Salvation Army Kroc Center

What Salvation Army Kroc Center does

Salvation Army Kroc Center (Suisun City) is a 65,000 sq ft community recreation and social services facility operated by The Salvation Army in Suisun City, California, serving all of Solano County. It opened in 2012 as one of 26 Kroc Centers nationwide funded by Joan Kroc's $1.5 billion endowment to The Salvation Army. The facility serves families, youth, adults, seniors, and low-income residents through a tiered membership structure (Youth $22/mo, Adult $47/mo, Family $81/mo, Basketball Academy $120/mo), single-visit day passes ($11-$13), structured programs (swim lessons, youth sports leagues, arts/education, summer camps), and facility rentals (gymnasium, banquet hall, theater, studios). It also delivers emergency social services including food assistance, holiday programs, and a scholarship program serving roughly 1,500 individuals annually.\n\nThe center's technology stack is limited to operational rather than proprietary: a mobile app (Kroc Connect) for digital membership scanning and class reservations, and a web portal (Kroc Community Website) for online registration and account management. There is no disclosed AI/ML capability, API, or proprietary platform technology. The business model is a hybrid of earned revenue (subscriptions, program fees, day passes, rentals) and contributed revenue (donations, church tithes, charitable contributions), with scholarship pricing available up to 50% off for low-income households and active military. \n\nGo-to-market is community-driven and event-based, relying on word-of-mouth, local partnerships (Fairfield-Suisun Unified School District, Walmart's 40+ year Fill the Truck partnership), annual events (Krocfest, Kroctoberfest, Inspire career fair), and an on-site welcome desk. Reciprocal access across 26 Kroc Centers via the Kroc Travel Pass extends member value proposition. The center integrates with The Salvation Army's broader social services network, including off-site offices in Fairfield and Vallejo and a mobile food assistance vehicle serving Vacaville and Dixon.

Name

Salvation Army Kroc Center

Legal name

The Salvation Army

Website

https://gokroc.org

Company type

Private

Founded year

2012

Operating status

Operating

Short description

The Salvation Army Kroc Center in Suisun City is a 65,000 sq ft nonprofit community recreation and social services facility serving Solano County residents through memberships, programs, facility rentals, and emergency assistance, operating as one of 26 Kroc Centers nationwide under The Salvation Army.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Community Food Services (624210), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA), After-School Academic Support Programs (Centers & Clubs) (EDAJALAM)

Keywords

• Community recreation services
• Fitness membership programs
• Aquatics swim lessons
• Youth sports programs
• Community social services

Headquarters

HQ city

Suisun City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: Recurring monthly or annual membership fees from individual, family, and specialty (Basketball Academy) memberships. Revenue model based on subscription with monthly autopay or annual payment options.
2. Day Passes: Single-visit access fees for non-members to use facility amenities including pool, gym, and fitness areas.
3. Program and Class Fees: Fees for structured programs including swim lessons, sports leagues, camps, fitness classes, and arts/education programs. Pricing varies by program type and duration.
4. Facility Rentals: Revenue from renting facility spaces including gymnasium, banquet hall, meeting rooms, theater, and studios for private events, parties, and corporate gatherings.
5. Donations and Charitable Contributions: Financial contributions from donors supporting community programs including scholarships, back-to-school initiatives, holiday assistance, and general operations.
6. Church Tithes and Offerings: Voluntary contributions from Church at the Kroc congregation members supporting ministry and outreach programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Salvation Army Kroc Center operates a 65,000 square foot community recreation facility in Suisun City, California, providing tiered membership access to a fitness center, indoor pool, gymnasium, rock wall, and group exercise classes. Beyond fitness, the center delivers aquatics programs (swim lessons, water aerobics), youth sports leagues, arts and education classes, summer day camps and overnight residential camps, birthday party packages, and event/facility rentals. It also functions as a Salvation Army ministry hub offering Church at the Kroc worship services, Kroc Scholarships for income-eligible participants, and emergency social services including a food pantry, mobile food assistance, school supplies, and holiday programs.

Product overview

The Salvation Army Kroc Center is a community recreation and wellness facility offering a comprehensive suite of programs and services across fitness, aquatics, sports, arts, education, and community support. The core offerings include tiered membership programs (Individual, Family, and Basketball Academy) providing access to a 65,000 sq ft facility with fitness center, gymnasium, indoor pool, and rock wall. Digital platforms include the Kroc Community Website for online registration and the Kroc Connect mobile app for membership access and class scheduling. Youth and family programming encompasses organized sports leagues, swim lessons, summer camps (Camp Kroc day camp and Camp Del Oro residential camp), arts and education classes, and party/facility rentals. Community services include financial assistance scholarships, emergency food assistance, holiday programs, volunteer opportunities, and Church at the Kroc worship services. The center operates as a ministry of The Salvation Army serving Solano County.

Differentiator

Problem solved

Functional benefit

Products and services

• Kroc Membership Programs Tiered monthly subscription membership plans including Individual Youth ($22/month, ages 0-11), Individual Teen ($29/month, ages 12-17), Individual Adult ($47/month, ages 18-61), Individual Older Adult ($37/month, age 62+), Family ($81/month), and Family Plus ($91/month) plans providing access to the fitness center, lap and open swim, locker rooms, gymnasium, rock wall, group exercise classes, and Child Watch. Members receive a 15% discount on all classes and programs and a 10% discount on room rentals.
• Kroc Basketball Academy Membership Specialized basketball training membership for ages 8-18 priced at $120/month. Includes 12 training sessions per month covering Shooting Clinic, Elite Skills Training, and Strength & Cardio, plus full Kroc Member benefits and a 15% discount on all programming.
• Day Passes Single-visit facility access for non-members. Youth/Teen Day Pass (ages 0-17) is $11/day; Adult and Older Adult Day Passes (ages 18+) are $13/day. Provides access to pool, gym, fitness areas, and other amenities.
• Kroc Travel Pass Reciprocal access benefit allowing Kroc Center members to use fitness facilities and pools at any of the 26 Kroc Centers nationwide for up to two weeks when traveling.
• Aquatics Programs Comprehensive swimming programs including Parent/Toddler, Level 1, Pre-K Beginner, Adult Learn-to-Swim group lessons ($100 non-member / $85 member per session), Private Swim Lessons for ages 3-99 ($250 non-member / $212.50 member), water aerobics, lap swimming, and swim team preparation.
• Group Exercise Classes Land and water-based fitness classes including Zumba, cardio kickboxing, HIIT, spin, strength training, yoga, and aqua aerobics, open to members and drop-in participants with member discounts applied.
• Youth Sports Programs Organized youth sports leagues and clinics including Pre-K Sports (T-Ball, Basketball, Soccer: $25 single visit / $100 entire class), Youth Basketball League ($30 single visit / $165 entire class), Youth Volleyball League & Clinics ($30 / $220), and Youth Soccer League ($30 / $120).
• Arts & Education Programs Creative and educational programming including youth theater, Fit Kids movement classes, and arts appreciation activities for children and families.
• Camp Kroc Summer day camp program offering themed weekly camps for ages 5-13 including sports, arts, STEM, and outdoor adventure activities. Lunch is provided through a partnership with Fairfield-Suisun Unified School District.
• Camp Del Oro Overnight residential summer camp in the Sierra foothills for ages 7-17, offering recreational and educational programs in a Christian atmosphere.
• Junior Leaders Program Leadership development program for teens ages 14-17 providing training in child development, risk management, and behavior management, with volunteer hour credit awarded for participation.
• Facility Rentals Hourly event venue rentals including Gymnasium ($160-$215/hour), Banquet Hall ($155/hour), Meeting Rooms ($75-$95/hour), Theater ($255/hour), and Studios ($90/hour) for private events, parties, and corporate gatherings. Members receive a 10% discount on room rentals.
• Party Rentals Birthday party packages including the Classic Birthday Party (Studio A, 20 activity passes, party room for 2 hours, event attendant; sale price $300, regular $400) and the Krocstar Birthday Party (Studio B + Playground, 30 activity passes; sale price $400, regular $500).
• Church at the Kroc Weekly worship services including Sunday School and Sunday Service with live streaming capability, plus ministry and prayer request services as part of the Salvation Army's spiritual mission.
• Social Services & Emergency Assistance Community support services including Emergency Food Pantry, Mobile Food Assistance Vehicle serving Vacaville and Dixon, holiday food and toy distributions serving 800+ families during Thanksgiving and Christmas, Back-to-School program serving 825 children with supplies and backpacks, and emergency financial assistance helping approximately 40 families monthly with utilities, prescriptions, and basic needs.
• Kroc Scholarships Financial assistance program providing sliding-scale discounts of up to 50% on memberships and programs for low-income households, with on-the-spot approval available for active military personnel. Approximately 1,500 individuals receive scholarship support annually.
• Volunteer Program Community volunteer opportunities enabling individuals to contribute time and talents to support Kroc Center programs and services across fitness, social services, camps, and events.
• Child Watch Supervised child care services for members providing a safe enrichment environment for children ages 6 months to 11 years during facility visits.
• Prayer Request Ministry Pastoral ministry service allowing community members to submit prayer requests for personal needs or the needs of loved ones, with follow-up from the ministry team.
• Kroc Connect Mobile App Mobile application available on Apple App Store and Google Play Store providing digital membership card scanning, group exercise class reservations, and automated notifications about facility closures and upcoming classes.

Quantifiable outcome

• 1,500 individuals served annually through scholarship program
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WalmartcoreGTM or Marketing PartnerWalmart has partnered with The Salvation Army for over 40 years through the annual Fill the Truck Toy Drive. At participating Walmart stores, shoppers can donate new, unwrapped toys and coats for children participating in Salvation Army programs year-round.
• Fairfield-Suisun Unified School DistrictcoreStrategic or Co-development PartnerPartnership provides breakfast and lunch daily for Summer Camp participants through the school district's meal program. The district also partners on the annual Inspire career fair hosting 1,800 8th grade students and the Back-to-School Spree program.
• Other Kroc Centers (Network of 26)coreOthersThe Kroc Center participates in a network of 26 Kroc Centers nationwide. Members can access fitness facilities and pools at any Kroc Center across the country for up to two weeks when traveling, providing a national network benefit.
• Advisory Board Members OrganizationsminorStrategic or Co-development PartnerAdvisory board includes representatives from Rubicon Programs, Suisun City Council, Archway Recovery Services, Kaiser Permanente, The Lessler Group, Global Financial Impact, Be Fit Financial FCU, NorthBay Healthcare, Workforce Development Board of Solano County, WestAmerica Bank, Sweet Chick Vending, Republic Services, and The Salvation Army National Advisory Board.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: Premium national fitness operator offering tiered memberships, group exercise, aquatics, youth programs, and family amenities at much higher price points. Represents the upper bound of commercial competition for the Kroc Center's higher-income family segments.

Others

• The Salvation Army (National): Parent organization and primary brand custodian. Operates social services, thrift stores, and disaster relief programs nationally, providing the donor pipeline, Walmart partnership, and network structure that enables the Kroc Center's social impact mission.

Emerging players

• Planet Fitness: National low-cost fitness chain operating in the same Solano County geography at $10-25/month. While Kroc Center adult memberships are $47/month, Planet Fitness represents the price-sensitive alternative for fitness-only customers who don't value the integrated youth/social services component.

Direct peers

• Salvation Army Kroc Center - San Diego: The flagship and original Kroc Center, opened in 2002 with Joan Kroc's initial $90M donation. Same operating model, branding, scholarship structure, and programmatic mix as Suisun City — the most directly comparable peer facility in the same network.
• YMCA of the East Bay: Regional YMCA operating membership-based community recreation centers across the Bay Area with similar tiered youth/adult/family memberships, group exercise, aquatics, youth sports, and scholarship programs. The most direct operating model comparable to the Kroc Center.
• Jewish Community Center of the East Bay: Faith-affiliated community center offering fitness memberships, aquatics, youth programs, summer camps, and cultural programming in the same broader Bay Area geography. Highly comparable operating model with religious affiliation and broad family programming.
• Boys & Girls Clubs of Solano County: Local youth development nonprofit operating club facilities in the same Solano County geography with after-school programs, sports leagues, and summer camps. Competes for the same low-income family segment served by the Kroc Center's scholarship and youth programs.

Regional players

• City of Suisun City Parks & Recreation Department: Government-operated recreation provider in the same Suisun City geography offering youth sports, summer camps, and community programs typically at lower or subsidized price points. Direct local substitute for the Kroc Center's family programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SalvationArmyUSA
• LinkedInlinkedin.com/company/salvation-army-kroc-center-suisun-city

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salvation Army Kroc Center