester A. Ray Center) and women (Harbor House), outpatient and intensive outpatient programs, medication-assisted treatment (MAT), peer recovery coaching, family services, a mothers-with-infants residential program, and community education. Services are delivered at two physical locations in Holland and Grand Haven on a sliding fee scale, with no one denied services due to inability to pay.

Product overview

Reach for Recovery is a nonprofit addiction recovery organization offering a comprehensive suite of treatment services across West Michigan. The organization operates two residential treatment centers (Harbor House for Women and Chester A. Ray Center for Men), along with outpatient and intensive outpatient programs. Core offerings include Medication-Assisted Treatment (MAT), Peer Recovery Coach services, Family Services, Mothers with Infants program, and Community Education. The portfolio spans the full continuum of care from residential treatment through outpatient services, with specialized programs addressing co-occurring disorders, family support, and perinatal populations. The organization serves individuals across 14 Michigan counties with a sliding fee scale based on ability to pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Harbor House for Women (Residential Treatment) Full residential substance abuse treatment facility for women offering up to 90-day programs. Residents develop healthy coping skills through treatment sessions, lectures, assignments, and scheduled activities. Also offers a mothers-with-infants program accepting women with infants up to 12 months old.
• Chester A. Ray Center for Men (Residential Treatment) Full residential substance abuse treatment facility for men offering up to 90-day programs. Residents develop healthy coping skills through treatment sessions, lectures, assignments, and scheduled activities while working toward transitioning back into the community.
• Outpatient Program Outpatient counseling services helping individuals affected by addiction through individual and group therapy sessions. Professional counselors work with clients to create recovery plans that help manage addiction successfully.
• Intensive Outpatient Program (IOP) Designed for individuals with more severe diagnoses, providing extensive support through outpatient treatment multiple days a week. Includes education on addiction and relapse prevention skills, regular accountability and support, and personal recovery plans.
• Medication-Assisted Treatment (MAT) Evidence-based treatment combining FDA-approved medications and behavioral therapy to treat opioid use disorders. Medications are clinically driven and tailored to meet each client's needs, providing a whole-person approach to treatment.
• Peer Recovery Coach Program Peer support services delivered by certified recovery coaches with lived experience in recovery. Coaches provide confidential support, recovery management, community-based assistance, and lead support group meetings.
• Family Services Comprehensive family support services including family assessments, group counseling, individual counseling, and interventions. Addresses codependency, communication, enabling, grief, loss, and relapse triggers for families affected by addiction.
• Mothers with Infants Program Specialized residential program at Harbor House accepting mothers with infants up to 12 months old. Allows mothers and children to grow together while receiving treatment, with childcare provided during treatment sessions.
• Community Education Educational presentations and training on addiction and recovery topics for schools, businesses, and community groups. Includes naloxone training, substance use and mental health resources, and speaker requests.

Quantifiable outcome

• More than 1,800 individuals admitted to programs annually
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Reaching Beyond PartnersminorStrategic or Co-development PartnerCommunity partnership initiative engaging local businesses and nonprofits committed to community well-being. Partners gain visibility through collaborative efforts at local events, helping expand Reach's support network and create a stronger, healthier West Michigan.
• Champions for RecoveryminorGTM or Marketing PartnerLocal businesses and community supporters who stand with Reach in the fight against substance use disorder. Their generosity, advocacy, and partnership help fuel hope, healing, and lasting change for individuals and families.
• Ottawa County Recovery CourtminorStrategic or Co-development PartnerPartnership with sobriety treatment court providing addiction-focused counseling and support for individuals in the justice system.
• Pine Rest Christian Mental Health ServicesminorChannel Partner/ Reseller/ DistributorRecovery coaches work with organizations like Pine Rest to provide peer recovery support services to broader community.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Caron Treatment Centers: National nonprofit addiction treatment provider with residential, outpatient, and MAT programs plus specialized populations like pregnant women. Comparable service model and CARF-equivalent accreditation, but operates at national scale with multiple regional offices.
• Hazelden Betty Ford Foundation: National nonprofit leader in addiction treatment, education, and research with residential, outpatient, and MAT programs. Comparable service mix and accreditation standards, but operates at vastly larger scale and broader geographic footprint.
• Salvation Army Adult Rehabilitation Centers: National nonprofit operating long-term residential substance use rehabilitation programs across the U.S. Comparable model: nonprofit, residential SUD treatment with sliding-scale access, though at significantly larger scale than Reach.

Peers

• Catholic Charities West Michigan: Grand Rapids-based nonprofit providing behavioral health, substance use treatment, and family services across West Michigan. Comparable as a regional nonprofit social services and behavioral health provider with overlapping geography and client base.

Regional players

• Network180: Kent County community mental health authority serving the Grand Rapids area with substance use disorder treatment, mental health services, and peer recovery support. Comparable as a publicly funded safety-net behavioral health provider in adjacent West Michigan territory.
• Brighton Center for Recovery: Michigan-based nonprofit residential addiction treatment provider offering inpatient rehab, detox, and outpatient services. Comparable as a Michigan-headquartered CARF-accredited residential SUD provider competing for similar statewide referrals.

Direct peers

• Arbor Circle: Grand Rapids-based nonprofit providing substance use treatment, family services, and outpatient behavioral health across West Michigan. Comparable as a regional nonprofit offering a similar mix of SUD outpatient, family services, and sliding-scale access.
• Pine Rest Christian Mental Health Services: West Michigan's largest behavioral health provider offering inpatient, outpatient, residential, and addiction treatment. Reach already partners with Pine Rest for peer recovery coaching, and the two compete for the same regional referral pool.
• Rosecrance: Multi-state nonprofit providing residential, outpatient, and MAT for substance use disorders across Illinois, Wisconsin, and Michigan. Comparable as a regionally focused CARF-accredited SUD provider operating a similar continuum-of-care model.
• Wedgwood Christian Services: Grand Rapids-based nonprofit providing residential and outpatient behavioral health and substance use treatment for youth and families across West Michigan. Most directly comparable regional peer due to overlapping geography, residential offerings, and CARF-style accreditation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@reachforrecovery-westmichi3967
• Facebookfacebook.com/ReachforRecovery.AlcoholismandChemicalDependency
• LinkedInlinkedin.com/company/reach-for-recovery-west-michigan
• Instagraminstagram.com/reach_for_recovery_westmi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach For Recovery - West Michigan