Sacramento Area Bicycle Advocates

Name

Sacramento Area Bicycle Advocates

Legal name

Sacramento Area Bicycle Advocates

Website

https://sacbike.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cycling Advocacy & Community Programs

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Environment, Conservation and Wildlife Organizations (813312), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Bicycle advocacy services
• Cycling community programs
• Active transportation advocacy
• Bike valet services
• Non-profit cycling education

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Individual Memberships: Monthly or annual sustaining memberships ranging from $5 to $100 per month, providing members with VIP bike valet access, early bird pricing on events, and invitations to member-only events.
2. Business/Organization Memberships: Business memberships range from $250 (Singlespeed) to $1,500 (Peloton) annually, offering logo placement on website and newsletters, event sponsorship, and program sponsorships.
3. Donations: One-time and recurring donations from individuals supporting cycling advocacy and programs.
4. Sponsorships: Corporate sponsorships for events (May is Bike Month, Velo Ball), programs, and the Community Bike Shop at various tiers from $500 to $10,000.
5. Merchandise Sales: Sale of SABA merchandise including t-shirts, bags, and other swag through the SABA Store and Bonfire.
6. Used Bike Sales: Sale of refurbished bikes at low cost to community members needing reliable transportation.
7. Bike Valet Services: Free bike valet parking services for event organizers, with event organizers or sponsors covering operational costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels12 records

Core offering

Sacramento Area Bicycle Advocates (SABA) is a 501(c)(3) non-profit that provides free bicycle advocacy, education, and community programs in the Sacramento region. Its core offerings include Bike Valet attended parking at events, free Ride Ready Repair clinics, Upcycle bike donations to social service organizations, E-Bike education and test rides, Social Rides, Lights On bike light giveaways, Bike Lane Sweeper operations, Learn 2 Ride classes, May is Bike Month, and the Velo Ball annual fundraiser. The organization also operates the Community Bike Shop in partnership with Community Shop Class and funds its mission through individual memberships, business memberships, donations, sponsorships, and grants.

Product overview

Sacramento Area Bicycle Advocates (SABA) operates as a non-profit bicycle advocacy and community organization — not a single unified software product, but rather a portfolio of programs and services. The core offerings span five program areas: Advocacy (Complete Streets, Safer Streets, Connected Bike Networks, Biking for the Climate), Education (Ride Ready Repair, Learn 2 Ride, League Cycling Instructor classes, an Employer's Bike Commuting Guide), Community Programs (Bike Valet, Ride Ready Repair, Upcycle bike donations, Social Rides, Lights On bike light giveaways, Bike Lane Sweepers, Community Bike Shop), E-Bikes (test rides, education, a local e-bike incentive program), and Events (Velo Ball fundraiser, May is Bike Month, Biketober). Supporting these programs are membership offerings (individual and business/organization tiers), the Gear'd Up newsletter, bike registry services via Bike Index, and a retail store (used bikes and merchandise). The programs are delivered through a combination of staff, volunteers, pop-up events, and strategic partnerships, with no software-as-a-product offering but meaningful technology integrations for volunteer management, email marketing, donations, bike registration, and route planning.

Differentiator

Problem solved

Functional benefit

Brands

• Community Bike Shop: A hybrid bike shop on Stockton Boulevard operated in partnership with Community Shop Class, providing point of sale goods such as locks, lights and helmets, basic repairs, and e-bike conversion services. Teaches young adults to run the shop and conduct repairs.
• Velo Ball

Products and services

• Bike Valet Free, secure, attended valet bike parking service at community events across the Sacramento region. A fenced compound is staffed by SABA crew; cyclists exchange their bike for a claim ticket. Parks over 15,000 bikes annually at 160+ events.
• Ride Ready Repair Free pop-up bike repair clinics at underserved communities, schools, parks, and events. Professional mechanics perform diagnostics, maintenance, and basic repairs to keep bikes rolling safely. Repaired over 2,300 bikes at over 170 events in 2025.
• Upcycle (Bike Donation Program) Collects donated bicycles from the community, repairs them through the mechanic program, and donates them to social service organizations serving individuals in need. Bicycles are essential for accessing jobs, schools, and services for residents without cars. Donated 200 bikes in 2025.
• Social Rides Monthly themed social rides around Sacramento and West Sacramento, typically on the third or last Sunday of the month, lasting about 2 hours. Rides range from 8 to 80+ participants, are slow-paced with monitors at busy intersections, and often have educational themes.
• Lights On Free bike light giveaway program to improve nighttime visibility and road safety. The wintertime giveaway program resumed with new sponsors underwriting periodic light distributions.
• Bike Lane Sweeper Two electric bike-towed bike lane sweepers named 'Crunch' and 'Munch,' purchased with a SMUD SHINE Grant. They clean debris (glass, leaves, gravel, litter) from bike lanes and trails throughout Sacramento that are inaccessible to traditional street-sweeping equipment. Operations are tracked via Strava.
• E-Bike Program Promotes e-bikes as affordable, healthy, and climate-friendly transportation through e-bike test rides, education workshops, videos, a dedicated e-bike incentive program for low-income residents, and advocacy for e-bike-friendly legislation. Distributed 22 e-bike vouchers locally in 2025 and launched a pilot incentive program in South Sacramento.
• Learn 2 Ride Classes that teach people of all ages how to ride a bike and how to navigate streets safely. Serves both adults and children as part of SABA's expanded education suite launched in 2025.
• Velo Ball SABA's premier annual fundraiser and community celebration, featuring food, beverages, a live auction, photo booth, music, and awards. Held annually at venues like Sierra 2 Center for the Arts and Pintworks Brew Pub, it showcases SABA's yearly accomplishments.
• May is Bike Month The Sacramento region's signature event promoting bicycling for daily transportation. The month-long program includes bike festivals, classes, social rides, and workplace challenges, aiming to replace car trips with bike trips. In 2025, participants cycled 10,989,842 miles across 724,652 rides.
• SABA Store Sells repaired used bikes at low cost for reliable transportation, and SABA merchandise (t-shirts, bags, swag) through Bonfire platform. Drives membership, visibility, and revenue for SABA's programs.
• Individual Membership Sustaining monthly memberships ($5–$100/month) and annual options providing members with VIP Bike Valet access, early bird pricing on events, invitations to members-only rides, and support for SABA's programs.
• Business and Organization Memberships Four tiers (Singlespeed $250, Tandem $500, Team Ride $1,000, Peloton $1,500 annually) with benefits including logo placement on SABA's website, newsletter recognition, social media mentions, event sponsorship, and program sponsorship.
• Community Bike Shop Opened August 2025 on Stockton Boulevard in partnership with Community Shop Class. Provides point-of-sale goods (locks, lights, helmets), basic repairs for both analog and e-bikes, e-bike conversion kits, and serves as a training ground for young adults learning bike repair and business skills.
• Employer's Bike Commuting Guide Comprehensive guide for employers on promoting bike commuting, covering getting started, bike commuting facilities, employee incentives, and keeping employees pedaling. Adapted from the Bicycle Federation of Wisconsin.
• SABA Maps Library Curated map library on Ride with GPS showing the best places to ride in Sacramento, along with regional maps for Davis, El Dorado County, Elk Grove, Folsom, North Natomas, Placer County, Rancho Cordova, Roseville, Sacramento, Sacramento County, West Sacramento, and Woodland.

Quantifiable outcome

• 10,989,842 miles cycled during May is Bike Month 2025
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Community Shop ClasscoreStrategic or Co-development Partner · 1 August 2025Partnership to operate the Community Bike Shop on Stockton Blvd in Oak Park, Sacramento. Community Shop Class teaches young adults to run the shop and conduct repairs. The hybrid bike shop provides point-of-sale goods, basic repairs for analog and e-bikes, and e-bike conversion kits.
• Sierra Service Project (SSP)minorStrategic or Co-development Partner · 1 August 2025Partner in developing the Community Bike Shop on Stockton Boulevard alongside Community Shop Class.
• Yuba Area Bicycle Advocates (YABA)minorStrategic or Co-development PartnerSABA supports and acts as mentor to YABA, a regional bike advocacy organization. Shares expertise and provides guidance on advocacy efforts.
• Bicycle Advocates Rancho Cordova (BARC)minorStrategic or Co-development PartnerSABA supports and mentors BARC as a regional bike advocacy organization.
• Auburn Trails AllianceminorStrategic or Co-development PartnerSABA provides mentorship support to Auburn Trails Alliance.
• CalbikecoreStrategic or Co-development PartnerActive membership in Calbike, the California Bicycle Coalition, which pushes for safe streets and lowered vehicle miles travelled statewide. SABA participates in legislative watch and advocacy efforts.
• Bike IndexcoreTechnology or IntegrationPartnership with the non-profit Bike Index to educate bicycle owners about bike registration and reporting services. Provides free bike registration, stolen bike alerts, and recovery platform for Sacramento area cyclists.
• SMUD (Sacramento Municipal Utility District)coreStrategic or Co-development PartnerSMUD provides SHINE Grant funding for bike lane sweepers named Crunch and Munch. Partnership through SMUD's Ride and Drive program for e-bike events. SMUD is also a business member and supporter.
• JIBE (North Natomas Transportation Management Association)minorStrategic or Co-development PartnerSABA partners with JIBE to offer pop-up bike clinics for residents in North Natomas. JIBE runs shuttle between North Natomas and downtown Sacramento with bike racks.
• Capitol CorridorminorStrategic or Co-development PartnerListed as supporter in 2025 Year in Review, joint transportation initiative supporting multi-modal commuting with bikes and rail.
• Katherine Johnson Middle SchoolminorOthersRecipient of 50 donated bikes (mostly for refugees) through Upcycle program.
• Bike DogminorOthersBusiness member and community supporter of SABA.
• Centene CorporationminorOthersBusiness member supporting SABA's bicycle friendly future.
• Rivet Cycle WorksminorOthersBusiness member and supporter. Listed as community supporter in 2024 and 2025 Year in Review.
• REI SacramentominorOthersBusiness member and supporter. Also listed as supporter through REI Co-op.
• SACOG (Sacramento Area Council of Governments)minorOthersListed as supporter in 2025 Year in Review, regional planning organization.
• City of SacramentocoreOthersMajor partner and supporter. SABA staff serve on Active Transportation Commission. Collaborative advocacy for infrastructure improvements.
• Sacramento CountycoreOthersPartner and supporter. SABA staff serve on Sac County Bicycle Advisory Committee and received Environmental Organization of the Year from County's Environmental Council.
• City of West SacramentocoreOthersPartner and supporter. SABA staff serve on West Sacramento Active Transportation Commission. Programs include social rides and events in West Sacramento.
• Bike Party SacramentominorOthersListed as community supporter organizing monthly social rides and food donations.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Rails-to-Trails Conservancy: National non-profit focused on converting rail corridors into multi-use trails. Operates at broader active-transportation scale than SABA but shares overlapping policy and infrastructure advocacy goals, particularly around connected bike networks.
• League of American Bicyclists: National bicycle advocacy organization that granted SABA its Platinum Bicycle Friendly Organization designation. Operates the BFA program that sets standards SABA meets; serves as the umbrella credibility body for the broader advocacy movement SABA participates in.
• California Bicycle Coalition (Calbike): Statewide bicycle advocacy organization of which SABA is an active member. Calbike pushes safe-streets legislation at the state level while SABA executes local programs; both share legislative-watch and advocacy infrastructure and are part of the same movement network.
• People for Bikes: National bicycle advocacy and industry coalition focused on improving bike infrastructure and growing ridership. Operates at national scale while SABA operates regionally; both sit within the same broader U.S. bicycle movement ecosystem.

Direct peers

• San Francisco Bicycle Coalition: One of the largest regional bicycle advocacy non-profits in the U.S., offering membership tiers, education, advocacy, and community rides. Directly comparable to SABA in mission, structure, and program mix, but operating at a much larger urban scale in San Francisco.
• Bike East Bay: East Bay regional bicycle advocacy organization with comparable membership tiers, advocacy, education, and community event programs. Most analogous direct peer in Northern California outside Sacramento given proximity and similar mid-size city context.
• Bikes Not Bombs: Non-profit that refurbishes donated bikes for redistribution to underserved communities, closely paralleling SABA's Upcycle program. Operates a community bike shop model with youth job training, directly comparable to SABA's Community Bike Shop partnership with Community Shop Class.
• Los Angeles County Bicycle Coalition (LACBC): Regional bicycle advocacy non-profit serving the LA metro area with similar programs including education, advocacy, social rides, and community outreach. Direct peer in mission, funding model (memberships + grants), and program architecture.
• Washington Area Bicyclist Association (WABA): Mid-Atlantic regional bicycle advocacy non-profit offering bike education, advocacy, and community rides. Structurally comparable — membership-based 501(c)(3) with volunteer-driven programs and Bike Valet-style event services.

Regional players

• Yuba Area Bicycle Advocates (YABA): Smaller regional bike advocacy organization in the Yuba City area that SABA actively mentors and supports. Comparable mission and structure but smaller scale; serves as a model for how SABA's playbook could be exported to adjacent regions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sacbike
• Facebookfacebook.com/sacbike
• LinkedInlinkedin.com/company/sacramento-area-bicycle-advocates
• Instagraminstagram.com/sacbike

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacramento Area Bicycle Advocates