STEVENS POINT AREA YMCA

What STEVENS POINT AREA YMCA does

The Stevens Point Area YMCA is a 501(c)(3) nonprofit community organization headquartered at 1000 Division Street, Stevens Point, Wisconsin, operating four sites that span the Stevens Point, Plover, Waushara, and Amherst Junction (Camp Glacier Hollow) catchments in central Wisconsin. The organization delivers a broad portfolio of youth development, healthy living, and social responsibility programming, including group exercise classes (50+ weekly), aquatics (swim lessons, swim team, lifeguard certification), child care (Child Care Center, Drop-In Child Care, School-Age Care), sports and recreation (gymnastics, martial arts, dance, adult sports, indoor pickleball at Plover YMCA), health and wellness (personal training, FOREVERWELL senior wellness, wellness center services, healthy living programs), and adapted programs for individuals with disabilities including Special Olympics training. Day and overnight camp operations at the Peters Family YMCA Camp Glacier Hollow, a 100+ acre facility on spring-fed Lake Elaine with capacity for up to 175 campers per week, anchor the youth development offering alongside Leaders In Training and Counselors In Training leadership pipelines for ages 12-17.

The underlying technology stack is non-proprietary and standard for the sector: the YMCA uses the Daxko operations platform for online membership sales, program registration, and camper account management. There is no public API, no native mobile application, and no AI or machine-learning surface disclosed. Distribution is omnichannel and low-tech: direct walk-in membership and program registration at branches, phone inquiries, self-serve online registration via Daxko, printed and digital program guides, Facebook for weather and community updates, email newsletters, and outbound community partnerships (most notably United Way of Portage County for financial assistance scholarships).

The business model mixes four revenue streams: recurring membership fees (individual, family, senior, 24-7 access, and Membership-for-All subsidized tiers), one-time program registration fees (camps, swim lessons, sports, child care, personal training, group exercise), recurring tax-deductible donations via the Annual Campaign and United Way, and small transactional revenue from the camp Trading Post (snacks at $1 each, souvenirs $3-$25, punch cards $5-$20). Pricing is not publicly disclosed, and financial assistance is provided to qualifying members regardless of ability to pay. The organization is part of the broader YMCA movement but operates as an autonomous local association with no parent company, private equity, or venture capital ownership, governed by a Board of Directors and led by a small named management team including Jacob Klatkiewicz as Member Experience Director at Plover YMCA.

Name

STEVENS POINT AREA YMCA

Legal name

Stevens Point Area YMCA

Website

https://spymca.org

Company type

Private

Founded year

1969

Operating status

Operating

Short description

The Stevens Point Area YMCA is a 501(c)(3) nonprofit operating fitness, aquatics, child care, sports, pickleball, and camp programs across four sites in Stevens Point, Plover, Waushara, and Camp Glacier Hollow, serving youth, adults, seniors, individuals with disabilities, military, and corporate wellness clients in central Wisconsin.

Ownership category

akta.pro rank

Headquarters

HQ city

Stevens Point

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees for individuals, families, and seniors providing access to fitness facilities, pools, and program discounts
2. Program Registration Fees: Fees for camps, swim lessons, sports programs, child care, group exercise classes, and personal training sessions
3. Donations and Annual Campaign: Tax-deductible donations from community members supporting financial assistance programs
4. Trading Post Sales: Snack and souvenir sales at camp locations through camper account systems

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Stevens Point Area YMCA is a 501(c)(3) nonprofit community organization that delivers facility memberships, group exercise classes, aquatics and swim lessons, child care and school-age care, summer day camps, overnight camps, leadership development programs, sports/recreation, pickleball, senior wellness (FOREVERWELL), and adapted programs for people with disabilities across multiple branches in Stevens Point, Plover, and Waushara, Wisconsin. Programming is supported by donations, financial assistance, and the United Way partnership so services remain accessible regardless of ability to pay.

Product overview

The Stevens Point Area YMCA is a community-based nonprofit organization offering a comprehensive portfolio of programs and services centered on Youth Development, Healthy Living, and Social Responsibility. The core offerings include Day Camp and Overnight Camp programs at Peters Family YMCA Camp Glacier Hollow (ages 7-17), with leadership development through the Leaders In Training (LIT) and Counselors In Training (CIT) programs. The organization operates fitness facilities offering over 50 weekly Group Exercise Classes and indoor Pickleball at Plover YMCA with skill-level designated courts. Additional programs span Aquatics (swim lessons, swim team), Child Care Services, Sports & Recreation (gymnastics, martial arts, dance), Health & Wellness (personal training, wellness programs), and facility rentals for groups and retreats. A Trading Post camp store supports the camp experience with snacks and souvenirs.

Differentiator

Problem solved

Functional benefit

Brands

• Peters Family YMCA Camp Glacier Hollow: Overnight and day camp programs located 14 miles east of Stevens Point, WI on crystal-clear, spring-fed Lake Elaine. Serves up to 175 total campers per week.

Products and services

• Day Camp
• Overnight Camp
• Leaders In Training (LIT) Program
• Counselors In Training (CIT) Program
• Plover YMCA Pickleball
• Group Exercise Classes
• Trading Post
• YMCA Membership Programs
• Aquatics Programs
• Child Care Services
• Sports and Recreation Programs
• Health and Wellness Programs
• Group and Retreat Facilities
• Adapted Programs
• American Red Cross Lifeguard Certification
• Corporate Wellness Program
• Military Initiatives Program

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• United Way of Portage CountycoreOthersYMCA receives funding and support through United Way of Portage County for financial assistance scholarships enabling access for community members regardless of ability to pay.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Green Bay YMCA: Another Wisconsin YMCA chapter offering fitness, aquatics, child care, and youth programs under the same national YMCA brand; directly comparable mission, service mix, and operating model.
• YWCA USA: National nonprofit community organization delivering fitness, child care, housing, and youth programming; comparable mission, multi-stream revenue, and member-based operating model.
• Boys & Girls Clubs of America (Central Wisconsin): Nonprofit youth development organization offering child care, sports, and summer programming in the same Wisconsin communities; directly comparable on mission, target families, and program portfolio.
• Wausau YMCA: Nearby central Wisconsin YMCA serving a comparable mid-size market with fitness, swim, child care, and camp programming; closely comparable scale and program mix.
• JCC (Jewish Community Center) of Madison: Community-based nonprofit operating fitness facilities, child care, summer camps, and adapted programming in Wisconsin; comparable operating model and member-serving mission.
• Marshfield Clinic Health System YMCA: Another Wisconsin YMCA with a health-system partnership model; directly comparable on multi-branch fitness, wellness, and community-based nonprofit structure.

Broad incumbents

• Planet Fitness: National low-cost fitness chain with locations across Wisconsin; competes for adult fitness membership dollars but lacks child care, camp, and adapted programming.
• Anytime Fitness: 24/7 franchised fitness chain with Wisconsin locations including Stevens Point area; competes for adult fitness members but without camp, child care, or adapted programming.
• Salvation Army (Central Wisconsin): Large nonprofit operating community programs including youth services, recreation, and family support; comparable 501(c)(3) nonprofit operating model and community-based mission.

Regional players

• Stevens Point Parks & Recreation Department: Municipal recreation provider offering sports, aquatics, and summer programs in the same geography; competes for youth and adult recreation participation with subsidized pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spymca
• LinkedInlinkedin.com/company/stevens-point-area-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEVENS POINT AREA YMCA