Real Balance Global Wellness Services, Inc.

What Real Balance Global Wellness Services, Inc. does

Real Balance Global Wellness Services, Inc. is a privately held, Fort Collins, Colorado-based wellness coaching education company founded and led by Dr. Michael Arloski. The company trains wellness and healthcare professionals in its proprietary, trademarked Wellness Mapping 360°™ methodology — a systematic framework built on evidence-based behavioral change psychology, human motivation, cultural support, and professional coaching competencies — delivered via live interactive webinars, an LMS-style e-learning platform (elearn.realbalance.com), and on-location training sessions across 13+ US cities.

The product portfolio centers on three certification paths: the foundational Wellness & Health Coach Certification, the Professional path aligned with the National Board for Health & Wellness Coaching (NBHWC) leading to the NBC-HWC credential, and the Professional path aligned with the International Coach Federation (ICF) Level 1. Revenue is generated primarily through one-time certification tuition and individual continuing-education courses priced between $32 and $365, supplemented by one-on-one and group mentor coaching with the founder and corporate/organizational training engagements with healthcare systems (e.g., MaineHealth, Wyoming Medical Center) and universities (e.g., University of South Florida, UNC Charlotte). The company has cumulatively trained 9,000+ coaches worldwide and distributes internationally via a channel partnership with the Institute of Health Sciences (IHS UK).

The business operates as a founder-led, family-influenced organization with no disclosed institutional investment, M&A activity, or parent company. Marketing relies on a long-running blog, email newsletter, webinars, and SEO-driven website traffic. Competitive positioning rests on the trademarked methodology, founder's status as a founding member and Board Member Emeritus of the NBHWC, and dual credentialing pathways (NBHWC + ICF) that graduates cannot easily obtain elsewhere.

Name

Real Balance Global Wellness Services, Inc.

Legal name

Real Balance Global Wellness Services Inc.

Website

https://realbalance.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wellness Coach Certification Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Wellness coach certification
• Health coach training
• Behavioral change coaching
• Continuing education courses
• Lifestyle medicine education

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Certification Program Tuition: Revenue from wellness and health coach certification programs including NBHWC path and ICF path. Programs include foundational training, advanced classes, and professional certification.
2. CEU Courses and Continuing Education: Sale of individual continuing education courses for wellness professionals. Courses include Masterful Coaching Moments series, Stress Recovery & Resilience, Body Centered Coaching, and other specialized topics.
3. Product Sales: Sale of wellness coaching products including books, journals, and training materials. Prices range from $32-$365 for various courses and materials.
4. Mentor Coaching Services: One-on-one and group mentor coaching sessions with Dr. Michael Arloski for coaching skill development and exam preparation.
5. Corporate/Organizational Training: Wellness program consultation and organizational training services for corporate clients and healthcare organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Real Balance Global Wellness Services provides certified wellness and health coach training built on its proprietary Wellness Mapping 360°™ methodology, with NBHWC-approved and ICF-recognized certification paths, continuing education courses, mentor coaching, and specialized advanced-skills programs for individual practitioners and organizational clients. Training is delivered through live webinars, an eLearning platform, and periodic on-location sessions in U.S. cities.

Product overview

Real Balance Global Wellness Services provides a comprehensive wellness/health coach certification and training ecosystem. The core offering is the Wellness Mapping 360°™ methodology-based certification training, which serves as the foundation for two professional certification paths: the NBHWC (National Board for Health & Wellness Coaching) path leading to NBC-HWC credential, and the ICF (International Coach Federation) path for Professional Certified Coach designation. The product portfolio includes foundational certification, advanced skills courses (Masterful Health & Wellness Coaching: Advanced Skills & Craft), specialized modules (Effectively Coaching People With Health Challenges, Stress Recovery & Resilience, Body Centered Coaching, Laser Coaching, Group Wellness Coaching), and a series of 1-hour Masterful Coaching Moments webinars covering topics from motivation to coaching emotions. Supporting offerings include individual and group Mentor Coaching with Dr. Arloski, self-paced courses (Structuring Great Wellness Coaching Sessions, Mindful Self-Renewal, Creating Goals That Come Alive), and a Distance Learning platform (elearn.realbalance.com). The company also publishes books including Wellness Coaching for Lasting Lifestyle Change and the forthcoming Masterful Health & Wellness Coaching: Deepening Your Craft. CEU credits are provided through most professional bodies, NBHWC, and ICF.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness & Health Coach Training Certification (Wellness Mapping 360°)

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• University of South Florida (USF)coreStrategic or Co-development PartnerDr. Jennifer Bleck serves as Assistant Professor at USF College of Public Health and Associate Director of Support Services, overseeing the University's Success & Wellness Coaching Program, Satellite Wellness Centers, and wellness initiatives. Real Balance provides wellness coach certification training to USF students through Dr. Bleck as a trainer.
• MaineHealthcoreStrategic or Co-development PartnerOngoing partnership providing wellness coach certification training at MaineHealth locations. Multiple training cohorts conducted including April, July, October, and November sessions across various years.
• UNC CharlottecoreStrategic or Co-development PartnerOn-location wellness & health coach certification training at UNC Charlotte campus in North Carolina.
• Wyoming Medical CenterminorStrategic or Co-development PartnerWellness coach certification training provided to Wyoming Medical Center staff for healthcare professional development.
• Institute of Health Sciences (IHS UK)minorChannel Partner/ Reseller/ DistributorPartnership offering IHS UK Health & Wellness Coaching Certification through Real Balance's training program for UK-based students.
• Embody Change CoachingminorStrategic or Co-development PartnerPartnership to offer the 'Creating Goals That Come Alive' one-hour course, combining Real Balance Global Wellness Services with Embody Change Coaching expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• International Coach Federation (ICF): ICF is the premier global organization for professional coaches, setting credentialing standards that Real Balance's ICF-aligned training program helps graduates achieve. It is an ecosystem participant whose accreditation framework anchors Real Balance's ICF certification path.
• National Board for Health & Wellness Coaching (NBHWC): NBHWC is the credentialing body that sets standards for board-certified health and wellness coaches and approves training programs like Real Balance's. It is an ecosystem participant whose decisions directly affect Real Balance's product value and competitive positioning.

Direct peers

• Wellcoaches: Wellcoaches is a leading NBHWC-approved health and wellness coach training school offering certification programs. It is the closest direct competitor to Real Balance, targeting the same aspiring health coaches and healthcare professionals with comparable curriculum depth and credentialing alignment.
• Coach Training Alliance: Coach Training Alliance is an ICF-accredited life and wellness coach training school offering online certification programs. It directly competes with Real Balance's ICF path for aspiring coaches seeking internationally recognized credentials.
• Institute for Integrative Nutrition (IIN): IIN operates one of the largest health coach training programs globally, offering online curriculum and certification to aspiring wellness coaches. It directly competes with Real Balance for the same individual student segment, though with a much larger scale and digital-first delivery model.
• Functional Medicine Coaching Academy (FMCA): FMCA partners with the Institute for Functional Medicine to provide NBHWC-approved health coach certification training. It targets healthcare professionals seeking wellness coaching credentials, directly overlapping with Real Balance's NBHWC-aligned professional certification path.

Emerging players

• BetterUp: BetterUp is a digital coaching platform focused on enterprise workforce coaching and development. While not a direct training school, it represents a digital-first, well-capitalized model that could encroach on Real Balance's corporate wellness coaching segment with on-demand platform delivery.
• Precision Nutrition: Precision Nutrition offers nutrition and lifestyle coach certification training to health and fitness professionals. While nutrition-focused rather than wellness-coaching-broad, it competes for the same career-changer and fitness professional student segment.

Broad incumbents

• Duke Integrative Medicine: Duke Integrative Medicine offers health coaching training and certificate programs through a major academic medical center brand. While broader in scope (integrative medicine), its health coach certification offerings compete for the same healthcare professional cohort as Real Balance.
• Mayo Clinic — Wellness Coaching Training: Mayo Clinic offers health and wellness coaching training programs leveraging its hospital brand authority. It competes for institutional B2B partnerships (hospitals and health systems) where Real Balance currently wins contracts like MaineHealth and Wyoming Medical Center.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/real-balance-global-wellness-services-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Balance Global Wellness Services, Inc.