Sgo Business School Ag

What Sgo Business School Ag does

SGO Business School AG is a Swiss Aktiengesellschaft headquartered in Glattbrugg (near Zurich), operating as the continuing education arm of the Schweizerische Gesellschaft für Organisation und Management (SGO Verein) since approximately 1970. The school delivers certificate, diploma, and master-level programs (CAS, DAS, MAS), federal diploma preparation (Spezialist in Unternehmensorganisation with eidg. Fachausweis), and standalone seminars across seven competency domains: project management, business analysis, process management, lean management, product management, change management, and organizational development, with a recently added AI/Agile vertical in partnership with academy4.ai. Its primary customers are working professionals seeking accredited credentials and corporate clients commissioning customized in-house seminars.

The institution runs on a blended learning model combining in-person instruction across Glattbrugg and Olten with partner venues in Zurich, Lernwerkstatt Olten, and Engelberg, plus Zoom-mediated online delivery accessed via a proprietary LMS called Edvantic. Pricing is per-program, broadly ranging from CHF 5,940 (CAS Lean Management) to CHF 11,100 (federal diploma prep, with 50% federal subsidies available), with a CHF 4,900 AI-focused Master (CHF 2,450 alumni rate). The technology stack is conventional—Edvantic LMS, Zoom for live classes, TYPO3 for the website—and the AI footprint is curriculum-level rather than platform-level, with no proprietary AI products. Core revenue streams are individual CAS/DAS/MAS enrollments, IPMA/Scrum.org/PRINCE2/HERMES/ITIL/IREB certification preparation, and in-house corporate engagements.

Go-to-market is sales-led: the sgo.ch website functions as the primary lead-capture surface and is supplemented by information events (in-person and online), direct consultation from named Produktmanager, email/newsletter nurture, and a dedicated in-house seminar sales function. Strategic positioning rests on a long-standing HWZ Hochschule für Wirtschaft Zürich partnership for academic credential conferral, EduQua quality certification, and 50+ years of brand heritage. The school is self-described as a market leader in project management education in the German-speaking region, though all disclosed operations remain in Switzerland at roughly 900 training days and 1,000+ participants annually.

Name

Sgo Business School Ag

Legal name

SGO Business School AG

Website

https://sgo.ch

Company type

Private

Founded year

1970

Operating status

Operating

Short description

SGO Business School AG is a Swiss continuing education institution offering CAS, DAS, MAS and certification-prep programs in project management, business analysis, process management, and adjacent disciplines for working professionals and corporate clients across Switzerland.

Ownership category

akta.pro rank

Product category

Professional Continuing Education and Certification

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Program & Portfolio Management Certifications (EDAAANAB)

akta.pro secondary industries

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM), Quality, Process Improvement & Lean/Six Sigma Certifications (EDAAANAC), Compliance, Certification & Continuing Education LMS (EDAFAAAD)

Keywords

• Professional continuing education
• Project management certification
• Business analysis training
• Process management certification
• Organizational development programs

Headquarters

HQ city

Glattbrugg

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CAS Program Fees: Certificate of Advanced Studies programs ranging from CHF 5,940 to CHF 9,990, offered in partnership with HWZ Hochschule für Wirtschaft Zürich. Programs run 6-7 months with modular structure.
2. Professional Certification Preparation: Preparation courses for eidgenössische Berufsprüfung (federal professional examinations) including Spezialist in Unternehmensorganisation. Total program cost CHF 11,100 (CHF 9,990 early bird). Federal subsidy covers 50% of costs.
3. Master Management with AI Program: Online AI management program priced at CHF 4,900 (CHF 2,450 for alumni/members), run in partnership with academy4.ai
4. Inhouse Corporate Seminars: Customized firm-internal training services ranging from individual coaching to full-length programs, tailored to specific client organizational needs
5. Individual Seminar Fees: Standalone seminars and workshops in project management, business analysis, process management, agile methods, change management, and other topics. Pricing varies by program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SGO Business School is a Swiss continuing education institution that delivers modular CAS (Certificate of Advanced Studies), DAS (Diploma of Advanced Studies), and MAS (Master of Advanced Studies) degree programs in project management, business analysis, process management, lean management, product management, change management, organizational development, and AI & Agile, jointly conferred with HWZ Hochschule für Wirtschaft Zürich. It also prepares participants for international certifications (IPMA, PMI/PRINCE2, HERMES, Scrum.org, ITIL, IREB, CBAP, CBPP) and Swiss federal professional examinations (eidgenössische Berufsprüfung), delivered via blended online and in-person formats at campuses in Glattbrugg and Olten.

Product overview

SGO Business School is a Swiss continuing education institution ( Weiterbildungsinstitution ) affiliated with the Swiss Society for Organization and Management (SGO Verein). It offers a comprehensive portfolio of certificate, diploma, and degree programs organized around seven core competency domains: Project Management, Business Analysis, Process Management, Lean Management, Product Management, Change Management, and Organizational Development. The institution provides CAS (Certificate of Advanced Studies), DAS (Diploma of Advanced Studies), and MAS (Master of Advanced Studies) programs in collaboration with HWZ Hochschule für Wirtschaft Zürich and SIB, as well as preparation for international certifications (IPMA, PMI, PRINCE2, HERMES, Scrum.org, ITIL, IREB, CBAP, CBPP). A notable recent addition is the Master Management mit AI program developed jointly with academy4.ai, focused on applied generative AI across business functions. The school also offers standalone seminars (Einzelseminare) covering specialized topics including AI integration in requirements engineering, project management, and process management. Supporting services include Edvantic (an internal LMS), in-house corporate training, coaching, and change management consulting. The institution operates campuses in Glattbrugg (near Zurich Airport) and Olten, with additional partner locations, and publishes educational content on YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• CAS Projektmanagement Certificate of Advanced Studies (CAS) program in Project Management, jointly conferred with HWZ Hochschule für Wirtschaft Zürich. 18 days of instruction across 6 modules over ~6 months, priced at CHF 9,990, with no formal prerequisites (practical experience recommended). Aimed at working professionals seeking a university-level project management credential.
• DAS Projektmanagement Diploma of Advanced Studies (DAS) program in Project Management that builds on the CAS qualification for deeper specialization, offered in partnership with HWZ Hochschule für Wirtschaft Zürich.
• MAS Project Management Master of Advanced Studies (MAS) program in Project Management, the highest-level postgraduate degree in the discipline, offered in partnership with HWZ Hochschule für Wirtschaft Zürich.
• CAS Agile Business Analysis Certificate of Advanced Studies (CAS) program in Agile Business Analysis. 12 days, 6 modules, ~6 months. CHF 6,930. Targeted at business analysts and project managers at the business-IT interface.
• CAS Prozessmanagement Certificate of Advanced Studies (CAS) program in Process Management. 17 days, 7 modules, ~6 months. CHF 9,720. Aimed at process managers and process analysts establishing customer-oriented and efficient organizational processes.
• CAS Lean Management Certificate of Advanced Studies (CAS) program in Lean Management. CHF 5,940. Targeted at process-optimization staff and organizational-area employees seeking to increase efficiency and value creation through lean principles.
• CAS Produktmanagement Certificate of Advanced Studies (CAS) program in Product Management covering the full product lifecycle from planning to marketing. Targeted at product managers and entrepreneurs.
• CAS Organisationsentwicklung Certificate of Advanced Studies (CAS) program in Organizational Development. 13 days, 6 modules, ~7 months. Transfer work may be completed as a Story Cast (short film, audiobook, or podcast), an option introduced in 2024. Targeted at project managers and professionals leading organizational change.
• Spezialist:in in Unternehmensorganisation mit eidg. Fachausweis Preparation program for the Swiss federal professional examination (eidgenössische Berufsprüfung) for Specialist in Business Organization with eidg. Fachausweis, jointly delivered with the EOP examination body. Total CHF 11,100 (CHF 9,990 early bird); federal subsidy of 50% available. Duration 9-18 months; 100% pass rate reported for 2026 cohort.
• Dipl. Business Analyst NDS HF Swiss higher vocational diploma (Nachdiplomstudium HF) in Business Analysis, a recognized advanced qualification at tertiary level B. Targeted at career-changers and business analysis practitioners.
• Junior Business Analyst SGO Entry-level business analysis qualification offered by SGO Business School for career changers and newcomers to the business analysis field.
• Grundausbildung Organisationsmanagement Foundation program in organizational management covering project management, process management, requirements engineering, and agile mindset. Awards the 'Fachdiplom Business Analysis SGO' upon completion and serves as preparation for the Spezialist in Unternehmensorganisation federal examination.
• Fachdiplom Prozessmanagement Specialist diploma in process management covering process design, optimization, and continuous improvement methodologies.
• Fachdiplom Change Management Specialist diploma in Change Management covering organizational change processes and transformation leadership.
• Betrieblicher Mentor mit eidg. FA Program preparing for the Swiss federal examination for in-company mentoring with eidg. Fachausweis (federal certificate). Targeted at HR and people-development professionals.
• MAS Business Innovation Master of Advanced Studies (MAS) program in Business Innovation, the highest postgraduate qualification in this discipline, offered in partnership with HWZ Hochschule für Wirtschaft Zürich.
• MAS Business Consulting Master of Advanced Studies (MAS) program in Business Consulting, a postgraduate degree for professional consultants, offered in partnership with HWZ Hochschule für Wirtschaft Zürich.
• Master Management mit AI Executive certificate program on applying generative AI across marketing, sales, project management, automation/agents, sustainability, and leadership, jointly offered with academy4.ai. 9 modules, ~75 hours, ~3 months. CHF 4,900 (CHF 2,450 for SGO alumni and SGO Verein members). Certificate jointly issued by SGO Business School and academy4.ai.
• IPMA Certification Preparation (Levels A-D) Preparation courses for all four levels of the International Project Management Association (IPMA) certification (Levels A, B, C, D), administered by the Swiss certification body VZPM. Includes entry-level IPMA Level D and combined preparation for Levels C and B.
• PRINCE2 Foundation & Practitioner Two-course preparation track for PRINCE2 Foundation and Practitioner certifications covering the process-based PRINCE2 project management methodology.
• HERMES Foundation & Advanced Two-course preparation track for HERMES Foundation and Advanced certifications, the Swiss national project management methodology commonly used in Swiss public administration.
• Professional Scrum Master & Product Owner (Scrum.org) Scrum.org-certified training track covering Professional Scrum Master (PSM I and PSM II) and Professional Scrum Product Owner (PSPO Foundation and Advanced), addressing the Scrum framework, servant leadership, team facilitation, product backlog management, stakeholder engagement, and value delivery.
• ITIL 5 Foundation Preparation ITIL 5 Foundation certification preparation offered in Bridge, Compact, and Practical course formats, covering IT service management best practice.
• Inhouse Seminare (Corporate Training) Customized in-house corporate training services tailored to the client's organizational needs, ranging from individual on-the-job coaching to fully customized certificate programs. Delivered at client site or SGO training centers by a dedicated Inhouse & Operations team.

Quantifiable outcome

• 100% pass rate on eidgenössische Berufsprüfung Spezialist in Unternehmensorganisation (2026 cohort)
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HWZ Hochschule für Wirtschaft ZürichcoreStrategic or Co-development PartnerSGO Business School issues Certificate of Advanced Studies (CAS) in partnership with HWZ Hochschule für Wirtschaft Zürich. The HWZ is institutionally accredited according to HFGK. Multiple CAS programs are jointly offered, with HWZ conferring the academic credentials.
• SIB Schweizerisches Institut für Betriebsökonomie ZürichminorStrategic or Co-development PartnerReinhard U. Riesen serves as Studiengangsleiter (Program Director) for the Nachdiplomstudiengang Business Engineering at SIB Zurich.
• VZPM (Verein zur Zertifizierung von Personen im Management)coreStrategic or Co-development PartnerSwiss certification body for IPMA project management certifications. SGO prepares students for IPMA Level D, C, B, and A examinations administered by VZPM. Frank Pohl serves as Lead Assessor IPMA/VZPM (Level B).
• EOP (Eidgenössische Organisatorenprüfung)coreStrategic or Co-development PartnerOfficial examination body for the federal professional examination (Berufsprüfung) for Spezialist in Unternehmensorganisation with eidg. Fachausweis. SGO is a co-developer of the examination and serves as an authorized preparation course provider.
• academy4.aiminorStrategic or Co-development PartnerPartner for the Master Management with AI program. Jointly confers certificate upon successful completion of the program.
• Coachingzentrum Olten (Seminarinsel)minorOthersSecond training location partner in Olten. SGO uses the facility for seminars and courses. Located at Konradstrasse 30, 4600 Olten, approximately 7 minutes walk from train station.
• Lernwerkstatt OltenminorOthersAdditional training location partner in Olten for select programs.
• Hotel Bellevue-Terminus EngelbergminorOthersTraining location partner in Engelberg for selected seminars and programs.
• Campus SurseeminorOthersFederal examination venue for Spezialist in Unternehmensorganisation. Oral and written exams are conducted at Campus Sursee over two days.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• GPM Deutsche Gesellschaft für Projektmanagement: German IPMA member association and continuing-education provider for project management certifications. Comparable product offering (IPMA prep, methodology training) for the DACH region but operating primarily in Germany rather than Switzerland.

Broad incumbents

• Hochschule Luzern – Wirtschaft: Large Swiss university of applied sciences with a business school offering management, project management, and change management continuing education programs. Overlaps with SGO on enterprise training and CAS-level credentials but at greater scale.
• ZHAW School of Management and Law: Major Swiss public university of applied sciences offering CAS/DAS/MAS in management and digital business, with broader program scope and larger scale than SGO. Comparable for executive education buyers seeking accredited Swiss credentials.
• Kalaidos Fachhochschule / Fernfachhochschule Schweiz: Swiss private university of applied sciences delivering CAS/DAS/MAS and federal diploma programs in business, including project and process management. Comparable for adult learners pursuing accredited Swiss credentials.

Emerging players

• Scrum.org: Global agile certification body whose Professional Scrum Master and Product Owner programs are delivered through SGO and competing training partners. Comparable as a certification prep ecosystem and a partial substitute for SGO's agile seminar revenue.
• Coursera for Business: Global online learning platform offering business and project management specializations that compete with SGO's standalone seminars on price and convenience, particularly for self-directed individual learners.

Direct peers

• HWZ Hochschule für Wirtschaft Zürich: Partner and co-credentialing institution; a Zurich-based business school offering CAS/DAS/MAS programs and inhouse corporate training across similar management disciplines. Operates in the same catchment as SGO with overlapping enterprise and professional audiences.
• SAQ Swiss Association for Quality: Swiss continuing-education and certification body offering quality, process, and lean management programs. Directly comparable for the CAS Lean Management, ITIL, and process management certification preparation lines.
• SIB Schweizerisches Institut für Betriebsökonomie: Swiss institute delivering higher vocational diplomas (NDS HF) and CAS/DAS programs in business analysis and management, with shared instructors and locations (Lagerstrasse, Zurich). Directly comparable in product mix and Swiss working-professional target market.
• Controller Akademie / CA Controller Akademie: Swiss continuing education institute focused on controlling and management disciplines, with CAS/DAS programs and a similar working-professional target market in German-speaking Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sgoch
• Facebookfacebook.com/Organisation.und.Management
• LinkedInlinkedin.com/school/sgo-business-school
• Instagraminstagram.com/sgo.business.school

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sgo Business School Ag