Services United, Inc.

What Services United, Inc. does

Services United, Inc. is a family-owned HVAC (heating, ventilation, and air conditioning) service company headquartered in Bethlehem, Pennsylvania, operating in the Lehigh Valley region of Pennsylvania and the adjacent Poconos and Quakertown areas. Founded by Robert Martin, the company services and repairs all major makes and models of residential and commercial comfort systems, including furnaces, heat pumps, boilers, central air conditioning, commercial roof-top units, water heaters, gas fireplaces, and ancillary ductwork. The company also performs oil-to-gas conversions and light plumbing repairs, and offers duct cleaning and sealing services (including Aeroseal duct sealing). The stated technical performance includes a 98% first-time fix rate, 24/7 emergency dispatch, and same/next-day appointment availability delivered by factory-trained technicians using fully-stocked service vehicles.

The business operates a hybrid revenue model. The primary stream is transactional professional services: on-demand repair calls and one-time installations of new HVAC equipment (high-efficiency systems up to 33 SEER), typically financed through a GreenSky/Synovus Bank partnership. A secondary, recurring stream comes from the Energy Savings Agreement (ESA), a subscription maintenance program priced monthly or upfront that delivers annual precision tune-ups, 15-point safety inspections, priority scheduling, an extended 1-year labor warranty (versus the industry-standard 30 days), and up to 15% off repairs. Customer acquisition is direct-to-consumer via the company website, inbound phone, and listings on HomeAdvisor and Angie's List, supplemented by a $100 gift-card referral program and Trustindex-verified Google Reviews. Utility partnerships with UGI (natural gas) and First Energy (efficiency rebates) support the oil-to-gas conversion offering.

The company's competitive positioning rests on local brand recognition (BBB A+ rating, 2017 Best of HomeAdvisor Award), breadth of trade capabilities across HVAC, plumbing, and indoor air quality, and the structural tailwind of Pennsylvania's natural gas availability driving fuel-switching demand. The firm operates with 1-10 employees, has no disclosed external funding, and serves several thousand residential customers alongside a smaller commercial segment, with no named enterprise customers or disclosed revenue.

Name

Services United, Inc.

Legal name

Services United, Inc.

Website

https://servicesunitedinc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Services United, Inc. is a family-owned HVAC service company based in Bethlehem, Pennsylvania, providing residential and light commercial heating, cooling, boiler, duct, plumbing, and oil-to-gas conversion services to several thousand customers across the Lehigh Valley region.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Facilities Support Services (561210)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

HVAC Installation, Service & Repair (IMAIABAA)

akta.pro secondary industries

Furnace Repair & Maintenance (HSAOAHAE), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Emergency HVAC Repair (24/7) (HSAOAHAC), HVAC Service, Maintenance & Repair (BPABACAA)

Keywords

• HVAC repair services
• Heating system installation
• Air conditioning services
• Duct cleaning sealing
• Boiler maintenance services

Headquarters

HQ city

Laurys Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. HVAC Repair Services: On-demand repair services for heating and cooling systems including furnaces, heat pumps, boilers, and air conditioning units. Revenue is generated through service calls and labor charges, with parts replacement as needed.
2. HVAC Installation: Installation of new heating and cooling systems including furnaces, heat pumps, boilers, and central air conditioning units. This is a one-time revenue stream with high transaction values, often financed through GreenSky.
3. Energy Savings Agreement (ESA) - Maintenance Plans: Recurring revenue program where customers pay monthly or upfront for annual maintenance visits including precision tune-ups and 15-point safety inspections. ESA members receive priority scheduling, extended labor warranties (1 year vs industry standard 30 days), and 15% off repairs.
4. Duct Cleaning and Sealing Services: Professional air duct cleaning and sealing services to improve indoor air quality and HVAC efficiency. Includes dryer vent services for fire hazard prevention.
5. Oil to Gas Conversion: Conversion services for customers switching from oil-based heating systems to natural gas, capitalizing on Pennsylvania's natural gas availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Services United, Inc. is a family-owned HVAC service company that repairs, installs, and maintains heating, ventilation, air conditioning, boiler, and duct systems for residential and commercial customers in the Lehigh Valley, Pennsylvania region. The company services all major makes and models of furnaces, heat pumps, boilers, central air conditioning units, commercial roof-top units, and water heaters, and also offers light plumbing repair.

Product overview

Services United, Inc. is a family-owned HVAC (heating, ventilation, and air conditioning) service company serving the Lehigh Valley, Pennsylvania area. The company operates as a unified service offering rather than a platform-plus-modules architecture. Its core product is a comprehensive suite of HVAC repair, installation, and maintenance services for residential and commercial customers, including Heating Repair, Heating Installation, Air-Conditioning Repair, Air Conditioning Installation, Boiler Repair and Installation, Furnace and Heat Pumps, Duct Cleaning, Duct Sealing, Oil to Gas Conversion, Gas Fire Places, Light Plumbing Repair, and Water Heaters. The company also offers a subscription-based Maintenance Agreements (Energy Savings Agreement/ESA) program that provides annual tune-ups, priority scheduling, and discounts on repairs. Additionally, the Repair Or Replace Assessment Tool helps customers make data-driven decisions about whether to repair or replace their HVAC systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Repair
• Heating Installation
• Air Conditioning Repair
• Air Conditioning Installation
• Boiler Repair and Installation
• Furnace and Heat Pump Sales and Installation
• Duct Cleaning
• Duct Sealing
• Oil to Gas Conversion
• Gas Fireplace Services
• Light Plumbing Repair
• Maintenance Agreements (Energy Savings Agreement)
• Repair Or Replace Assessment
• Commercial HVAC Services

Quantifiable outcome

• 98% first-time fix rate
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• UGI UtilitiesminorGTM or Marketing PartnerServices United is highly rated on the UGI contractor portal, the primary natural gas utility provider in Pennsylvania. This partnership enables the company to assist customers with oil to gas conversions and access to industry best equipment and warranties.
• First EnergyminorGTM or Marketing PartnerUtility company offering rebates for energy efficient HVAC systems. Services United leverages these rebates along with their financing options to make new HVAC purchases more affordable for customers.
• HomeAdvisorcoreChannel Partner/ Reseller/ DistributorHomeAdvisor is a lead generation platform connecting homeowners with service providers. Services United maintains an active listing and has earned the Best of HomeAdvisor Award, generating qualified service requests from customers in the Lehigh Valley area.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cooltoday: Regional residential HVAC and plumbing company with strong local brand presence in the southeastern U.S. Comparable one-trade-domination-plus-adjacent-services model and family-business origins.
• Service Champions Heating & Air Conditioning: Residential HVAC service and replacement company focused on same-day/emergency service and technician training. Overlapping value proposition (fast response, factory-trained techs, fixed pricing) with Services United.
• Brothers Heating, Cooling & Plumbing: Multi-location residential HVAC and plumbing service company with bundled maintenance plans. Comparable service breadth (HVAC + plumbing + maintenance agreements) and direct-to-consumer home service positioning.
• One Hour Heating & Air Conditioning: National franchise of residential HVAC repair and installation companies with a similar service catalog (heating, cooling, installs, maintenance agreements). Directly comparable business model, customer base, and service delivery mechanism to Services United.
• Horizon Services: Mid-Atlantic residential HVAC, plumbing, and electrical services company serving the Delaware Valley region. Comparable multi-trade home services bundle, ESA-equivalent service agreements, and local marketing angle.
• Aire Serv: Neighborly-owned franchise network specializing in residential HVAC repair, installation, and maintenance. Operates a similar direct-to-consumer home service model with subscription-like maintenance plans.

Broad incumbents

• Carrier: Global HVAC equipment manufacturer whose dealer network includes residential service contractors. While not a direct service competitor, Carrier's authorized dealers compete with Services United for installation jobs, and the brand is referenced by Services United's 'all major makes and models' value proposition.

Regional players

• Oliver Heating & Cooling: Family-owned HVAC service and installation company serving the Philadelphia suburbs. Comparable family-owned private business model, residential heating/cooling focus, and maintenance program structure.
• Burkhardt Heating & Cooling: Regional HVAC and plumbing service provider in eastern Pennsylvania, including the Lehigh Valley/Reading area. Overlaps directly with Services United's service territory and offers similar residential HVAC and plumbing services.

Others

• HomeAdvisor (Angi Services): Lead generation platform that is a core channel partner for Services United. Included as an ecosystem/adjacent entity because changes in its lead pricing or algorithms directly affect Services United's customer acquisition economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/services-united-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Services United, Inc.