iLaw, PLLC

What iLaw, PLLC does

iLaw, PLLC is a solo legal practice headquartered at 1314 W. McDermott Dr., Ste 106-410, Allen, Texas, founded by attorney Simon Safir in April 2021 following his admission to the Texas Bar. The firm delivers personalized legal services across five core practice areas: estate planning (wills, family trusts, asset protection), property tax protest, immigration, criminal defense, and small business legal matters. Service delivery is direct-to-consumer, targeted at individuals, families, and small businesses in Texas, with client acquisition primarily driven by a Squarespace-hosted website (ilawusa.com), social media channels (Facebook, Instagram, LinkedIn, X), and a Clio Grow-powered appointment booking system for consultations.

The firm's underlying technology stack is intentionally lean: practice management and scheduling rely on the third-party Clio Grow SaaS platform, and there are no proprietary AI/ML systems, patents, or in-house software assets disclosed. Attorney Safir's individual qualifications — a 95th percentile Texas Bar Exam score, an LL.M. in Healthcare Law from the University of Oklahoma earned with honors, and consecutive Super Lawyers Rising Stars designations from 2023 through 2025 — constitute the primary human-capital asset backing the practice. The firm offers multilingual service in English, Russian, Spanish, and Portuguese, and Simon Safir also maintains an 'Of Counsel' relationship with GreenCardGuys Law Group for immigration cross-referrals.

The revenue model combines traditional professional services fees with an outcome-based contingency structure. Most practice areas generate revenue through standard legal fees following complimentary initial consultations. The property tax protest service line charges a 20% fee contingent on actual tax savings achieved (e.g., $500 fee on $2,500 in tax savings from a $100,000 valuation reduction), with no additional fees for ARAG, LegalEase, and Texas Legal Members on Paid in Full plans. There is no external funding, no parent company, and no disclosed ownership changes; the firm is wholly founder-owned and operated as a Texas Professional Limited Liability Company.

Name

iLaw, PLLC

Legal name

iLaw, PLLC

Website

https://ilawusa.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

iLaw, PLLC is a solo Texas law practice founded in 2021 by attorney Simon Safir in Allen, providing estate planning, property tax protest, immigration, criminal defense, and small business legal services to individuals, families, and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Legal Consultation Fees: Complimentary initial consultations followed by fee-based legal services across various practice areas.
2. Property Tax Protest - Contingency Fee: 20% fee contingent on saved tax value. Example: If appraised value is reduced by $100,000 resulting in ~$2,500 tax savings, fee is $500 (20% of savings). No additional fees for ARAG, LegalEase, and Texas Legal Members with Paid in Full plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

iLaw, PLLC is a solo law firm led by Founding Attorney Simon Safir, delivering personalized legal services across multiple practice areas including estate planning, property tax protests, immigration, criminal defense, and small business matters. The firm serves individuals, families, and small businesses in Texas, offering complimentary initial consultations followed by fee-based legal representation, with a contingency-based fee structure on property tax protests.

Product overview

iLaw, PLLC is a law firm offering personalized legal services across multiple practice areas. Attorney Simon Safir provides services in Estate Planning, Property Tax Protest, Immigration, Criminal Defense, and Small Business legal matters. The firm operates as a single-attorney practice with a comprehensive approach, serving clients in Allen, Texas and offering consultations for various everyday legal issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GreenCardGuys Law GroupminorStrategic or Co-development PartnerSimon Safir serves as 'Of Counsel' at GreenCardGuys Law Group, contributing his expertise in immigration law. This arrangement allows cross-referrals and collaborative client service in immigration matters.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• LegalZoom: Large online legal services platform offering estate planning, business formation, and immigration services at lower price points. Directly competes with iLaw on multiple practice areas, particularly for routine matters, and represents the primary commoditization threat to solo practitioners like iLaw.
• FreeWill: Online will creation platform with premium-tier estate planning offerings. Competes directly with iLaw by offering low-cost and free simple wills — the entry-level product of iLaw's estate planning practice.
• Rocket Lawyer: Online legal services subscription platform offering document preparation, attorney consultations, and incorporation services. Competes with iLaw for budget-conscious small business and individual clients in estate planning and business formation.
• Trust & Will: Online estate planning platform with direct overlap to iLaw's estate planning practice. Targets the same primary customer segment (individuals and families) with a tech-enabled, lower-cost alternative to traditional attorney-drafted wills and trusts.
• GreenCardGuys Law Group: Immigration-focused law firm where iLaw's founder serves as Of Counsel. Operates a similar consumer-direct immigration model with comparable marketing angles, representing the most direct peer in iLaw's immigration practice area.

Emerging players

• Wealth.com: Estate planning platform serving financial advisors with client-facing planning tools. Represents an emerging technology-enabled competitor that could channel estate planning work away from solo law firms toward advisor-led planning.
• Boundless: Tech-enabled immigration services platform that produces forms and guides for visa and green card applications. Competes with iLaw's immigration practice by offering a lower-cost, self-serve alternative for straightforward immigration cases.

Others

• Nolo: Legal information publisher providing self-help legal content, books, and software. Disintermediates solo law firms by enabling consumers to handle routine legal matters themselves rather than engaging counsel — a substitute for entry-level services.
• Avvo: Legal directory and Q&A platform connecting consumers with attorneys. Functions as an indirect marketing channel for solo practitioners and a competitive substitute for direct client acquisition, with paid attorney profiles feeding the legal-services marketplace.

Broad incumbents

• LegalShield: Subscription-based legal services provider offering access to attorneys for routine matters. Functions as a 'members only' distribution channel that competes with iLaw for price-sensitive individual clients and small businesses — and is even referenced explicitly in iLaw's pricing (ARAG, LegalEase, Texas Legal members).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iLawUSA
• LinkedInlinkedin.com/company/ilaw-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iLaw, PLLC