Shire of Serpentine Jarrahdale

What Shire of Serpentine Jarrahdale does

The Shire of Serpentine Jarrahdale is a statutory local government authority in Western Australia, headquartered at 6 Paterson Street, Mundijong, with a secondary service office at 20 Abernethy Road, Byford. It delivers the full suite of municipal services across 11 localities spanning 905 km² of urban, rural and bushland environments to a population of approximately 38,000 residents — characterised in source data as one of Western Australia's fastest-growing local governments. Core service lines include rates and property taxation, planning and building approvals, waste and recycling (including the Watkins Road Waste Transfer Station), library services (with mobile library and Books on Wheels), ranger services, fire and emergency management, roads and infrastructure, community grants, youth programs, and tourism and trails promotion. Service delivery combines two physical offices, a mobile library, community facilities (including a recreation centre operated by YMCA WA), and a digital stack comprising the My SJ portal, e-Rates registration, LG Solutions fees portal, OneComm-powered Request and Report It system, and the Your Say SJ consultation platform.

The Shire is funded through a hybrid revenue model combining recurring property rates (the primary operational base), transactional fees and charges for permits and services, and state and federal government grants for infrastructure and community programs. Recent capital inflows include an A$8.8 million State Election funding commitment for priority road upgrades and A$150,000 for the Serpentine Golf Club clubhouse redevelopment. Strategic infrastructure is anchored on the Tonkin Highway Extension and hyper-growth road projects, coordinated in partnership with Main Roads Western Australia. The Shire holds the Waterwise Gold Council sustainability certification, the 2024 Awards for Excellence, and 2026 WALGA Local Government Awards recognition for elected members.

Governance is provided by elected Councillors under a CEO model; in July 2026 Director of Corporate Services Frazer Sullivan was appointed interim CEO following the departure of Paul Martin after seven years in the role. The Shire is not a commercial enterprise and operates on a non-profit statutory basis, accountable to community ratepayers through democratic processes. It pursues no proprietary technology product and reports no AI or data-monetisation activity; its competitive position is defined entirely by its legislated jurisdictional monopoly, growing ratepayer base, and ability to attract external infrastructure funding from higher tiers of government.

Name

Shire of Serpentine Jarrahdale

Legal name

Shire of Serpentine Jarrahdale

Website

https://sjshire.wa.gov.au

Company type

Private

Founded year

1961

Operating status

Operating

Short description

Shire of Serpentine Jarrahdale is a Western Australian local government authority delivering municipal services — rates, planning, waste, library, emergency management, roads and community programs — to approximately 38,000 residents across an 905 km² jurisdiction of 11 localities, funded primarily through property rates and government grants.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (92512), Administration of Environmental Quality Programs (9241), Administration of Conservation Programs (92412)

SIC

Sanitary Services (4950), Services-Management Services (8741)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Municipal Tax & Revenue Administration (Local) (BPAIACAD)

Keywords

• Local government services
• Waste management services
• Community planning services
• Public library services
• Municipal infrastructure

Headquarters

HQ city

Mundijong

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Others

Revenue model

1. Rates and Property Taxes: Property rates levied on residential, commercial, and rural properties within the shire boundaries as the primary source of operational funding.
2. Fees and Charges: Various service fees including planning application fees, building permits, waste collection charges, library fees, facility hire, and other council service charges.
3. Government Grants: State and federal government grants for infrastructure projects, community services, and specific programs such as road funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Shire of Serpentine Jarrahdale is a local government council in Western Australia delivering municipal services to approximately 38,000 residents across a 905 km² area. Core services include planning and building approvals, waste and recycling collection, library services, roads and infrastructure, ranger and animal management, fire and emergency management, community grants, and various community engagement programs. As a statutory government authority, it levies property rates, collects fees and charges, and receives state and federal government grants to fund operations.

Product overview

The Shire of Serpentine Jarrahdale is a local government council offering a comprehensive suite of community services and administrative functions. Rather than a unified software product, the Shire operates multiple interconnected service modules including Community Services (encompassing waste/recycling, ranger services, health programs), Library Services (with mobile and bookable spaces), Planning and Building Services, Roads and Infrastructure management, Fire and Emergency Management, Tourism and Trails promotion, and various community support programs (grants, youth initiatives, access and inclusion). Key digital service offerings include the SJ Matters eNewsletter, School Holiday Newsletter, Business eNewsletter, Your Say SJ consultation platform, and Request and Report It online service. These services work together to serve the approximately 38,000 residents across the Shire's 905 km² area.

Differentiator

Problem solved

Functional benefit

Products and services

• Waste and Recycling Services Bins and collection services, Watkins Road Waste Transfer Station and Recycling Centre, bookable hard waste verge collections, green waste verge collections, home composting rebates, and SJ Bunting Library (sewing supplies library) for shire residents.
• Library Services Public library access, mobile library service, Books on Wheels delivery program, bookable library spaces, online resources, and community history programs for shire residents.
• Planning and Building Services Development applications and permits, building advice and permits, subdivision services, infrastructure contributions, mapping tools, and development compliance enforcement for property owners and developers.
• Ranger Services Animal management for dogs and cats, lost animal services, parking enforcement, off-road vehicle control, abandoned vehicle management, and snake removal services for residents.
• Roads and Infrastructure Road report system, transport and road network management, Tonkin Highway Extension project coordination, hyper growth road projects, infrastructure subdivision and design construction, stormwater and drainage services.
• Community Grants Program Funding opportunities including Youth Leadership and Training Grant, Sporting Travel Grant, Major Event Grant, General Grants, and Friendly Neighbourhoods Grant for community organisations and groups.
• Fire and Emergency Management Fire danger ratings and alerts, firebreak management, bushfire preparedness resources, emergency recovery services, and volunteer emergency services coordination for residents and property owners.
• Environmental Services Sustainability and conservation programs, Waterwise Council Program, Black Cockatoo Conservation, Free Resident Street Tree Program, verge plant giveaways, and biodiversity initiatives for residents and community groups.
• Community Recreation Centre Community fitness and recreation facilities and programs operated by YMCA Western Australia on behalf of the shire, available to residents.
• Community Safety Programs Safer Streets and Spaces initiative, CCTV Subsidy Program, Holiday Watch Patrol Service, ewatch, Neighbourhood Watch, and Connected Community programs for residents.
• Tourism and Trails Promotion Promotion of local attractions including Serpentine Falls, Serpentine Dam, Jarrahdale Town Centre, Serpentine Town Centre, and various walking, wildflower, dog-friendly, and horse trails for visitors and residents.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• YMCA Western AustraliacoreStrategic or Co-development PartnerYMCA WA operates the Serpentine Jarrahdale Community Recreation Centre on behalf of the shire, providing community fitness and recreation facilities and programs.
• Landcare SJcoreStrategic or Co-development PartnerPartnership for environmental programs including Free Verge Plant Program, animal trap loans, and sustainability initiatives. Located at 12 Paterson Street, Mundijong.
• Grow South East AllianceminorStrategic or Co-development PartnerRegional collaboration alliance focused on economic development and investment attraction in the South East metropolitan region of Western Australia.
• Main Roads Western AustraliacoreStrategic or Co-development PartnerMain Roads WA completed the Gooralong Brook Bridge upgrade at Jarrahdale entrance in late 2025, with shire involvement in project coordination.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• City of Armadale: Adjacent Perth south-eastern metropolitan local government delivering comparable planning, infrastructure, waste, and community services to a similar growth-corridor demographic.
• City of Rockingham: Perth metropolitan local government with a comparable mix of urban development, coastal/tourism assets, and community service delivery under the same WA local government framework.
• City of Gosnells: Neighbouring south-east Perth local government providing similar rates-funded municipal services including planning, waste, recreation, and community grants to a comparable population.
• Shire of Mundaring: WA shire operating east of Perth with a comparable mix of rural, bushland, and urban localities, offering analogous planning, waste, and community services across a similarly dispersed geography.
• City of Cockburn: Fast-growing south Perth metropolitan local government with comparable demographic growth, infrastructure pipeline, and community services portfolio under the same WA regulatory regime.
• City of Swan: Perth north-eastern local government with a mix of urban, rural, and bushland areas, offering planning, infrastructure, waste, and community services with comparable scale and growth dynamics.
• Shire of Kalamunda: Perth hills shire with a comparable mix of urban-fringe and bushland localities, tourism and trails assets, and rates/fees/grant funding structure typical of WA shires.
• City of Wanneroo: Perth northern growth-corridor local government with similarly large geographic area, rapid population growth, and major infrastructure delivery programs.
• City of Mandurah: Mid-sized WA local government combining urban growth, tourism, and natural assets; comparable in operating model to Serpentine Jarrahdale though with a different geographic profile.

Others

• Western Australian Local Government Association (WALGA): Peak industry body for WA local governments, awarding the WALGA Local Government Awards that recognised Serpentine Jarrahdale councillors in 2026 and providing the policy/advocacy framework all comparable shires operate within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiDIEvGAcKAHPKUUDl1A-OA
• Facebookfacebook.com/ShireofSJ
• Instagraminstagram.com/shireofsj
• LinkedInlinkedin.com/company/shireofsj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shire of Serpentine Jarrahdale