SCHÜTTE

What SCHÜTTE does

SCHÜTTE (legal entity: Franz Joseph Schütte GmbH) is a privately held German brand manufacturer of sanitary fittings and bathroom/kitchen fixtures, founded in 1976 and headquartered in Wallenhorst, Germany. The company's core product portfolio spans kitchen faucets (including sensor and digital models such as VITAL SENSOR and AQUADOT), bathroom faucets (washbasin, shower, bath, and thermostatic mixers), showers (hand showers, rain showers, shower rails/sets, shower thermostats), toilets (shower toilets such as CESARI PREMIUM, toilet seats, wall-mounted toilets), and bathroom accessories — underpinned by in-house features such as ECO-Stop water-saving technology, adjustable scald protection, sensor-based touchless control, and the AQUASTAR integrated sparkling-water/cooling/filtration system.

The business model is a hybrid of wholesale hardware sales through 150+ European trade partners operating 6,500+ stationary retail outlets, supplemented by a direct-to-consumer online store and a dedicated B2B portal (b2b.fjschuette.com) for taps, showers, and spare parts. Products are unit-priced with a wide ASP spread (from ~€35 entry-level showers to ~€2,800 premium shower toilets), positioning SCHÜTTE in the value-to-premium tier of the European sanitary fittings market. The company maintains CE conformity for its electronic product lines, an IHK Top Trainer recognition (2024, consecutive), and the WASSERWERK product line's German Design Award 2026 (Rat für Formgebung), reinforcing both compliance credentials and design credibility with trade buyers.

Name

SCHÜTTE

Legal name

Franz Joseph Schütte GmbH

Website

https://fjschuette.com

Company type

Private

Founded year

1976

Operating status

Operating

Short description

SCHÜTTE (Franz Joseph Schütte GmbH) is a privately held German manufacturer of sanitary fittings — kitchen and bathroom faucets, showers, toilets, and accessories — founded in 1976 and selling to European trade partners (150+, 6,500+ outlets) and direct consumers.

Ownership category

akta.pro rank

Product category

Sanitary Fixtures

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Bathroom fixtures
• Kitchen faucets
• Shower systems
• Sanitary products
• Toilet fittings

Headquarters

HQ city

Wallenhorst

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sanitary Products Sales: Direct sales of manufactured sanitary products including kitchen faucets, bathroom faucets, showers, toilets, and accessories through trade partners and direct online channels
2. B2B Trade Sales: Wholesale distribution through network of 150+ trade partners operating 6,500+ stationary sales outlets across Europe
3. Direct-to-Consumer Online Sales: Direct consumer sales through in-house online store for taps, showers, and spare parts

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SCHÜTTE manufactures branded sanitary fittings for bathrooms and kitchens, including kitchen faucets (with sensor and digital variants), bathroom faucets (washbasin, shower, bath, and thermostatic mixers), showers (hand showers, rain showers, shower thermostats and sets), toilets (shower toilets, toilet seats, wall-mounted models), and bathroom accessories. Products are sold primarily through a European B2B trade network of more than 150 partners with 6,500+ stationary retail outlets, and directly to consumers via the company's own online store and B2B portal.

Product overview

SCHÜTTE is a German brand manufacturer of sanitary products founded in 1976. The company offers a comprehensive portfolio of bathroom and kitchen fixtures including kitchen faucets (with smart/sensor variants like VITAL SENSOR and AQUADOT DIGITAL TAP), bathroom faucets (washbasin mixers, shower mixers, bath mixers, thermostatic mixers), showers (hand showers, rain showers like SAMOA RAIN, shower rails and sets, shower thermostats), toilets (shower toilets like CESARI PREMIUM, toilet seats, wall-mounted toilets), and bathroom accessories. The portfolio includes innovative products such as the AQUASTAR PREMIUM sparkling water tap system with cooling and filtration, and water-saving economy shower heads. Products are available through a network of over 150 trade partners with 6,500+ sales outlets across Europe, as well as through the company's own online store.

Differentiator

Problem solved

Functional benefit

Brands

• WASSERWERK: Brand that won the German Design Award 2026
• AQUASTAR
• CESARI

Products and services

• VITAL SENSOR Sensor-based kitchen faucet that enables touchless operation, sold to trade and end consumers for kitchen installations.
• AQUADOT DIGITAL TAP Digital kitchen faucet with electronic controls, sold to trade and end consumers for modern kitchen installations.
• SAMOA RAIN Rain shower head for overhead bathroom installations, sold to trade and end consumers.
• AQUASTAR PRO Filter kitchen faucet with integrated water filtration system, sold to trade and end consumers for kitchen installations.
• CESARI PREMIUM Premium rimless shower toilet with slimline seat and integrated washing functions, sold to trade and end consumers for bathroom upgrades.
• AQUASTAR PREMIUM Sparkling water tap system with integrated cooling and filter system that dispenses chilled, filtered, and carbonated water directly from the kitchen tap, priced at €2,299 and sold to trade and end consumers.
• Economy Shower Heads Water- and energy-saving shower heads that reduce consumption and are marketed as saving up to €300 per year, sold to trade and end consumers.
• Shower Thermostats / Thermostatic Mixers Thermostatic mixer faucets with precise temperature regulation and scald protection for shower installations, sold to trade and end consumers.
• Washbasin Mixers Faucets for washbasin installation in bathrooms, sold through the trade partner network and direct online store across multiple price points (e.g., ELEPHANT washbasin mixer at €124.99).
• Kitchen Faucets Standard and conventional kitchen faucets (in addition to sensor and digital variants) sold to trade and end consumers for kitchen installations.
• Hand Showers Hand-held shower heads for bathroom use (e.g., SAMOA RAIN hand shower at €34.99), sold to trade and end consumers.
• Spare Parts Replacement cartridges, valve bonnets, and other spare parts for SCHÜTTE products, sold through the direct online store to support long-term maintenance of installed fittings.

Quantifiable outcome

• Water and energy savings of up to 300 euros per year with water-saving shower heads

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• European Trade Partners (150+)coreChannel Partner/ Reseller/ DistributorSCHÜTTE cooperates with more than 150 trade partners who operate more than 6,500 stationary sales outlets throughout Europe. These partners are the primary distribution channel for SCHÜTTE's sanitary products, enabling wide geographic coverage across European markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grohe: Grohe is a leading German manufacturer of kitchen and bathroom fittings, showers, and sanitary systems — directly competing with SCHÜTTE across faucets, showers, and thermostatic mixers in the same European trade and retail channels.
• Hansgrohe: Hansgrohe is a premium German manufacturer of showers, shower systems, and bathroom faucets, with strong design credentials and direct overlap with SCHÜTTE's shower, thermostatic, and faucet categories in the European trade.
• Dornbracht: Dornbracht is a premium German manufacturer of designer faucets, showers, and bathroom accessories, comparable to SCHÜTTE on product category (faucets, showers, accessories) and on German design-led positioning.
• Keuco: Keuco is a German mid-sized manufacturer of bathroom fittings, accessories, and mirrors — closely comparable to SCHÜTTE on German mid-market positioning and bathroom-focused product portfolio.
• Kludi: Kludi is a German fittings specialist producing kitchen and bathroom faucets, showers, and thermostatic mixers — a closely comparable mid-sized German manufacturer competing in the same trade-partner distribution model as SCHÜTTE.

Regional players

• Bristan: Bristan is a UK-focused manufacturer and supplier of kitchen and bathroom taps, showers, and accessories — a regional competitor with overlapping product categories but different geographic focus than SCHÜTTE's European-wide distribution.

Broad incumbents

• Duravit: Duravit is a major German sanitary manufacturer with broad portfolio coverage including bathroom ceramics, faucets, shower toilets, and wellness systems — overlapping with SCHÜTTE across bathroom fixtures and shower toilet categories.
• Villeroy & Boch: Villeroy & Boch is a broad European sanitary and tableware brand with substantial bathroom fittings, ceramics, and shower toilet offerings — comparable to SCHÜTTE in bathroom fixtures with a larger, more diversified portfolio.
• Ideal Standard: Ideal Standard is a large European sanitary brand offering a broad portfolio of fittings, ceramics, and showering solutions across multiple price tiers — a broader incumbent competitor with overlapping bathroom and kitchen faucet products.
• Toto: Toto is a global Japanese sanitary manufacturer best known for advanced shower toilets (Washlet) and bathroom technology — directly relevant as a competitor in the shower-toilet category where SCHÜTTE offers its CESARI line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHÜTTE