Project Reboot
Project Reboot is a bootstrapped education company that delivers digital wellness programs, including school assemblies, parent workshops, and a cohort-based online course, to K-12 schools, colleges, and individual students to address teen technology overuse and build healthier digital habits.
- Company typePrivate
- Founded2021
- HeadquartersEl Granada, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Project Reboot does
Project Reboot (legal entity Intentional Systems LLC) is a private, bootstrapped education company founded in 2021 and headquartered in El Granada, California, that develops and delivers digital wellness curricula to K-12 schools, colleges, parents, and individual students. The company is led by founder Dino Ambrosi and centers on a curriculum originally piloted as UC Berkeley's INFO 98 'Becoming Tech Intentional' course, which was taught three times to 110 students and produced an average 3.5-hour daily reduction in non-productive screen time. The offering has been formalized into three revenue streams: school engagements (assemblies, parent workshops, and campus initiatives booked via direct outreach and Calendly), a cohort-based online course subscription priced at $19/month for the first three months then $10/month thereafter, and individualized consulting (Intention and Extension three-packs) that is currently paused due to founder bandwidth constraints.
The core technical footprint is modest and curriculum-driven rather than platform-driven. Components include a 29-activity follow-up program delivered via video, worksheets, and a Project Reboot Guidebook; a Notion-based productivity template; a community platform with accountability groups, monthly workshops, and book clubs; Zoom for live kickoff sessions; and a referenced mobile app that supports the at-home follow-up program. The company does not maintain a public API, developer portal, or documented AI/ML components. Content credibility is supported by a Research Advisory Board of cognitive neuroscientists and media psychologists (Dr. Sahar Yousef, Lucas Miller, Pamela Rutledge, Diana Graber) and by Dino Ambrosi's TEDx talk at Laguna Blanca School, which has surpassed 2 million YouTube views.
Project Reboot operates as a founder-led, vertically specialized business with 1-10 employees and no external capital raised. Go-to-market relies on Dino Ambrosi's personal brand, speaking engagements, content marketing (blog and email), and word-of-mouth from established school customers. The company has reached 30,000+ students across 50+ schools in 6 countries, with named institutional customers including Institut Le Rosey, Head-Royce School, Lick-Wilmerding High School, International School of Geneva, Bavarian International School, Collège du Léman, Moorestown Friends School, and North Tahoe High School. Revenue figures are not publicly disclosed; the company is actively operating across all three service lines, though consulting is temporarily paused.
Project Reboot firmographics
Firmographics- Name
- Project Reboot
- Legal name
- Intentional Systems LLC
- Website
- https://projectreboot.school
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project Reboot is a bootstrapped education company that delivers digital wellness programs, including school assemblies, parent workshops, and a cohort-based online course, to K-12 schools, colleges, and individual students to address teen technology overuse and build healthier digital habits.
- Ownership category
- akta.pro rank
Project Reboot industry classification
Industry- Product category
- Digital Wellness Education
- NAICS
- Educational Support Services (611710), Educational Services (611), Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
- akta.pro secondary industry
- Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)
Keywords
Where Project Reboot is headquartered
LocationHeadquarters
- HQ city
- El Granada
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project Reboot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Online Course Subscription: Monthly subscription model for the online course and community platform. Students pay $19/month for the first 3 months, then $10/month thereafter. Includes introductory video series, guided digital detox program, accountability groups, community platform access, monthly workshops, and Notion template. Scholarships available for those in need.
- School Engagements: On-campus programs including assemblies, parent workshops, and campus initiatives delivered to schools. Booked via Calendly scheduling with the team.
- Consulting Services: Personalized consulting services working directly with founder Dino Ambrosi, including Intention (3-pack) and Extension (3-pack) programs. Currently temporarily paused due to limited bandwidth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online Course & Community Membership |
| Other | Multi-year contract | Intention (3 pack) |
| Other | Multi-year contract | Extension (3 pack) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Project Reboot product offering
Product offeringCore offering
Project Reboot delivers educational programs that help students develop healthy and intentional technology use. Offerings include in-person school assemblies, parent workshops, and campus initiatives for K-12 and college institutions, a cohort-based online course with a guided digital detox program and accountability community, and premium 1:1 consulting directly with founder Dino Ambrosi. The curriculum was developed at UC Berkeley and is supported by a research advisory board of cognitive neuroscientists and media psychologists.
Product overview
Project Reboot is an education and wellness service focused on helping students build healthy relationships with technology. The company offers a multi-product portfolio comprising: (1) School Engagements including assemblies, parent workshops, and campus initiatives with classroom activities and student leadership programs; (2) the Project Reboot Online Course - a cohort-based digital program with live Zoom sessions, daily challenges, accountability groups, and community platform access; and (3) Consulting Services - premium 1:1 sessions with founder Dino Ambrosi. The flagship Keynote assembly is complemented by follow-up programs including the Screen Time Initiative (29-activity guided digital detox with mobile app and guidebook), Classroom Activities, and Club Resources. The service was originally developed as a UC Berkeley course (INFO 98) and has expanded to serve 30,000+ students across 50+ schools in 6 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- School Engagements (Assemblies, Parent Workshops, Campus Initiatives) In-person school programs featuring engaging assemblies for students, parent workshops for building tech-healthy households, and campus-wide initiatives including classroom activities, club resources, and student leadership support to create lasting cultural change around healthy tech use. Booked via Calendly and delivered by the Project Reboot team at schools worldwide.
- Project Reboot Online Course A high-impact, low-time-commitment cohort-based program delivered via Zoom and a community platform for individual students and young adults. Includes introductory video series, a week-long guided digital detox with daily challenges, accountability groups of 4-6 peers, live Zoom kickoff sessions, community platform access with monthly workshops, book club, and ongoing support for maintaining improved tech habits. Priced at $19/month for first 3 months then $10/month thereafter.
- Consulting Services (Intention 3-pack and Extension 3-pack) Individualized 1:1 consulting with founder Dino Ambrosi. Offered in two packages: Intention (3-pack) focused on reducing screen time and building healthier device relationships through device analysis, intention-setting, and reconfiguring devices; and Extension (3-pack) focused on implementing personalized productivity systems including calendaring mastery, Notion-based planning, and study habits development.
Quantifiable outcome
- Average reduction of 3.5 hours per day in non-productive screen time for UC Berkeley course students
- +3 more outcomes
Companies that use Project Reboot
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Project Reboot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Project Reboot partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Dr. Sahar Yousef & Lucas Miller (UC Berkeley Becoming Superhuman Lab)coreCognitive neuroscientists and MBA faculty at UC Berkeley Haas School of Business who run the Becoming Superhuman Lab. They co-developed the online course iteration with Project Reboot and provide ongoing advisory support. They have collectively given 500+ talks to knowledge workers in 50+ countries and advised executive teams at Google, Coinbase, and Visa.
- Pamela Rutledge, PhD, MBAcoreMedia psychologist and Director of the Media Psychology Research Center. Faculty of media psychology at Fielding Graduate University. Member of Project Reboot's Research Advisory Board. Author of 'Exploring Positive Psychology' and contributor to Psychology Today. Expert source for NY Times, Wall Street Journal, USA Today, and ABC News on media use topics.
- Diana GrabercoreAuthor of 'Raising Humans in a Digital World' and founder of Cyber Civics and Cyberwise. Developed and teaches the middle school digital literacy program currently taught in schools in 48 US states and internationally. Recipient of the 2017 Media Literacy Teacher Award from NAMLE. Member of Project Reboot's Research Advisory Board.
Scale indicators8 records
Recent moves9 records
Expansion highlights4 records
Project Reboot competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Project Reboot social profiles
Digital presenceProject Reboot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Reboot leadership team
Management profileNumber of profiles
Profiles1 record
Project Reboot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Reboot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Reboot
What does Project Reboot do?
Project Reboot delivers educational programs that help students develop healthy and intentional technology use. Offerings include in-person school assemblies, parent workshops, and campus initiatives for K-12 and college institutions, a cohort-based online course with a guided digital detox program and accountability community, and premium 1:1 consulting directly with founder Dino Ambrosi. The curriculum was developed at UC Berkeley and is supported by a research advisory board of cognitive neuroscientists and media psychologists.
Is Project Reboot a public or private company?
Project Reboot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project Reboot founded?
Project Reboot was founded in 2021. It employs 1 to 10 people.
Where is Project Reboot based?
Project Reboot is headquartered in El Granada, United States, in the North America region.
How does Project Reboot make money?
Three revenue lines are on record. Online Course Subscription is the primary driver. The others are school Engagements and consulting Services.
Does Project Reboot have an API?
No public API is recorded for Project Reboot.
What industry is Project Reboot in?
Project Reboot's product category is Digital Wellness Education. Its primary akta.pro industry code is EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs, with a secondary code of EDAFAKAG, Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines). Its NAICS code is 611710 and its SIC code is 8200.