Prisca

What Prisca does

Prisca (legal entity Prisca Project LLC) is a U.S. 501(c)3 non-profit organization founded in 2017 and headquartered in San Francisco, California. It produces action-based narratives — including documentaries, books, trainings, and educational materials — focused on social issues, with its primary content slate addressing U.S. military caregivers and wounded veteran families. Core products include the documentary films Sky Blossom and Hidden Wounds (both premiered at the John F. Kennedy Center for the Performing Arts in 2023, with Sky Blossom's premiere being a venue first) and an interactive web experience called the Robot Challenge.

The organization operates with a small team of 1-10 employees and runs on a standard web platform supporting e-commerce, newsletter registration, and event ticketing. Its revenue model is diversified across four streams: donations from supporters, one-time product/merchandise sales, event ticket sales for in-person and virtual premieres (including at the JFK Center), and recurring newsletter subscriptions. GTM is event-driven, anchored by high-profile premiere events that generate earned media, supplemented by paid Facebook and Google advertising, email newsletters, and direct website engagement.

Prisca was founded under fiscal sponsorship of the Asian American Journalists Association and the Elizabeth Dole Foundation — both nonpartisan 501(c)3 organizations — and gained its own independent 501(c)3 status in 2023 while retaining those relationships. The fiscal sponsors provide institutional access to military caregiver networks; Senator Elizabeth Dole and media anchor Richard Lui have appeared at Prisca events, reinforcing the organization's positioning within the military caregiver advocacy ecosystem.

Name

Prisca

Legal name

Prisca Project LLC

Website

https://prisca.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Prisca is a 501(c)3 non-profit that produces action-based documentary narratives, books, and educational content focused on U.S. military caregivers and wounded veteran families, distributing via premieres, donations, and merchandise sales.

Ownership category

akta.pro rank

Product category

Nonprofit Documentary Film Production

NAICS

Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Public Service Announcements (PSAs) (MPADAEAL), Event PR & Communications Support (BPAFADAO)

Keywords

• Documentary film production
• Military caregiver storytelling
• Nonprofit media organization
• Action-based narratives
• Veteran family advocacy

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Prisca collects donations from supporters through its website to fund documentary production and nonprofit operations.
2. Product Sales: The organization sells products through its website, collecting order information including payment details, shipping information, and processing payments for merchandise.
3. Event Tickets: Prisca sells tickets for in-person and virtual events including documentary premieres and screenings at venues such as the John F. Kennedy Center.
4. Newsletter/Communication Services: Newsletter subscription services where users provide contact information in exchange for updates about projects and organizational communications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Prisca is a 501(c)(3) nonprofit organization that produces and distributes documentary films and interactive digital experiences built around social issues, with a primary focus on military and veteran family caregivers. The organization develops narrative content (e.g., "Hidden Wounds," "Sky Blossom," "Robot Challenge") from concept through premiere and offers engagement opportunities through events, a podcast, and email newsletter. Its audience is general-public supporters and partner foundations, with distribution handled directly via its own site and curated premiere events.

Product overview

Prisca is a non-profit organization (Prisca Project LLC) founded in 2017, focused on action-based narratives. The organization produces documentary films and interactive digital experiences. Its core offerings include film productions such as Hidden Wounds and Sky Blossom, along with interactive web-based experiences like the Robot Challenge. The organization operates under fiscal sponsorship from the Asian American Journalists Association and the Elizabeth Dole Foundation, and gained its own 501(c)3 status in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Hidden Wounds Documentary film created by Prisca that addresses military and veteran family caregivers. Targeted at general audiences, advocacy partners, and caregiver communities, with the Kennedy Center serving as a marquee premiere venue.
• Sky Blossom Documentary-style narrative content from Prisca centered on veteran family and caregiver themes, intended for general-public audiences and partner distribution channels.
• Robot Challenge Interactive digital experience offered by Prisca, positioned alongside its film catalog as a participatory engagement product for general audiences exploring social-issue themes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Asian American Journalists Association (AAJA)coreStrategic or Co-development Partner · 1 January 2017AAJA is one of two major fiscal sponsors of Prisca since its founding in 2017. AAJA is a nonpartisan 501(c)3 organization with decades of national service that has provided nonprofit infrastructure and sponsorship for Prisca's operations.
• Elizabeth Dole FoundationcoreStrategic or Co-development Partner · 1 January 2017The Elizabeth Dole Foundation is one of two major fiscal sponsors of Prisca since its founding in 2017. The foundation is a nonpartisan 501(c)3 organization with decades of national service focused on military caregivers, providing nonprofit infrastructure and sponsorship. Senator Elizabeth Dole personally attended the Sky Blossom World Premiere.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• XTR: Streaming platform and production company dedicated exclusively to documentary films. Comparable as a focused documentary distribution channel and emerging competitor for documentary audiences and filmmakers.

Direct peers

• Kartemquin Films: Independent nonprofit documentary production company producing social-issue films for over 50 years. Directly comparable to Prisca in nonprofit structure, documentary output, and mission-driven storytelling about underrepresented communities.
• Concordia Studio: Documentary production studio producing premium nonfiction content with social impact focus. Directly comparable in documentary-first approach to social-issue storytelling and venue/film-festival distribution strategy.
• Doc Society: Nonprofit organization that supports documentary filmmakers to maximize social impact of their work. Closely comparable to Prisca in mission, nonprofit structure, and focus on documentary as a vehicle for social change.
• The Representation Project: Nonprofit that uses film and media as catalysts for cultural change on social issues including gender equity. Directly comparable in nonprofit film-production model and cause-driven documentary output.
• Impact Partners: Film production and financing company dedicated to supporting documentaries that entertain, engage, and enact social change. Closely comparable in mission around impact-driven documentary production and distribution.

Broad incumbents

• PBS: Public broadcaster and major distributor of social-issue documentaries including Independent Lens and POV. Comparable as the dominant distribution and commissioning platform for mission-driven documentary content in the US.
• National Geographic Documentary Films: Established documentary film label producing and distributing premium nonfiction content. Comparable as a much larger incumbent in the documentary distribution space with overlapping subject matter.

Others

• Tribeca Film Institute: Nonprofit supporting independent filmmakers and storytellers through grants, programming, and festival exposure. Comparable as a mission-aligned nonprofit in the documentary ecosystem, though focused on filmmaker support rather than direct production.
• Elizabeth Dole Foundation: National nonprofit foundation focused on military and veteran caregivers. Directly comparable mission overlap as Prisca's fiscal sponsor and subject-matter partner; relevant as a peer in the military-caregiver advocacy space rather than production.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prisca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prisca