Recovery Happens Counseling Services

What Recovery Happens Counseling Services does

Recovery Happens Counseling Services is a Sacramento-based outpatient behavioral health provider specializing in dual diagnosis treatment for adults with co-occurring substance use and mental health conditions. The company operates three levels of care — Partial Hospitalization (PHP), Intensive Outpatient (IOP), and Weekly Outpatient Group — alongside standalone mental health therapy and a virtual IOP telehealth program delivered via HIPAA-compliant video conferencing to California residents. Specialty tracks include veterans PTSD treatment (in-network with TriWest under VA Community Care), first responder programs, and licensed professional programs, with Medication-Assisted Treatment and family therapy integrated into the continuum.

The company is licensed by the California Department of Health Care Services (DHCS License #340119BP), certified at ASAM Level of Care standards, LegitScript certified, and PsychArmor certified for military cultural competency. Its proprietary technology footprint is modest: a HIPAA-compliant telehealth platform replicating in-person IOP delivery, a no-obligation online insurance verification portal, and standard healthcare directory presence (Psychology Today, Google Business) supporting SEO-driven acquisition.

Recovery Happens generates revenue primarily through insurance reimbursement, with in-network status with Kaiser Permanente (preferred provider), Aetna, and TriWest, plus out-of-network PPO arrangements. The company does not accept Medicare, Medicaid, or Medi-Cal, narrowing the insured pool. Distribution combines direct-to-consumer admissions via a 24/7 phone line with B2B channels through Employee Assistance Programs, Union benefit programs, and VA Community Care. The company is wholly owned by Sierra Health + Wellness Centers and operates as the outpatient arm of the New Start Recovery Solutions continuum of care network.

Name

Recovery Happens Counseling Services

Legal name

Recovery Happens Counseling Services

Website

https://recoveryhappenscounselingservices.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Recovery Happens Counseling Services is a Sacramento, California outpatient behavioral health provider delivering dual diagnosis addiction treatment and mental health therapy across PHP, IOP, and weekly outpatient levels, including virtual telehealth for California residents, with specialty programs for veterans, first responders, and union members.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Outpatient addiction treatment
• Dual diagnosis therapy
• Intensive outpatient program
• Mental health counseling
• Substance abuse rehabilitation

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outpatient Treatment Services: Revenue generated from providing IOP (Intensive Outpatient Program), PHP (Partial Hospitalization), and weekly outpatient group sessions for addiction treatment and mental health therapy. Billed through insurance or out-of-pocket.
2. Insurance Reimbursement: Accepts most insurance plans including Kaiser (preferred provider), Aetna (in-network), TriWest (in-network for VA), and works out of network with most PPO insurance. Does not accept Medicare, Medicaid, or Medi-Cal.
3. EAP and Union Program Services: Contracted services through Employee Assistance Programs and Union benefit programs to provide addiction and mental health treatment to covered members.
4. VA Community Care: Authorized VA Community Care Provider offering outpatient PTSD dual diagnosis treatment for veterans, billed through TriWest insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Recovery Happens Counseling Services is an outpatient behavioral health provider offering dual diagnosis addiction treatment and primary mental health therapy across three intensity levels: Partial Hospitalization (PHP), Intensive Outpatient Program (IOP), and Weekly Outpatient Group. Services include individual and group therapy, Medication-Assisted Treatment (MAT), specialty tracks for veterans, first responders, union members, and licensed professionals, plus a HIPAA-compliant Virtual IOP Telehealth program and an Alumni aftercare program. All care is delivered by licensed, evidence-based, trauma-informed clinicians at the Sacramento facility and via telehealth to California residents.

Product overview

Recovery Happens Counseling Services operates a multi-level outpatient addiction treatment and mental health care platform serving Northern California adults ages 18+. The core portfolio is organized around three intensity levels of outpatient care: Partial Hospitalization (PHP), Intensive Outpatient (IOP), and Weekly Outpatient Group, all delivered through a dual diagnosis, evidence-based, trauma-informed approach. These programs are complemented by standalone Mental Health Therapy (individual and group), a Virtual IOP Telehealth program (HIPAA-compliant video-based), Medication-Assisted Treatment (MAT), and specialty tracks for Veterans/Military PTSD (via TriWest/VA Community Care) and First Responders. The company also provides an Alumni Program for aftercare support and an Insurance Verification service to facilitate patient access. All services are available in-person at the Sacramento (Rancho Cordova) location, with telehealth restricted to California residents. The company is owned and operated by Sierra Health + Wellness Centers and is part of the New Start Recovery Solutions continuum of care network.

Differentiator

Problem solved

Functional benefit

Products and services

• Partial Hospitalization Program (PHP) A medically managed level of care providing day treatment for patients requiring intensive structured treatment while maintaining independence, with support options for disability and FMLA. Designed for adults with substance use disorders and co-occurring mental health conditions.
• Intensive Outpatient Program (IOP) Flexible Morning, Day, and Evening outpatient addiction treatment programs offering group therapy and individual counseling for adults with substance use disorders, available in-person and via telehealth.
• Weekly Outpatient Group Program Once-weekly outpatient group therapy sessions for patients transitioning from higher levels of care or those requiring less intensive ongoing support for substance use and mental health conditions.
• Mental Health Therapy Services Individual and group psychotherapy for anxiety, depression, trauma, PTSD, grief, and other mental health conditions, available in-person at the Sacramento (Rancho Cordova) facility and via online therapy for California residents. Includes marriage and family therapy and Brainspotting Certified Therapists for trauma recovery.
• Virtual IOP Telehealth Insurance-eligible virtual intensive outpatient treatment replicating face-to-face care via HIPAA-compliant video conferencing, combining group therapy and individual counseling sessions accessible via smartphone, tablet, laptop, or desktop. Available to California residents.
• Dual Diagnosis Treatment Evidence-based, trauma-informed treatment combining substance use disorder recovery with behavioral health conditions such as PTSD, depression, anxiety, and trauma, addressing underlying issues driving addictive behaviors.
• Medication-Assisted Treatment (MAT) Medication-assisted therapy available as part of the treatment continuum for opioid and other substance use disorders, integrated with counseling and behavioral therapies.
• Veterans PTSD and Trauma Therapy Specialized dual diagnosis treatment for veterans and military personnel experiencing PTSD and trauma, delivered by Brainspotting Certified Therapists and offered as a TriWest in-network VA Community Care Provider.
• First Responder Programs Specialized addiction and mental health treatment programs tailored for first responders dealing with occupational trauma, critical incident stress, and substance abuse.
• Alumni Program Aftercare network providing ongoing support, alumni psychoeducation lectures, and community connection for patients who have completed residential or outpatient treatment at Recovery Happens or New Start Recovery Solutions.
• Family Therapy Marriage, couples, and family therapy services integrated into the treatment continuum to support recovery and address relational dynamics affected by addiction and mental health conditions.
• Insurance Verification Service No-obligation insurance verification service to help patients determine coverage eligibility for treatment programs, accepting most PPO insurance and in-network with TriWest, Aetna, and Kaiser.

Quantifiable outcome

• Biopsychosocial assessments and individualized treatment plans for each patient
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• AetnacoreChannel Partner/ Reseller/ Distributor · 1 March 2023In-network insurance provider as of March 2023. Aetna members can now access in-network outpatient addiction treatment and mental health therapy services.
• Sierra Health + Wellness CenterscoreStrategic or Co-development PartnerParent company and operator of Recovery Happens Counseling Services. Part of a Northern California network of leading behavioral health centers for adults and families. Also operates New Start Recovery Solutions residential rehabs.
• New Start Recovery SolutionscoreStrategic or Co-development PartnerAffiliated addiction recovery rehab network providing complete continuum of care including residential detox and inpatient treatment. Locations in Concord, Bangor, Sacramento, and Monterey. Recovery Happens is the outpatient arm of this network.
• TriWest Healthcare AlliancecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for VA Community Care. Veterans can access Recovery Happens services through their TriWest benefits for outpatient PTSD dual diagnosis treatment.
• Kaiser PermanentecoreChannel Partner/ Reseller/ DistributorPreferred provider for addiction treatment services. Kaiser-covered patients can access IOP, PHP, and other outpatient programs at Recovery Happens.
• Union and EAP ProgramsmajorChannel Partner/ Reseller/ DistributorWorks with various union benefit programs and Employee Assistance Programs to provide addiction and mental health treatment services to covered members.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• New Start Recovery Solutions: Sister-company residential and inpatient addiction treatment network within the same Sierra Health + Wellness Centers parent. Operates residential detox and inpatient rehabs in Concord, Bangor, Sacramento, and Monterey that funnel step-down patients directly into Recovery Happens' IOP/PHP.
• Aegis Treatment Centers: Network of outpatient addiction treatment and MAT clinics across California. Directly competes for outpatient SUD patients in Northern California and shares payer mix (Medi-Cal, private insurance) and ASAM-aligned level-of-care offerings.
• BAART Programs: Multi-site outpatient opioid use disorder treatment provider offering MAT, counseling, and IOP across California. Comparable in service lines (MAT + outpatient SUD), payer relationships, and target patient demographic to Recovery Happens' IOP/PHP programs.
• CleanSlate Outpatient Addiction Medicine: Multi-state outpatient addiction medicine practice focused on MAT and co-occurring care. Closely comparable outpatient SUD model, with similar insurance-driven reimbursement and emphasis on integrated behavioral health support alongside medication treatment.

Broad incumbents

• Hazelden Betty Ford Foundation: National, established addiction treatment operator with residential, outpatient, and telehealth programs. Overlaps with Recovery Happens in outpatient SUD/dual diagnosis services and continuum-of-care philosophy, but operates at much larger scale and broader geography.
• American Addiction Centers: Public, multi-facility addiction treatment provider with residential and outpatient programs across the U.S. Comparable in offering IOP/PHP and dual diagnosis care, with similar insurance-driven GTM, but at significantly larger scale and broader geography than Recovery Happens.
• Discovery Behavioral Health: National behavioral health operator with residential and outpatient SUD and mental health programs. Competes for similar dual diagnosis patient referrals and insurance contracts, though its scale and multi-state footprint exceed Recovery Happens' regional model.

Regional players

• Summit Estate Recovery Center: Northern California (Bay Area) residential and outpatient addiction treatment provider. Comparable dual diagnosis and trauma-informed approach with a similar Northern California patient pool, though it does not directly compete in Sacramento's immediate catchment area.
• Sacramento County Behavioral Health Services: Public county-operated behavioral health and SUD provider in Sacramento County. Competes for outpatient mental health and addiction patients in the same geography; serves the Medi-Cal population Recovery Happens excludes, shaping local referral dynamics.

Emerging players

• Brightside Health: Telehealth-first outpatient mental health and SUD provider serving California residents online. Competes directly with Recovery Happens' Virtual IOP telehealth offering and similar insurance-eligible online therapy, with greater geographic flexibility and digital-first acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NewStartRecover
• YouTubeyoutube.com/@recoveryhappenscounselingsvcs
• Facebookfacebook.com/RecoveryHappensCounseling
• LinkedInlinkedin.com/company/recovery-happens-outpatient-rehabs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recovery Happens Counseling Services