SCHÜTTE
SCHÜTTE (Franz Joseph Schütte GmbH) is a privately held German manufacturer of sanitary fittings — kitchen and bathroom faucets, showers, toilets, and accessories — founded in 1976 and selling to European trade partners (150+, 6,500+ outlets) and direct consumers.
- Company typePrivate
- Founded1976
- HeadquartersWallenhorst, Germany
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What SCHÜTTE does
SCHÜTTE (legal entity: Franz Joseph Schütte GmbH) is a privately held German brand manufacturer of sanitary fittings and bathroom/kitchen fixtures, founded in 1976 and headquartered in Wallenhorst, Germany. The company's core product portfolio spans kitchen faucets (including sensor and digital models such as VITAL SENSOR and AQUADOT), bathroom faucets (washbasin, shower, bath, and thermostatic mixers), showers (hand showers, rain showers, shower rails/sets, shower thermostats), toilets (shower toilets such as CESARI PREMIUM, toilet seats, wall-mounted toilets), and bathroom accessories — underpinned by in-house features such as ECO-Stop water-saving technology, adjustable scald protection, sensor-based touchless control, and the AQUASTAR integrated sparkling-water/cooling/filtration system.
The business model is a hybrid of wholesale hardware sales through 150+ European trade partners operating 6,500+ stationary retail outlets, supplemented by a direct-to-consumer online store and a dedicated B2B portal (b2b.fjschuette.com) for taps, showers, and spare parts. Products are unit-priced with a wide ASP spread (from ~€35 entry-level showers to ~€2,800 premium shower toilets), positioning SCHÜTTE in the value-to-premium tier of the European sanitary fittings market. The company maintains CE conformity for its electronic product lines, an IHK Top Trainer recognition (2024, consecutive), and the WASSERWERK product line's German Design Award 2026 (Rat für Formgebung), reinforcing both compliance credentials and design credibility with trade buyers.
SCHÜTTE firmographics
Firmographics- Name
- SCHÜTTE
- Legal name
- Franz Joseph Schütte GmbH
- Website
- https://fjschuette.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Short description
- SCHÜTTE (Franz Joseph Schütte GmbH) is a privately held German manufacturer of sanitary fittings — kitchen and bathroom faucets, showers, toilets, and accessories — founded in 1976 and selling to European trade partners (150+, 6,500+ outlets) and direct consumers.
- Ownership category
- akta.pro rank
SCHÜTTE industry classification
Industry- Product category
- Sanitary Fixtures
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
- akta.pro secondary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where SCHÜTTE is headquartered
LocationHeadquarters
- HQ city
- Wallenhorst
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SCHÜTTE business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Sanitary Products Sales: Direct sales of manufactured sanitary products including kitchen faucets, bathroom faucets, showers, toilets, and accessories through trade partners and direct online channels
- B2B Trade Sales: Wholesale distribution through network of 150+ trade partners operating 6,500+ stationary sales outlets across Europe
- Direct-to-Consumer Online Sales: Direct consumer sales through in-house online store for taps, showers, and spare parts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Products - AQUASTAR PREMIUM sparkling water tap with cooling and filter system |
| Unit Pricing | Pay-as-you-go | Premium Products - CESARI PREMIUM rimless shower toilet with slimline seat |
| Unit Pricing | Pay-as-you-go | Standard Products - ELEPHANT wash basin mixer |
| Unit Pricing | Pay-as-you-go | Shower Products - SAMOA RAIN hand shower |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SCHÜTTE product offering
Product offeringCore offering
SCHÜTTE manufactures branded sanitary fittings for bathrooms and kitchens, including kitchen faucets (with sensor and digital variants), bathroom faucets (washbasin, shower, bath, and thermostatic mixers), showers (hand showers, rain showers, shower thermostats and sets), toilets (shower toilets, toilet seats, wall-mounted models), and bathroom accessories. Products are sold primarily through a European B2B trade network of more than 150 partners with 6,500+ stationary retail outlets, and directly to consumers via the company's own online store and B2B portal.
Product overview
SCHÜTTE is a German brand manufacturer of sanitary products founded in 1976. The company offers a comprehensive portfolio of bathroom and kitchen fixtures including kitchen faucets (with smart/sensor variants like VITAL SENSOR and AQUADOT DIGITAL TAP), bathroom faucets (washbasin mixers, shower mixers, bath mixers, thermostatic mixers), showers (hand showers, rain showers like SAMOA RAIN, shower rails and sets, shower thermostats), toilets (shower toilets like CESARI PREMIUM, toilet seats, wall-mounted toilets), and bathroom accessories. The portfolio includes innovative products such as the AQUASTAR PREMIUM sparkling water tap system with cooling and filtration, and water-saving economy shower heads. Products are available through a network of over 150 trade partners with 6,500+ sales outlets across Europe, as well as through the company's own online store.
Differentiator
Problem solved
Functional benefit
Brands
- WASSERWERK: Brand that won the German Design Award 2026
- AQUASTAR
- CESARI
Products and services
- VITAL SENSOR Sensor-based kitchen faucet that enables touchless operation, sold to trade and end consumers for kitchen installations.
- AQUADOT DIGITAL TAP Digital kitchen faucet with electronic controls, sold to trade and end consumers for modern kitchen installations.
- SAMOA RAIN Rain shower head for overhead bathroom installations, sold to trade and end consumers.
- AQUASTAR PRO Filter kitchen faucet with integrated water filtration system, sold to trade and end consumers for kitchen installations.
- CESARI PREMIUM Premium rimless shower toilet with slimline seat and integrated washing functions, sold to trade and end consumers for bathroom upgrades.
- AQUASTAR PREMIUM Sparkling water tap system with integrated cooling and filter system that dispenses chilled, filtered, and carbonated water directly from the kitchen tap, priced at €2,299 and sold to trade and end consumers.
- Economy Shower Heads Water- and energy-saving shower heads that reduce consumption and are marketed as saving up to €300 per year, sold to trade and end consumers.
- Shower Thermostats / Thermostatic Mixers Thermostatic mixer faucets with precise temperature regulation and scald protection for shower installations, sold to trade and end consumers.
- Washbasin Mixers Faucets for washbasin installation in bathrooms, sold through the trade partner network and direct online store across multiple price points (e.g., ELEPHANT washbasin mixer at €124.99).
- Kitchen Faucets Standard and conventional kitchen faucets (in addition to sensor and digital variants) sold to trade and end consumers for kitchen installations.
- Hand Showers Hand-held shower heads for bathroom use (e.g., SAMOA RAIN hand shower at €34.99), sold to trade and end consumers.
- Spare Parts Replacement cartridges, valve bonnets, and other spare parts for SCHÜTTE products, sold through the direct online store to support long-term maintenance of installed fittings.
Quantifiable outcome
- Water and energy savings of up to 300 euros per year with water-saving shower heads
Companies that use SCHÜTTE
Customer profileSegments2 records
Ideal customer profiles1 record
SCHÜTTE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SCHÜTTE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- European Trade Partners (150+)coreSCHÜTTE cooperates with more than 150 trade partners who operate more than 6,500 stationary sales outlets throughout Europe. These partners are the primary distribution channel for SCHÜTTE's sanitary products, enabling wide geographic coverage across European markets.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SCHÜTTE competitors and assessment
Company assessmentDirect peers
- Grohe: Grohe is a leading German manufacturer of kitchen and bathroom fittings, showers, and sanitary systems — directly competing with SCHÜTTE across faucets, showers, and thermostatic mixers in the same European trade and retail channels.
- Hansgrohe: Hansgrohe is a premium German manufacturer of showers, shower systems, and bathroom faucets, with strong design credentials and direct overlap with SCHÜTTE's shower, thermostatic, and faucet categories in the European trade.
- Dornbracht: Dornbracht is a premium German manufacturer of designer faucets, showers, and bathroom accessories, comparable to SCHÜTTE on product category (faucets, showers, accessories) and on German design-led positioning.
- Keuco: Keuco is a German mid-sized manufacturer of bathroom fittings, accessories, and mirrors — closely comparable to SCHÜTTE on German mid-market positioning and bathroom-focused product portfolio.
- Kludi: Kludi is a German fittings specialist producing kitchen and bathroom faucets, showers, and thermostatic mixers — a closely comparable mid-sized German manufacturer competing in the same trade-partner distribution model as SCHÜTTE.
Regional players
- Bristan: Bristan is a UK-focused manufacturer and supplier of kitchen and bathroom taps, showers, and accessories — a regional competitor with overlapping product categories but different geographic focus than SCHÜTTE's European-wide distribution.
Broad incumbents
- Duravit: Duravit is a major German sanitary manufacturer with broad portfolio coverage including bathroom ceramics, faucets, shower toilets, and wellness systems — overlapping with SCHÜTTE across bathroom fixtures and shower toilet categories.
- Villeroy & Boch: Villeroy & Boch is a broad European sanitary and tableware brand with substantial bathroom fittings, ceramics, and shower toilet offerings — comparable to SCHÜTTE in bathroom fixtures with a larger, more diversified portfolio.
- Ideal Standard: Ideal Standard is a large European sanitary brand offering a broad portfolio of fittings, ceramics, and showering solutions across multiple price tiers — a broader incumbent competitor with overlapping bathroom and kitchen faucet products.
- Toto: Toto is a global Japanese sanitary manufacturer best known for advanced shower toilets (Washlet) and bathroom technology — directly relevant as a competitor in the shower-toilet category where SCHÜTTE offers its CESARI line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SCHÜTTE compliance and trust
Trust signalCompliance1 record
SCHÜTTE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SCHÜTTE leadership team
Management profileNumber of profiles
SCHÜTTE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SCHÜTTE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SCHÜTTE
What does SCHÜTTE do?
SCHÜTTE manufactures branded sanitary fittings for bathrooms and kitchens, including kitchen faucets (with sensor and digital variants), bathroom faucets (washbasin, shower, bath, and thermostatic mixers), showers (hand showers, rain showers, shower thermostats and sets), toilets (shower toilets, toilet seats, wall-mounted models), and bathroom accessories. Products are sold primarily through a European B2B trade network of more than 150 partners with 6,500+ stationary retail outlets, and directly to consumers via the company's own online store and B2B portal.
Is SCHÜTTE a public or private company?
SCHÜTTE is a private company. It is classified as family owned and is currently operating.
When was SCHÜTTE founded?
SCHÜTTE was founded in 1976.
Where is SCHÜTTE based?
SCHÜTTE is headquartered in Wallenhorst, Germany, in the Europe region.
How does SCHÜTTE make money?
Three revenue lines are on record. Sanitary Products Sales are the primary driver. The others are B2B Trade Sales and direct-to-Consumer Online Sales.
Who are SCHÜTTE's main competitors?
Direct peers on record are Grohe, Hansgrohe, Dornbracht, Keuco and Kludi. Bristan is listed as a regional player. Broad incumbents are Duravit, Villeroy & Boch, Ideal Standard and Toto.
Does SCHÜTTE have an API?
No public API is recorded for SCHÜTTE.
What industry is SCHÜTTE in?
SCHÜTTE's product category is Sanitary Fixtures. Its primary akta.pro industry code is CRAIAFAC, Plumbing Fixtures & Faucets Showrooms, with a secondary code of CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 449 and its SIC code is 5070.